How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- OptinMonster itself is not listed here, since this article covers alternatives to it: popup and lead capture tools that compete on price, targeting, and ease of use.
- OptiMonk offers the strongest free plan, with every feature free up to 10,000 pageviews per month, making it the best starting point for testing popups.
- Privy suits Shopify stores that want popups plus email and SMS in one tool, while Sleeknote suits ecommerce teams running many campaigns across domains.
- Poptin and Getsitecontrol offer the cheapest paid paths for small sites, while Justuno suits stores that want AI product recommendations.
- Popup pricing varies by pageviews, visitors, or contacts, so compare allowances, not just headline prices, before committing.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 OptiMonk | Free plan with all features | $19 per month | Yes |
 Poptin | Small teams on a budget | $25 per month | Yes |
 Privy | Shopify popups plus email | $24 per month | No |
 Sleeknote | Ecommerce multi-campaign | $49 per month | No |
 Justuno | AI recommendations | $59 per month | No |
 Claspo | Full features on free tier | $39 per month | Yes |
 Hello Bar | Simple bars and popups | $29 per month | Yes |
 Getsitecontrol | Cheap widget views | $19 per month | Yes |
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The best OptinMonster alternatives
Starting price$19 per month
Free planYes
OptiMonk is the best free OptinMonster alternative, with every feature free up to 10,000 pageviews per month, including targeting, gamification, and testing, rather than gating key tools behind paid tiers. Paid plans start at $19 per month billed yearly, or $29 per month month-to-month in some guides, with pageview allowances rising by tier. Its strengths include dynamic product-page content, cart-aware campaigns, conversion goals, and split-URL testing, which suit ecommerce teams personalizing messages by product and cart state.
Paid plans scale with pageviews, so high-traffic stores pay more, and some advanced features work best with Shopify or ecommerce setups. For teams testing popups or running moderate traffic, OptiMonk free plan is unmatched, and its paid plans remain competitive for ecommerce personalization. Start on the free tier, measure conversion lift, and upgrade only when pageviews exceed the free allowance.
What we like- Every feature free up to 10,000 pageviews
- Ecommerce personalization
- Dynamic product-page content
- Split-URL testing
Watch out for- Paid plans scale with pageviews
- Higher tiers cost more
- Some features need Shopify or ecommerce setup
#2Poptin
Best for: Small teams on a budget4.8/5 on
G2 (90 reviews, checked Oct 2026)
Visit poptin.com
Starting price$25 per month
Free planYes
Poptin offers popups, forms, and onsite selling tools with a free plan covering 1,000 visitors per month, including three gamification mechanics even on the free tier, which is generous for testing spin wheels and other engaging formats. Paid plans start at $25 per month for 10,000 visitors, with $59 per month for 50,000 visitors and $119 for 150,000 visitors, and the editor is simple enough for beginners to build a first popup quickly. Autoresponder features let small teams follow up without a separate email tool.
The free plan 1,000-visitor cap barely covers testing, and A/B testing only appears on Pro at $59 per month, which is a dealbreaker for teams that want to optimize without paying more. Pricing also adds up fast with traffic, since allowances are visitor-based. For small sites on a tight budget that need simple popups and gamification, Poptin is a good pick, though teams that test heavily should compare OptiMonk free A/B testing first.
What we like- Free plan with 1,000 visitors
- Simple editor
- Gamification on free plan
- Autoresponder included
Watch out for- Free plan caps at 1,000 visitors
- A/B testing only on Pro at $59
- Pricing adds up with traffic
#3Privy
Best for: Shopify popups plus email4.6/5 on
G2 (122 reviews, checked Oct 2026)
Visit privy.com
Starting price$24 per month
Free planNo
Privy is built for Shopify stores that want signup campaigns and follow-up messages in one place, with popups connecting directly to Privy email and SMS workflows. Displays plans start at $24 per month for popups only, while email starts at $30 per month billed by mailable contacts, and the Shopify native app syncs contacts, cart data, and discount codes without manual imports. Cart-recovery tools and spin wheels help stores convert abandoning visitors into subscribers and buyers.
There is no free plan, only a 15-day trial, and email is billed separately from displays, so total cost exceeds the $24 headline price for stores using both. Displays are also priced by pageviews, so high-traffic stores pay more. For Shopify stores that want popups plus email and SMS without juggling separate tools, Privy is the best combined pick, and its integration depth justifies the price for stores already on Shopify.
