How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Key takeaways
- Spinify reports 1.5 million competitions powered and a 4.6/5 rating across 1,000+ G2 reviews, with 20+ integrations including Salesforce, HubSpot, Slack, and Microsoft Teams.
- Hoopla is the only platform here with a vendor-stated free trial: 30 days, no cost, for your entire sales team, and it claims you can go live in 24 hours.
- LevelEleven runs entirely inside Salesforce, so reps never leave the CRM, while Arcade handles reward fulfillment itself (cash-to-bank, gift cards, company swap) for frontline retail teams.
- Almost nobody in this category publishes pricing. Expect a demo and a quote everywhere except where a trial is stated.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Ambition | Large sales orgs wanting coaching plus gamification | See website | No |
 Spinify | Teams that want fast setup with proven playbooks | See website | No |
 SalesScreen | Mid-market teams focused on lifting middle performers | See website | No |
 Hoopla | Inside sales teams wanting TV-visible leaderboards fast | See website | Free trial (30 days) |
 LevelEleven | Salesforce-native teams that live in the CRM | See website | No |
 Centrical | Frontline teams needing coaching plus learning, not just contests | See website | No |
 Arcade | Retail and frontline teams with hourly workers | See website | No |
 Playmotiv | Consumer-goods and pharma field teams | See website | No |
 Bunchball | Enterprises embedding gamification into existing systems | See website | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best sales gamification software
Picture the last week of the quarter. Two reps are already at 120% and coasting. Five more sit at 60% and have quietly stopped trying. A leaderboard alone will not fix that second group, but the right contest at the right moment can. Sales gamification software exists for exactly this problem: turning live CRM data into competitions, recognition, and rewards that keep the middle of the team moving.
The nine platforms below all do some version of that. They differ in where the game lives (TV screens, phones, inside Salesforce), who they are built for (SDRs, field reps, retail associates), and how much of the coaching and reward work they handle for you.
#1
Ambition
Best for: Large sales orgs wanting coaching plus gamification
Visit ambition.com
Starting priceSee website
Free planNo
Ambition has grown past pure gamification into what it calls an execution operating system for revenue teams. The gamification layer is still there (fantasy contests, leaderboards, TV broadcasts, SPIFFs), but it now sits inside a broader platform of coaching workflows, performance intelligence, and AI-generated insights.
That breadth is the selling point for large orgs: one system for scorecards, contests, coaching notes, and forecasting signals instead of four disconnected tools. The trade-off is complexity and buying process. This is a book-a-demo, talk-to-sales purchase aimed at companies with dedicated sales operations, not a five-person team that wants leaderboards by Friday.
What we like- Coaching orchestration with structured 1:1 cadences
- Fantasy contests, leaderboards, and sales TVs from live data
- Salesforce sync with automated goals and alerts
Watch out for- Enterprise positioning with demo-led sales
- No public pricing anywhere on the site
#2
Spinify
Best for: Teams that want fast setup with proven playbooks
Visit spinify.com
Starting priceSee website
Free planNo
Nobody in this category has more social proof on the homepage than Spinify. It claims 1.5 million competitions run for sales teams on every continent, shows a 4.6/5 G2 rating from over a thousand reviews, and lists logos from Cisco to Deloitte. The product pairs gamification (competitions, leaderboards, recognition) with an AI coach that gives reps personalized growth plans.
Setup leans on gamification playbooks built from that huge competition history, so you are not designing contests from scratch. Like most of this list, pricing is quote-only. If you want the best-documented track record and broad integrations, Spinify is the default shortlist candidate.
What we like- 1.5 million competitions powered, per its own count
- 4.6/5 across 1,000+ G2 reviews
- 20+ integrations including Salesforce, HubSpot, Slack, and Teams
Watch out for- No public pricing
- The AI coaching layer adds configuration smaller teams may not need
Starting priceSee website
Free planNo
SalesScreen starts from a different diagnosis than most rivals: inconsistent performance is usually a habits problem, not a people problem. Its Scout AI scans calls, meetings, follow-ups, and pipeline movement to surface which reps and behaviors are drifting, then its gamification engine suggests the competition, mission, or nudge most likely to correct course.
The company claims a 61% lift in middle-performer KPIs and a 30% sales increase among customers, and it is especially established with banks, insurers, and real-estate teams. Pricing is not published. This is the pick when your problem is the middle 60% of the team, not the top 10%.
What we like- Scout AI flags reps drifting off pace before results suffer
- Agentic gamification suggests which contest to run and where
- Strong footprint in financial services, insurance, and real estate
Watch out for- No public pricing
- The AI recommendations need clean activity data to be useful
#4
Hoopla
Best for: Inside sales teams wanting TV-visible leaderboards fast
Visit hoopla.net
Starting priceSee website
Free planFree trial (30 days)
Hoopla calls itself the original sales gamification platform, and at 16 years in the category it has the longest track record here. The formula is simple: pull live metrics from Salesforce, HubSpot, or Microsoft Dynamics, turn them into leaderboards, races, and tournaments, and broadcast them to office TVs, desktops, and phones.
