How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- SendPulse combines email, SMS, web push, and chatbots in one platform, but rivals beat it on deliverability, automation depth, or e-commerce features.
- Mailchimp is the most widely used alternative with the broadest integrations, while Brevo offers the best value with a free plan and SMS included.
- Klaviyo is the best pick for e-commerce stores, with deep Shopify and WooCommerce integrations and revenue-focused flows.
- ActiveCampaign suits teams that want advanced automation and CRM in one tool, while MailerLite suits small teams on a budget.
- The deciding factors are channel mix, automation depth, list size pricing, and whether you need e-commerce revenue attribution.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Mailchimp | Broadest integrations | $13/month | Yes |
 Brevo | Value with SMS included | Free; Paid $25/month | Yes |
 MailerLite | Budget small teams | Free; Paid $10/month | Yes |
 Constant Contact | Small business simplicity | See website | No |
 Klaviyo | E-commerce revenue flows | Free; Paid $20/month | Yes |
 ActiveCampaign | Advanced automation plus CRM | See website | No |
 Omnisend | E-commerce omnichannel | Free; Paid $16/month | Yes |
 Kit | Creator email marketing | $29/month | No |
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The best SendPulse alternatives
#1Mailchimp
Best for: Broadest integrations4.4/5 on
G2 (5,436 reviews, checked Oct 2026)
Visit mailchimp.com
Starting price$13/month
Free planYes
Mailchimp is the most widely used email marketing alternative, and the easiest to staff for: agencies, freelancers, and new hires usually already know it. Plans start at $13 a month, with a free plan for small lists, and the platform covers email campaigns, landing pages, signup forms, basic automation, and analytics, with hundreds of integrations for e-commerce, CRM, and content tools.
Pricing rises steeply as lists grow, since Mailchimp charges by contacts rather than emails sent, and automation depth trails ActiveCampaign's visual builder. Support quality varies by plan, with faster help on higher tiers. For a team that wants the broadest integrations and the most familiar tool, Mailchimp is the safest default.
What we like- Largest integration library
- Mature templates and analytics
- Widely known by agencies and freelancers
Watch out for- Pricing rises steeply with list size
- Automation is weaker than ActiveCampaign
- Support quality varies by plan
#2Brevo
Best for: Value with SMS included4.5/5 on
G2 (2,747 reviews, checked Oct 2026)
Visit brevo.com
Starting priceFree; Paid $25/month
Free planYes
Brevo, formerly Sendinblue, is the best value alternative for teams that need email plus SMS, much like SendPulse's channel mix. The free plan covers 300 emails a day, paid plans start at $25 a month, and pricing is by emails sent rather than contacts stored, which suits large lists with infrequent sends. SMS, WhatsApp, and transactional email sit in the same platform.
Templates are less polished than Mailchimp's, and automation, while solid, trails ActiveCampaign's depth. Deliverability depends on sender reputation as with every platform. For a team that wants SendPulse-style multichannel marketing at a fair price, Brevo is the closest like-for-like swap.
What we like- Free plan with generous daily sends
- Email plus SMS in one platform
- Pricing by emails, not contacts
Watch out for- Templates are less polished than Mailchimp's
- Automation is good but not best-in-class
- Deliverability varies by sender reputation
Starting priceFree; Paid $10/month
Free planYes
MailerLite is the budget pick for small teams that want clean, simple email marketing without a learning curve. The free plan covers up to 1,000 subscribers with 12,000 emails a month, paid plans start at $10 a month, and the interface is the simplest in this guide: campaigns, automation, landing pages, and forms without clutter.
Advanced automation trails ActiveCampaign, the integration library is smaller than Mailchimp's, and new accounts go through an approval process that can delay the first send. For a small team or creator that wants affordable, straightforward email marketing, MailerLite is the best value.
