How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
 Follow Up Boss | Brokers obsessed with speed-to-lead and agent accountability | From $69 per user per month (Grow); $58 annual | No |
 Wise Agent | Brokers who want a full-featured CRM at a flat price | From $49 per month (up to 5 users); $499 per year | No |
 BoldTrail (formerly kvCORE) | Brokerages that want CRM, IDX websites and marketing in one platform | Quote-based | No |
 Lofty (formerly Chime) | Teams that want AI help converting online leads | Quote-based | No |
 Sierra Interactive | Brokerages that want premium IDX websites with their CRM | From $299.95 per month (Starter, prepaid annual) | No |
 Real Geeks | Teams that want lead generation bundled with their CRM | See website | No |
 BoomTown | Large teams that want a managed success platform | See website | No |
 CINC | Mega teams focused on converting paid leads at scale | See website | No |
 IXACT Contact | Brokers who need solid contact management on a budget | From $46.75 per user per month (annual); $55 monthly | No |
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Start with lead routing speed. Studies consistently show that contacting a lead within minutes dramatically improves conversion, so your CRM must distribute new leads to agents instantly and escalate the ones nobody touches. Ask every vendor to demo this specific workflow.
Next, evaluate follow-up automation honestly. Every CRM claims drip campaigns; the difference is whether agents will actually use them. Look for automation that is easy to set up and hard to ignore, with reporting that shows you who follows up and who does not. A CRM your agents bypass is an expensive address book.
Finally, match the platform to your brokerage model. If you generate leads centrally and distribute them, you need strong routing and accountability like Follow Up Boss or CINC. If agents generate their own business, a lighter CRM with good contact management like Wise Agent or IXACT Contact may serve better. And if you want the website, leads and CRM from one vendor, the all-in-one platforms justify their higher prices.
Follow Up Boss is the most recommended CRM for brokers focused on lead conversion and agent accountability. Wise Agent is the best value for small brokerages. Large teams with big lead budgets should evaluate BoomTown, CINC, BoldTrail or Lofty.
Anywhere from $47 per user per month for budget options like IXACT Contact to $1,000 or more per month for all-in-one platforms like BoomTown. Most popular choices land between $49 and $500 per month depending on users and features.
Yes, in almost every case. A single CRM gives you consistent follow-up, unified reporting and no data silos when agents leave. The brokers who struggle most with CRM are usually the ones letting every agent choose their own system.
kvCORE rebranded to BoldTrail in 2024, and Chime rebranded to Lofty in late 2023. Both are still sold by their parent companies with the same platform approach, just under new names. If you see the old names in older reviews, they refer to the same products.
Especially then. Portal leads convert at low rates precisely because follow-up is poor. A CRM with fast routing and persistent automated follow-up is how brokerages turn expensive portal leads into closings instead of writing them off.
Here is the uncomfortable truth this list cannot fix: the best CRM in the world will not save a brokerage whose agents do not follow up. Software enforces systems; it does not create the discipline to use them. Before you buy, decide what your follow-up standards are: response time targets, number of attempts, how long a lead stays in nurture.
Then configure the CRM to enforce those standards automatically. Lead routing rules, escalation alerts, and action plans that trigger without an agent remembering to start them. The brokers who get real ROI from these tools treat the CRM as company policy with a login screen, not as a suggestion. Buy the software, but budget the harder work: getting every agent to actually use it.
We looked for CRMs that real estate brokers and team leaders actually recommend, drawing on broker communities, review sites like G2 and Capterra, and real estate technology roundups from 2026. We checked each vendor's own pricing page and published only confirmed prices, marking the rest "See website." We weighed lead routing, follow-up automation, IDX and website offerings, agent accountability reporting and fit for different brokerage sizes. We excluded LionDesk because its parent company wound the product down in 2025 and it can no longer be purchased.
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.