How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Amazon Handmade and eBay give the biggest built-in audiences for handmade and vintage sellers leaving Etsy.
- Shopify and WooCommerce give the most control over your brand, pricing and customer data, but you must drive your own traffic.
- Big Cartel suits artists and small shops with a free starting plan, while Squarespace and Wix suit sellers who want a beautiful store plus a website.
- Society6 suits designers who want print-on-demand products without handling inventory or shipping.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Shopify | Building your own branded store with full control | See website | See website |
 Amazon Handmade | Reaching Amazon's huge shopping audience with handmade goods | See website | No |
 eBay | Vintage, collectible and handmade resale at scale | Free to list | Yes |
 Big Cartel | A simple, free store for artists and small makers | Free | Yes |
 WooCommerce | A flexible, customizable store on WordPress | See website | See website |
 Squarespace | A beautiful store plus a full website | $19/mo | 14-day trial |
 Wix | An easy drag-and-drop store with AI help | Free | Yes |
 Society6 | Selling art on print-on-demand products without inventory | Free | Yes |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best etsy alternatives
#1Shopify
Best for: Building your own branded store with full control4.4/5 on
G2 (5,144 reviews, checked Oct 2026)
Visit shopify.com
Starting priceSee website
Free planSee website
Shopify is the all-in-one commerce platform for businesses of every size, from first-time sellers to enterprises. Its homepage stresses selling everywhere people shop: online and in person, across AI and social, locally and globally. The Shopify App Store offers more than 21,000 commerce apps, and Shopify Checkout with Shop Pay converts up to 50 percent higher than guest checkout, exposing your brand to hundreds of millions of buyers.
Shopify also offers Shopify Capital funding, with $5 billion loaned to merchants so far and loans up to $5 million. For Etsy sellers ready to own their brand, customer list and pricing, Shopify is the most complete move, though it replaces Etsy's built-in traffic with your own marketing.
What we like- Best-converting checkout with Shop Pay
- 21,000+ apps to extend your store
- Sell online, in person, on social and globally
Watch out for- Monthly subscription plus transaction fees
- You must drive your own traffic, unlike a marketplace
#2
Amazon Handmade
Best for: Reaching Amazon's huge shopping audience with handmade goods
Visit amazon.com
Starting priceSee website
Free planNo
Amazon Handmade is Amazon's dedicated storefront for genuinely handmade products, with categories including home decor, jewelry, beauty, kitchen and dining, clothing, stationery, toys and pet supplies. The page shows best-selling gifts and customizable products, with a "Sell on Handmade" path for makers.
The advantage is traffic: Amazon buyers already shop there daily, and Handmade listings appear alongside the world's largest marketplace. The trade-off is control: Amazon sets the rules, fees and customer relationship, and approval requires proving your products are handmade. For sellers who want maximum reach without building an audience, Handmade is the closest Etsy replacement.
What we like- Access to Amazon's massive buyer traffic
- Categories from jewelry to home decor
- Prime-eligible options for sellers
Watch out for- Strict handmade rules and approval process
- Amazon fees and competition from mass-produced listings
#3eBay
Best for: Vintage, collectible and handmade resale at scale1.2/5 on
Trustpilot (19,286 reviews, checked Oct 2026)
Visit ebay.com
Starting priceFree to list
Free planYes
eBay remains one of the world's largest marketplaces, covering electronics, cars, fashion, collectibles and more, with active promotions and a vast buyer pool. For Etsy sellers, eBay shines for vintage goods, collectibles and one-of-a-kind handmade pieces, where auction formats can drive prices above fixed listings.
Listing is free to start, with fees charged on sales. eBay lacks Etsy's craft-focused community feel, and handmade sellers must work harder to stand out among mass-market listings. But for vintage sellers especially, eBay's audience is unmatched, and many Etsy sellers already cross-list there.
