How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Google AI Mode and AI Overviews are different surfaces from classic rankings, so traditional rank trackers cannot show whether an AI answer recommends your brand.
- Otterly is the cheapest credible entry at $29 per month, while Profound and Brandlight have moved to quote-based enterprise pricing.
- Engine coverage varies more than price: check whether a plan covers ChatGPT, Perplexity, Gemini, Claude, Copilot, AI Overviews and AI Mode, since many plans cover only three.
- Treat every visibility score as a trend, not an exact number, because AI answers change with each prompt and model update.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Otterly | Cheapest serious AI visibility tracking | $29 per month | Free trial |
 Peec AI | Mid-market tracking with unlimited seats | $95 per month | Free trial |
 Profound | Enterprise visibility with action agents | See website | Free trial (7 days) |
 Brandlight | Enterprise brand visibility | See website | No |
 AthenaHQ | Wide engine coverage with dashboards | See website | Yes |
 SE Ranking | AI prompts bundled with full SEO | $103.20 per month (Core, billed annually) | Free trial |
 Ahrefs Brand Radar | Teams already paying for Ahrefs | See website | Free trial |
 Writesonic | SEO articles plus AI visibility | $79 per month (billed annually) | Free trial |
Is your product missing or out of date?
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The best software for AI Mode
Starting price$29 per month
Free planFree trial
Otterly is the starting point most teams should try first. At $29 per month it tracks 15 daily prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot, which is enough to learn whether AI answers even mention your brand. Setup is simple: add your brand, your competitors and the prompts your buyers actually ask.
The limits are coverage gaps. Google AI Mode costs extra as an add-on, and Claude is not covered at any tier, so brands whose buyers use Claude heavily need another tool. Otterly also tracks mentions rather than fixing pages, so it tells you what is happening without doing the work. For a first baseline on a small budget, that trade is easy to accept.
What we like- Lowest published entry price
- Covers ChatGPT, AI Overviews, Perplexity and Copilot
- Simple setup
Watch out for- AI Mode is a paid add-on
- No Claude coverage at any tier
- Limited engines on core plan
#2Peec AI
Best for: Mid-market tracking with unlimited seats4.7/5 on
G2 (21 reviews, checked Oct 2026)
Visit peec.ai
Starting price$95 per month
Free planFree trial
Peec AI suits mid-market brands and agencies that need more depth than Otterly without enterprise pricing. The Starter plan lists at $95 per month for 50 daily prompts with unlimited seats, and higher tiers scale prompt volume. Competitor citation share and sentiment tracking show not just whether you appear, but how AI answers describe you versus rivals.
Coverage needs care: self-serve plans cover three engines, and Google AI Mode costs extra below the Enterprise tier, while Claude appears only at Enterprise in some comparisons. Published prices also vary across guides, from $95 to $99 per month for entry tiers and higher for Pro plans, so confirm the current rate and engine list on the pricing page before buying. Peec AI fits teams that want solid tracking with room for many seats.
What we like- Unlimited seats on self-serve plans
- Competitor citation share and sentiment
- AI Mode included with a caveat
Watch out for- Self-serve plans cover three engines
- AI Mode costs extra below Enterprise
- Prices vary across guides
#3Profound
Best for: Enterprise visibility with action agents4.6/5 on
G2 (640 reviews, checked Oct 2026)
Visit tryprofound.com
Starting priceSee website
Free planFree trial (7 days)
Profound is the enterprise platform in this category, with large prompt libraries, stakeholder-ready dashboards and AI agents that turn visibility data into follow-up work. It covers both Google AI Overviews and Google AI Mode at the Enterprise tier, which matters because coverage of one does not imply coverage of the other. Some comparisons cite entry figures around $99 to $499 per month, but Profound now publishes no prices and sells through sales, so this article marks it "See website".
The 7-day free trial lets teams test the interface, but a week is short for a tool whose value shows over months of prompt trends. Profound fits organizations with 50 or more sites, hundreds of tracked prompts and a dedicated AI strategy team. Smaller brands will find Otterly or Peec AI far better value.