What we like- Clean simple interface
- Free plan for up to 1,000 subscribers
- Affordable paid plans
Watch out for- Fewer advanced automation features
- Smaller integration library
- Approval process for new accounts
Starting priceSee website
Free planNo
Constant Contact suits small businesses and nonprofits that want the simplest possible email tool with strong human support. The interface is built for non-technical users, event marketing and survey tools are included, and phone support is a genuine strength for users who prefer talking to a person over reading help docs.
Pricing is higher than MailerLite's, automation is basic compared with ActiveCampaign, and e-commerce features trail Klaviyo's. There is no free plan, only a trial. For a small business owner who wants simplicity and phone support above all, Constant Contact is a comfortable choice.
What we like- Very easy for non-technical users
- Strong event and survey tools
- Good phone support
Watch out for- Pricing is higher than MailerLite
- Automation is basic
- Fewer e-commerce features than Klaviyo
#5Klaviyo
Best for: E-commerce revenue flows4.6/5 on
G2 (1,368 reviews, checked Oct 2026)
Visit klaviyo.com
Starting priceFree; Paid $20/month
Free planYes
Klaviyo is the best alternative for e-commerce stores. It integrates deeply with Shopify, WooCommerce, and other store platforms, tracking purchase behavior to power flows for abandoned carts, welcome series, post-purchase follow-up, and win-back campaigns, with revenue attribution that shows exactly which emails drove sales. A free plan covers small lists, and paid plans start at $20 a month.
Pricing rises with list size and SMS volume, and advanced flows have a learning curve. For a non-store business, Klaviyo's e-commerce focus is wasted. For a store that wants email and SMS revenue flows tied directly to orders, Klaviyo is the strongest tool in this guide.
What we like- Deepest e-commerce integrations
- Revenue-focused flows for abandoned cart and post-purchase
- Strong segmentation
Watch out for- Pricing rises with list size and SMS use
- Learning curve for advanced flows
- Best value only for stores
Starting priceSee website
Free planNo
ActiveCampaign is the automation pick for teams that want email, CRM, and advanced workflows in one platform. Its visual automation builder is the most capable in this guide, with branching logic, lead scoring, site tracking, and CRM pipelines that let sales and marketing share one system. Segmentation is deep, and integrations cover most business tools.
Pricing is higher than MailerLite's or Brevo's, the learning curve is real for advanced features, and there is no free plan. For a team that wants sophisticated automation and a built-in CRM without stitching tools together, ActiveCampaign is the best choice.
What we like- Best visual automation builder here
- CRM built in
- Strong segmentation and lead scoring
Watch out for- Higher pricing than MailerLite
- Learning curve for advanced features
- No free plan
#7Omnisend
Best for: E-commerce omnichannel4.6/5 on
G2 (1,255 reviews, checked Oct 2026)
Visit omnisend.com
Starting priceFree; Paid $16/month
Free planYes
Omnisend is the omnichannel alternative for e-commerce stores that want email, SMS, and web push in one place, much like SendPulse's channel mix but tuned for stores. Pre-built automation workflows cover welcome, abandoned cart, order follow-up, and product review requests, and Shopify integration is strong. A free plan covers small stores, and paid plans start at $16 a month.
Reporting is lighter than Klaviyo's, and the platform is less suited to non-store businesses. Pricing rises with contact count. For a store that wants omnichannel automation without Klaviyo's price or complexity, Omnisend is a strong middle path.
What we like- Email, SMS, and push in one e-commerce platform
- Pre-built automation workflows
- Good Shopify integration
Watch out for- Less suited to non-store businesses
- Reporting is lighter than Klaviyo's
- Pricing rises with contacts
Starting price$29/month
Free planNo
Kit, formerly ConvertKit, is built for creators: writers, podcasters, course sellers, and YouTubers who grow an audience by email. Visual automation lets creators tag subscribers by interest and send targeted sequences, landing pages and forms are included, and deliverability is a stated priority. Plans start at $29 a month.
