How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Jobber is the best all-round pick for small contractors: field service software with a Marketing Suite add-on for reviews, referrals and email and text campaigns, a website included, and a 14-day free trial.
- Housecall Pro suits home service pros who want review management, websites and campaigns in the same app they use to schedule and invoice, from $59 per month billed annually.
- ServiceTitan Marketing Pro is the strongest option for larger trades businesses already on ServiceTitan, with email, direct mail, reputation and Google Ads tracking tied to booked jobs.
- NiceJob is the best standalone choice for reviews and referrals, from $75 per month with no contracts and a 14-day free trial.
- Broadly, Thryv, Birdeye and Podium cover AI receptionists, listings, social and messaging for contractors who need more than reviews.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Jobber | Small contractors who want marketing inside job management | $99 per month (Marketing Suite add-on) | No |
 Housecall Pro | Home service pros on one app | $59 per month (billed annually) | No |
 ServiceTitan Marketing Pro | Larger trades businesses on ServiceTitan | See website | No |
 NiceJob | Reviews, referrals and repeat jobs | $75 per month | No |
 Broadly | AI receptionist plus reviews and website | $799 per month (AI Workforce Package) | No |
 Thryv | Listings, social and reputation in one dashboard | $99 per month | No |
 Birdeye | Multi-location reputation and AI agents | See website | No |
 Podium | Messaging and lead conversion | See website | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best marketing software for contractors
Contractor marketing software helps plumbers, HVAC techs, electricians, roofers, lawn care pros and other trades get found, win jobs and get repeat business. The main jobs are review requests, a website and online booking, email and text campaigns to past customers, referral programs and reporting that ties marketing to revenue.
Some tools are full field service platforms with marketing built in. Others focus only on marketing and connect to the software you already use. Pricing comes from each vendor's own website in October 2026. Where a vendor does not publish a price, we list it as "See website".
#1Jobber
Best for: Small contractors who want marketing inside job management4.6/5 on
G2 (530 reviews, checked Oct 2026)
Visit getjobber.com
Starting price$99 per month (Marketing Suite add-on)
Free planNo
Jobber is field service management software for home and commercial service businesses, covering quotes, scheduling, invoicing, payments and a client hub. Its Marketing Suite add-on, at $99 per month, adds automated review requests, a referral program and email and text campaigns built from your client list.
Jobber plans billed annually start with Core from $29 per month, then Connect from $99, Grow from $149 and Plus from $399 for one user, shown with promotional pricing at the time of writing. Other add-ons include an AI Receptionist at $29 per month and a sales Pipeline at $49 per month. A website is included, and you can try the Grow plan free for 14 days without a credit card.
Because campaigns use real job and client data, Jobber makes it easy to send maintenance reminders, follow up on quotes and ask for reviews after each visit. For a small crew that wants one system, it is the most practical place to start.
What we like- Marketing Suite adds automated review requests, referrals and email and text campaigns
- Website included with plans
- 14-day free trial of the Grow plan with no credit card
Watch out for- Marketing Suite is an add-on on top of a Jobber plan
- Plan prices shown on the site are promotional and can change
#2Housecall Pro
Best for: Home service pros on one app4.3/5 on
G2 (205 reviews, checked Oct 2026)
Visit housecallpro.com
Starting price$59 per month (billed annually)
Free planNo
Housecall Pro is home service management software used by more than 200,000 pros, according to its pricing page. Next to scheduling, dispatch, invoicing and payments, it offers review management, expert-built websites and marketing campaigns, plus an AI customer service rep that answers calls and books jobs.
Plans cost $59, $149 and $299 per month billed annually, or $79, $189 and $329 billed monthly. The site often shows intro discounts for the first months. You can try it free for 14 days with no credit card and cancel anytime.
Housecall Pro is a strong pick for owner-operators and growing teams in HVAC, plumbing, electrical, cleaning and similar trades that want marketing tied to the jobs they already track.
What we like- Plans from $59, $149 and $299 per month billed annually
- Review management, websites and marketing campaigns alongside scheduling and invoicing
- 14-day free trial with no credit card
Watch out for- Advanced marketing features sit on higher tiers
- Monthly billing costs more than the annual price
Starting priceSee website
Free planNo
ServiceTitan is field service software for larger residential and commercial contractors. Marketing Pro is its marketing automation product for the trades, with targeted email, automated direct mail, reputation management across 60+ sites and ads reporting.
