How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- ClickFunnels and Kartra are the dedicated funnel builders, one the category pioneer, the other the all-in-one for creators.
- Systeme is the only tool here with a genuine free-forever plan, making it the entry point for beginners.
- GoHighLevel is the agency favorite: funnels plus CRM, SMS, and automation in one account.
- Kajabi, Leadpages, GetResponse, and Unbounce approach funnels from adjacent angles: courses, landing pages, email, and CRO.
- Vendor-verified starting prices: Leadpages from $29/mo, GoHighLevel from $97/mo; the rest are quote or See website.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 ClickFunnels | Dedicated funnel builders and info marketers | See website | Free trial |
 Kartra | Creators wanting funnels, email, and courses in one | See website | Free trial |
 Leadpages | Landing pages with built-in testing and optimization | $29/month | Free trial |
 Systeme | Beginners who need funnels free forever | See website | Yes |
 GoHighLevel | Agencies running funnels, CRM, and SMS together | $97/month | Free trial |
 Kajabi | Experts selling courses and coaching through funnels | See website | Free trial |
 GetResponse | Email marketers adding funnels and webinars | See website | Free trial |
 Unbounce | Marketers optimizing landing pages for conversion | See website | Free trial |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best sales funnel software
You run ads to a landing page. The leads trickle into a spreadsheet. Follow-up emails go out when you remember, and the checkout page is a link you cobbled together months ago. The funnel exists mostly in your head, which means every leak in it is invisible. Sales funnel software makes the whole journey visible and automatic: the page, the opt-in, the emails, the checkout, the upsell, all tracked in one place.
The eight tools below solve this from different directions. Some are pure funnel builders. Others are all-in-one platforms where funnels are one module. A few are landing page specialists that grew into funnels. Pick the one that matches how you actually sell.
Starting priceSee website
Free planFree trial
ClickFunnels is the tool that invented the category: Russell Brunson's platform made "sales funnel" a mainstream concept, and the current 2.0 platform is far more than page building. Funnels, landing pages, smart checkout, courses, community, email, automations, appointments, a CRM, and an affiliate center all live in one account, organized around the funnel mindset: attract, sell, upsell, ascend, repeat. The template library and the training ecosystem around it are unmatched, which matters because funnels are as much strategy as software.
The honest catch is cost and complexity. ClickFunnels is priced for businesses already making money online, and the all-in-one breadth can overwhelm a beginner who just needs a lead page. It fits info marketers, coaches, and e-commerce sellers who think in funnels and want the most purpose-built funnel platform available.
What we like- The original funnel builder with the deepest funnel-specific feature set
- Smart Checkout, one-click upsells, and A/B testing built in
- Massive template and training ecosystem
Watch out for- Pricing is premium and feature tiers climb fast
- The interface carries years of legacy complexity
#2
Kartra
Best for: Creators wanting funnels, email, and courses in one
Visit kartra.com
Starting priceSee website
Free planFree trial
Kartra is the all-in-one business platform for experts who want to stop duct-taping tools together: sales funnels with a visual mapper and simulator, email marketing with behavioral automation, course hosting, membership sites, checkout pages with upsells, and affiliate management, all under one roof. The done-for-you campaigns are a genuine differentiator, letting a coach or consultant launch a complete funnel in days. With 60,000-plus customers and $1.5 billion in customer revenue processed, it has the scale to be taken seriously.
The catch is the price of admission: Kartra is a premium platform, and the plans reflect it. It fits creators, coaches, and consultants who would otherwise pay for five separate tools and prefer one integrated system, one support team, and one bill.
What we like- True all-in-one: pages, email, checkouts, memberships, webinars, and helpdesk in one login
- Done-for-you campaigns launch businesses fast
- No transaction fees beyond gateway costs
Watch out for- Premium pricing that starts around $99/month
- The interface is powerful but dated in places
Starting price$29/month
Free planFree trial
Leadpages has repositioned around AI-assisted landing pages that improve themselves: the platform combines a drag-and-drop builder with A/B testing, Smart Traffic AI routing that sends visitors to the best-converting variant, heatmaps, and dynamic text replacement. Pricing is refreshingly transparent on the vendor's own site: Pro at $29 a month for 25 pages, Business at $49, Grow at $99 with unlimited traffic and testing, and Optimize at $199 with multivariate testing. The 7-day free trial gives full platform access.
The catch is scope: Leadpages is a landing page and conversion platform, not a full funnel suite, so email automation and checkout depth lag the all-in-ones. It fits marketers and small businesses whose funnel starts with high-converting pages and who want serious testing without enterprise prices.
