How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Otterly, Peec AI, and Brandlight are built specifically for AI search visibility, with prompt tracking and citation reports.
- Profound covers enterprise AI visibility across chatbots and search engines, with deeper analysis.
- Semrush, Ahrefs, and SE Ranking add AI visibility to established SEO platforms you may already pay for.
- AI search tracking is new and fast-changing, so check prompt coverage and update frequency before buying.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Otterly | AI search monitoring for brands | See website | Yes |
 Peec AI | AI visibility analytics | See website | Yes |
 Brandlight | Brand AI visibility monitoring | See website | Yes |
 Profound | Enterprise AI visibility | See website | No |
 Semrush | SEO plus AI visibility in one platform | See website | Yes |
 Ahrefs | SEO plus AI search tracking | See website | Yes |
 SE Ranking | Affordable AI tracking for smaller teams | See website | Yes |
 ZipTie | AI Overview tracking | See website | Yes |
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We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Starting priceSee website
Free planYes
Otterly is built for the new question in SEO: when someone asks an AI assistant about your category, does your brand appear, and which sources get cited. It tracks prompts across AI search surfaces, reports brand mentions and sentiment, and shows the links cited alongside your brand. That link-level detail matters, because a citation from a strong page is worth more than a passing mention.
Otterly is a newer platform, so features and limits change as the market matures, and prompt allowances vary by plan. Pricing is published on the vendor site but changes with tiers, so we list it as See website. For a brand team that needs a dedicated AI visibility dashboard without enterprise cost, Otterly is a strong starting point.
What we like- Tracks AI Overviews and chatbot answers
- Brand mention and citation reports
- Link-level detail
Watch out for- Newer platform with evolving features
- Prompt limits vary by plan
#2Peec AI
Best for: AI visibility analytics4.7/5 on
G2 (21 reviews, checked Oct 2026)
Visit peec.ai
Starting priceSee website
Free planYes
Peec AI tracks how your brand appears in AI-generated answers and compares that visibility with competitors. Share-of-voice reporting shows whether your brand or a rival dominates answers for your key topics, which is the closest AI-search equivalent to classic search rankings. The dashboard is built for marketing teams rather than analysts, so reports are easy to share with leadership.
As a newer vendor, Peec competes in a crowded field where several tools look similar at first glance, so a trial matters. Deeper analysis and higher prompt volumes sit on paid tiers, and pricing is listed on the vendor site. If competitor comparison is your main need, Peec deserves a trial alongside Otterly and Brandlight.
What we like- Prompt tracking across AI platforms
- Share-of-voice reporting
- Competitor comparisons
Watch out for- Newer vendor in a crowded field
- Deeper analysis needs higher tiers
Starting priceSee website
Free planYes
Brandlight focuses on one job: showing how AI systems present your brand. It tracks prompts, citations, and mentions, and packages results in reports that brand and communications teams can use directly. That focus keeps the tool simple, which is a virtue when stakeholders want a clear answer rather than a wall of SEO data.
The trade-off is breadth. Brandlight is not a full SEO platform, so keyword research, site audits, and backlink analysis need another tool. It is also a newer vendor in a fast-moving market. For a brand team that already has an SEO tool and needs a dedicated AI visibility layer, Brandlight fits neatly.
What we like- Brand-focused AI visibility reports
- Prompt and citation tracking
- Clean reporting
Watch out for- Narrower SEO toolkit than all-in-one platforms
- Newer vendor
Starting priceSee website
Free planNo
Profound targets larger companies that need serious AI visibility work. It tracks brand presence across chatbots and AI search engines, analyzes the conversations and sources behind answers, and gives teams the depth to act on what they find. That depth suits enterprises where AI answers now shape purchase decisions and reputation.
Pricing is enterprise-level and quote-based, which puts Profound out of reach for small teams. A small brand will get more value from Otterly, Peec, or Brandlight at lower cost. For a large company that treats AI visibility as a strategic channel, Profound is the most complete option on this list.
What we like- Enterprise-grade AI visibility across chatbots and search
- Deep analytics
- Conversation analysis
Watch out for- Enterprise pricing
- More platform than a small team needs
#5Semrush
Best for: SEO plus AI visibility in one platform4.4/5 on
G2 (4,035 reviews, checked Oct 2026)
Visit semrush.com
Starting priceSee website
Free planYes
Semrush is the established SEO platform that has added AI visibility to its toolkit. Teams that already use Semrush for keyword research, audits, and rank tracking can add AI search monitoring without buying a second tool, and results sit alongside classic search data for comparison. The keyword database and reporting are mature, which helps larger teams.
AI visibility features vary by plan, and the platform can feel large if AI tracking is your only need. Pricing is published on the vendor site and varies by tier, so check which tier includes the AI features you want. If you already pay for Semrush, its AI tools are the natural first step before buying a specialist platform.
What we like- Full SEO toolkit plus AI visibility features
- Huge keyword database
- Strong reporting
Watch out for- AI features vary by plan
- Platform can feel large for AI tracking alone
#6Ahrefs
Best for: SEO plus AI search tracking4.5/5 on
G2 (717 reviews, checked Oct 2026)
Visit ahrefs.com
Starting priceSee website
Free planYes
Ahrefs brings its respected SEO data to AI search tracking, adding AI Overview and AI visibility features to a platform known for backlinks and keyword research. Teams that trust Ahrefs data for classic SEO can now watch AI answers in the same place, which keeps reporting consistent and reduces tool sprawl.
