How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- OneLogin, now part of One Identity, suits mid-market SSO at a low list price, but its rivals cover more cases, from free small-team tiers to enterprise federation.
- Microsoft Entra ID is the obvious pick for Microsoft 365 shops, while Okta leads for vendor-neutral workforce identity at scale.
- JumpCloud and Cisco Duo offer genuinely free tiers for very small teams, and Keycloak costs nothing in licenses for teams that self-host.
- Price identity by total cost, since directory, MFA, SSO, and lifecycle automation are often sold as separate modules that stack up fast.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Okta | Vendor-neutral workforce identity | $6 per user/month | Free trial |
 Microsoft Entra ID | Microsoft 365 organizations | Free plan | Yes |
 Auth0 | Customer-facing app login | $35 per month | Yes |
 JumpCloud | Small teams replacing Active Directory | $9 per month | Yes |
 PingOne | Large hybrid estates | $3 per user/month | Free trial |
 Keycloak | Open-source self-hosted identity | Free | Yes |
 Cisco Duo | Fast MFA rollout | Free up to 10 users | Yes |
 Rippling | HR-driven access lifecycle | $8 per user/month | No |
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The best onelogin alternatives
#1Okta
Best for: Vendor-neutral workforce identity4.5/5 on
G2 (1,428 reviews, checked Oct 2026)
Visit okta.com
Starting price$6 per user/month
Free planFree trial
Okta is the best-of-breed workforce identity platform and the most direct OneLogin replacement at scale. Its integration network covers thousands of SaaS apps, and its lifecycle tools join, move, and offboard users automatically from HR data. Single sign-on, MFA, and adaptive policies sit in one admin console.
The cost structure needs care. Guides report pricing from 6 dollars per user per month with a 1,500 dollar annual minimum, and modules for lifecycle, governance, and privileged access add to the bill. Small teams under 25 people may find Okta a stretch. Okta fits companies with a long SaaS list that want vendor-neutral identity without tying login to one cloud vendor.
What we like- Broadest independent app integration network
- Strong lifecycle automation
- Mature admin tooling
Watch out for- 1,500 dollar annual minimum
- Per-module pricing stacks up
- Complex for small teams
#2Microsoft Entra ID
Best for: Microsoft 365 organizations4.5/5 on
G2 (915 reviews, checked Oct 2026)
Visit microsoft.com
Starting priceFree plan
Free planYes
Microsoft Entra ID, formerly Azure Active Directory, is the obvious pick for companies already on Microsoft 365. The free tier covers SSO and basic MFA, while P1 at 7 dollars and P2 at 10 dollars per user per month in guides add Conditional Access, identity protection, and governance. A Suite tier near 12 dollars per user per month bundles more.
The catch is ecosystem fit. Entra ID value drops for companies that do not run Microsoft 365 or Azure, and advanced configuration takes learning. Organizations already paying for Microsoft 365 likely own more identity than they use, so check existing licenses before buying a third-party tool on top. For Microsoft shops, Entra ID is usually the cheapest correct answer.
What we like- Included with Microsoft 365
- Conditional Access built in
- Deep Azure integration
Watch out for- Best value only inside Microsoft stack
- Advanced tiers cost more
- Admin learning curve
#3Auth0
Best for: Customer-facing app login4.3/5 on
G2 (286 reviews, checked Oct 2026)
Visit auth0.com
Starting price$35 per month
Free planYes
Auth0, part of Okta, serves customer-facing login in your own apps rather than workforce SSO. Developers get SDKs, social logins, enterprise connections, and breached-password detection with a free tier for trying, and guides report paid Essentials plans from 35 dollars per month. That developer focus makes it the standard pick for SaaS products adding login, signup, and MFA.
Workforce identity is thinner here than Okta Workforce Identity, and pricing scales by monthly active users, so a growing consumer app must model costs at scale. Free tier user limits have also changed over time across guides, so confirm current terms. Auth0 fits product teams building customer login, not IT teams managing employee access.
