How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Follow Up Boss is the strongest CRM-only choice for teams that buy leads from several sources and need fast routing and reporting.
- Wise Agent gives solo agents and small teams real estate features, including transaction checklists, for a flat monthly price.
- Sierra Interactive and Real Geeks bundle an IDX website with the CRM, which suits agents who want to generate their own leads.
- kvCORE, BoomTown, and Lofty are larger, managed platforms, so check contract terms, setup fees, and ad budgets before signing.
- The cheapest headline price is rarely the full cost, because calling, texting credits, extra users, and lead packages can change the monthly bill.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Follow Up Boss | Teams that handle leads from many sources | $69 per user/month (billed monthly) | Free trial (14 days) |
 Wise Agent | Solo agents and small teams that want low, predictable pricing | $49/month | Free trial (14 days) |
 Sierra Interactive | Agents who want search visibility plus a CRM | $299.95/month (billed annually) | No |
 Real Geeks | Agents who want a website, CRM, and optional lead packages | $399/month | No |
 kvCORE | Brokerages and large teams that want one platform | See website | No |
 BoomTown | Teams that want managed lead generation and follow-up | See website | No |
 Lofty | Teams that want AI follow-up across CRM, IDX, and ads | See website | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best CRM software for real estate
#1Follow Up Boss
Best for: Teams that handle leads from many sources4.6/5 on
G2 (118 reviews, checked Oct 2026)
Visit followupboss.com
Starting price$69 per user/month (billed monthly)
Free planFree trial (14 days)
Speed matters when a new inquiry arrives, and Follow Up Boss is built around that moment. Leads from portals, websites, and social ads can be routed by source, price, area, or agent availability, and automated action plans can start email and text follow-up without manual work. Unlimited contacts on every plan also means a growing database does not force an upgrade on contact count alone.
The trade-off is that this is a CRM first, not a full marketing platform. Agents who need an IDX website still need a separate provider, and the Grow plan charges extra for calling, at $39 per user per month on monthly billing. Teams of about five agents should compare Grow with calling against the flat Pro plan, which includes 10 users, because Pro can cost less once calling is added. For teams that already have a website and want control over follow-up, that math is worth doing before choosing a plan.
What we like- Wide integration range
- Fast lead routing and action plans
- Strong team reporting
Watch out for- Calling is a paid add-on on the entry plan
- No built-in IDX website
- Costs rise quickly per seat
#2Wise Agent
Best for: Solo agents and small teams that want low, predictable pricing3.6/5 on
G2 (15 reviews, checked Oct 2026)
Visit wiseagent.com
Starting price$49/month
Free planFree trial (14 days)
A flat monthly price changes how a small team budgets. Wise Agent charges $49 per month, or $499 per year, for the base CRM, and that covers up to five team members on a shared login. The package includes contact management, drip campaigns, lead rules, transaction checklists, commission reporting, and bulk email, which covers most of what a solo agent or small team does each day.
The details to check are logins and texting. Separate logins cost $20 per month each, and WiseText costs $11 per month plus a one-time $80 registration fee. A team that wants individual logins for everyone should add those costs before comparing Wise Agent with a per-user plan. Still, for an agent who mainly needs dependable follow-up and transaction tracking without a large monthly bill, Wise Agent is hard to beat on price.
What we like- Flat price for up to five team members on a shared login
- Transaction checklists included
- 24/7 live support
Watch out for- Texting is a paid add-on with a registration fee
- Extra individual logins cost more
- Interface feels dated in places
Starting price$299.95/month (billed annually)
Free planNo
Agents who want visitors to find them on their own domain, rather than only on portals, will notice Sierra Interactive first for its websites. The platform combines IDX property search with a CRM, lead routing, and automation that reacts to what a lead does on the site, such as viewing a listing several times or saving a search. Hyperlocal pages for neighborhoods and schools can also support organic search over time.
That breadth comes with a commitment. The Starter package starts at $299.95 per month on a 12-month agreement paid annually, or $359.95 per month with monthly billing, and monthly billing carries a $500 setup fee on that agreement. A solo agent with a small lead flow may not need this level of site and CRM infrastructure yet. For a growing team that can use the website, the CRM, and optional ad management together, the combined price is easier to justify.