What we like- Huge global buyer base
- Auction and fixed-price formats
- Strong for vintage, collectibles and one-of-a-kind items
Watch out for- Seller fees on completed sales
- Less handmade-focused branding than Etsy or Handmade
#4Big Cartel
Best for: A simple, free store for artists and small makers4.6/5 on
G2 (102 reviews, checked Oct 2026)
Visit bigcartel.com
Starting priceFree
Free planYes
Big Cartel offers free, easy online stores for artists and small businesses, with plans starting at $0 and straightforward pricing with no hidden fees. Its tools cover storefront design with no coding required, payments including cards, wallets, Venmo and PayPal, in-person selling through its app, and easy-install apps to extend your store.
The platform reports more than 4 million shops worldwide, more than 10 million products listed and more than $5 billion in global sales. Its community spans entrepreneurs, bands, printmakers, jewelry makers, designers, ceramicists, painters, illustrators and photographers. For small makers who want a simple, affordable store without marketplace fees, Big Cartel is the easiest start.
What we like- Plans starting at $0 with no hidden fees
- Built for artists, bands, printmakers and jewelers
- Real human support
Watch out for- Fewer features and apps than Shopify
- Smaller scale for large catalogs
#5WooCommerce
Best for: A flexible, customizable store on WordPress4.4/5 on
G2 (1,283 reviews, checked Oct 2026)
Visit woocommerce.com
Starting priceSee website
Free planSee website
WooCommerce is the open-source commerce plugin for WordPress, powering more than 4 million stores from small makers to global brands such as Nutribullet, which increased conversion by 35 percent after refining its checkout with WooCommerce's team. Its strength is customization: you can build an utterly unique brand experience, with multichannel selling that syncs sales across your site, TikTok, marketplaces and third-party retailers.
The trade-off is effort: you need WordPress hosting, and you handle updates, security and payment setup yourself or with a developer. For sellers who already run a WordPress site, or who want maximum control without monthly platform fees, WooCommerce is the most flexible Etsy alternative.
What we like- Powers more than 4 million stores
- Full customization and ownership of your site
- Multichannel selling across TikTok, Amazon and retail
Watch out for- Needs WordPress hosting and more setup than hosted platforms
- You manage updates and security
#6Squarespace
Best for: A beautiful store plus a full website4.4/5 on
G2 (1,133 reviews, checked Oct 2026)
Visit squarespace.com
Starting price$19/mo
Free plan14-day trial
Squarespace lets you build a website and store in one place, starting free with no credit card required. Its own FAQ confirms that after a free 14-day trial, subscriptions start at $19 per month, with a free custom domain for one year on new annual plans. Selling tools include payment processing, inventory management, shipping, invoicing, gift cards, digital downloads and subscriptions, plus social integrations for Facebook and Google.
Squarespace reports more than 14 million entrepreneurs served and more than $36 billion earned by entrepreneurs on the platform. Its Blueprint AI builder, named one of TIME's Best Inventions of 2025, generates a full site from a few answers. For makers who want a beautiful brand site and store together, Squarespace is the most polished option.
What we like- Polished templates and AI website builder
- Full ecommerce tools including payments, inventory and shipping
- Trusted by 14 million entrepreneurs
Watch out for- Monthly cost from $19 after trial
- Fewer apps than Shopify for advanced commerce needs
#7Wix
Best for: An easy drag-and-drop store with AI help4.2/5 on
G2 (1,888 reviews, checked Oct 2026)
Visit wix.com
Starting priceFree
Free planYes
Wix is a website builder trusted by millions of businesses, with more than 300 million sites built and more than 90,000 sites created daily. Its Harmony AI builder lets you move between instant generation and hand-crafted design, with drag-and-drop freedom, thousands of components and full brand control. Ecommerce tools cover selling products, services and memberships from one dashboard with no plugins needed, plus payments, subscriptions and pricing plans.