What we like- Vendor-verified pricing from $29/month
- Strong A/B testing and Smart Traffic AI optimization
- AI-assisted page building with brand kits
Watch out for- 7-day free trial is short
- Full funnel automation is thinner than dedicated funnel builders
Starting priceSee website
Free planYes
Systeme is the free entry point to funnel software, and the free plan is real: free forever, no credit card, covering sales funnels, email marketing, online courses, and even a blog. For a beginner validating an offer, that removes every excuse. Paid tiers stay affordable by category standards, and the platform covers the full journey from lead capture to course delivery to affiliate management in one dashboard.
The catch is what free cannot do: the free tier caps contacts and features, and the design and template polish trail the premium players. It fits beginners, side hustlers, and small businesses that need a working funnel today at zero cost, with an affordable upgrade path when the business grows.
What we like- Genuine free-forever plan with no credit card required
- Funnels, email marketing, courses, and affiliate management in one
- Powering 500,000-plus entrepreneurs
Watch out for- Free plan has real contact and feature limits
- Less design polish than premium competitors
Starting price$97/month
Free planFree trial
GoHighLevel, branded HighLevel, is the all-in-one platform agencies actually standardize on: websites, funnels, and landing pages sit alongside a full CRM, SMS and email marketing, booking calendars, workflow automation, reputation management, and even AI voice calling. The vendor's own pricing is public: Starter at $97 a month with 3 sub-accounts, unlimited contacts, and unlimited users, Unlimited at $297 for growing agencies. A 14-day free trial lets you test the full stack.
The catch is the audience. This is software built by marketers for agencies, and solo founders can drown in the feature set. It fits agencies and service businesses that want to run client funnels, follow-up, and booking in one account, and that will resell the platform's capabilities as their own.
What we like- Vendor-verified Starter plan at $97/month with unlimited contacts and users
- Funnels plus CRM, SMS, email, calendars, and reputation in one
- 14-day free trial
Watch out for- Agency-oriented interface overwhelms solo beginners
- The learning curve is real
#6
Kajabi
Best for: Experts selling courses and coaching through funnels
Visit kajabi.com
Starting priceSee website
Free planFree trial
Kajabi calls itself the operating system for human expertise, and the funnel story is built around that: email, automations, and landing pages connect to courses, coaching programs, memberships, communities, and podcasts in one unified system. The funnel builder includes automated customer journeys and conversion-focused templates, while payments handle subscriptions, upsells, downsells, and order bumps with automated tax calculation. Customer stories like Justin Welsh's $10 million-plus earned on the platform show what the ceiling looks like.
The catch is positioning and price: Kajabi is built for experts monetizing knowledge, and it is priced accordingly. It fits course creators, coaches, and consultants whose funnel sells expertise, and who want the most polished all-in-one in the category rather than the cheapest.
What we like- The polished all-in-one for knowledge businesses: courses, coaching, communities, podcasts, and email
- Funnels with automated journeys and landing pages
- Strong payment and upsell tooling
Watch out for- Premium pricing aimed at established experts
- Overkill if you only need a landing page and checkout
Starting priceSee website
Free planFree trial
GetResponse approaches funnels from email: a complete marketing platform where the automated sales funnel creator sits alongside email marketing, automation workflows, landing pages, webinars, and SMS. The 99 percent deliverability claim, 150-plus integrations, and AI features for product recommendations and send-time optimization reflect a mature platform. The funnel builder converts customers faster by connecting lead capture, nurture sequences, and checkout in one system, and the built-in webinars remove yet another tool.
The catch is depth: this is email software with funnels, not funnel software with email, so the funnel builder is simpler than ClickFunnels or Kartra. It fits businesses whose marketing runs on email and that want funnels and webinars added without new vendors.
What we like- 25-plus years in email with 350,000-plus customers
- Automated sales funnel creator plus built-in webinars
- AI tools for copy, send time, and product recommendations
Watch out for- Funnel features are simpler than dedicated builders
- Pricing scales with list size, which surprises growing senders
Starting priceSee website
Free planFree trial
Unbounce is the landing page platform for marketers who live and die by conversion rate: drag-and-drop building with hundreds of templates, AI-powered Smart Traffic that routes each visitor to their best-converting variant, A/B testing, dynamic text replacement for ad-to-page matching, and popups and sticky bars. The 2026 platform adds an MCP connector so AI assistants can build pages, run tests, and generate reports. Agencies and SaaS companies use it to squeeze more from paid traffic without developers.
The catch is the funnel gap: Unbounce builds and optimizes pages brilliantly, but email sequences, checkout, and course delivery are someone else's job. It fits performance marketers and agencies whose funnel bottleneck is page conversion, and who already have the rest of the stack.
