How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Profound is the enterprise leader for AI search visibility, with the widest engine coverage and deep analytics.
- Otterly is the cheapest serious starting point at $29 a month, covering ChatGPT, AI Overviews, Perplexity and Copilot.
- Peec AI suits agencies and data-led SEO teams, with daily tracking and unlimited users on its plans.
- AthenaHQ is the only tool here with an ongoing free plan, plus broad engine coverage on paid tiers.
- If you already pay for Semrush or Ahrefs, their AI visibility add-ons may be cheaper than a separate platform.
Quick comparison
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The best Scrunch AI alternatives
Starting priceSee website
Free planFree trial
Profound is the tool most enterprises compare Scrunch against, and for good reason. It tracks brand visibility across up to nine AI answer engines on its Enterprise tier, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok and DeepSeek. That breadth matters when your customers ask questions in many places, not just one chatbot.
Beyond tracking, Profound connects AI crawler activity to your analytics stack through integrations with Cloudflare, Akamai, AWS and Google Analytics, so you can see which AI crawlers visit your site and what they do. Answer Engine Insights show how often your brand appears, what it is cited for, and how that changes over time, while prompt volume data shows which questions people actually ask.
The downside is price and complexity. Enterprise plans are quoted by sales, and lower tiers cover fewer engines. A 7-day trial lets you test the platform, but small teams may find Otterly or Peec AI a better fit for the budget.
What we like- Widest engine coverage, up to nine engines
- Answer engine insights and prompt volume data
- Crawler analytics integrations
Watch out for- Enterprise pricing by quote
- Entry plans cover fewer engines
#2Peec AI
Best for: Agencies and data-led teams4.7/5 on
G2 (21 reviews, checked Oct 2026)
Visit peec.ai
Starting price$95/month
Free planFree trial
Peec AI is a data-first platform built for SEO and content teams who want to know exactly what AI answers say about their brand. It tracks prompts daily across engines like ChatGPT, Perplexity, Google AI Overviews and AI Mode, with more engines available on higher plans, and it captures citation data so you can see which sources AI answers link to.
Unlimited users is a real advantage for agencies managing many clients, since seats do not become a cost driver. Competitor benchmarking shows how your visibility compares with rivals on the same prompts, and an actions module scores source gaps and prioritises fixes, turning tracking into a to-do list rather than a report you file away.
Pricing starts around $95 a month for a starter plan with 50 prompts, though exact prices vary by region and plan, so confirm on the site. A trial with no card required makes it easy to test. Peec AI suits teams that already think in prompts and citations and want daily data they can act on.
What we like- Daily tracking with prompt-level data
- Unlimited users
- Competitor benchmarking and citation analysis
Watch out for- Pricing not fully public
- Claude and some engines only on higher tiers
#3Otterly.AI
Best for: Budget AI visibility tracking4.7/5 on
G2 (54 reviews, checked Oct 2026)
Visit otterly.ai
Starting price$29/month
Free planFree trial
Otterly is the cheapest credible way into AI visibility tracking. The Lite plan costs $29 a month and covers ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with scheduled reports and inclusion tracking. A 7-day trial with no card lets you test it before paying.
For a small business or a first AI visibility project, that is enough to answer the basic question: do AI answers mention us, and for which prompts? The dashboard is straightforward, and the focus on Google's AI surfaces is useful, since AI Overviews appear in ordinary Google searches, not just in chatbots.
The limits are clear: 15 prompts on Lite, with Gemini, AI Mode and Claude available only as add-ons, and API access starting on much higher plans. If your prompt list grows past a few dozen, costs rise. But as a starting point, Otterly gives you real data for the price of a few coffees a month.