What we like- Developer-friendly
- Free tier for trying
- Strong social and enterprise connections
Watch out for- Workforce features are thinner
- Pricing scales by users
- Free tier limits changed over time
#4JumpCloud
Best for: Small teams replacing Active Directory4.5/5 on
G2 (4,104 reviews, checked Oct 2026)
Visit jumpcloud.com
Starting price$9 per month
Free planYes
JumpCloud replaces on-premises Active Directory with a cloud directory that also manages devices. It covers Windows, macOS, and Linux fleets from one console, with SSO, MFA, and conditional access. Guides report pricing from 9 dollars per month billed annually for device management, with SSO from 11 dollars per month, plus a free tier up to 10 users and 10 devices.
The app catalog is smaller than Okta, and the SSO tier costs more than the base tier, so buyers should price the bundle they actually need. JumpCloud fits small and mid-size teams with mixed device fleets that want directory and device management together, especially when retiring an old Active Directory server.
What we like- Cloud directory plus device management
- Free tier up to 10 users
- Windows, Mac, and Linux support
Watch out for- SSO tier costs more
- Smaller app catalog than Okta
- Learning curve for admins
Starting price$3 per user/month
Free planFree trial
PingOne, from Ping Identity, serves large enterprises with hybrid identity needs. It handles federation across cloud and on-premises systems, supports complex multi-brand setups, and now includes ForgeRock technology for customer identity and orchestration. Guides report workforce pricing from 3 or 6 dollars per user per month with a 5,000-user minimum.
That minimum rules out small teams, and setup complexity runs high for advanced cases. PingOne fits large or regulated estates where federation depth matters more than self-serve checkout, and where identity spans legacy systems, multiple clouds, and customer-facing apps at once.
What we like- Deep federation support
- Cloud, on-premises, or hybrid deployment
- Enterprise scale
Watch out for- 5,000-user minimum on workforce plans
- Complex for small teams
- Sales-led pricing
Starting priceFree
Free planYes
Keycloak is the open-source identity server that teams self-host for SSO, MFA, and fine-grained authorization. It supports standard protocols, user federation, and identity brokering, and it costs nothing in licenses. That control appeals to teams with strict data rules or unusual customization needs.
Running Keycloak well takes engineering time for setup, upgrades, scaling, and security patching, and it can be resource-heavy. Managed support from Red Hat is a separate cost. Keycloak fits developer-led teams that want full control and can staff the operations work, and it is a poor pick for teams that want a vendor to carry the service.
What we like- No license cost
- Full control over data
- Standard protocols and fine-grained authorization
Watch out for- Self-hosting burden
- Resource-heavy
- Needs engineering time to run well
#7Cisco Duo
Best for: Fast MFA rollout4.5/5 on
G2 (590 reviews, checked Oct 2026)
Visit duo.com
Starting priceFree up to 10 users
Free planYes
Cisco Duo is the fastest way to add strong MFA across a workforce. It verifies users with push approvals, checks device trust, and now offers Duo Directory for basic user management. Guides report a free tier up to 10 users, with Essentials at 3 dollars, Advantage at 6 dollars, and Premier at 9 dollars per user per month billed annually.
Duo is not a full directory or lifecycle platform, so companies that need joiner-mover-leaver automation must pair it with another tool. Its strength is speed: most teams can roll out MFA in days. Duo fits companies whose main gap is MFA, and small teams that want a free starting point before buying a wider identity platform.
What we like- Simplest MFA deployment
- Free up to 10 users
- Device trust checks
Watch out for- Not a full directory
- SSO depth is thinner
- Paid tiers add up per user
#8Rippling
Best for: HR-driven access lifecycle4.8/5 on
G2 (13,464 reviews, checked Oct 2026)
Visit rippling.com
Starting price$8 per user/month
Free planNo
Rippling ties identity to HR data, so hiring, role changes, and departures update app access automatically. That HR-driven lifecycle is its core advantage: offboarding runs from the same system that holds employment records, which cuts the risk of orphaned accounts. Guides report IAM pricing from 8 dollars per user per month billed annually, inside a modular quote.