The advantage is data. Marketing Pro can build audiences from unsold estimates, expiring memberships and past jobs, then tie booked jobs and revenue directly back to each campaign. Reviews can be matched to technicians and answered from one place.
ServiceTitan does not publish prices; you need to request a quote. Marketing Pro makes the most sense for established contractors who already run on ServiceTitan.
What we like- Email, direct mail, reputation and ads in one marketing automation product
- Audiences built from ServiceTitan data such as unsold estimates or expiring memberships
- Reviews and listings across 60+ sites
Watch out for- Only works with ServiceTitan
- Pricing requires a demo and quote
#4NiceJob
Best for: Reviews, referrals and repeat jobs4.8/5 on
G2 (424 reviews, checked Oct 2026)
Visit nicejob.com
Starting price$75 per month
Free planNo
NiceJob is reputation marketing software for local service businesses. The Starter plan focuses on reviews: automated review requests, social proof widgets that show reviews on your site, a team leaderboard and a reviews microsite. Pro adds referrals, repeat booking reminders, broadcasts, AI review replies and competitive insights.
Pricing is published: Starter is $75 per month and Pro is $125 per month. Sites, a website add-on, costs $99 per month plus a $199 setup fee. There are no contracts, and you can try NiceJob free for 14 days.
NiceJob integrates with common field service and invoicing tools, so it can run in the background after each completed job. For contractors whose main gap is reviews and word of mouth, it is the best value here.
What we like- Starter at $75 per month and Pro at $125 per month
- Reviews, social proof, referrals, repeat booking reminders and AI replies
- No contracts and a 14-day free trial
Watch out for- Website builder is a separate $99 per month add-on with a $199 setup fee
- Not a full field service system
#5Broadly
Best for: AI receptionist plus reviews and website4.7/5 on
G2 (75 reviews, checked Oct 2026)
Visit broadly.com
Starting price$799 per month (AI Workforce Package)
Free planNo
Broadly is an AI platform for local service businesses, used by more than 16,000 local pros. It helps contractors stand out on Google, earn reviews, answer calls and convert website visitors into leads.
The 24/7 AI Workforce Package costs $799 per month and bundles an AI receptionist, review requests and responses, social posts, a professional website, missed-call text-back, email and SMS campaigns and listings across 70+ directories. Broadly says it sets everything up for you and charges no setup fees. Individual tools are available separately from $59 to $139 per month, and annual billing is discounted.
Broadly fits a busy contractor who misses calls on the job and wants one vendor to handle the phone, reviews and web presence.
What we like- AI Workforce Package covers a 24/7 AI receptionist, reviews, social, a website and 70+ listings
- Set up for you by the Broadly team
- Individual tools available from $59 to $139 per month
Watch out for- Full package price is high for a solo operator
- Some tools are only fully featured in the package
#6Thryv
Best for: Listings, social and reputation in one dashboard4.3/5 on
G2 (2,022 reviews, checked Oct 2026)
Visit thryv.com
Starting price$99 per month
Free planNo
Thryv is a small business platform with AI-powered growth tools for getting found online, winning more customers and driving repeat business. Its marketing features cover listings management, social posting, reputation management, websites, ads and AI lead insights.
The pricing page lists Starter at $99 per month for businesses starting to build their presence and Signature at $399 per month for businesses ready to grow faster, with a free trial on both. Annual billing saves 15 percent.
Thryv works for contractors who want listings, social and reviews managed from one dashboard and do not need marketing inside a field service app.
What we like- Marketing plans from $99 per month
- Listings, social, reputation, website and ads in one place
- Annual billing saves 15 percent
Watch out for- The Signature plan costs $399 per month
- Marketing and business management are sold as separate centers
#7Birdeye
Best for: Multi-location reputation and AI agents4.7/5 on
G2 (4,264 reviews, checked Oct 2026)
Visit birdeye.com
Starting priceSee website
Free planNo
Birdeye is a reputation and customer experience platform with a dedicated home services page. It handles reviews, listings, social, marketing automation, chat, appointments, reminders and surveys.
