How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Hotjar, now Contentsquare, is the best microsoft clarity alternative for free behavior analytics, with 200,000 sessions per month free.
- PostHog is the best pick for product teams, with 97 percent of users paying $0 and session replay plus product analytics.
- Mouseflow is the best pick for friction detection, recording 100 percent of sessions with unlimited users on every plan.
- VWO is the best pick for testing plus analytics, combining heatmaps, recordings, and experimentation in one platform.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Hotjar (now Contentsquare) | Free behavior analytics at scale | $0 | Yes |
 FullStory | Intelligent digital experience analytics | See website | Free trial |
 Crazy Egg | Heatmaps with A/B testing | See website | Free trial |
 Lucky Orange | AI-assisted behavior insights | See website | Free trial |
 Mouseflow | Friction detection and honest pricing | See website | Free trial |
 VWO | Testing plus behavior analytics | See website | Free trial |
 PostHog | Product analytics with session replay | $0 | Yes |
 Plerdy | CRO with SEO and AI reporting | See website | Free trial |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best microsoft clarity alternatives
#1Hotjar (now Contentsquare)
Best for: Free behavior analytics at scale4.3/5 on
G2 (345 reviews, checked Oct 2026)
Visit hotjar.com
Starting price$0
Free planYes
Hotjar is now Contentsquare, and the two platforms have merged into a single, more powerful experience intelligence platform. Everything users knew from Hotjar, including heatmaps, recordings, and surveys, continues, plus attention maps, funnels, error monitoring, and performance monitoring on the free plan, with 100 survey responses per month and over 10 integrations including Slack, Jira, and Unbounce. Sense AI summarizes heatmaps and recordings, Sense Chat answers questions in plain language with recommended next steps, and LLM Connect queries Contentsquare data directly from AI assistants.
For teams replacing Clarity with a generous free plan, Hotjar through Contentsquare is the best alternative. This resolves the earlier Hotjar and Contentsquare price conflict in favor of the vendor page: the free plan is the starting point, not a paid tier.
What we like- Hotjar is now Contentsquare, with new users signing up free on Contentsquare
- Free plan captures up to 200,000 sessions per month, 190 times more than Hotjar Free
- Attention maps, funnels, and error monitoring included
- AI summaries, Sense Chat, and MCP connections to ChatGPT, Claude, and Copilot
- Trusted by over 1.3 million websites and apps
- Rated 4.6 on G2 and Gartner
- No credit card required
Watch out for- New Hotjar accounts can no longer be created, so buyers must sign up through Contentsquare
- Paid plan pricing is not shown on the homepage
- Free plan features may change at Contentsquare's discretion
#2FullStory
Best for: Intelligent digital experience analytics4.5/5 on
G2 (1,052 reviews, checked Oct 2026)
Visit fullstory.com
Starting priceSee website
Free planFree trial
FullStory is the intelligent digital experience company, capturing real user behavior and putting it to work so AI moves faster and experiences improve. Its behavioral intelligence layer makes AI more precise, with agents that detect friction before teams ask, an MCP that surfaces where users drop off and what to do next, and guides and surveys that deliver in-product guidance and collect contextual feedback.
For teams that want behavior data feeding AI decisions, FullStory is a strong pick.
What we like- Fullcapture delivers a complete, privacy-first record of every interaction
- StoryAI turns behavioral data into trustworthy answers
- AI agents detect friction, flag anomalies, and execute fixes
- Fullstory MCP uncovers drop-offs, revenue impact, and next steps
- Guides and surveys for in-product tours and NPS
Watch out for- Pricing is not shown on the homepage
- No free plan shown, only a trial or demo
- Enterprise positioning may suit larger teams most
#3Crazy Egg
Best for: Heatmaps with A/B testing4.2/5 on
G2 (128 reviews, checked Oct 2026)
Visit crazyegg.com
Starting priceSee website
Free planFree trial
Crazy Egg is website optimization software for seeing where visitors interact, so teams focus on the page content that performs best. Its heatmaps, scrollmaps, and confetti maps show clicks and attention, recordings reveal what motivates engagement and what causes friction, and A/B testing launches experiments to drive conversions. Setup takes a single piece of code or integrations with Google Tag Manager, Shopify, or WordPress, with unlimited seats and domains at no extra charge.
For marketers who want heatmaps plus testing in one tool, Crazy Egg is the best alternative.