What we like- Lowest paid entry price
- Covers ChatGPT, AI Overviews, Perplexity and Copilot
- Scheduled reports
Watch out for- Only 15 prompts on the Lite plan
- Gemini, AI Mode and Claude are add-ons
Starting priceFree; Starter $295/month
Free planYes
AthenaHQ stands out because it is the only tool in this list with a genuinely free ongoing plan, offering a limited number of credits for checking brand visibility across several models. That makes it the best way to try AI visibility tracking without a trial clock ticking.
The paid Starter plan costs $295 a month and covers up to 11 engines, with citation-level data that shows exactly which pages AI answers cite and brand protection features that flag misuse or misinformation. That depth suits larger teams and agencies that need to defend a brand's reputation in AI answers, not just track mentions.
The jump from free to $295 is steep, and credit-based pricing means you need to watch usage. But if you want to start free and scale to broad coverage, AthenaHQ's combination is unusual in this market.
What we like- Ongoing free plan
- Broad engine coverage, up to 11 on Starter
- Citation-level data and brand protection
Watch out for- Starter price is high for small teams
- Credit-based pricing needs monitoring
Starting price$99/month per domain
Free planNo
Semrush's AI Visibility Toolkit is an add-on for teams already paying for Semrush, which changes the value calculation. Instead of learning a new platform, you track AI visibility alongside keyword rankings, site audits and backlinks, in the same reports your team already uses. It covers ChatGPT, Google AI, Gemini and Perplexity, with prompt-level tracking and competitor comparisons.
The toolkit costs $99 a month per domain and includes 25 tracked prompts, which is modest for a large brand but enough for a focused project. A free checker gives a few lookups a day for a quick sense of visibility, though it does not replace the full toolkit.
If you do not already use Semrush, a standalone tool like Otterly or Peec AI will be cheaper. If Semrush is already in your stack, the toolkit is the simplest way to add AI visibility without a second subscription.
What we like- Sits inside the Semrush suite
- Covers ChatGPT, Google AI, Gemini and Perplexity
- Prompt-level tracking
Watch out for- Add-on price per domain
- Only 25 prompts on the base toolkit
Starting priceSee website
Free planNo
Ahrefs Brand Radar takes a different approach from most tools here: instead of only tracking prompts you define, it draws on Ahrefs' large prompt index to show how any brand appears in AI answers. That makes it strong for research, competitor analysis and discovering prompts you had not thought of.
Coverage includes AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude available on custom prompts. Custom prompt tracking is included from the Lite plan upward, while the AI index itself is sold as an add-on, priced per platform index, so check the current price on Ahrefs' site. A free checker lets you look up a brand without signing up.
Brand Radar suits SEO teams that already use Ahrefs and want AI visibility as an extension of their existing research. As a standalone purchase, it is expensive compared with Otterly or Rank Prompt.
What we like- Built on Ahrefs' huge prompt index
- Covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot
- Strong research depth
Watch out for- Add-on pricing is high
- Best value needs an existing Ahrefs subscription
Starting price$50/month
Free planFree trial
HubSpot's AEO, or answer engine optimisation, tool is aimed at marketing teams already running on HubSpot. It tracks how your brand appears in ChatGPT, Perplexity and Gemini, and connects that visibility to the content and campaigns you already manage in HubSpot. That integration is the selling point: AI visibility data sits next to your blog, landing pages and CRM, not in a separate tool.
Pricing starts at $50 a month, or $45 billed annually, for 25 prompts, with a free AI Search Grader for a quick check and a trial available. Coverage is narrower than Profound or Peec AI, and 25 prompts will not suit a large brand with many products.
For a HubSpot team taking its first steps in AI visibility, the price and integration make it an easy yes. For a dedicated AI visibility programme, a specialist tool will give you more engines, more prompts and deeper citation data.
What we like- Built into HubSpot
- Covers ChatGPT, Perplexity and Gemini
- Affordable entry price
Watch out for- Only 25 prompts
- Narrower engine coverage than specialists
Starting price$49/month
Free planNo
Rank Prompt is an all-round AI visibility tracker that covers ChatGPT, Gemini, Grok, Perplexity and Claude, with mention tracking by engine, citation analysis, competitor benchmarking and fix suggestions. The Starter plan costs $49 a month, with Pro and agency tiers above it, making it one of the more affordable mid-range options.