What we like- IDX website and CRM in one platform
- Behavior-based automation
- Open API for integrations
Watch out for- High starting price for solo agents
- 12-month agreement
- Monthly billing adds a setup fee
#4Real Geeks
Best for: Agents who want a website, CRM, and optional lead packages4.5/5 on
G2 (109 reviews, checked Oct 2026)
Visit realgeeks.com
Starting price$399/month
Free planNo
Real Geeks starts with the website, not with a blank contact list. The base platform includes an IDX website, a CRM, landing pages, and tools such as a home valuation feature, and agents can add lead packages for social, search, or seller campaigns. Website activity alerts show when a lead views a listing or returns to the site, which helps an agent time a call or message.
Pricing needs a careful read. The base platform costs $399 per month with a $500 one-time setup fee and includes two users, with extra users billed on a tiered basis. Lead packages are separate, at $299 per month for social and $599 per month for search or seller packages, each with a 12-month commitment. Agents who only need a CRM will find cheaper options, but agents who want one vendor for site, CRM, and leads may prefer this bundled route.
What we like- IDX website included
- CRM with activity alerts and lead routing
- Optional social, search, and seller lead packages
Watch out for- $500 one-time setup fee on the base platform
- Lead packages require a 12-month commitment
- Design options are limited compared with custom sites
#5kvCORE
Best for: Brokerages and large teams that want one platform4.5/5 on
G2 (1,554 reviews, checked Oct 2026)
Visit kvcore.com
Starting priceSee website
Free planNo
Large teams and brokerages often struggle with too many separate tools, and kvCORE, now part of the BoldTrail platform from Inside Real Estate, aims to replace that patchwork. It combines an IDX website, CRM, lead capture, landing pages, and marketing automation, and it scores contacts based on their activity on the site. That scoring helps a team focus first on contacts who are actively browsing listings, rather than working the list in date order.
The main drawback is pricing transparency. kvCORE does not publish a standard price list, so buyers need a sales conversation and a written quote, including contract length and any setup fee. Some brokerages provide kvCORE to their agents as part of a brokerage package, which changes the cost picture completely. Before signing, ask for the full term, the number of included users, and what happens to website and lead data if the contract ends.
What we like- IDX website, CRM, and marketing in one system
- Behavior-based lead scoring
- Team and brokerage dashboards
Watch out for- No published pricing
- Setup fees reported by third parties
- Broad feature set takes time to learn
#6BoomTown
Best for: Teams that want managed lead generation and follow-up4.7/5 on
G2 (588 reviews, checked Oct 2026)
Visit boomtownroi.com
Starting priceSee website
Free planNo
BoomTown sells a managed system, not just software to configure alone. Its packages combine lead generation, IDX websites, a CRM, and Success Assurance, a team of lead concierges who monitor the database and engage leads at key moments. Packages run from Launch for getting started, through Core and Grow, up to Advance for market expansion, so a team can move up as volume grows.
That managed model is also the reason to read the full quote carefully. BoomTown does not publish standard pricing, and an advertising budget sits on top of the platform fee. Third-party reviews have reported platform fees around $1,000 to $1,500 per month plus setup and ad spend, but those figures are not a substitute for a current quote. Teams that want one vendor accountable for pipeline growth may accept that cost, while solo agents will usually find a CRM-only tool cheaper.
What we like- Managed lead generation plus IDX and CRM
- Human lead concierge service
- Tiered packages from entry to enterprise
Watch out for- No published pricing
- Ad budget is separate
- More platform than most solo agents need
#7Lofty
Best for: Teams that want AI follow-up across CRM, IDX, and ads4.3/5 on
G2 (409 reviews, checked Oct 2026)
Visit lofty.com
Starting priceSee website
Free planNo
Lofty, formerly Chime, tries to replace several subscriptions with one platform. It includes a CRM, IDX website, lead generation, marketing automation, a dialer, transaction management, and AI tools that follow up by text and email and help qualify new leads. For a team that currently pays separately for a website, a CRM, a dialer, and an AI texting tool, that bundle can simplify billing and support.
