How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Every route pays the same government fee: 350 dollars per class to the USPTO for an online application, plus 200 dollars per class if you write free form descriptions instead of using its ID Manual, and 150 dollars per class later for an intent to use Statement of Use.
- LegalZoom's Premium package at 899 dollars plus USPTO fees is attorney led, with a search, class selection and filing, and three months of monitoring that auto renews at 249 dollars per year.
- Trademark Engine advertises packages from 49 dollars, but with its 100 dollar platform fee and the USPTO fee, one class lands near 499 dollars. Read every headline price this way.
- A filing service submits paperwork. It does not give you legal advice tailored to your business unless an attorney is actually engaged, and no service can register a mark the USPTO finds confusingly similar to an existing one.
- This guide is information, not legal advice. For a mark your business will live on, an hour with a trademark attorney is a legitimate alternative to every service here.
Quick comparison
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The best trademark registration services
#1LegalZoom
Best for: Attorney led packaged filing3.1/5 on
G2 (16 reviews, checked Oct 2026)
Visit legalzoom.com
Starting price$899 plus USPTO fees
Free planNo
LegalZoom is the premium packaged route: the closest an online service comes to the law firm experience, with an attorney's name on the process and a search that reaches beyond the federal register. For a founder whose brand is the business, the 899 dollars buys down the commonest filing errors.
Read the package boundaries before checkout, because LegalZoom's own terms draw them: minor procedural office actions may be handled, substantive ones are new engagements. Ask which events are included and which bill again; that one question separates a package from a funnel.
What we like- Its Premium package is attorney led: an attorney advises on the search results, selects classes and prepares and files the application, the package includes a federal and common law search, responses it judges minor and procedural, and three months of trademark monitoring, if the first application is finally refused, a replacement filing's LegalZoom fee is waived, though government fees are not, the scale and longevity of the company suits buyers who want a known counterparty
Watch out for- 899 dollars is the top of the online service market before the 350 dollar per class government fee, monitoring auto renews at 249 dollars per year after the included months, substantive refusals, oppositions and negotiations are outside the package and priced separately, attorney led is not the same as your attorney: advice is scoped to the filing package
Starting priceFrom $49 plus fees (reported)
Free planNo
Trademark Engine is the budget filing machine, and its pricing teaches the category's main lesson: compare all in totals. Forty nine dollars is the toll at the first gate; platform fee and government fee are the road. At roughly 499 dollars all in for one class it is still among the cheapest assisted routes.
Use it for a distinctive, invented name in an obvious class, after running your own search of the USPTO database, business names and domains. The weaker the mark or the closer the neighbours, the more the saving is borrowed against a refusal.
What we like- The lowest advertised entry in the market, with packages reported from 49 dollars, a licensed attorney reviews applications, and higher tiers add an attorney call, rush filing is available for deadline cases, the process is built for speed and self service
Watch out for- The honest total is not 49 dollars: add a platform fee reported at 100 dollars and the 350 dollar USPTO fee and one class lands near 499 dollars, the included search catches direct hits
- Near matches and common law use are where applications die, and they need deeper searching, it is a filing service, not your law firm, so advice is limited to the process, upsells appear at each step of the funnel
Starting priceSee website
Free planNo
Trademarkia began as a search engine for trademarks and remains strongest there. For a founder still choosing a name, its free search is the research desk; its paid filing connects you to attorneys who submit the application.
Because its package prices move and vary, get the all in quote for your class count and compare it against LegalZoom's published 899 dollars and Trademark Engine's roughly 499 dollars. Trademarkia's value case is a name with international ambitions or a complicated search picture.
What we like- Built on one of the largest trademark search databases open to the public, so the research stage is its home ground, filing services run through a network of attorneys, global reach: it handles filings in many countries for brands expanding abroad, free search tools let you investigate a name before paying anything
Watch out for- Current US package pricing was not consistently published in the sources we verified, so this field says See website, a database hit is information, not a legal opinion: similar marks in related classes need judgement, service quality depends on the attorney your filing is routed to, its breadth of countries and services can overwhelm a simple domestic filing
Starting priceSee website
Free planNo
Northwest is the consolidation pick for new businesses: the same account that receives your legal mail and keeps your company compliant can file your trademark. For a founder forming an LLC this quarter and branding it the next, that continuity has practical value.
Price the trademark package directly on its site and ask the LegalZoom question: what is included when the USPTO writes back. Northwest's reputation for straight dealing is its best argument; verify it covers your filing's likely events.
What we like- A business services company with a privacy first reputation: registered agent, company formation and compliance under one roof, trademark filing offered as part of that stack, so a new business handles its name end to end in one account, customer support is consistently praised across its services, its model avoids the aggressive upsell culture of some rivals
Watch out for- Trademark package pricing is published on its own site and was not in the sources we verified, so this field says See website, trademark work is one line among many, not the firm's specialism, attorney depth depends on the service tier you buy, its strengths show most if you already use it as registered agent
Starting priceSee website
Free planNo
Rocket Lawyer sells a legal toolkit, and trademark filing is one tool in it. Businesses already drafting contracts and NDAs on the platform add a filing at member rates and keep one login for their legal paperwork.
If a trademark is your only legal task this year, compare its member total against the standalone services above before joining anything. Subscriptions are priced on the assumption you stay; make sure the assumption is true.
