How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Key takeaways
- Follow Up Boss is the agent favorite for speed-to-lead and simple, powerful follow-up.
- kvCORE, BoomTown, Real Geeks, CINC and Lofty bundle the CRM with IDX websites and lead generation.
- LionDesk and Wise Agent give solo agents and small teams full-featured CRMs at lower prices.
- Top Producer and Propertybase serve established teams with deeper customization needs.
- The CRM only works if leads get contacted in five minutes and followed up for a year; buy for the follow-up system, not the feature list.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Follow Up Boss | Speed-to-lead and agent follow-up | See website | Free trial |
 kvCORE | All-in-one platform with IDX and marketing | See website | No |
 LionDesk | Affordable CRM with video and dialer | See website | Free trial |
 BoomTown | Teams wanting leads plus CRM | See website | No |
 Real Geeks | IDX websites with built-in CRM | See website | No |
 CINC | High-volume teams with ISA support | See website | No |
 Wise Agent | Solo agents and small teams on a budget | See website | Free trial |
 Lofty | AI-assisted follow-up and IDX platform | See website | No |
 Top Producer | Established agents wanting depth | See website | Free trial |
 Propertybase | Salesforce-based customization | See website | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best real estate CRM app
Starting priceSee website
Free planFree trial
Follow Up Boss wins by focusing on the one metric that matters in real estate lead conversion: response time. Leads from Zillow, Realtor.com, Facebook and dozens of other sources flow in instantly, get auto-assigned, and trigger action plans that keep agents following up for months. The interface stays simple on purpose, because the best CRM is the one agents open.
It is a CRM, not a platform: there is no IDX website included, so you pair it with your own site or a website provider. Per-user pricing means a twenty-agent team pays real money. But for teams whose problem is "leads come in and nobody follows up," Follow Up Boss fixes exactly that, and its integration list means it plays well with whatever generates your leads.
What we like- Built around fast lead response and persistent follow-up
- Integrates with 250+ lead sources
- Simple enough that agents actually use it
Watch out for- No built-in IDX website
- Pricing is per user which adds up for teams
- Lead generation is not included
Starting priceSee website
Free planNo
kvCORE, from Inside Real Estate, bundles the whole tech stack: IDX website, CRM, marketing automation, and a smart CRM that triggers follow-up based on lead behavior on your site. A lead browsing $800K listings gets different nurture than one browsing condos, automatically. For teams and brokerages that want one vendor instead of five integrations, that consolidation is the pitch.
The breadth is also the complaint. Agents who just want a fast CRM find kvCORE heavy, and pricing is quote-based rather than transparent. It is a platform decision, not a tool decision, so evaluate it against the total cost of your current stack: website, CRM, email marketing and lead gen. If the bundle replaces three subscriptions, the math often works.
What we like- CRM plus IDX website plus marketing automation in one
- Smart CRM with behavioral triggers
- Good for teams and brokerages
Watch out for- Can feel bloated if you only want a CRM
- Pricing is quote-based
- Customization has limits
Starting priceSee website
Free planFree trial
LionDesk has been the value pick for years: a full-featured real estate CRM with video email, bulk texting and a power dialer at a price solo agents can justify. The video messaging stands out; agents record quick personal videos inside the CRM, which lifts response rates on cold internet leads. Setup is straightforward and support is responsive.
The interface shows its age, and the automation is less sophisticated than Follow Up Boss or kvCORE. IDX websites are a separate product, not included. For a solo agent or small team that wants calling, texting, video and drip campaigns without a big subscription, LionDesk remains one of the best values in the category.
What we like- Low price with video email and texting built in
- Power dialer included
- Easy to learn
Watch out for- Interface feels dated
- IDX websites cost extra
- Advanced automation is thinner than premium rivals
Starting priceSee website
Free planNo
BoomTown is a growth system, not just software: it pairs its CRM with PPC lead generation, IDX websites and a success manager who coaches your team on conversion. Top-producing teams that run on BoomTown tend to stay for years, which says something about the results. The CRM itself handles lead routing, action plans and accountability reporting well.
The price reflects the bundle, and contracts are typically annual with meaningful minimums. Solo agents should not bother; this is built for teams spending real money on leads and needing the system to convert them. If your cost per closed deal works, BoomTown is an investment. If you just need a CRM, buy a CRM.