Birdeye packages these as AI coworkers: Jay for marketing, Myna for front-desk operations and Robin for customer experience. That suits contractors with several branches or franchise locations that need consistent reviews and listings everywhere.
Birdeye does not publish prices. Expect a demo and a custom quote.
What we like- Reviews, listings, social and marketing automation in one platform
- Home services industry solutions
- AI coworkers for marketing, front desk and customer experience
Watch out for- Pricing is quote-only
- More platform than a one-truck business needs
#8Podium
Best for: Messaging and lead conversion4.5/5 on
G2 (2,155 reviews, checked Oct 2026)
Visit podium.com
Starting priceSee website
Free planNo
Podium is an AI lead platform for local businesses. Its AI employee, Jerry, responds to every lead, qualifies it and books it, even at 10pm, and the platform includes text messaging, reviews and payments.
For contractors, the value is speed to lead. Homeowners often call the first company that responds, and an AI that answers web chats and texts instantly can win jobs your team would miss while on site. Podium shares customer stories from home services businesses on its site.
Podium does not publish prices; plans are quoted by sales, and the AI employee is an add-on to any plan.
What we like- AI employee that responds to leads 24/7, qualifies them and books appointments
- Text messaging, reviews and payments
- Used by 60,000+ businesses
Watch out for- Pricing requires a sales call
- Strongest focus is now dealerships and larger local businesses
How we chose
We looked for tools that help contractors get reviews, generate leads and win repeat jobs, either inside field service software or as standalone marketing platforms. We read each vendor's homepage, product pages and pricing page in October 2026 and recorded published prices, plan contents, trials and contract terms.
We did not run campaigns on every platform, so the rankings reflect features, published pricing and fit for a typical small to mid-size contractor. Tools with transparent pricing, free trials and no long-term contracts rank higher.
How to choose marketing software for contractors
Start with your field service software
If you already run Jobber, Housecall Pro or ServiceTitan, try their marketing tools first. They know every job, invoice and client, so reminders and review requests go out at the right moment without extra setup.
Fix reviews before ads
Most homeowners check reviews before they call. A steady flow of new Google reviews often does more than extra ad spend. NiceJob, Broadly and Birdeye focus heavily on this.
Answer every lead fast
Missed calls are lost jobs. If you are on roofs or under sinks all day, look at AI receptionists and missed-call text-back from Broadly, Housecall Pro, Jobber or Podium.
Compare the full monthly cost
Marketing is often an add-on. Add the base plan, marketing add-on, website fees and setup fees to get the real monthly number before you compare.
Frequently asked questions
What is the best marketing software for small contractors?
For most small contractors, Jobber with its Marketing Suite add-on offers the best mix of job management, reviews, referrals and campaigns. If you only need reviews and referrals, NiceJob is the simplest choice.
How much does contractor marketing software cost?
Published prices in this guide range from $59 per month for Housecall Pro billed annually to $799 per month for Broadly's AI Workforce Package. NiceJob starts at $75 per month, and Jobber's Marketing Suite is a $99 per month add-on.
Do contractors need a separate website builder?
Not always. Jobber includes a website, Housecall Pro and Broadly offer websites, and NiceJob and Thryv offer them as add-ons or plan features. Keeping the site with your marketing tool makes tracking leads easier.
Can I try these tools for free?
Jobber, Housecall Pro and NiceJob offer 14-day free trials, and Thryv offers a free trial. None of the tools in this guide offer a permanent free plan for their marketing features.
Which tool is best for HVAC and plumbing companies?
Smaller HVAC and plumbing shops do well with Housecall Pro or Jobber. Larger companies with many technicians and memberships often choose ServiceTitan and its Marketing Pro product.
Sources we checked (10)
- https://www.getjobber.com/pricing/
- https://www.getjobber.com/features/marketing-suite/
- https://www.housecallpro.com/pricing/
- https://www.servicetitan.com/marketing
- https://nicejob.com/pricing
- https://get.nicejob.com/pricing
- https://broadly.com/pricing/
- https://www.thryv.com/pricing/
- https://www.birdeye.com/
- https://www.podium.com/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.