How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Birdeye | Multi-location brands that want the full reputation suite | See website (custom quote; third-party reports ~$299/location/month, unverified) | No (no free plan; trial via sales only) |
 Podium | Local businesses that want reviews via text message | See website (custom quote; third-party reports Core ~$399/month, unverified) | No (no free plan or trial) |
 Reputation.com | Enterprises needing surveys, listings and reviews in one platform | $80/location/month (Rep Core) | No (no free plan; trial unverified) |
 Yext | Businesses that need listing accuracy across the web | $199/year (Starter, annual billing) | No (no free plan or trial) |
 ReviewTrackers | Multi-location businesses focused on review monitoring and response | $89/location/month (published rate, billed annually) | Free trial (duration varies); no free plan |
 Grade.us | Agencies and SMBs that want review funnels without enterprise contracts | $99/month (Small Business, 1 location) | Free trial (14 days); no free plan |
 Broadly | Home services and local businesses wanting reviews plus payments | $79/month (Reputation AI, Google and Facebook review management) | No free plan; free trial unverified |
 NiceJob | Small businesses that want the simplest possible review flow | $75/month (Starter, billed monthly, no contract) | Free trial (available); no free plan |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Key takeaways
- A single one-star review sitting unanswered costs more than a year of any tool here: the shortlist is NiceJob ($75/month, no contract) for simplicity, Grade.us ($99/month) for review funnels, and ReviewTrackers ($89/location/month) for monitoring.
- Birdeye and Podium are the category leaders and both hide their pricing: expect quote-based annual contracts in the low hundreds per location per month.
- Yext ($199/year) is not really a review tool; it keeps your listings accurate across the web, which is the foundation reviews sit on.
- Per-location pricing dominates: a 10-location business pays 10x the sticker price, so multi-location buyers should negotiate the per-location rate, not the plan name.
The best reputation management software
A customer leaves a one-star review at 9pm. By morning it has twelve upvotes and sits at the top of your Google profile, where every prospective customer will see it for the next year. Nobody on your team noticed, because nobody was watching. That is the entire pitch for reputation management software: review generation before the bad ones, monitoring so nothing sits unanswered, and listing accuracy so customers find the right phone number in the first place. These eight platforms cover the real market, from $75-a-month simplicity to enterprise suites.
#1
Birdeye
Best for: Multi-location brands that want the full reputation suite
Visit birdeye.com
Starting priceSee website (custom quote; third-party reports ~$299/location/month, unverified)
Free planNo (no free plan; trial via sales only)
Birdeye is the suite everything else is compared to: review generation, review monitoring, listings, surveys, messaging and even payments in one platform. For multi-location brands, the centralized reporting and bulk management are the point; managing fifty Google profiles without it is a full-time job. The integrations with CRMs and POS systems keep review requests automatic.
The commercial reality is enterprise-shaped. Pricing is quote-only with third-party reports around $299 a location a month, contracts are annual, and the sales process is consultative. A single-location business pays for machinery it will never use. If you run ten or more locations and reputation is a growth channel, Birdeye is the default evaluation. Below that scale, the simpler tools deliver the core value for less.
What we like- Broadest feature set: reviews, listings, surveys, messaging and payments
- Strong multi-location management and reporting
- Established market leader with deep integrations
Watch out for- No public pricing and annual contracts
- Overkill and overpriced for single-location businesses
#2
Podium
Best for: Local businesses that want reviews via text message
Visit podium.com
Starting priceSee website (custom quote; third-party reports Core ~$399/month, unverified)
Free planNo (no free plan or trial)
Podium's insight is simple: customers answer texts and ignore emails. Review invitations sent by text get dramatically higher response rates, and the platform wraps that in an inbox covering texts, reviews and webchat. For dealerships, home service companies and clinics, where the transaction ends with a person, not a cart, that workflow fits naturally.
Like Birdeye, it is quote-only with no trial, and third-party reports put Core around $399 a month with a $5 monthly texting fee per location. You buy on the demo and the reference customers. If texting is how your customers communicate, Podium's workflow is the most natural on this list. If your business is ecommerce or office-based, the text-first model matters less.
What we like- Text-based review invites get the highest response rates
- All-in-one inbox for texts, reviews and webchat
- Strong in automotive, home services and healthcare
Watch out for- No public pricing and no trial
- Annual contracts with reported per-location texting fees
#3
Reputation.com
Best for: Enterprises needing surveys, listings and reviews in one platform
Visit reputation.com
Starting price$80/location/month (Rep Core)
Free planNo (no free plan; trial unverified)
Reputation.com is notable for publishing a price: Rep Core at $80 a location a month, with Pulse and Surveys add-ons above. For an enterprise buyer comparing quote-only competitors, that transparency is refreshing. The platform's strength is the feedback loop: surveys capture sentiment before it becomes a public review, and listings plus review management close the circle.