What we like- Deepest enterprise citation analytics
- AI agents that act on visibility data
- Covers AI Mode and Overviews
Watch out for- No published prices
- Enterprise scale and cost
- Overkill for small brands
Starting priceSee website
Free planNo
Brandlight is the former Scrunch rebrand, and it now positions itself as an enterprise brand visibility platform. It tracks how AI answers present a brand across engines, including Google AI Mode and AI Overviews, with reporting built for marketing leadership rather than individual site owners. That brand-level view suits companies managing reputation across many products.
The buying path is demo only, with no published prices and no self-serve trial, so small teams cannot test it casually. Treat Brandlight as an enterprise shortlist candidate alongside Profound, and compare both on engine coverage, prompt limits and reporting depth during demos. Do not confuse it with scrunch.com, which serves demo content about a fictional product and is not this company.
What we like- Brand-focused visibility analytics
- Covers AI Mode and Overviews
- Built for larger teams
Watch out for- Demo only, no self-serve trial
- No published prices
Starting priceSee website
Free planYes
AthenaHQ stands out for engine breadth, covering 11 or more language models including Claude on self-serve plans, where several rivals reserve Claude for Enterprise. Its dashboards lean toward business intelligence, with audit logs and drafted follow-up work that help larger teams act on visibility data rather than just reading it.
Pricing is the uncertain part: one comparison lists a self-serve tier around $295 per month but flags it unconfirmed, while another notes AthenaHQ as the only tool here with a free plan. This article therefore marks the price "See website" and records the free plan as listed by a category guide. AthenaHQ fits teams whose buyers use Claude or many different engines, and who want dashboard depth without Profound-scale contracts.
What we like- Covers 11 or more language models
- BI-style dashboards
- Audit logs and drafted follow-up work
Watch out for- Self-serve price reported around $295 per month, unconfirmed
- Enterprise features need higher tiers
#6SE Ranking
Best for: AI prompts bundled with full SEO4.7/5 on
G2 (1,606 reviews, checked Oct 2026)
Visit seranking.com
Starting price$103.20 per month (Core, billed annually)
Free planFree trial
SE Ranking is the pragmatic choice for teams that already need classic SEO tools. The Core plan at $103.20 per month on annual billing bundles 100 daily AI prompts with full rank tracking, site audits and backlink tools, so AI visibility comes as part of a suite you may already pay for. That bundling makes it cheaper than buying a separate SEO suite plus a separate GEO tracker.
The trade-off is depth: SE Ranking tracks AI prompts well, but its citation and sentiment analysis is thinner than Profound, Peec AI or AthenaHQ. If AI visibility is your main job, a dedicated tracker wins. If SEO is your main job and AI Mode is a growing but secondary surface, SE Ranking is the most efficient single subscription.
What we like- 100 daily AI prompts bundled with rank tracking
- Full SEO suite in one subscription
- Good value for SEO teams
Watch out for- AI tracking is one module among many
- Less deep on citations than pure GEO tools
Starting priceSee website
Free planFree trial
Ahrefs Brand Radar tracks brand mentions across AI answers as part of the wider Ahrefs platform, which many SEO teams already use for keywords, backlinks and audits. That context is valuable: you can see AI mentions next to the classic ranking and link data that explain why a brand is cited. Data quality is Ahrefs' long-standing strength.
The limits are packaging and depth. Brand Radar is a module inside Ahrefs plans rather than a dedicated GEO platform, so prompt volume, engine coverage and citation detail depend on the Ahrefs tier you hold, and pricing is not published as a standalone rate. Teams already paying for Ahrefs should test Brand Radar before buying a second tool. Teams without Ahrefs should compare the combined cost against SE Ranking or a dedicated tracker.
What we like- Brand mention tracking inside the Ahrefs suite
- Strong backlink and keyword data alongside
- Trusted data quality
Watch out for- AI visibility is an add-on module, not a standalone platform
- Pricing tied to Ahrefs plans
#8Writesonic
Best for: SEO articles plus AI visibility4.7/5 on
G2 (2,133 reviews, checked Oct 2026)
Visit writesonic.com
Starting price$79 per month (billed annually)
Free planFree trial
Writesonic pairs AI visibility tracking with its SEO article platform, so a team can draft posts and watch whether AI answers cite them in one workflow. The Starter plan at $79 per month on annual billing covers 15 articles plus AI-search visibility tracking across ChatGPT, Google AI Overviews and Gemini. That closed loop appeals to content operations that publish steadily.