Identity alone costs more than OneLogin or JumpCloud, and the best value comes when the company also uses Rippling for HR and IT. Teams that only need SSO should compare cheaper options. Rippling fits companies that already run HR on Rippling, or that want employment data to drive access without manual tickets.
What we like- Access driven directly by HR employment data
- Unified HR, IT, and identity
- Fast offboarding
Watch out for- Modular quote
- Identity alone costs more than rivals
- Best value needs wider Rippling use
How we chose
We compared these tools on SSO coverage, MFA strength, lifecycle automation, directory features, federation depth, pricing transparency, and free tiers. Vendor pages and comparison guides from September and October 2026 shaped the figures, and we flagged every case where guides disagree on price, since identity vendors change tiers often. We favored tools with clear free tiers for small teams, and tools whose pricing matches the buyer size.
We also weighed the OneLogin buyer. OneLogin buyers typically want mid-market SSO at a fair price without enterprise complexity, so the list mixes low-cost options such as Duo and JumpCloud with enterprise options such as Okta and PingOne. The right pick depends on team size, existing stack, and whether identity must cover employees, customers, or both.
What to check before you switch identity providers
Map every app and login method first
List every SaaS app, its login method, and its owner before migrating. Apps without SAML or OIDC support need password vaulting or a different plan, and forgotten apps cause the most migration pain. A clean app inventory prevents a switch that leaves half the company on old logins.
Price the full module stack
Headline SSO prices hide the rest. Add directory, MFA, lifecycle automation, governance, and privileged access modules to get the real per-user cost. Okta and PingOne module stacks can double the entry price, while Entra ID value depends on existing Microsoft licenses.
Test offboarding end to end
The most important identity test is a departure. Create a test user, grant app access, then offboard and confirm every app loses access within the promised window. A tool that onboards smoothly but offboards slowly leaves a security gap that matters more than any dashboard feature.
Frequently asked questions
Is OneLogin still available?
Yes. OneLogin continues as part of One Identity, with guides reporting Advanced plans near 4 dollars and Professional plans near 8 dollars per user per month. The case for switching usually rests on ecosystem fit, free tiers, or enterprise federation needs rather than OneLogin disappearing.
What is the cheapest OneLogin alternative?
Keycloak is cheapest in licenses, since it is free open-source software, though it needs engineering time to run. For hosted tools, Cisco Duo is free up to 10 users, JumpCloud is free up to 10 users, and Entra ID free tier covers SSO and basic MFA for Microsoft shops.
Which alternative works best for customer login?
Auth0 is the best pick for customer-facing login in your own apps, with developer SDKs and social logins. PingOne also covers customer identity at enterprise scale. Workforce tools such as Okta Workforce Identity and Entra ID suit employee access, not customer signup flows.
Do I need a separate directory if I use Google Workspace?
Not always. Google Workspace includes its own directory and SSO for many apps, and small teams may not need a third-party tool. A separate identity platform pays off when the app list grows long, when lifecycle automation matters, or when MFA and governance requirements exceed what Google provides.
How long does an identity migration take?
Small migrations take days to weeks, while enterprise migrations with federation and lifecycle automation take months. The longest parts are app inventory, testing offboarding, and user communication, not the vendor setup itself. Run a pilot group before migrating the whole company.
Sources we checked (11)
- https://www.okta.com
- https://www.microsoft.com
- https://auth0.com
- https://jumpcloud.com
- https://www.pingidentity.com
- https://www.keycloak.org
- https://duo.com
- https://www.rippling.com
- https://guptadeepak.com/top-10-alternatives-to-okta-workforce-identity/
- https://rankite.com/blog/best-identity-and-access-management-tools
- https://supertokens.com/blog/okta-alternatives
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.