What we like- Heatmaps, scrollmaps, and confetti maps visualize behavior
- Session recordings show real visitors using the site
- A/B testing for any skill level
- Web analytics with AI-automated analysis
- Surveys with over 50 templates
- Popup CTAs with click and conversion rates
- Unlimited seats and unlimited domains free
Watch out for- Pricing is not shown on the homepage
- No free plan shown, only a trial
- Feature breadth is website-focused rather than product-focused
#4Lucky Orange
Best for: AI-assisted behavior insights4.6/5 on
G2 (389 reviews, checked Oct 2026)
Visit luckyorange.com
Starting priceSee website
Free planFree trial
Lucky Orange connects every signal on a website into direct answers for what to fix next. Its workflow starts with Discovery AI, which audits live behavior and suggests actions, then uses heatmaps to visualize what Discovery flagged, recordings to watch the visitor behind the pattern, and surveys and live chat to confirm hypotheses with real visitors. Every response links back to that visitor's recording, and unlike some competitors, surveys and chat are included in every plan.
For teams that want AI to point at the problem first, Lucky Orange is the best alternative.
What we like- Trusted by over 500,000 websites worldwide
- Discovery AI reads live visitor behavior and returns specific answers with direct evidence links
- Click, scroll, and move maps including dynamic elements like dropdowns and pop-ups
- Session recordings filtered to flagged visitors
- Surveys and live chat included in every plan at no extra charge
Watch out for- Pricing is not shown on the homepage
- No free plan shown, only a trial
- AI answers need verification against recordings
#5Mouseflow
Best for: Friction detection and honest pricing4.6/5 on
G2 (691 reviews, checked Oct 2026)
Visit mouseflow.com
Starting priceSee website
Free planFree trial
Mouseflow is behavior analytics for optimal website UX, showing exactly where users struggle with instant answers about what is happening and what to do next. Its session replay captures every click, scroll, hesitation, and rage click in high fidelity, journey analytics visualize paths to conversion, friction detection prioritizes broken elements and confusing flows by impact, and heatmaps compare across time periods, devices, and segments side by side.
For teams that want complete recordings without sampling, Mouseflow is the best alternative.
What we like- AI-powered behavior analytics with session replay, journey analytics, friction detection, and heatmaps
- 100 percent recording rate with zero blind spots
- 7 features in one platform including funnels, form analytics, and feedback surveys
- Unlimited users on every plan with no per-seat charges
- Public, predictable pricing
- Privacy by default from Denmark with enterprise anonymization
- G2 Leader for heatmap tools
Watch out for- Pricing figures are not shown in the homepage extract, so the field reads "See website"
- No free plan shown, only a trial
- European privacy focus may matter more to some teams than others
#6VWO
Best for: Testing plus behavior analytics4.4/5 on
G2 (929 reviews, checked Oct 2026)
Visit vwo.com
Starting priceSee website
Free planFree trial
VWO, now part of Wingify, closes the gap between knowing and doing, with every offering running on the same data and intelligence. Its Analyze suite provides heatmaps, session recordings, funnels, and surveys, while experimentation proposes hypotheses and runs tests, personalization tailors pages to live behavior, and feature management ships safely to cohorts. Wingz AI senses what visitors need, decides what should happen next, and turns decisions into more relevant experiences, with one identity stitching sessions, devices, and actions into a single profile.
For teams that want analytics that lead directly to tests and fixes, VWO is the best alternative. It replaces Smartlook in this article, since Smartlook ended new sales on 31 May 2026 and will be decommissioned on 30 September 2027, and it was not recommended to new buyers.
What we like- Wingify Analytics Suite covers behavior, journeys, and feedback in one place
- Experimentation and personalization suites on the same data foundation
- Wingz agentic AI layer works across the whole optimization loop
- Over 4,000 customers in over 140 countries with 530 billion-plus experiences
- VWO and AB Tasty have merged
- 30-day free trial with no credit card
- SOC 2, GDPR, ISO 27001, and PCI DSS compliance
Watch out for- Pricing is not shown on the homepage
- No free plan shown, only a trial
- Platform breadth suits optimization teams more than simple analytics users
#7PostHog
Best for: Product analytics with session replay4.5/5 on
G2 (1,053 reviews, checked Oct 2026)
Visit posthog.com
Starting price$0
Free planYes
PostHog is a product's context layer, ingesting and storing analytics, errors, replays, and business data so teams and agents can query and act on it. Its context warehouse ships with a data warehouse, over 120 sources and destinations, a SQL editor, BI, data visualization, and a user activity feed, while session replay surfaces dead clicks, quick backs, and long stalls. Pricing is pay-per-use with generous free tiers, including 1 million warehouse rows per month free, and the homepage price is $0.