The product is built for portfolios, not single shops. Implementation is heavier than the SMB tools, and small businesses will find the attention and feature set tilted toward the enterprise clients. For a company with dozens or hundreds of locations that wants surveys and reputation in one system, the published pricing makes budgeting straightforward. For a single location, it is the wrong weight class.
What we like- Published per-location pricing, rare in the enterprise tier
- Strong survey and feedback capabilities alongside reviews
- Purpose-built for large multi-location portfolios
Watch out for- Enterprise focus means SMB features and support get less attention
- Implementation is heavier than the SMB tools
#4
Yext
Best for: Businesses that need listing accuracy across the web
Visit yext.com
Starting price$199/year (Starter, annual billing)
Free planNo (no free plan or trial)
Yext does a different job from everything else here: it makes sure your hours, address and phone number are correct on every directory, map and voice assistant on the internet. Wrong listings send customers to the wrong door, and fixing fifty directories by hand is miserable. At $199 a year for Starter, it is the cheapest insurance on this list.
Do not buy it for reviews. Review monitoring and response exist but are secondary to the listings core. The annual-only billing with a 12-month commitment means no month-to-month flexibility. Buy Yext for the foundation (accurate listings), then add a review tool from this list for the reputation layer. Most multi-location businesses end up needing both.
What we like- Keeps business listings accurate across dozens of directories from one dashboard
- Affordable annual pricing starting at $199 a year
- Knowledge graph powers consistent brand information
Watch out for- Not a review management tool
- Annual commitment with no monthly option
- Review features are secondary
Starting price$89/location/month (published rate, billed annually)
Free planFree trial (duration varies); no free plan
ReviewTrackers is the monitor's monitor: it watches reviews across more than a hundred sites and funnels them into one dashboard with response workflows and reporting. The published rate of $89 a location a month on annual billing is transparent by category standards, and the franchise reporting suits distributed teams.
Generation is the weaker side. Where Birdeye and Podium push hard on getting new reviews via text and automation, ReviewTrackers is stronger at watching and responding to what exists. Many businesses pair it with a generation tool or process. If your problem is "reviews are happening and we are not seeing them," this is the fix. If your problem is "we have twelve reviews total," start with a generation-first tool.
What we like- Best-in-class review monitoring across 100-plus sites
- Published per-location pricing
- Strong reporting for franchise and multi-location teams
Watch out for- Less of a review generation engine than Birdeye or Podium
- Per-location costs add up for large portfolios
#6
Grade.us
Best for: Agencies and SMBs that want review funnels without enterprise contracts
Visit grade.us
Starting price$99/month (Small Business, 1 location)
Free planFree trial (14 days); no free plan
Grade.us nails the core review workflow: send the customer to a funnel page, route the happy ones to Google and the unhappy ones to private feedback where you can fix it. That single mechanic is responsible for most of the rating improvement small businesses see. At $99 a month for one location with a real trial and no sales gauntlet, it is the accessible pick.
Agencies get dedicated per-seat pricing, which is why it is popular as a white-label service. The trade is depth: no surveys, no listings empire, no AI suite. Multi-location pricing from $60 a location is fair but scales linearly. For a small business or agency that wants the review funnel done well without enterprise overhead, Grade.us is the rational choice.
What we like- Review funnel pages that route happy customers to Google and unhappy ones to private feedback
- Sensible agency pricing with per-seat tiers
- 14-day trial with no sales call
Watch out for- Multi-location pricing starts at $60 a location, which adds up
- Feature depth trails the enterprise suites
#7
Broadly
Best for: Home services and local businesses wanting reviews plus payments
Visit broadly.com
Starting price$79/month (Reputation AI, Google and Facebook review management)
Free planNo free plan; free trial unverified
Broadly targets the trades and home services with a practical bundle: review generation and AI-assisted responses starting at $79 a month, with full packages adding payments, webchat and CRM up to $999. The AI response drafting is genuinely useful for owners who stare at a blank reply box; it turns response from a chore into a two-minute task.
The jump to the full packages is steep: $399 to $999 a month plus a $350 onboarding fee. Most small shops should start with the Reputation AI tier and add modules only when the business justifies them. Trial terms are unverified, so confirm before committing. For a plumber, roofer or remodeler who needs reviews flowing and responses handled, the entry tier fits well.
What we like- Affordable entry at $79 a month for review management
- AI response drafting saves time on replies
- Full packages bundle reviews with payments and webchat
Watch out for- Full packages jump to $399-plus with a $350 onboarding fee
- Trial terms are unclear
#8
NiceJob
Best for: Small businesses that want the simplest possible review flow
Visit nicejob.com
Starting price$75/month (Starter, billed monthly, no contract)
Free planFree trial (available); no free plan
NiceJob is the anti-enterprise option: $75 a month, billed monthly, no contract, cancel anytime. Automated review invites go out after the job, customers leave reviews, and the software stays out of your way. For a small business owner who will never log into a dashboard with forty modules, that restraint is the selling point.