What we like- Trademark filing sits inside a broader legal membership: documents, e signature and attorney questions in one subscription, member pricing on filings typically undercuts its non member price, sensible for businesses that use legal documents monthly, attorney network access for the questions a pure filing service cannot answer
Watch out for- The economics only work if you use the membership
- A filing alone rarely justifies joining, current filing prices vary by membership status and are published on its site, so this field says See website, like all services here, the filing is a scoped product, not ongoing counsel, document libraries tempt DIY beyond your competence if you are not careful
Starting priceSee website
Free planNo
Bizee is for the founder at the starting line: form the company, file the trademark, open the accounts. Bundling that week of paperwork with one provider is genuinely convenient, and its formation heritage keeps prices keen.
The diligence is the same as everywhere in this list, sharpened by bundle pricing: separate the government fees from the service fees in the quote, and confirm who, if anyone with a law licence, looks at your search results before the USPTO does.
What we like- The company formerly known as Incfile built its name on low cost business formation, and trademark filing is offered to the same founding moment customer, formation plus trademark in one checkout suits a business starting from zero, its formation pricing is famously aggressive, which sets expectations for its other services
Watch out for- Trademark package pricing is on its own site rather than our verified sources, so this field says See website, formation is the core business
- Trademark depth is a service line, not a specialism, check carefully whether attorney review is included at the tier you buy, some advertised low prices in this market exclude the government fee
- Confirm the all in total
#7
USPTO Trademark Center
Best for: Filing it yourself, fee only
Visit uspto.gov
Starting price$350 per class (government fee)
Free planNo
The direct route closes this list because it is the baseline every service charges against. For an invented word, in one obvious class, with a clean search you ran carefully, self filing is a rational saving. The USPTO's free search and ID Manual are better tools than their age suggests.
Respect the failure cost. Most of the 350 dollars in risk is not the fee; it is the branding year built on a mark that gets refused in month nine. If the name is already on your signage, your packaging and your investors' deck, pay for professional eyes, here or at a firm.
What we like- The cheapest route that exists: the 350 dollar per class base fee and nothing else, the USPTO's own search database is free, and its ID Manual tells you the approved wording for goods and services, picking ID Manual wording also avoids the 200 dollar per class free form surcharge, full control of your application and your account
Watch out for- Nobody checks your work: a missed conflicting mark, a wrong class or a bad specimen costs the fee and most of a year, the USPTO itself recommends attorneys, and its examiners cannot advise you, intent to use filings owe a further 150 dollars per class for the Statement of Use, maintenance filings at years five to six and every ten years are yours to calendar, and missing one cancels the registration
How we chose
We compared trademark filing routes a US business can use in October 2026, from packaged services to the USPTO itself. Prices come from provider pages and September to October 2026 cost breakdowns that quote the providers directly; government fees are the USPTO's published schedule, with the base online application at 350 dollars per class. Where a provider's current package price could not be verified from published sources, the field says See website. Nothing in this guide is legal advice, and no service was engaged for it.
What a filing service cannot do for you
It cannot make a weak mark strong. Descriptive names, surnames and geographic terms face refusal or thin protection whoever files them. If the search shows a confusingly similar mark on related goods, the USPTO will likely refuse you, and the correct advice, choose a better name, is advice a filing funnel is not built to give. An attorney is.
It cannot promise the timeline or the result. Examination takes months, the full road to registration commonly runs 12 to 18 months, and third parties get a 30 day window to oppose after publication. Any service implying speed or certainty beyond the USPTO's own process is selling you a feeling.
It cannot watch your mark forever unless you keep paying. Registrations need a Section 8 filing between years five and six and renewal every ten years, and monitoring for copycats is a separate, renewing product, LegalZoom's at 249 dollars a year after its included months. Calendar the government deadlines yourself, in your own system, whoever files for you.
And it cannot substitute for clearance in the real world. Federal search results miss state registrations, common law users, trade names and domains. The services above search varying depths of that wider world; ask exactly which sources your package covers, because the mark that stops you may never have been filed anywhere.
Frequently asked questions
How much does it cost in total to register a trademark?
One class, doing it yourself: 350 dollars in USPTO fees. Assisted: roughly 499 dollars all in at Trademark Engine's reported pricing, and 1,249 dollars at LegalZoom's 899 dollar package plus the government fee. Law firm flat fees commonly start near 1,200 dollars plus fees. Add 350 dollars per extra class and 150 dollars per class for an intent to use Statement of Use.
How long does registration take?
Typically 12 to 18 months from filing to registration, assuming no refusals or oppositions. You gain rights from use and from the filing date itself, so filing early matters even though the certificate is slow.
Can I file before I start selling?
Yes, on an intent to use basis. You file now, and after the mark is allowed you submit a Statement of Use with evidence of real sales, at 150 dollars per class, within the deadline the USPTO sets. Many businesses file this way to hold their place while they launch.
What makes an application get refused?
The big two are likelihood of confusion with an existing mark on related goods, and descriptiveness: the mark merely describes the product. Specimen and wording errors cause procedural trouble that is usually fixable. A service's search exists to catch the first two before you pay the government.
Do I need a trademark if I have the domain and an LLC?
They are different rights. The LLC reserves a name with your state for company purposes; the domain is an address. Neither stops a competitor using a similar brand nationally. A federal trademark is the right that does, which is why this filing exists.
Sources we checked (0)
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Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.
Trademark Engine
Trademarkia
Northwest Registered Agent
Rocket Lawyer
Bizee