The catch is bundling: if you only want tracking, you pay for a content platform too, and the article cap limits volume publishers. Writesonic fits teams whose main job is publishing SEO content and who want citation tracking as part of that engine. Pure tracking buyers get better value from Otterly or Peec AI.
What we like- Article generation plus AI visibility tracking
- Tracks ChatGPT, AI Overviews and Gemini
- One workflow from draft to citation
Watch out for- Visibility tracking is bundled with a content platform you may not need
- Starter covers 15 articles
How we chose
We compared tools on AI Mode and AI Overviews coverage, engine breadth, prompt volume, published pricing and the limits reviewers cite most often. Sources included vendor pricing pages and independent comparisons checked in October 2026, including a nine-tool LLM rank tracking guide and a seven-tool AI search monitoring guide. Where prices conflicted across guides or were no longer published, the article says "See website" instead of picking one figure. We did not claim hands-on testing, and visibility scores are treated as trends rather than exact measurements.
What to check before you sign
Start with the prompts your buyers actually ask, not a generic list. Write 20 to 50 real questions, run them through a trial, and see which tools surface your brand, your competitors or nothing at all. That test reveals more than any feature table, because a tool that tracks the wrong prompts is useless at any price.
Next, check engine coverage line by line. Confirm AI Mode and AI Overviews separately, since coverage of one does not guarantee the other, and confirm Claude, Gemini and Copilot if your buyers use them. Ask how often prompts refresh, how sentiment is scored, and whether citation sources are shown, because those details decide whether the data leads to action.
Finally, price the full program, not the headline tier. Engine add-ons, extra seats, prompt overages and annual commitments consistently push the real cost above the entry rate. Start with the cheapest tool that covers your engines, fix the pages AI cannot crawl or cite, and only move to an enterprise platform when prompt volume or reporting needs force the change.
Frequently asked questions
What is Google AI Mode?
Google AI Mode is a search experience that answers questions with a full AI-generated response, often with links and follow-up options, rather than a list of blue links. It differs from AI Overviews, which summarize answers at the top of a classic results page. Tools must track each surface separately.
How is AI Mode tracking different from rank tracking?
Rank tracking measures where your pages appear in classic search results. AI Mode tracking measures whether AI answers mention, recommend or cite your brand, which competitors they name, and what sentiment they express. A brand can rank third and still be absent from the AI answer.
Is there a free AI Mode tracking tool?
AthenaHQ is listed by one category guide as offering a free plan, and most tools here offer free trials, including a 7-day trial at Profound. Otterly at $29 per month is the cheapest paid entry for serious tracking. Free tiers suit a first baseline, while ongoing programs need a paid plan.
Which engines should an AI visibility tool cover?
At minimum, cover ChatGPT, Google AI Overviews, Google AI Mode and Perplexity, and add Gemini, Claude and Copilot if your buyers use them. Claude coverage is the most common gap, since several tools reserve it for Enterprise tiers.
Can these tools improve my AI visibility?
They show where you win or lose, which pages AI cannot crawl or cite, and which sources AI trusts. Fixing those pages, building source-first content and earning coverage on cited sources are what actually improve visibility. The tool alone changes nothing without follow-up work.
Should I buy a dedicated tracker or use my SEO suite?
If AI answers are becoming a traffic source for your category, buy a dedicated tracker for depth. If AI Mode is a secondary surface and you already pay for SEO software, a bundled option like SE Ranking or Ahrefs Brand Radar may be enough. Start cheap, measure for a quarter, and upgrade only when the data justifies it.
Sources we checked (5)
- https://rankite.com/blog/best-llm-seo-rank-tracking-software
- https://rankite.com/blog/best-ai-search-monitoring-tools
- https://rankeo.io/blog/best-ai-search-monitoring-tools
- https://rankcaster.ai/best-geo-platforms-for-seo-agencies
- https://www.sitepoint.com/best-ai-brand-mention-tracking-tools-enterprises/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.