AI features are newer than the core SEO toolkit, so depth varies, and the most useful AI tracking may sit on higher tiers. Pricing is tiered and published on the vendor site. If Ahrefs is already your SEO home, its AI features are worth testing before adding a specialist tool to the stack.
What we like- Strong backlink and keyword data
- AI search tracking features
- Trusted SEO data
Watch out for- AI features are newer than core SEO tools
- Pricing varies by tier
#7SE Ranking
Best for: Affordable AI tracking for smaller teams4.7/5 on
G2 (1,606 reviews, checked Oct 2026)
Visit seranking.com
Starting priceSee website
Free planYes
SE Ranking suits smaller teams that want AI tracking without enterprise pricing. It combines a capable SEO toolkit with AI visibility features at a lower entry cost than Semrush or Ahrefs, and the interface is approachable for teams without a dedicated SEO analyst. That balance makes it a good first AI tracking tool.
Depth is the trade-off, since specialist tools such as Otterly and Profound go further on prompt analysis and citation detail. But for a small team that needs a reasonable AI visibility read alongside classic SEO, SE Ranking gives good value. Check the vendor pricing page for the tier that includes AI tracking.
What we like- Lower entry cost than enterprise tools
- Solid SEO toolkit
- AI tracking included
Watch out for- AI depth trails specialist tools
- Smaller brand in this niche
Starting priceSee website
Free planYes
ZipTie focuses on AI Overviews, the AI-generated summaries that now appear above classic search results. It tracks which domains appear in those overviews for your keywords, giving a clear read on a specific and important slice of AI search. Setup is simple, and reports suit teams that want one clear metric rather than a broad dashboard.
Scope is the limit. ZipTie covers AI Overviews well but does not match full AI visibility platforms on chatbot answers, sentiment, or conversation analysis. It is also a newer vendor. For a team whose main worry is AI Overviews, ZipTie is a focused and affordable choice, best paired with a broader SEO tool.
What we like- Focused AI Overview monitoring
- Domain-level visibility reports
- Simple setup
Watch out for- Narrower scope than full AI visibility platforms
- Newer vendor
How we chose
We compared vendor pricing pages, product documentation, and public user reviews, and we judged each tool on prompt coverage, citation detail, competitor comparison, update frequency, and price. AI search tracking is new, so vendor claims change fast, and we treated pricing as See website where tiers or published figures were unclear. We did not claim hands-on testing. The key judgment is that specialist tools go deeper on AI answers, while all-in-one SEO platforms win on convenience for teams that already pay for them.
What to check before you pick
Start with the AI surfaces that matter to your buyers. Some tools cover AI Overviews well but not chatbots, and others cover chatbots but not Google AI Mode, so match coverage to where your customers actually ask questions. Check prompt limits, because a plan that tracks fifty prompts will not cover a large product catalog, and check update frequency, since weekly data misses fast-moving AI answers.
Also check whether the tool shows the exact AI answer text, not just a mention count, because the wording around your brand shapes perception. A neutral mention and a recommendation read very differently to a buyer, and only answer text reveals which one you received. Also check citation detail. A tool that only reports mentions hides the most useful insight, which is which pages AI systems cite and why. Check competitor coverage, export options, and whether reports make sense to non-SEO stakeholders. Finally, run a trial with your own brand prompts before paying, because AI visibility tools vary more in practice than their feature lists suggest.
Frequently asked questions
What is AI Mode SEO tracking?
AI Mode SEO tracking measures how your brand appears in AI-generated answers, including Google AI Mode, AI Overviews, and chatbot responses. It tracks which prompts trigger your brand, which sources get cited, and how your visibility compares with competitors.
Is AI visibility replacing classic rank tracking?
No, it adds to it. Classic search still drives large traffic, but AI answers now shape many purchase decisions before a click happens. Teams need both views: classic rankings for search traffic, and AI visibility for brand presence in answers.
How many prompts should I track?
Start with the prompts your buyers actually ask, such as category questions, comparison questions, and brand questions. Include questions with local intent and price intent too, since those prompts sit closest to a purchase and reveal whether AI answers send buyers to you or to a rival. A small set of twenty to fifty well-chosen prompts gives a clearer picture than hundreds of low-value keywords.
Why do AI visibility tools disagree with each other?
AI answers vary by prompt wording, location, time, and model version, so two tools testing different prompts or at different times will report different results. Compare tools on the same prompt set and time window for a fair test.
Can a small business afford AI tracking?
Yes, several tools on this list offer free tiers or low entry plans, and all-in-one SEO platforms include AI features in standard tiers. Start with a free tier or a trial, track your most important prompts, and upgrade only when the data drives decisions.
Sources we checked (8)
- https://www.otterly.ai
- https://www.peec.ai
- https://www.brandlight.ai
- https://www.tryprofound.com
- https://www.semrush.com
- https://www.ahrefs.com
- https://www.seranking.com
- https://www.ziptie.dev
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.