What we like- Combines lead generation with a strong CRM
- Good success management and coaching
- Proven with high-performing teams
Watch out for- Expensive and contract-based
- You pay for the leads program, not just software
- Overkill for solo agents
Starting priceSee website
Free planNo
Real Geeks built its name on IDX websites that rank and convert, with a serviceable CRM included rather than bolted on. The pricing is flat and transparent, which stands out in a category full of quote-based enterprise deals. Teams that drive their own traffic through SEO and PPC like that the site and the CRM share one login and one bill.
The CRM will not match Follow Up Boss for follow-up sophistication. It covers pipelines, drip campaigns and lead routing well enough for most teams, but power users hit walls. Buy Real Geeks for the website that generates leads; treat the CRM as a capable included bonus, and integrate Follow Up Boss if follow-up becomes the bottleneck.
What we like- Strong IDX websites optimized for lead capture
- CRM included with the platform
- Transparent flat pricing
Watch out for- CRM is simpler than standalone leaders
- Design customization has limits
- Best for teams generating their own traffic
Starting priceSee website
Free planNo
CINC targets serious production teams: IDX websites, a conversion-focused CRM, and optional inside sales agent services that work your leads for you. The analytics show exactly which agents convert and which lead sources pay, which team leaders need for accountability. Teams doing hundreds of transactions a year are the core customer.
Like BoomTown, it is a premium, contract-based commitment aimed at teams, not solo agents. The PPC lead component means your results depend partly on your market's ad costs. For a team leader building a conversion machine with ISAs and accountability, CINC is purpose-built. For everyone else, it is more than needed.
What we like- Built for high-volume lead conversion
- IDX websites plus CRM plus ISA services
- Strong analytics on team performance
Watch out for- Premium pricing with contracts
- Designed for teams, not individuals
- Lead quality debates follow all PPC bundles
Starting priceSee website
Free planFree trial
Wise Agent packs CRM, transaction management, marketing tools and contact management into one of the lowest prices in the category. Solo agents get a surprising amount: drip campaigns, newsletters, transaction checklists and document storage without juggling subscriptions. Support gets consistently good reviews, which matters when you are the whole tech department.
The design is functional rather than beautiful, and the automation cannot match the premium tools. There is no included IDX website. But the value equation is excellent: one subscription covering CRM and transaction management for roughly the cost of a nice dinner. New agents and small teams should start here before spending more.
What we like- Very affordable with a generous feature set
- Transaction management included
- Good customer support reputation
Watch out for- Interface is utilitarian
- Automation is basic
- IDX websites are separate
Starting priceSee website
Free planNo
Lofty, formerly known as Chime, rebuilt itself around an AI assistant that engages new leads in conversation within seconds, qualifies them, and hands warm prospects to agents. For teams drowning in internet leads they cannot call fast enough, the AI front line is a genuine differentiator. The platform also includes IDX websites and a modern CRM.
AI-assisted follow-up costs more than basic plans, and as a rebranded company the long-term track record is still being written. Some agents are skeptical of AI handling first contact, though the handoff model addresses most concerns. If speed-to-lead is your bottleneck and you generate real lead volume, Lofty's AI approach is worth a serious demo.
What we like- AI assistant handles initial lead conversations
- IDX websites plus CRM in one platform
- Modern interface
Watch out for- AI features add cost
- Newer brand means fewer long-term reviews
- Pricing is quote-based
Starting priceSee website
Free planFree trial
Top Producer has served agents since the nineties, and the depth shows: contact management, drip campaigns, market reports and follow-up systems refined over decades of feedback. The Market Snapshot reports that keep agents in front of past clients are still a genuine strength for sphere-based businesses.
The platform feels its age next to newer rivals, and development pace under corporate ownership has been uneven. Agents who value stability and a known quantity often stay happily for years. Agents choosing fresh tend to prefer the modern interfaces of Follow Up Boss or LionDesk. It remains a solid pick for established agents whose business runs on relationships and repeat clients.
What we like- Deep feature set refined over decades
- Good market snapshot reports for clients
- Solid drip campaigns
Watch out for- Interface feels dated
- Innovation pace is slow
- Owned by a large corporation with shifting priorities
Starting priceSee website
Free planNo
Propertybase, now part of Lone Wolf Technologies, is a real estate CRM built on the Salesforce platform. That foundation means enterprises and large brokerages can customize nearly everything: complex team structures, custom objects, advanced reporting and deep integrations. Listing management is strong, and the Salesforce ecosystem is unmatched.
