How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Key takeaways
- Best overall: Peec AI, ideal for marketers who want readable AI visibility reports: multi-engine brand mention tracking.
- On price transparency, Ahrefs stands out at Brand Radar custom prompts from $50 per month; AI Visibility Index from $199 per month, which makes budgeting straightforward.
- Scrunch suits content teams that want monitoring plus publishing guidance, while Ahrefs fits sEO teams that want AI metrics inside their existing toolkit.
- Shortlist two or three tools and trial each with real work before signing anything longer than monthly.
- OtterlyAI is worth a look as a specialist alternative if the mainstream picks do not fit your workflow.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Peec AI | Marketers who want readable AI visibility reports | See website | No |
 Scrunch | Content teams that want monitoring plus publishing guidance | See website | No |
 Ahrefs | SEO teams that want AI metrics inside their existing toolkit | Brand Radar custom prompts from $50 per month; AI Visibility Index from $199 per month | No |
 Semrush | Agencies that want AI data next to PPC and SEO reports | See website | No |
 Writesonic | Content teams that want tracking next to writing tools | See website | No |
 AthenaHQ | Teams evaluating newer dedicated AI trackers | See website | No |
 Cituna | Price-sensitive teams that need core AI metrics | $39 per month | No |
 ZipTie | Teams that need occasional AI visibility checks | About $0.01 per check | No |
 Profound | Enterprises that want a dedicated AI search analytics platform | See website | No |
 OtterlyAI | Small teams that want affordable AI search monitoring | $29 per month | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The Best AI Mode SEO Checking Software
#1
Peec AI
Best for: Marketers who want readable AI visibility reports
Visit peec.ai
Starting priceSee website
Free planNo
Peec AI keeps the interface simple and the reports readable, which matters when the person reading them is not an SEO. Brand mentions across the major AI engines are tracked and trended, with changes surfaced in plain language. It is built for the marketing generalist.
The narrow focus is both the appeal and the limit. You get AI visibility monitoring without the weight of a full analytics platform, but you also give up keyword data, technical audits and content tools.
Expect to request pricing rather than seeing it on the site. For teams that want a dedicated, low-overhead window into AI search mentions, Peec AI deserves a demo.
What we like- Multi-engine brand mention tracking
- Reports written for marketers, not analysts
- Quick setup with minimal configuration
Watch out for- Pricing is not published
- Fewer legacy SEO features than full suites
#2
Scrunch
Best for: Content teams that want monitoring plus publishing guidance
Visit scrunch.com
Starting priceSee website
Free planNo
Scrunch pairs visibility monitoring with content recommendations, so the data points at what to publish next. Instead of only showing where your brand appears in AI answers, it connects those mentions to the pages and topics that could improve them. That link between measurement and action is what content teams pay for.
Tracking covers the major AI platforms, and the reporting is structured around topics and pages rather than raw prompts. For editorial teams, that framing matches how they already plan content.
Pricing is not public, which makes budgeting harder for smaller teams. And if you only want monitoring without the content layer, simpler tools cost less. But for content-led organizations, Scrunch closes the loop between seeing the data and acting on it. Note: Scrunch was acquired by Sitecore in 2026 and continues to operate as a standalone product.
What we like- Combines visibility monitoring with content recommendations
- Multi-platform AI search tracking
- Useful for editorial and content-led teams
Watch out for- Pricing is not published
- Can be more than small teams need
#3
Ahrefs
Best for: SEO teams that want AI metrics inside their existing toolkit
Visit ahrefs.com
Starting priceBrand Radar custom prompts from $50 per month; AI Visibility Index from $199 per month
Free planNo
Teams already paying for Ahrefs get the shortest path to AI search data through Brand Radar. Custom prompts start at $50 a month, and the AI Visibility Index at $199, both as add-ons to existing plans. There is no new platform to learn and no separate login to manage.
The data benefits from Ahrefs' scale. AI visibility numbers sit next to the backlink and keyword metrics that explain them, which makes monthly reporting more coherent. You can show a client AI mentions and the content earning them in one view.
New buyers should do the math. Ahrefs plus add-ons is a serious subscription, and dedicated AI trackers can cost less on their own. But for teams embedded in Ahrefs, Brand Radar is the path of least resistance to AI search measurement.
What we like- Deep backlink and keyword data to pair with AI metrics
- Huge keyword database for context
- A dashboard SEO teams already open daily
Watch out for- AI features are add-ons on top of paid plans
- Total cost climbs quickly with add-ons
#4
Semrush
Best for: Agencies that want AI data next to PPC and SEO reports
Visit semrush.com
Starting priceSee website
Free planNo
Semrush is the safe choice for teams that want AI search data next to their existing keyword and competitor reports. The platform tracks AI Overviews and chatbot mentions as part of its broader visibility toolkit, so AI metrics inherit all the context of the suite.