There is no multi-location machinery, no surveys, no listings empire. It does review generation and does it simply. The 30-day money-back style trial terms and monthly billing mean zero commitment. If you want the simplest path from "we never ask for reviews" to "reviews arrive automatically," NiceJob is it. If you need reporting across locations, look upmarket.
What we like- Simplest product on the list with monthly billing and no contract
- Automated review invites after the job
- Affordable Pro tier at $125 for more features
Watch out for- Feature set is basic next to the suites
- No enterprise or multi-location depth
The per-location math that decides your bill
Reputation software is priced per location, and the sticker price is never the bill. ReviewTrackers at $89 a location is $890 a month for ten locations. Reputation.com at $80 is $800. Birdeye and Podium at reported $299 to $399 are $3,000 to $4,000 for the same ten doors. Yext is the exception: $199 a year covers the business, not the door.
Negotiate the per-location rate, not the plan name. Multi-location discounts are standard but unpublished, and the quote-only vendors expect negotiation. Also confirm what counts as a location: some vendors count every Google profile, others count physical doors. For franchises, ask about corporate versus franchisee billing, because the wrong structure doubles the cost. And remember Yext-style listing management is usually a separate line item from review management.
Listings vs. reviews: two different jobs
Buyers conflate these constantly, so here is the split. Listings management (Yext) controls the facts about your business across the web: name, address, hours, phone. Reviews management (everything else here) controls what customers say and how you respond. You need the first before the second matters much: a perfect 4.9 rating attached to the wrong phone number still loses the customer.
The practical stack for a multi-location business is both: Yext or equivalent for listing accuracy, plus one review platform for generation and response. Single-location businesses can often skip the listings tool and claim their profiles manually; the directories that matter (Google, Apple, Bing, Facebook) are free to claim. Do not pay a review platform extra for listings features you could get from Yext at $199 a year, and do not expect Yext to generate reviews.
Frequently asked questions
How much does reputation management software cost?
From $75 a month to several thousand. NiceJob ($75), Broadly ($79) and Grade.us ($99) cover single locations affordably. ReviewTrackers ($89/location) and Reputation.com ($80/location) scale per door. Birdeye and Podium are quote-only, with third-party reports in the $299 to $399 per location per month range. Yext is $199 a year for listings.
How do I get more Google reviews?
Ask every customer, make it frictionless, and time it right. The tools here automate the asking: text or email invites after the transaction with a direct link to your Google profile. Grade.us-style funnels route unhappy customers to private feedback first, protecting your rating. The businesses with hundreds of reviews do not have better customers; they ask consistently and the tools make asking automatic.
Should I respond to negative reviews?
Yes, always, and quickly. A thoughtful public response to a bad review influences readers more than the review itself; it shows future customers how you handle problems. Never argue, never share private details, and take the specifics offline. The AI drafting in tools like Broadly helps owners who dread the blank reply box. Unanswered negative reviews are the single most damaging thing on your profile.
What is the difference between Birdeye and Podium?
Both are category leaders with quote-only pricing. Birdeye is the broader suite: reviews, listings, surveys, messaging and payments in one platform. Podium is text-first: review invites and customer communication via SMS, strongest where the transaction ends with a person. Multi-location brands comparing the two should demo both and negotiate; feature overlap is high and the decision usually comes down to workflow fit and price.
Do I need reputation software for a single location?
Often yes, but buy the simple tier. A single-location business does not need Birdeye's multi-location machinery; NiceJob, Grade.us or Broadly's entry tier covers generation and response at $75 to $99 a month. What you cannot skip is the habit: asking for reviews consistently and responding to all of them. The software automates the habit; it does not replace it.
How we chose
We started with the categories buyers actually search: reputation management software, review management software, and review generation tools. For each candidate we checked the vendor's own pricing page, verified plan names and prices against recent pricing roundups and public reviews on G2 and Capterra, and compared feature lists, per-location pricing and business-size fit. Where a price could not be verified on the vendor's page we wrote "See website" rather than guessing. The shortlist mixes enterprise suites with SMB tools, because a franchise brand and a single shop are not buying the same thing.
Sources we checked (10)
- https://birdeye.com/pricing/
- https://www.podium.com/pricing/
- https://reputation.com/pricing/
- https://www.yext.com/pricing/
- https://www.reviewtrackers.com/pricing/
- https://grade.us/pricing/
- https://broadly.com/pricing/
- https://nicejob.com/pricing/
- https://www.g2.com/categories/reputation-management
- https://www.capterra.com/reputation-management-software/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.