The starting price is higher than MailerLite's, SMS features trail SendPulse's, and e-commerce depth trails Klaviyo's. For a creator building an audience business on email, Kit's creator-first design is the best fit. For a store or a general business, look at Klaviyo or Brevo instead.
What we like- Built for creators with visual automation
- Landing pages and forms included
- Good deliverability focus
Watch out for- Higher starting price than MailerLite
- Fewer SMS features than SendPulse
- Best for creators, not stores
How we chose
We compared email and multichannel marketing tools that replace SendPulse's core job: sending email campaigns, automating sequences, and reaching audiences on SMS, push, or chat where needed. We weighed channel mix, automation depth, deliverability features, pricing model, and integrations from vendor pages and 2026 email marketing comparisons. We left out pure SMS tools and pure chatbot tools without email. Where pricing varies by contacts, sends, or plan, we list the published starting figure and note the model.
How to pick a SendPulse replacement
Start with your channel mix and your business type. If you need email plus SMS like SendPulse, shortlist Brevo and Omnisend. If you run a store, shortlist Klaviyo and Omnisend. If you are a creator, shortlist Kit and MailerLite. If you want the broadest integrations, shortlist Mailchimp. If you want advanced automation with CRM, shortlist ActiveCampaign. If you want simplicity and phone support, shortlist Constant Contact. Then compare pricing models: per-contact pricing punishes large dormant lists, while per-send pricing suits infrequent campaigns.
Clean your list before you migrate
Migrating a dirty list hurts deliverability on any new platform. Remove hard bounces, unengaged contacts, and role addresses before importing, and set up authentication with SPF, DKIM, and DMARC on your sending domain. A clean list and proper authentication matter more for inbox placement than any platform feature.
Test deliverability with a real campaign
Send a real campaign to a segment of your list on each shortlisted platform during the trial, and compare open rates, bounce rates, spam complaints, and inbox placement. Deliverability varies by sender reputation and platform, and a trial campaign reveals more than any feature comparison. Warm up a new sending domain gradually rather than blasting your full list on day one.
Frequently asked questions
Is Brevo a good SendPulse replacement?
Yes, it is the closest like-for-like swap. Both combine email with SMS and other channels, and Brevo's pricing by emails sent rather than contacts suits large lists. SendPulse's chatbot features are stronger, while Brevo's email and automation tooling is more mature. Compare the chatbot gap if chatbots matter to you.
Which tool is cheapest for a large list?
Brevo is usually cheapest for large lists with infrequent sends, since it charges by emails sent rather than contacts stored. MailerLite is cheapest for small lists. Mailchimp and Klaviyo become expensive as lists grow, since both charge by contacts. Model your actual list size and send frequency before choosing.
Do I need SMS as well as email?
It depends on your audience. SMS has higher open rates but higher cost and stricter consent rules, so it suits time-sensitive offers, order updates, and reminders. Email suits newsletters, content, and longer messages. Tools like Brevo, Omnisend, and Klaviyo cover both, while MailerLite and Kit focus on email.
How do I keep emails out of spam?
Use a dedicated sending domain with SPF, DKIM, and DMARC authentication, clean your list regularly, send only to opted-in contacts, and avoid spam-trigger words and misleading subject lines. Warm up new domains gradually, monitor bounce and complaint rates, and remove unengaged contacts before they hurt your reputation.
Can I migrate my automations from SendPulse?
Yes, but expect rebuilding. Automation logic does not transfer directly between platforms, so map each SendPulse flow to the new tool's builder and rebuild it step by step. Use the migration as a chance to clean up outdated flows, and test each rebuilt flow with a small segment before switching it live.
Sources we checked (8)
- https://mailchimp.com
- https://www.brevo.com
- https://www.mailerlite.com
- https://www.constantcontact.com
- https://klaviyo.com
- https://www.activecampaign.com
- https://www.omnisend.com
- https://kit.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.