For client-facing teams, that context is gold. You can answer why AI visibility moved by pointing at the same keyword and content data you already report on. No extra tool, no extra export.
The price reflects the package. Semrush is not the cheapest route to AI tracking alone, and the interface can overwhelm first-time users. But as an all-in-one that now covers AI search, it remains one of the strongest options for agencies. Note: Semrush agreed to be acquired by Adobe in 2026 and continues to operate as a standalone product.
What we like- All-in-one suite covering SEO, PPC and content
- AI Overviews tracking included in the toolkit
- Large keyword and ad databases for context
Watch out for- Pricing climbs with add-ons and higher tiers
- Dashboard can overwhelm newcomers
Starting priceSee website
Free planNo
Writesonic approaches AI visibility from the content side, pairing tracking with the generation tools marketers already use. If your team writes with Writesonic, adding visibility data keeps measurement next to production. That proximity is convenient for content-led SEO.
The platform's AI marketing feature set is broad, covering writing, optimization and now visibility. Teams that centralize content work in one tool get a coherent workflow from draft to measurement.
Pure analytics platforms go deeper on tracking detail, and Writesonic's tiered pricing takes some study. But for content teams that want AI search data where the writing happens, it is a practical combination.
What we like- Pairs visibility tracking with AI content generation
- Familiar to content marketers
- Wide set of AI marketing features
Watch out for- Less analytical depth than pure tracking platforms
- Pricing tiers can be confusing
Starting priceSee website
Free planNo
AthenaHQ keeps onboarding fast, which helps when you need AI visibility data before next month's report. The platform is built solely for tracking brand presence in AI answers, and that focus shows in a streamlined interface with little to configure.
For small marketing teams, the simplicity is the selling point. You get mention trends across engines without learning an analytics platform or hiring an SEO to interpret it.
The caution flags are youth and transparency. Limited reviews and unpublished pricing mean you evaluate on the trial alone. Within those bounds, AthenaHQ is one of the easier dedicated trackers to start with.
What we like- Dedicated AI search visibility tracking
- Clean, marketer-friendly dashboard
- Fast setup
Watch out for- Newer product with limited track record
- Few third-party reviews to validate claims
#7
Cituna
Best for: Price-sensitive teams that need core AI metrics
Visit cituna.com
Starting price$39 per month
Free planNo
Price-sensitive teams should look at Cituna before signing an enterprise contract elsewhere. The $39 monthly starting price and 3-day trial make it easy to test whether AI visibility data is worth paying for at all. Core mention tracking across engines is covered.
The product knows its audience. Dashboards are plain, setup is quick, and there is no feature bloat inflating the price. Small teams get in, get their numbers, and get on with their work.
Advanced users will notice the gaps: less coverage, lighter competitive analysis, minimal integrations. But Cituna never claims to be an enterprise platform. As affordable essentials go, it is well judged.
What we like- Low starting price for the category
- 3-day trial to evaluate
- Simple, readable dashboards
Watch out for- Smaller platform coverage than leaders
- Fewer advanced analytical features
#8
ZipTie
Best for: Teams that need occasional AI visibility checks
Visit ziptie.ai
Starting priceAbout $0.01 per check
Free planNo
ZipTie charges per check, which makes it the cheapest way to spot-check AI visibility without a subscription. At about a cent per check with a 7-day trial, you can audit your brand's AI presence for pocket change. There is no monthly commitment.
That model fits specific workflows: quarterly audits, pre-campaign baselines, or checking a handful of key prompts after a site change. You pay for data when you need it and nothing when you do not.
It is not a monitoring suite. There are no continuous trend dashboards or alerting pipelines like subscription tools offer. But as a lightweight way to answer how visible are we right now, ZipTie is cleverly priced.
What we like- Pay-per-check model suits occasional use
- 7-day trial available
- Cheapest way to spot-check AI visibility
Watch out for- Not a full continuous monitoring suite
- Costs scale with check volume
#9
Profound
Best for: Enterprises that want a dedicated AI search analytics platform
Visit tryprofound.com
Starting priceSee website
Free planNo
If your team already reports on share of voice in Google, Profound translates that habit into ChatGPT, Perplexity, Gemini and Copilot. You define the prompts that matter, the platform runs them, and you get trend lines showing how often your brand appears and in what context. It feels familiar to anyone who has worked with rank tracking.