The Salesforce foundation is also the cost. Licensing, implementation and administration run well above typical real estate CRMs, and small teams will drown in complexity they do not need. This is a brokerage-level decision for organizations with IT resources and complicated requirements. Individual agents and small teams should choose from the simpler tools above.
What we like- Built on Salesforce, so customization is nearly unlimited
- Good for brokerages with complex needs
- Strong listing management
Watch out for- Salesforce complexity and cost underneath
- Overkill for most agents and small teams
- Implementation needs expertise
How we chose
We focused on CRMs built specifically for real estate: lead follow-up, IDX integration, drip campaigns and team accountability. We reviewed vendor sites and documentation, agent reviews on G2, Capterra and industry forums, and practitioner discussions about deliverability and support. We included both pure CRMs and platform bundles because agents genuinely split on the approach, and we noted where pricing is quote-based.
What actually matters when buying a real estate CRM
Buy for the follow-up system, not the feature list. Every CRM on this page can store contacts; the ones that make money are the ones whose action plans, speed-to-lead routing and long-term nurture your agents will actually run. During trials, test the exact workflow: new lead arrives at 9pm, who gets notified, what happens automatically, and what the agent sees in the morning.
Check the mobile app seriously, because agents live on their phones. Can an agent call, text and log notes from a showing without fighting the interface. Verify the lead source integrations you actually use, not the total count. And ask about data export before you sign: if you leave in two years, your contact history and notes must come with you.
Price the per-user math for your team size. A $70 per user CRM is cheap for five agents and expensive for fifty. Factor in the IDX website question separately: bundled platforms look pricier until you add a standalone website subscription to a pure CRM. Finally, confirm who owns the phone numbers used for texting, because switching vendors gets painful if your texting history lives on numbers you do not control.
The ISA question
At some point every growing team asks whether to hire an inside sales agent to work internet leads. The CRMs built for this model, CINC, BoomTown and kvCORE with its behavioral triggers, assume the answer is yes and provide the routing, accountability and analytics ISAs need. Follow Up Boss works with or without ISAs because its action plans do part of the persistence automatically.
Be honest about your lead volume before hiring. An ISA needs roughly 200-plus new leads a month to stay busy and justify the salary. Below that, automated nurture plus disciplined agent follow-up converts nearly as well for far less. The CRM decision and the ISA decision are really one decision: buy the system that matches how your team actually works leads, not how the vendor's best customer works them.
Frequently asked questions
What is the best CRM for a solo real estate agent?
Wise Agent and LionDesk are the strongest value picks: full-featured, affordable, and manageable without staff. Follow Up Boss is worth the higher price if most of your business comes from internet leads that need fast, persistent follow-up.
How much does a real estate CRM cost?
Pure CRMs run from about $30 to $100 per user per month. Platform bundles with IDX websites and lead generation run from a few hundred to several thousand dollars monthly with annual contracts. Always price per-user tools at your actual team size.
Do I need IDX in my CRM?
If your website generates leads, the IDX integration matters more than the CRM brand: behavioral data from property searches powers the best follow-up. Bundled platforms include it; pure CRMs like Follow Up Boss integrate with standalone IDX providers.
What is speed-to-lead and why does it matter?
Speed-to-lead is how fast a new inquiry gets a human response. Conversion drops sharply after five minutes, so the best CRMs push instant notifications, auto-assign leads and start automated follow-up immediately. This single factor often decides whether your lead spend pays off.
Can I switch CRMs without losing my contacts?
Yes, if you plan it. Export contacts, notes, tags and history before canceling, and confirm the new CRM imports all of it. The painful part is usually texting history and phone numbers, so clarify number ownership before you sign anything.
Is Chime still available?
Chime rebranded to Lofty. The product continues under the Lofty name at lofty.com with the same AI-assisted follow-up and IDX platform approach.
Sources we checked (10)
- https://www.followupboss.com/
- https://kvcore.com/
- https://liondesk.com/
- https://boomtownroi.com/
- https://www.realgeeks.com/
- https://cincpro.com/
- https://wiseagent.com/
- https://lofty.com/
- https://www.topproducer.com/
- https://propertybase.lwolf.com/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.