What we like- The conversion-optimization specialist: Smart Traffic AI, A/B testing, and dynamic text replacement
- Hundreds of conversion-focused templates
- 14-day free trial
Watch out for- Priced for performance marketers, not beginners
- Full-funnel features like email and checkout are not the focus
How we chose
We started with the funnel builders, landing page platforms, and all-in-one marketing tools that dominate 2026 buyer discussions, review roundups, and creator communities, then narrowed to eight covering the real spectrum: dedicated funnel builders, all-in-one platforms, and landing-page-first tools. For each tool we opened the vendor's own homepage and current product documentation, checked pricing and trial claims against the vendor's own pages, and read public user feedback on G2, Capterra, and creator forums. We present prices only where vendor pages confirm them: Leadpages from $29 a month and GoHighLevel from $97 a month. We did not run hands-on trials; our assessments come from vendor materials and verified public sources.
The tools here split into two philosophies, and buying the wrong one is the most common regret in this category.
Buy the funnel builder when the funnel is the business
ClickFunnels, Leadpages, and Unbounce exist to turn traffic into customers. If you run paid ads, sell info products or services, and measure everything in conversion rate, the dedicated tooling, templates, testing, and checkout depth will pay for itself. These tools assume you already have or will add email and CRM separately.
Buy the all-in-one when the business is the funnel
Kartra, Systeme, GoHighLevel, Kajabi, and GetResponse wrap the funnel in the rest of the business: email, courses, CRM, booking, webinars. If you are a coach, creator, or agency that would otherwise juggle five subscriptions, the integration value outweighs any single feature gap. The trade-off is that no all-in-one is best-in-class at everything.
The honest test is your current stack. Count the marketing tools you pay for today. If it is three or more, the all-in-one math usually wins. If it is one landing page tool and you want better conversion, buy the specialist.
Every tool here ships templates, and templates are the reason most funnels disappoint. A template gives you the structure of a winning funnel without the offer, the copy, or the traffic that made it win, and beginners mistake the container for the content. The tools that perform best in user reviews are not the ones with the most templates but the ones whose users actually finish building: Systeme's simplicity, Kartra's done-for-you campaigns, and GoHighLevel's agency templates all reduce the distance between signup and a live funnel. Before you compare feature lists, ask which platform gets a complete beginner from zero to a published funnel fastest, because a live simple funnel beats a perfect unfinished one every time.
Frequently asked questions
What is sales funnel software?
Sales funnel software builds and manages the step-by-step journey from visitor to customer: landing pages, opt-in forms, email sequences, checkout pages, upsells, and analytics. Instead of cobbling together a page builder, email tool, and payment processor, one platform runs the whole journey and shows you where prospects drop off.
How much does sales funnel software cost?
Entry points range from free (Systeme's free-forever plan) to $29 a month (Leadpages) to $97 a month (GoHighLevel Starter). Dedicated builders and all-in-ones typically run $99 to $300-plus a month as you scale contacts and features. Most offer 7- to 14-day trials. Price the plan against your contact list size, since several tools scale cost with contacts.
Do I need a funnel builder if I already have a website?
A website informs; a funnel converts. If your goal is lead capture, product launches, or selling courses, a funnel builder's focused pages, one-click upsells, and automated follow-up will outperform generic website pages. If you just need an online presence, your website is enough.
ClickFunnels vs. Kartra: which is better?
ClickFunnels is the deeper funnel builder with the strongest funnel-specific feature set and template ecosystem. Kartra is the broader all-in-one with stronger email, membership, and course tooling in one login. Choose ClickFunnels if funnels are your craft; choose Kartra if you want to replace your whole marketing stack.
Can I build a sales funnel for free?
Yes. Systeme offers a genuine free-forever plan covering funnels, email, and courses. The trade-off is limits on contacts and features, and less polish than paid tools. It is the right choice for validating an offer; plan to upgrade once you have paying customers.
What is the difference between a funnel builder and a landing page builder?
A landing page builder (Leadpages, Unbounce) creates and optimizes individual pages for conversion. A funnel builder (ClickFunnels, Kartra, Systeme) connects pages into a journey with email follow-up, checkout, and upsells. Landing page tools go deeper on testing and optimization; funnel builders go wider on the customer journey.
Sources we checked (9)
- https://clickfunnels.com
- https://kartra.com/
- https://leadpages.com
- https://systeme.io/
- https://gohighlevel.com/
- https://kajabi.com
- https://getresponse.com
- https://unbounce.com/
- https://github.com/digiexe-official/kartra-review
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.