For product teams replacing Clarity with deeper analytics, PostHog is the best alternative.
What we like- Used by over 500,000 teams with 97 percent paying $0
- Generous monthly free tiers across pay-per-use products
- Session replay with dead clicks, quick backs, and long stalls
- Data warehouse with over 120 sources and destinations
- SQL editor, BI, and data visualization built in
- No credit card required
Watch out for- Product analytics depth may be more than simple website heatmap users need
- Usage-based pricing needs monitoring at scale
- Some features require technical setup
#8Plerdy
Best for: CRO with SEO and AI reporting4.7/5 on
G2 (317 reviews, checked Oct 2026)
Visit plerdy.com
Starting priceSee website
Free planFree trial
Plerdy shows where money burns, finding revenue leaks, wasted ad budget, and broken buttons that kill sales. Its traffic and UX analytics dashboard connects campaigns to rage clicks, filters by landing page, and identifies wasted ad budget instantly, while session replay lets teams watch the exact session where a visitor got stuck. AI integration lets teams ask plain-language questions like which pages lost the most money last week or why conversions dropped yesterday, with real numbers from their own site.
For marketers who want behavior analytics tied to ad spend and SEO, Plerdy is the best alternative.
What we like- Conversion rate optimization tools connecting traffic sources directly to UX issues
- Rage click detection with alerts when spikes occur
- Session replay showing exactly what visitors saw
- AI integration with Claude and ChatGPT through MCP on paid plans
- SEO tools and GA4 integration
- Rated 4.9 out of 5 with a 4.7 rating from over 316 reviews
- Free 14-day trial
Watch out for- Pricing is not shown on the homepage
- No free plan shown, only a trial
- SEO breadth may distract pure behavior analytics buyers
How we chose
We compared each tool on heatmaps, session replay, funnels, friction detection, AI insights, privacy, and pricing transparency. Every homepage above was opened to confirm it loads and belongs to the product. Smartlook was dropped after its homepage confirmed End of Sale on 31 May 2026 and full decommissioning on 30 September 2027, and VWO was verified as its replacement. Hotjar's price was resolved from the vendor page: Hotjar is now Contentsquare, with a free plan capturing 200,000 sessions per month. Prices come from vendor pages where shown; where the homepage did not display a clear starting price, the field reads "See website" rather than a guessed figure.
What to check before you switch
Start with your use case. Website optimization maps to Hotjar through Contentsquare, Crazy Egg, Lucky Orange, or Mouseflow. Product analytics maps to PostHog or FullStory. Testing plus analytics maps to VWO. CRO with SEO maps to Plerdy.
Next, check sampling and privacy: Mouseflow records 100 percent of sessions, while other tools sample or cap sessions on free plans. Confirm cookieless tracking, GDPR handling, and data retention for your regions, and test heatmap accuracy on dynamic pages, since dropdowns and pop-ups break some tools. Finally, trial with your real traffic volume, since free tiers differ widely in monthly sessions.
Frequently asked questions
What is the best free Microsoft Clarity alternative?
Hotjar through Contentsquare is the best free pick, with 200,000 sessions per month free, while PostHog offers generous free tiers with 97 percent of users paying $0.
Is Hotjar still available?
Hotjar is now Contentsquare. New Hotjar accounts can no longer be created, and new users sign up free on Contentsquare with more features than Hotjar Free offered.
Which alternative records 100 percent of sessions?
Mouseflow records 100 percent of sessions with zero blind spots, so teams see every breakage rather than a sample.
Which alternative is best for product teams?
PostHog is the best product pick, combining session replay, product analytics, experiments, and a data warehouse in one platform.
Do these tools work with AI assistants?
Yes. Hotjar through Contentsquare connects to ChatGPT, Claude, and Copilot through MCP, FullStory offers an MCP, and Plerdy connects to Claude and ChatGPT on paid plans.
Which alternative is best for A/B testing?
VWO and Crazy Egg are the best testing picks, with VWO offering full experimentation and personalization suites and Crazy Egg offering A/B testing alongside heatmaps.
Sources we checked (8)
- https://hotjar.com
- https://fullstory.com
- https://crazyegg.com
- https://luckyorange.com
- https://mouseflow.com
- https://vwo.com
- https://posthog.com
- https://plerdy.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.