What sets it apart is the depth of the answer analysis. Profound breaks down citations, sentiment and topic association, so a drop in visibility comes with a likely explanation. That saves the guessing that usually follows a ranking change.
Expect an enterprise sales process and enterprise pricing. There is no self-serve plan to start small with. For mid-size and larger brands that need defensible AI visibility data, though, it is one of the most complete options available.
What we like- Built specifically for tracking brand visibility inside AI answers
- Covers ChatGPT, Perplexity, Gemini and Copilot in one dashboard
- Sentiment and competitor comparison reports
Watch out for- Pricing is quote-based, which rules out smaller budgets
- Historical benchmarking is still thin in this new category
#10
OtterlyAI
Best for: Small teams that want affordable AI search monitoring
Visit otterly.ai
Starting price$29 per month
Free planNo
OtterlyAI earns its spot by covering Google AI Overviews alongside the chatbots, which many pure-play trackers skip. That dual coverage matches how buyers actually encounter AI-generated content, split between search results and conversational tools. The $29 entry price makes it an easy experiment.
The interface keeps things readable. You see mention frequency, trend direction and the engines where you appear, presented for marketers rather than data analysts. Weekly checks take minutes.
Larger teams will outgrow it. There is less here for multi-brand portfolios, custom research or deep competitive intelligence. But as an affordable way to start measuring AI visibility, OtterlyAI is hard to argue with.
What we like- Low entry price for the category
- Covers Google AI Overviews alongside chatbots
- Straightforward dashboards that need little training
Watch out for- Less analytical depth than enterprise platforms
- Smaller integration set for reporting pipelines
Start with engine coverage. Your buyers use ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews, and a tool that only watches two of those gives you a partial picture. Ask vendors exactly which engines they monitor and how often prompts run.
Next, check prompt methodology. The best tools let you define your own prompts based on real buyer questions, rather than forcing vendor defaults. Also confirm you get historical data, competitor comparison, and alerts when mentions change.
Finally, interrogate the pricing. Quote-based enterprise deals dominate this category, so get the number in writing before you fall in love with a demo. Trial the data quality on your own brand first: if the numbers look thin during the trial, they will not improve after you sign.
How often should you check AI visibility
Weekly checks suit most teams. AI answers change as models update and content shifts, but daily monitoring mostly produces noise. A weekly rhythm catches real movement without alert fatigue.
Set alerts for sharp drops rather than watching dashboards daily. A sudden disappearance from key prompts deserves investigation; gradual drift deserves a monthly review.
Report monthly to stakeholders. Trends over four to eight weeks tell a story that weekly snapshots cannot. Pair the numbers with what changed: content published, PR earned, or competitor moves.
How we chose
To build this comparison, we reviewed each vendor's pricing page, product documentation, and feature lists, then cross-checked against public reviews on G2, Capterra, and Reddit. We compared engine coverage, reporting depth, pricing transparency, and fit for different team sizes. No vendor paid for placement, and we did not claim hands-on testing we did not do.
Frequently asked questions
What is AI visibility software?
AI visibility software tracks how often and how favorably your brand appears in AI-generated answers. It runs prompts across engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews, then reports mentions, sentiment, and trends over time. Think of it as rank tracking for the AI answer era.
How is AI visibility different from SEO rankings?
SEO rankings measure your position on a results page; AI visibility measures your presence inside generated answers. There are no positions to track, only mentions, citations, and sentiment. The two metrics complement each other: rankings show classic search presence, AI visibility shows answer-engine presence.
Which AI engines do these tools track?
Most tools cover ChatGPT, Perplexity, Gemini, and Microsoft Copilot, with many adding Google AI Overviews. Coverage varies, so check the specific list before buying. If your buyers use a particular engine heavily, confirm it is monitored.
How much does AI visibility software cost?
Prices range from $29 a month for focused trackers like OtterlyAI to quote-based enterprise deals for platforms like Profound. SEO suites charge AI features as add-ons, typically $50 to $200 a month on top of base plans. Expect to pay more for deeper analysis and competitor tracking.
Can I track AI visibility for free?
Free options are limited. Some tools offer short trials, and ZipTie's pay-per-check model lets you run occasional audits for about a cent each. For continuous monitoring, though, expect a paid subscription. The category is too new for mature free tiers.
Sources we checked (10)
- https://peec.ai/
- https://scrunch.com/
- https://www.ahrefs.com/
- https://www.semrush.com/
- https://writesonic.com/
- https://athenahq.ai/
- https://cituna.com/
- https://ziptie.ai/
- https://tryprofound.com/
- https://otterly.ai/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.