How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Most reputation management companies sell a platform you subscribe to, not a one-time service. Expect per-location monthly pricing, and multiply the sticker price by your location count.
- Birdeye and Podium are the category leaders, and both hide their pricing behind quotes. Expect quote-based annual contracts in the low hundreds per location per month.
- For simplicity at a known price, NiceJob at $75 per month with no contract is the easiest start for a single-location business.
- Yext at $199 per year per location is not really a review tool. It keeps your listings accurate across the web, which is the foundation reviews sit on.
- No company here can delete honest reviews or guarantee removal of negative content. Promises to do so are a warning sign, not a selling point.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Birdeye | Multi-location brands, full suite | See website | No |
 Podium | Local businesses, reviews by text | See website | No |
 Reputation.com | Enterprises and franchises | $80 per location per month | No |
 Yext | Listing accuracy across the web | $199 per year | No |
 ReviewTrackers | Review monitoring and response | $89 per location per month | No |
 Grade.us | Agencies and small businesses, review funnels | $99 per month | No |
 Broadly | Home services, reviews plus payments | $79 per month | No |
 NiceJob | Small businesses, simplest review flow | $75 per month | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best reputation management companies
#1Birdeye
Best for: Multi-location brands, full suite4.7/5 on
G2 (4,264 reviews, checked Oct 2026)
Visit birdeye.com
Starting priceSee website
Free planNo
Birdeye is the most complete reputation platform for multi-location brands, combining review generation, listings sync, messaging, and surveys in one dashboard. It monitors over 200 review sites, which suits healthcare groups, auto dealers, and home services chains that need volume across many locations.
Pricing is quote-based, with third-party reports around $299 per location per month, unverified, and add-ons raise the total. Birdeye does nothing about a negative article or a wrong AI answer; it manages reviews and listings, not search results. For a multi-location brand that wants the full suite, Birdeye is the first company to quote.
What we like- Full reputation suite in one dashboard
- Review generation, listings, messaging, and surveys
- Monitors 200-plus review sites
Watch out for- Pricing hidden behind quotes
- Costs climb with add-ons
- Annual contracts typical
#2Podium
Best for: Local businesses, reviews by text4.5/5 on
G2 (2,155 reviews, checked Oct 2026)
Visit podium.com
Starting priceSee website
Free planNo
Podium suits local businesses that already talk to customers by text. Review requests arrive by text message, which converts better than email, and calls, texts, reviews, and payments sit in one inbox. For a single-location business that lives on its phone, that workflow is hard to beat.
Pricing is quote-based, with reports ranging from $249 to $399 per month, and contract terms have drawn complaints, so read cancellation terms before signing. Like Birdeye, Podium manages reviews, not search-result suppression. For text-first local businesses, Podium is the strongest pick.
What we like- Highest review conversion of messaging platforms, since the ask arrives by text
- Calls, texts, and reviews in one inbox
- Payments included
Watch out for- Pricing hidden behind quotes, with third-party reports from $249 to $399 per month
- Annual contracts have drawn complaints
- No free plan or trial
#3Reputation.com
Best for: Enterprises and franchises4.5/5 on
G2 (2,469 reviews, checked Oct 2026)
Visit reputation.com
Starting price$80 per location per month
Free planNo
Reputation.com, now often styled Reputation, is the enterprise pick for franchises, auto groups, and hospital systems with many locations. It combines reviews, listings, social monitoring, surveys, and competitive benchmarking with brand-level dashboards that roll hundreds of locations into one view.
The published entry price of $80 per location per month is unusually transparent for this category, but total cost scales fast with location count, and smaller businesses get little value from enterprise reporting. For a business below roughly 25 locations, cheaper tools fit better. For a large franchise, Reputation.com is the benchmark.
What we like- Published entry price at $80 per location per month
- Enterprise reporting across hundreds of locations
- Surveys, listings, and reviews in one platform
Watch out for- Overkill and overpriced below roughly 25 locations
- Enterprise contracts
- No free plan
#4Yext
Best for: Listing accuracy across the web4.4/5 on
G2 (1,125 reviews, checked Oct 2026)
Visit yext.com
Starting price$199 per year
Free planNo
Yext is the foundation tool in this list, not the review tool. It keeps your business name, address, hours, and services accurate across 200-plus publishers, so customers find correct information before they ever read a review. Wrong hours or an old phone number cost more customers than a single bad review, which makes listings accuracy the first job.
At $199 per year per location, it is the cheapest entry here, but 12-month contracts apply on all plans, and review generation is secondary. Pair Yext with a review tool rather than expecting it to replace one. For any multi-location business, Yext belongs in the stack.
What we like- One edit reaches 200-plus publishers
- Cheapest entry here at $199 per year per location
- Knowledge Graph control
Watch out for- Not a review generation tool
- 12-month contracts on all plans
- Review management is secondary
Starting price$89 per location per month
Free planNo
ReviewTrackers suits multi-location businesses focused on review monitoring and response rather than aggressive generation. Its strength is analytics: sentiment analysis across locations, competitive benchmarking against rivals, and reporting that shows which locations need attention.
The published rate of $89 per location per month billed annually is transparent, and a free trial is available, though its length varies. Generation features are weaker than Birdeye or Podium, so businesses that need volume may pair it with a text-based request tool. For monitoring and insight, ReviewTrackers is the best pick here.
What we like- Published rate at $89 per location per month billed annually
- Deep sentiment analysis
- Competitive benchmarking
- Free trial available
Watch out for- Focused on monitoring and response, less on generation
- No free plan beyond the trial
- Costs scale per location
#6Grade.us
Best for: Agencies and small businesses, review funnels4.6/5 on
G2 (143 reviews, checked Oct 2026)
Visit grade.us
Starting price$99 per month
Free planNo
Grade.us suits agencies and small businesses that want review funnels without enterprise contracts. Its funnel approach routes happy customers to public review sites and unhappy customers to private feedback, which raises public ratings while catching problems early. Agency features let one account manage many clients.