Two things stand out. First, the trial: 30 days free for every member of your sales team, which no other vendor on this list states outright. Second, the hardware: a free plug-and-play device ships to you and converts a TV you already own into a scoreboard with claimed 99.998% uptime. Pricing beyond the trial is quote-based.
What we like- Free 30-day trial for the entire sales team, fully supported
- Go-live in a claimed 24 hours
- Free plug-and-play device turns any TV into a live scoreboard
Watch out for- No public pricing
- You still start with a demo conversation
Starting priceSee website
Free planNo
If your team lives in Salesforce, LevelEleven removes the biggest adoption hurdle in gamification: a separate login nobody opens. Scorecards, competitions, badges, and coaching notes all live where reps already work, with Slack alerts pushing wins and progress into the channels the team watches.
Feature-wise it is one of the deepest: custom formula metrics, goal engines that adjust targets as conditions change, squad-based competitions, and an LPI score that ranks rep consistency. The catch is the dependency. Without clean Salesforce data and real CRM adoption, most of this value evaporates. Non-Salesforce teams should look elsewhere.
What we like- Runs inside Salesforce, so reps never switch tools
- Performance scorecards, badges, and Channel11 broadcasts
- Combo competitions that merge multiple goals into one leaderboard
Watch out for- Deeply tied to Salesforce, weak without a solid CRM foundation
- No public pricing
#6
Centrical
Best for: Frontline teams needing coaching plus learning, not just contests
Visit centrical.com
Starting priceSee website
Free planNo
Centrical (formerly GamEffective) argues that leaderboards alone wear off, and builds its platform around that belief. Gamification is one module inside a wider system of performance management, AI coaching, microlearning, quality assurance, and voice-of-employee pulse checks, all aimed at frontline workers in contact centers, retail, and field sales.
The AI role-play feature is a genuine differentiator: reps practice objections and escalations against adaptive AI personas with real-time scoring before facing customers. Customer stories include Deutsche Telekom and Samsung. This is overkill for a ten-person SDR team, and it is priced like the enterprise platform it is (quote only).
What we like- Unifies gamification with microlearning, coaching, and quality management
- AI role-play lets reps practice tough conversations safely
- Competitions tie directly to KPIs instead of raw activity
Watch out for- Enterprise scope can overwhelm small sales teams
- No public pricing
#7
Arcade
Best for: Retail and frontline teams with hourly workers
Visit arcade.co
Starting priceSee website
Free planNo
Arcade is built for the people most gamification platforms ignore: retail associates, field staff, and call-center agents who work standing up. The platform turns playbooks into short mobile lessons, AI role-plays, and certifications, then layers game modes (races, bounties, tournaments, team vs. team) on top.
The standout is rewards: Arcade fulfills them itself, including cash-to-bank transfers, hundreds of virtual gift cards, custom company swag, and prizes like team outings, handled through its rewards partner. Recent customer-reported figures include 40% stronger retention. If your sellers sit at desks with Salesforce open, pick LevelEleven or Spinify instead.
What we like- Handles reward fulfillment directly, from cash-to-bank to gift cards and swag
- AI coaching and role-play built for deskless workers
- Mobile-first for phones, not desks
Watch out for- Retail and frontline focus makes it a weaker fit for B2B SaaS sales teams
- No public pricing
Starting priceSee website
Free planNo
Playmotiv does gamification as an experience, not a dashboard. Teams join themed virtual adventures on a mobile app (climb Everest, rally across continents), and progress depends on hitting real business goals, with rankings, training content, and rewards inside the same app.
The client list reads like a supermarket aisle: Danone, Nestle, Mars, Ferrero, Mondelez, Unilever. The company reports average client sales increases of 16% and peaks of 20%, plus games run in up to 10 languages. This is a managed, campaign-style engagement rather than software you configure yourself, and US buyers should confirm support coverage before committing.
What we like- Mobile app adventures themed as Everest climbs and continental rallies
- Clients report sales lifts up to 20%
- Proven at scale with 7,000+ simultaneous players
Watch out for- Spanish vendor with a smaller US footprint
- Project-based delivery rather than self-serve software
Starting priceSee website
Free planNo
Bunchball is the pioneer of the category (founded 2005, acquired by BI WORLDWIDE in 2018), and it shows in the architecture. Instead of a standalone sales app, Nitro is an embeddable gamification layer: points, missions, and leaderboards that slot into your website, community, LMS, or CRM.