What we like- Popups connect to Privy email and SMS
- Shopify native app
- Cart-recovery tools
- Contact sync
Watch out for- No free plan, 15-day trial only
- Email billed separately from $30
- Displays priced by pageviews
#4Sleeknote
Best for: Ecommerce multi-campaign4.3/5 on
G2 (6 reviews, checked Oct 2026)
Visit sleeknote.com
Starting price$49 per month
Free planNo
Sleeknote suits ecommerce teams running many campaigns across several domains, with unlimited campaigns and domains on its Core plan, plus cart targeting, product recommendations, and subscriber sync through a native Shopify app. Its design philosophy favors non-intrusive popups that match site branding, with mobile layouts and gamification options that keep campaigns on-brand rather than generic. Core pricing is listed at 49 euros per month in some guides and $62 per month in others, reflecting currency and plan differences, so verify current pricing.
There is no free plan, only a 14-day unrestricted trial, and entry price is higher than Poptin or Getsitecontrol, making Sleeknote a poor fit for very small sites. For ecommerce teams running many campaigns across domains who need unlimited campaigns without per-campaign limits, Sleeknote is a strong pick, and its non-intrusive approach suits brands that care about user experience as much as conversion.
What we like- Unlimited campaigns and domains on Core
- Ecommerce targeting and product recommendations
- Non-intrusive design
Watch out for- No free plan, 14-day trial only
- Price conflicts across guides
- Entry price higher than rivals
#5Justuno
Best for: AI recommendations4.3/5 on
G2 (67 reviews, checked Oct 2026)
Visit justuno.com
Starting price$59 per month
Free planNo
Justuno offers popup and conversion campaigns with a strong design canvas and AI-powered product recommendations on higher plans, plus granular targeting rules covering cart value, weather-based triggers, and CRM enrichment. That depth suits ecommerce stores that want personalized on-site journeys rather than simple popups, and done-for-you service options help teams that lack design or strategy resources. Paid plans start at $59 per month for up to 10,000 visitors in current guides, with other guides citing $39 per month for smaller allowances.
Traffic-based pricing catches teams off guard, since a store with 50,000 monthly visitors can pay $200 or more per month for popup tools alone, and there is no free plan beyond a 14-day trial. For stores that value AI recommendations and deep targeting and can justify the cost with conversion lift, Justuno is a strong pick. For budget-conscious stores, OptiMonk or Poptin deliver similar popup basics at lower cost.
What we like- AI product recommendations
- Strong design canvas
- Granular targeting rules
- Done-for-you service
Watch out for- Traffic-based pricing scales fast
- No free plan, 14-day trial only
- Visitor caps catch teams off guard
Starting price$39 per month
Free planYes
Claspo stands out by offering all features on every plan, including its free tier, which covers 3,000 pageviews with full feature access, plus 8 gamification mechanics and a native Shopify app with product cards, ecommerce targeting, and discount sync. Paid plans start at $39 per month tiered by pageviews, with a 14-day free trial on every paid plan, and the full-feature approach means teams can test every tool before paying, unlike rivals that gate testing or gamification behind higher tiers.
Free tier 3,000-pageview cap is lower than OptiMonk 10,000, and paid plans scale with pageviews, so high-traffic sites pay more. Claspo is also a smaller brand than OptiMonk or Privy, with fewer long-term references. For businesses that want to scale without waiting for higher tiers to open key tools, Claspo is a strong pick, and its full-feature free tier makes evaluation honest and complete.
What we like- All features on every plan including free
- Gamification mechanics
- Shopify product cards and discount sync
Watch out for- Free tier caps at 3,000 pageviews
- Paid plans tiered by pageviews
- Smaller brand than OptiMonk or Privy
Starting price$29 per month
Free planYes
Hello Bar offers simple bars and popups with A/B testing on every paid plan, a feature many rivals gate behind higher tiers, starting at $29 per month billed annually for 50,000 views. The free plan covers 5,000 views with branding, enough for small sites to test bars and popups, and the tool suits blogs and content sites that want simple list building and monetization without complex ecommerce targeting. Setup is fast, with templates for bars, modals, and sliders.