The Small Business plan at $99 per month covers one location, and a 14-day free trial lets you test the funnel before paying. It lacks the brand scale of Birdeye or Podium, but for a small business or agency that wants a straightforward funnel at a known price, Grade.us fits well.
What we like- Review funnels without enterprise contracts
- 14-day free trial
- Agency-friendly client management
Watch out for- Single-location price of $99 per month
- No free plan beyond the trial
- Smaller brand than Birdeye or Podium
#7Broadly
Best for: Home services, reviews plus payments4.7/5 on
G2 (75 reviews, checked Oct 2026)
Visit broadly.com
Starting price$79 per month
Free planNo
Broadly suits home services and local businesses that want reviews plus payments in one place. Its Reputation AI plan covers Google and Facebook review management from $79 per month in recent guides, with webchat and texting included, which fits contractors and service businesses that book by phone and text.
Pricing reports conflict, with some guides citing $399 per month plus a $350 setup fee, so confirm the current plan before budgeting. For a home services business that wants reviews and payments together, Broadly is worth quoting alongside NiceJob.
What we like- Reviews plus payments in one platform
- Reputation AI plan from $79 per month
- Webchat and texting included
Watch out for- Pricing reports conflict ($79 per month versus $399 per month plus setup in some guides)
- No free plan
- Home services focus may not suit other sectors
#8NiceJob
Best for: Small businesses, simplest review flow4.8/5 on
G2 (424 reviews, checked Oct 2026)
Visit nicejob.com
Starting price$75 per month
Free planNo
NiceJob is the easiest start for a small business that wants more reviews without learning a complex platform. Its automated review funnels ask customers at the right moment, route feedback sensibly, and keep the workflow to a few clicks. Starter pricing at $75 per month billed monthly with no contract removes the commitment risk that bigger platforms carry.
Enterprise features are thinner than Birdeye or Reputation.com, and multi-location reporting is basic. For a single-location business that wants reviews flowing this month with no contract, NiceJob is the simplest and cheapest serious option here.
What we like- Simplest possible review flow
- Starter at $75 per month billed monthly with no contract
- Free trial available
- Automated review funnels
Watch out for- No free plan beyond the trial
- Fewer enterprise features
- Best for single-location businesses
How we chose
We compared companies on service breadth, review generation method, listing coverage, pricing transparency, contract flexibility, and current status in 2026 guides and vendor pages. We included platforms you subscribe to and left out pure suppression agencies, since most buyers need review generation and listings, not crisis work. Prices conflict across guides for Podium and Broadly, so we flagged the ranges rather than presenting one figure as certain. Per-location pricing dominates this category, so we state the billing unit for every tool.
How to pick a reputation management company
Start with your location count and your main problem. One location with few reviews points to NiceJob or Grade.us. Text-first local businesses point to Podium. Multi-location brands point to Birdeye. Enterprises and franchises point to Reputation.com. Every business with listings problems should add Yext, regardless of review tool choice.
Read the contract before you sign
Per-location pricing means a 10-location business pays 10 times the sticker price, so negotiate the per-location rate, not the plan name. Check contract length, auto-renewal terms, and cancellation notice periods, since some platforms auto-renew with 90 days notice. Ask what happens to your review data if you leave, and get the answer in writing.
Do not buy removal promises
No legitimate company can delete honest reviews from Google or Yelp, and no tool can guarantee removal of negative content. Companies that promise deletion are selling either suppression, which pushes results down without removing them, or tactics that risk platform penalties. Honest reputation work means generating more real reviews, responding well to criticism, and fixing the business problems reviews reveal.
Frequently asked questions
What is the best reputation management company?
For multi-location brands, Birdeye offers the fullest suite. For text-first local businesses, Podium converts best. For enterprises, Reputation.com scales best. For a single-location business on a budget, NiceJob at $75 per month with no contract is the easiest start.
How much does reputation management cost?
Platform pricing ranges from $75 per month for NiceJob to quote-based contracts in the low hundreds per location per month for Birdeye and Podium. Per-location billing means total cost scales with location count, so a 10-location business pays 10 times the sticker price.
Can a reputation company delete bad reviews?
No. Honest reviews cannot be deleted by any legitimate company, and promises to do so are a warning sign. Real reputation work generates more genuine reviews, responds well to criticism, and fixes the problems reviews reveal. Suppression pushes negative results down in search without removing them, and takes months.
Do I need Yext if I already have a review tool?
Often yes. Yext keeps listings accurate across 200-plus publishers, which is a different job from review generation. Wrong hours, phone numbers, or addresses cost customers before reviews matter, so listings accuracy is the foundation any review tool sits on.
Should a small business use Birdeye or Podium?
Only if the budget fits quote-based annual contracts in the low hundreds per month. Most single-location businesses get better value from NiceJob at $75 per month or Grade.us at $99 per month, which cover review funnels without enterprise contracts.
How long does reputation management take to show results?
Review volume can rise within weeks once funnels run, since asking customers by text or email converts quickly. Rating improvement takes months, as new reviews dilute old ones gradually. Search-result suppression, where relevant, takes months and never guarantees removal.
Sources we checked (8)
- https://www.birdeye.com
- https://www.podium.com
- https://www.reputation.com
- https://www.yext.com
- https://www.reviewtrackers.com
- https://www.grade.us
- https://www.broadly.com
- https://www.nicejob.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.