Wix also bundles scheduling, lead management, portfolios, blogs, courses, events, email marketing, SEO and analytics. A free custom domain comes free for one year with an annual premium plan. For Etsy sellers who want the easiest store setup with room to grow into a full business site, Wix is the most beginner-friendly choice.
What we like- Start free with no credit card
- 2,000+ templates and AI website builder
- Ecommerce, bookings, payments and marketing built in
Watch out for- Free plan shows Wix branding and limits
- Advanced commerce features need premium plans
#8
Society6
Best for: Selling art on print-on-demand products without inventory
Visit society6.com
Starting priceFree
Free planYes
Society6 is a marketplace where independent artists sell their designs on wall art, home decor, apparel and everyday products, with production, printing and shipping handled by the platform. Its homepage stresses that independent artists are at the heart of everything it does, and that every purchase directly supports the artist behind the design.
For designers and illustrators, Society6 removes the hardest parts of selling: no inventory, no packing, no shipping. The trade-off is margin and control, since Society6 sets base prices and you earn artist earnings per sale. For artists who want passive income from their designs alongside an Etsy or Shopify shop, Society6 is a strong extra channel.
What we like- Independent artists at the heart of the platform
- Every purchase supports the artist
- No inventory, printing or shipping to handle
Watch out for- You earn a margin per sale rather than full retail price
- Less control over pricing and customer data than your own store
How we chose
We opened each platform's homepage in October 2026 to confirm it loads and belongs to the product named. We weighed audience size, fees, control over brand and customers, ease of setup, and fit for handmade and vintage sellers specifically, rather than general ecommerce.
What to look for in an Etsy alternative
Start with where your buyers already shop. If you sell vintage or collectibles, a marketplace such as eBay or Amazon Handmade brings traffic you cannot match alone. If you sell handmade goods with a strong brand, your own store on Shopify, Squarespace or Wix gives you control and repeat customers.
Next, compare true costs. Marketplaces charge listing and transaction fees, while hosted stores charge monthly subscriptions plus payment fees, and self-hosted WooCommerce adds hosting costs. Add up fees at your actual sales volume, not just the headline rate.
Also check each platform's policies on handmade and vintage definitions before you list. Amazon Handmade requires approval and proof that items are handmade, eBay has its own rules for vintage dating and condition descriptions, and Society6 reviews artist shops before products go live. Reading those rules first avoids rejected listings and account warnings later.
Finally, consider running two channels. Many successful sellers keep an Etsy or marketplace shop for discovery while building their own store for repeat buyers and higher margins. That mix gives you traffic now and independence later, without betting your whole business on one platform's rules.
Frequently asked questions
What is the best alternative to Etsy for handmade sellers?
Amazon Handmade for built-in traffic, or Shopify for full control over your own store. Big Cartel is the best free starting point for small makers.
Can I sell vintage items on these platforms?
Yes. eBay is the strongest for vintage and collectibles, with auction and fixed-price formats, while Etsy-style handmade marketplaces also accept vintage goods meeting their age rules.
Do I need my own website to sell handmade goods?
No. Marketplaces such as Amazon Handmade, eBay and Society6 let you sell without a website. Your own store helps with branding and repeat sales, but it needs marketing to drive traffic.
Which Etsy alternative is cheapest to start?
Big Cartel and Wix both start free, and eBay is free to list. Squarespace starts at $19 per month after a 14-day trial, while Shopify and WooCommerce costs depend on your plan and hosting.
Can I sell on Etsy and another platform at the same time?
Yes. Most sellers cross-list on marketplaces and run their own store in parallel. Just keep inventory in sync to avoid overselling the same one-of-a-kind item twice.
Sources we checked (8)
- https://www.shopify.com
- https://www.amazon.com/handmade
- https://www.ebay.com
- https://www.bigcartel.com
- https://www.woocommerce.com
- https://www.squarespace.com
- https://www.wix.com
- https://www.society6.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.