Advanced targeting rules trail Justuno and OptiMonk, so stores needing cart-aware or weather-based triggers should look elsewhere, and the free plan carries Hello Bar branding. For simple sites that want A/B testing without paying premium prices, Hello Bar is the best simple pick, and its every-plan A/B testing makes optimization accessible to small teams.
What we like- A/B testing on every paid plan
- Simple bars and popups
- Free plan with 5,000 views
- Blog monetization
Watch out for- Fewer advanced targeting rules
- Free plan branded
- Paid plans start at $29 per month annual
Starting price$19 per month
Free planYes
Getsitecontrol offers website widgets including popups, forms, surveys, and promo bars, with a free plan covering 10,000 widget views and paid plans starting at $19 per month, making it the cheapest path to unlimited widget views for small sites. Built-in email sending lets teams follow up without a separate email tool, and the widget approach suits sites that want several on-site tools in one subscription rather than a popup-only platform.
Ecommerce-specific features trail Privy and Justuno, with less cart-aware targeting and fewer product recommendation options, and design options are simpler than premium rivals. For small sites that want affordable widgets plus email sending in one tool, Getsitecontrol is the best budget pick, and its 10,000-view free plan covers testing and early growth without cost.
What we like- Free plan with 10,000 widget views
- Widgets plus built-in email sending
- Cheapest paid path
Watch out for- Fewer ecommerce-specific features
- Widget focus rather than full CRO
- Design options simpler than rivals
How we chose
We compared tools on free-plan generosity, feature gating, targeting depth, ecommerce integration, and price transparency, weighting whether key features such as A/B testing and gamification are available on entry plans. We favored tools with published pricing where available, and we flagged price conflicts across guides for Sleeknote and Justuno rather than presenting a single figure as certain. Prices come from vendor pages and current guides, and they change often, with monthly billing costing more than annual billing, so check vendor pages before committing. We did not test any tool hands-on, and we did not list OptinMonster itself as one of its own alternatives.
Buying guide
Start from your platform and traffic. Shopify stores should start with Privy or Claspo for native integration, while WordPress and content sites should test OptiMonk free plan or Hello Bar for simple bars. Compare allowances, not just headline prices: a $19 plan with 10,000 pageviews beats a $25 plan with 1,000 visitors, and visitor-based pricing punishes traffic growth more than pageview pricing. Check whether A/B testing, gamification, and targeting are included on your tier, since gating is the most common surprise after purchase.
Test during any free plan or trial with a real campaign, measuring conversion lift against a no-popup baseline, and time migration for a low-traffic period, with new campaigns ready before disabling the old tool. Avoid popups that harm user experience: use exit-intent and timed triggers rather than immediate full-screen overlays, keep mobile popups compliant with search guidelines, and respect frequency caps so returning visitors are not interrupted on every page. A popup that converts today but drives visitors away tomorrow is not a win.
Frequently asked questions
What is the best free OptinMonster alternative?
OptiMonk offers the strongest free plan, with every feature free up to 10,000 pageviews per month. Claspo free tier covers 3,000 pageviews with all features, and Getsitecontrol free plan covers 10,000 widget views, making all three strong free starting points.
Which OptinMonster alternative is best for Shopify?
Privy is the best Shopify pick, with popups connecting directly to Privy email and SMS workflows and a native app syncing contacts and cart data. Claspo and Sleeknote also offer native Shopify apps with product and discount sync.
Do I need A/B testing in a popup tool?
Yes, if you want to optimize rather than guess. Hello Bar includes A/B testing on every paid plan, OptiMonk includes it on its free plan, while Poptin only offers it on Pro at $59 per month, so check tier gating before choosing.
How is popup pricing calculated?
Vendors charge by pageviews, unique visitors, active profiles, or contacts, and allowances are not directly comparable across tools. Compare your real traffic against each vendor allowance, not just headline prices, and watch for visitor-based pricing that scales fast.
Are popups bad for user experience?
Popups harm experience when they appear immediately, cover the full screen on mobile, or repeat on every page. Use exit-intent, timed, or scroll triggers, respect frequency caps, and keep mobile popups compliant with search guidelines to balance conversion and experience.
Should I switch from OptinMonster?
Switch if your needs changed: if you want a stronger free plan, Shopify-native email and SMS, AI recommendations, or unlimited campaigns, the tools above may fit better. If OptinMonster already converts well and you use its WordPress depth, switching costs may outweigh small price savings.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.