How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Sendinblue is now Brevo, so this list compares tools against the current Brevo product, not the old Sendinblue brand.
- MailerLite is the best budget pick, with a clean interface, a free plan, and paid plans from about 12 dollars per month.
- Mailchimp is the best beginner pick, with the most familiar interface and the largest template library.
- ActiveCampaign is the best automation pick, with deep conditional workflows and a large integration library.
- Klaviyo is the best ecommerce pick, with native Shopify and WooCommerce depth that general tools cannot match.
- Omnisend is the best Klaviyo value pick, with email, SMS, and push in one platform and a free 5-day migration.
- Constant Contact is the best small business support pick, with live chat and phone support and thousands of integrations.
- Kit is the best creator pick, with a newsletter-first design for writers, coaches, and course sellers.
- GetResponse is the best funnel pick, with landing pages, webinars, and funnels alongside email and automation.
Quick comparison
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We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best Sendinblue alternatives
Starting priceSee website
Free planFree plan
MailerLite is the best budget pick. Its homepage was verified earlier in this session, and comparison sources describe intuitive navigation and a fast interface, with a free plan and paid plans from about 12 dollars per month. Features include a drag and drop HTML editor, free templates on paid plans, AI-powered subject lines, and automated email sequences, plus landing pages and forms for list building.
The trade-off is depth. Newsletter templates are a paid feature, and segmentation is leaner than ActiveCampaign. For small teams that want clean email marketing at a low price, MailerLite is the best pick.
What we like- Clean interface that loads fast
- Free plan for small lists
- AI-powered subject lines
- Automated email sequences
- Comparison sources cite paid plans from about 12 dollars per month
Watch out for- Newsletter templates are a paid feature, while Brevo includes templates free
- Segmentation is leaner than ActiveCampaign
Starting priceSee website
Free planFree plan
Mailchimp is the best beginner pick. Its homepage was verified earlier in this session, and comparison sources describe it as the best choice for beginners and template-based campaigns, with over 100 customizable templates, A/B testing, send-time optimization, and an API for transactional delivery. Mailchimp suits teams that want a familiar tool with strong analytics and a large template library.
The catch is price at scale. Pricing gets steep above 10,000 contacts, and automation is weaker than ActiveCampaign. For beginners who want the most familiar tool, Mailchimp is the best pick.
What we like- Most familiar interface in email marketing
- Large template library
- Free plan for small lists
- Strong analytics and A/B testing
- Comparison sources cite paid plans from about 13 dollars per month
Watch out for- Pricing gets steep above 10,000 contacts
- Automation is weaker than ActiveCampaign
- Free plan limits contacts
Starting priceSee website
Free planFree trial
ActiveCampaign is the best automation pick. Its homepage was verified earlier in this session, and comparison sources describe a drag and drop HTML email editor, 250 plus templates, omni-channel automations, and 870 plus integrations. ActiveCampaign suits B2B teams with complex automation, lead nurturing, and multi-step customer journeys.
The trade-off is cost and complexity. Starter plans are cited from about 15 dollars per month, and complex workflows take time to learn. For teams that need deep automation, ActiveCampaign is the best pick.
What we like- Deep conditional automation with omni-channel workflows
- 250 plus templates
- 870 plus integrations
- Drag and drop HTML email editor
Watch out for- Pricing by quote on the homepage for some plans
- Comparison sources cite starter plans from about 15 dollars per month, higher than MailerLite
- Learning curve for complex workflows
Starting priceSee website
Free planFree plan
Klaviyo is the best ecommerce pick. Its homepage was verified earlier in this session, and comparison sources describe ecommerce email and SMS marketing with a free plan and paid plans from about 20 dollars per month for 251 to 500 profiles. Features include behavior-based segmentation, flow automation for abandoned carts and post-purchase sequences, and native store integrations that surface purchase data directly in campaigns.
The catch is fit. If you are not in ecommerce, Klaviyo is feature overkill and cost at scale. For online stores, Klaviyo is the best pick.
What we like- Deepest Shopify and WooCommerce integration
- Email and SMS in one platform
- Strong segmentation on purchase behavior
- Comparison sources cite paid plans from about 20 dollars per month
Watch out for- Feature overkill if you are not in ecommerce
- Pricing scales with profiles and can rise fast
- Free plan limited to 250 profiles
Starting priceSee website
Free planFree plan
Omnisend is the best Klaviyo value pick. Its homepage describes official email marketing software for ecommerce, with Omnisend AI writing copy, picking send times, and segmenting audiences, campaigns across email and SMS together or separately, automation for welcome, abandoned cart, and post-purchase flows, segmentation by behavior, purchase history, and engagement, forms and popups, sales and engagement reports, and channels covering email, SMS, and push. Omnisend claims up to 35 percent smaller invoices than Klaviyo, with a free 5-day migration.
The trade-off is scope. Blocklisting is not available, and the niche ecommerce focus means weaker general CRM features. For stores that want Klaviyo power at a lower bill, Omnisend is the best pick.
What we like- Email, SMS, and push in one platform
- AI copy, send-time picks, and segmentation
- Free 5-day migration
- Up to 35 percent smaller invoice than Klaviyo claimed
- Comparison sources cite paid plans from about 16 dollars per month
Watch out for- Blocklisting is not available, unlike Brevo
- Niche ecommerce focus means weaker general CRM features
Starting priceSee website
Free planFree trial
Constant Contact is the best small business support pick. Its homepage was verified earlier in this session, and comparison sources describe an AI-powered HTML editor, email and SMS automation, live chat and phone support, and 5,000 plus integrations. Constant Contact suits small businesses that want human support alongside email marketing, with event marketing and social tools included.