The catch is evaluation. Lofty does not publish standard pricing and does not offer a free trial, so buyers rely on a demo and a custom quote. Third-party reviews commonly cite entry pricing around $449 to $499 per month, with setup fees and ad management fees on some programs adding to the total. Ask for a written breakdown of platform fees, setup fees, AI add-ons, and ad management charges, and confirm how long onboarding takes before committing.
What we like- CRM, IDX website, dialer, and AI follow-up in one subscription
- Many lead generation channels
- Mobile app included
Watch out for- No published pricing and no free trial
- Setup and ad management fees can add up
- Feature breadth can slow onboarding
How we chose
We compared vendor pricing pages, product documentation, and public reviews on sites such as G2 and Capterra, and we checked each vendor homepage to confirm the product still exists and matches the category. Pricing figures above come from vendor pages or from recent third-party summaries where a vendor does not publish prices, and in those cases the table says See website rather than repeating an unverified figure as fact. We favored tools that serve real estate agents specifically, cover contact management and follow-up, and offer a clear path for solo agents, teams, or brokerages, while noting contract terms and add-on costs that change the real monthly bill.
What to check before you buy
Start with your lead source, not the feature list
A CRM-only tool fits agents who already have a website or buy portal leads. An IDX bundle fits agents who want to attract search traffic to their own domain. A managed platform fits teams that want a vendor to run lead generation as well. Buying the wrong type means paying for features that stay unused while the real gap, such as speed to lead or transaction tracking, stays open.
Count the full monthly cost
Add calling, texting credits, extra users, lead packages, and ad spend to the headline price. Per-user pricing looks cheap for one agent and expensive for ten, while flat pricing looks expensive for one agent and cheap for a team. A short trial or a demo with real lead data helps here: import a sample list, route a test lead, and run one follow-up sequence before signing a long contract.
Check data export and contract exit terms
Ask how contacts, notes, and communication history export, and whether the website and domain stay with the agent if the contract ends. For IDX platforms, confirm which MLS boards are covered and whether extra boards cost more. For managed platforms, confirm who owns the ad accounts and lead data. These answers matter more after a year than any single feature on a sales page.
Frequently asked questions
What is the best CRM software for real estate agents?
The best choice depends on team size and lead source. Follow Up Boss suits teams with high lead volume, Wise Agent suits solo agents on a budget, and Sierra Interactive or Real Geeks suit agents who want an IDX website with the CRM. Start from how leads arrive, then compare routing, follow-up, and total cost.
Do real estate CRMs include an IDX website?
Some do and some do not. Sierra Interactive, Real Geeks, kvCORE, BoomTown, and Lofty bundle an IDX website with the CRM, while Follow Up Boss and Wise Agent focus on CRM, follow-up, and transactions. If a website is included, confirm MLS coverage, design control, and who owns the domain.
How much does a real estate CRM cost?
Prices in this guide range from $49 per month for Wise Agent to $399 per month for the Real Geeks base platform, with kvCORE, BoomTown, and Lofty priced by quote. Calling, texting, extra users, setup fees, and ad budgets can raise the total, so ask for a full written quote before comparing headline prices.
Is a free real estate CRM enough?
A free general CRM can store contacts and tasks, but it usually lacks IDX integration, real estate drip campaigns, lead routing from portals, and transaction checklists. A free tool can work for a new agent with a small sphere, and a paid real estate CRM becomes useful once lead volume and follow-up work grow.
Can I switch CRMs later without losing contacts?
Most CRMs support contact import and export, but notes, tasks, email history, and automation rules often transfer less cleanly. Before switching, export a sample, test the import in the new tool, and confirm what happens to website leads and domain ownership if an IDX bundle is involved.
Sources we checked (7)
- https://www.followupboss.com/pricing
- https://www.wiseagent.com/pricing
- https://www.sierrainteractive.com/pricing
- https://www.realgeeks.com/pricing
- https://www.insiderealestate.com
- https://www.boomtownroi.com
- https://www.lofty.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.