That makes it the right choice when gamification needs to live inside systems you already own, from partner portals to customer communities, with SSO, localization, and accessibility handled. BI WORLDWIDE wraps it in consulting services for program design. It is not the tool for a sales manager who wants contests running next week.
What we like- Embeddable gamification (Nitro, Impact) that lives inside your own apps and portals
- AI-driven mission recommendation engine
- BI WORLDWIDE consulting for program design
Watch out for- Enterprise platform sold with services, not a quick self-serve signup
- No public pricing
Start with where your reps already work. A Salesforce-native team should shortlist LevelEleven first, because adoption dies the moment reps need another login. A retail or field operation with hourly workers fits Arcade or Playmotiv, which were designed for phones and shifts rather than desks and pipelines. Everyone else lands in the middle ground of Ambition, Spinify, SalesScreen, and Hoopla, where the choice comes down to coaching depth versus speed of setup.
Then check the buying reality. Only Hoopla states a free trial outright (30 days for the whole team). Everyone else sells through demos and quotes, so budget two to four weeks for evaluation and ask for a pilot tied to one team before signing a company-wide contract. Per-user pricing in this category typically lands in the tens of dollars per user per month, but treat any number you see on a review site as a rumor until the vendor confirms it.
Why gamification programs fail
Most failed rollouts share one cause: the game rewarded activity instead of outcomes. A dials leaderboard produces dials, not pipeline. The platforms that age well (Centrical, SalesScreen, LevelEleven) tie competitions to conversion metrics and coaching goals, so the game reinforces the behaviors that actually create revenue. Before you buy, write down the three behaviors you want more of, and check that the platform can score exactly those.
The second failure mode is launch-and-abandon. Contests go stale in three to four weeks if nobody refreshes them. Ask each vendor who designs the ongoing competitions: Spinify ships playbooks, Arcade and Playmotiv run managed campaigns, Hoopla gives you templates and a success team. If the answer is "you do," make sure someone on your team owns it, or the screens go dark by month two.
How we chose
We opened the homepage of every platform on this list and read its product, pricing, and FAQ pages wherever they are public. We compared contest mechanics, reward handling, CRM integrations, mobile support, trial terms, and stated customer results against what each vendor publishes about itself. We cross-checked with public reviews on G2 and Capterra, vendor case studies, and independent comparison sites. We did not run trial deployments. We included only products that exist and sell sales gamification today, from enterprise platforms to niche specialists.
Frequently asked questions
How much does sales gamification software cost?
Almost every vendor here sells by quote, so there is no reliable public price list. Review sites suggest per-user pricing in the tens of dollars per user per month for mid-market tools, with enterprise platforms priced annually by team size. Treat third-party figures as estimates. The only firm pricing fact on this list is Hoopla's free 30-day trial for the full team.
Does it integrate with our CRM?
Yes, CRM integration is table stakes. Ambition, Spinify, Hoopla, and SalesScreen all pull live data from Salesforce and HubSpot; Hoopla adds Microsoft Dynamics, Talkdesk, and Google Sheets. LevelEleven goes further and runs inside Salesforce itself. During evaluation, confirm your specific objects and fields sync, not just the logo on the integrations page.
Will this work for remote teams?
All nine support remote and hybrid work through web, desktop, and mobile apps. Hoopla and Ambition were built around the office TV, but both now push the same leaderboards to phones and laptops with push notifications. Arcade and Playmotiv are mobile-first by design, which suits distributed field teams better than TV-centric tools.
How long does implementation take?
Hoopla claims go-live in 24 hours for standard CRM connections. Spinify and SalesScreen typically take days to a couple of weeks depending on data cleanup. Enterprise platforms like Centrical and Bunchball run longer, often several weeks with services involved. The bottleneck is almost always your CRM data quality, not the software.
How do we stop reps from gaming the system?
Tie contests to outcomes and conversion metrics, not raw activity, and rotate game formats every few weeks. Most platforms support manager approval for rewards, audit trails on activity data, and team-based competitions that make cheating socially costly. If a metric can be faked, assume it will be, and pick a different metric.
Do we need this if we already have dashboards?
Dashboards show numbers; gamification changes behavior around them. If your team already acts on dashboard data consistently, you probably do not need this category. Buy it when visibility exists but action does not: reps can see the numbers and still do nothing different on Monday morning.
Sources we checked (12)
- https://ambition.com/
- https://spinify.com/
- https://salesscreen.com/
- https://hoopla.net/
- https://leveleleven.com/
- https://centrical.com/
- https://www.arcade.co/
- https://playmotiv.com/
- https://www.biworldwide.com/gamification/bunchball-nitro/
- https://www.saashub.com/compare-salesscreen-vs-velocify-lead-manager
- https://slashdot.org/software/comparison/Ambition-vs-SalesScreen/
- https://slashdot.org/software/comparison/Ambition-vs-Spinify/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.