The catch is automation depth. It sits below ActiveCampaign for complex workflows. For small businesses that value support, Constant Contact is the best pick.
What we like- AI-powered HTML editor
- Email and SMS automation
- Live chat and phone support
- 5,000 plus integrations
- Comparison sources cite plans from about 12 dollars per month for 500 contacts
Watch out for- Automation depth below ActiveCampaign
- Interface can feel dated
- Pricing per contact can rise with list growth
Starting priceSee website
Free planFree plan
Kit is the best creator pick. Its homepage was verified earlier in this session, formerly ConvertKit, and comparison sources describe it as the best choice for creators, coaches, and newsletter writers, with a free plan and paid plans from about 39 dollars per month. Features include a visual automation builder, landing pages, forms, and subscriber tagging for audience segments.
The trade-off is scope. Kit is weak for ecommerce or complex CRM workflows. For creators building a newsletter audience, Kit is the best pick.
What we like- Newsletter-first design for writers, coaches, and course sellers
- Free Newsletter plan up to 10,000 subscribers
- Visual automation builder
- Landing pages and forms included
Watch out for- Comparison sources cite paid plans from about 39 dollars per month
- Weak for ecommerce or complex CRM workflows
- Email design options narrower than Mailchimp
Starting priceSee website
Free planFree trial
GetResponse is the best funnel pick. Its homepage describes AI-powered email, automation, and SMS that turn maybe-later into yes-now and grow repeat revenue, with promotional, triggered, and lifecycle emails, marketing automation journeys for welcome, cart recovery, and win-back, landing pages with AI copy and layouts, AI product recommendations, SMS, web-push notifications, forms and popups, funnels, and webinars. GetResponse claims a 99 percent deliverability rate for 160 plus countries, 150 plus integrations, 350,000 plus customers, and 24/7 support from a 5-star rated customer success team, with a free 14-day trial and no credit card required.
The catch is price. Marketing plans are cited from about 19 dollars per month, higher than Brevo at small scale. For teams that want funnels and webinars alongside email, GetResponse is the best pick.
What we like- AI-powered email, automation, and SMS in one system
- Landing pages, funnels, and webinars
- 99 percent deliverability rate claimed for 160 plus countries
- 150 plus integrations
- 350,000 plus customers
- Free 14-day trial with no credit card
Watch out for- Comparison sources cite marketing plans from about 19 dollars per month, higher than Brevo
- Plans are not as affordable as Brevo at small scale
How we chose
We compared tools that match Brevo's core strengths: email marketing, automation, SMS, and transactional sending, plus landing pages and CRM features where relevant. Each vendor homepage was opened to confirm the vendor exists today and matches its category, with six homepages verified earlier in this session and Omnisend and GetResponse opened fresh for this article. We kept a mix of budget, beginner, automation, ecommerce, value, support, creator, and funnel picks, since Brevo users range from solo creators to ecommerce stores. Pricing is taken from comparison sources where vendor pricing pages were not shown on the homepage, and written as See website where it varies by contacts or volume.
Switching from Sendinblue without losing subscribers
Your list does not migrate automatically, so export contacts with tags and custom fields, clean bounces and unengaged addresses, and re-import in batches to protect deliverability. Budget time for rebuilding automations, since workflow logic rarely transfers between vendors. Ask each vendor to show the deliverability dashboard during the demo, since good email tools have it ready.
Test with a small segment first. Send the new platform alongside Brevo for one campaign cycle, compare open rates, click rates, and spam complaints, and fix gaps before moving the whole list. Finally, check pricing models carefully: per-contact, per-email, and per-profile pricing can change total cost dramatically as your list grows.
Frequently asked questions
Is Sendinblue still available?
Sendinblue rebranded as Brevo, so the current product is Brevo. Older Sendinblue accounts were moved to Brevo, and this list compares tools against the current Brevo product.
Which Sendinblue alternative is cheapest?
MailerLite offers the best budget value with a free plan and paid plans from about 12 dollars per month. Brevo itself remains competitive at about 9 dollars per month for 5,000 emails.
Which alternative is best for ecommerce?
Klaviyo is the best ecommerce pick for Shopify and WooCommerce depth. Omnisend is the best value alternative for stores that want similar features at a lower bill.
Which alternative is best for automation?
ActiveCampaign is the best automation pick, with deep conditional workflows and 870 plus integrations. GetResponse is a strong second for funnel automation.
Do these tools include SMS marketing?
Brevo, Klaviyo, Omnisend, Constant Contact, and GetResponse include SMS. MailerLite and Kit focus on email, with SMS available through integrations or not at all.
How long does migration take?
List migration takes a few hours to a few days, automation rebuilds take one to two weeks, and full deliverability warm-up takes two to four weeks. Omnisend claims a free 5-day migration.
Sources we checked (8)
- https://www.mailerlite.com
- https://mailchimp.com
- https://www.activecampaign.com
- https://www.klaviyo.com
- https://www.omnisend.com
- https://www.constantcontact.com
- https://kit.com
- https://www.getresponse.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.
MailerLite
Mailchimp
ActiveCampaign
Klaviyo
Omnisend
Constant Contact
Kit
GetResponse