The inclusion of Grok and Claude at the entry level is notable, since several rivals reserve those engines for higher plans. Fix suggestions turn the data into actions, which is helpful for small teams without a dedicated AI visibility specialist. The platform is newer than Profound or Semrush, so its community and integration library are smaller.
Rank Prompt fits small and mid-size brands that want broad engine coverage at a moderate price. If you need enterprise reporting, agency workspaces or crawler analytics, Profound or Peec AI will serve you better.
What we like- Covers ChatGPT, Gemini, Grok, Perplexity and Claude
- Mentions, citations and competitor benchmarking
- Fix suggestions
Watch out for- Newer vendor
- Smaller community than established rivals
How we chose
We compared tools on engine coverage, prompt limits, citation data, pricing transparency and integration with existing SEO or marketing stacks. Prices were checked against vendor pricing pages and recent comparison guides from October 2026, and where prices vary by plan or region we say so rather than quoting a single figure. We also weighed free plans and trials, since AI visibility is a new category and testing a tool on your own brand is the fastest way to judge it.
Starting an AI visibility programme
Do not try to track everything at once. Start with the prompts that matter most to your business: the questions customers ask before buying, the comparisons they make with competitors, and the topics where your expertise should show up. Run those prompts through a free checker or a trial, and look at what AI answers actually say, not just whether your brand is mentioned.
Fix the sources, not just the score
AI answers cite sources, and those sources are usually pages that already rank well or are clearly structured. Improving the cited pages, adding clear facts, comparisons and FAQs, and earning mentions on trusted sites will do more for visibility than chasing a single score. Use your tracking tool to find which sources get cited for your key prompts, then improve those pages first.
Measure what matters
Visibility alone is not a business outcome. Track whether AI mentions lead to visits, enquiries or sales, and watch for incorrect claims about your brand, which need correction. A monthly review of your top prompts, your citation share and your competitors' movement is enough to keep the programme on track without drowning in dashboards.
Frequently asked questions
What is Scrunch AI?
Scrunch AI is a platform that monitors how your brand appears in AI-generated answers across engines like ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, and helps you improve that visibility. Its plans start around $250 a month billed annually.
What is the cheapest Scrunch AI alternative?
Otterly is the cheapest paid option at $29 a month, covering ChatGPT, AI Overviews, Perplexity and Copilot. AthenaHQ also offers a free plan, though its paid Starter plan costs $295 a month.
Which AI engines should I track?
At minimum, track ChatGPT and Google AI Overviews, since they reach the most people. Add Perplexity, Gemini and Claude if your customers use them, and Copilot if you sell to business users on Microsoft tools.
How is AI visibility different from SEO?
SEO tracks rankings in search results, while AI visibility tracks mentions and citations inside AI-generated answers. The two overlap, since AI answers often cite well-ranked pages, but the metrics, prompts and optimisation tactics differ.
Can I improve my AI visibility without a tool?
Yes, up to a point. Publishing clear, factual, well-structured content on your own site and earning mentions on trusted sites helps. A tool becomes useful when you need to track many prompts, compare with competitors and monitor changes over time.
How many prompts should I track?
Start with 20 to 50 prompts that reflect real customer questions and buying comparisons. Expand once you know which prompts drive visibility and which ones you can realistically improve.
Sources we checked (8)
- https://www.tryprofound.com
- https://peec.ai
- https://otterly.ai
- https://www.athenahq.ai
- https://www.semrush.com
- https://ahrefs.com
- https://www.hubspot.com
- https://rankprompt.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.
Profound
AthenaHQ
Semrush AI Visibility Toolkit
Ahrefs Brand Radar
HubSpot AEO
Rank Prompt