How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Answer optimization tools track how often your brand appears in AI answers from ChatGPT, Gemini, Perplexity, and Google AI Overviews, and which sources those answers cite.
- Engine coverage at the entry tier matters more than headline coverage, since several vendors reserve engines for higher plans.
- Count prompts and checks, not marketing claims, since plan limits decide how many questions you can actually track each day.
- AI visibility is not guaranteed or stable, so treat rankings in AI answers as signals to act on, not as positions you own.
- The best tools turn gaps into work, showing which pages to improve and which citations to earn, rather than only reporting a score.
Quick comparison
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
#1Profound
Best for: Enterprise multi brand tracking4.6/5 on
G2 (640 reviews, checked Oct 2026)
Visit tryprofound.com
Starting priceSee website
Free planNo
Profound is the enterprise standard for AI visibility tracking, covering up to 9 engines on Enterprise tiers including ChatGPT, Gemini, Perplexity, and Google AI Overviews, with multi brand and multi region tracking for large portfolios. Its daily prompt runs and operator defined breakdowns give big teams a defensible view of where they appear and where rivals win mentions. Published variance research also helps teams understand how much AI answers shift between runs, which matters when a single check can mislead.
The buying change in 2026 matters. Profound withdrew its 99 dollar Starter and 399 dollar Growth self serve plans in September 2026, and its pricing page now lists a free trial of 50 prompts run daily for seven days across ChatGPT, Gemini, and Google AI Overviews, plus a custom Enterprise package and an agency plan. Small teams can no longer start with a card. Profound fits enterprises with a dedicated operator and budget for custom tiers.
What we like- Tracks up to 9 engines on Enterprise
- Multi brand and multi region tracking
- Published variance research
Watch out for- Self serve Starter plans withdrawn in September 2026
- Now trial plus custom Enterprise
- One workspace per account
#2Peec AI
Best for: Daily prompt tracking for SaaS teams4.7/5 on
G2 (21 reviews, checked Oct 2026)
Visit peec.ai
Starting price$95 per month
Free planNo
Peec AI tracks brand visibility, position, and sentiment across AI engines on a daily cycle, with a documented visibility formula that teams can audit. Each self serve plan lets you pick 3 of 6 engines, including ChatGPT, Gemini, Perplexity, Copilot, AI Mode, and AI Overviews, which suits B2B and SaaS teams that care about a defined set of engines. Reported pricing sits near 95 dollars a month, or about 80 dollars on annual billing, though the vendor no longer shows rates to every logged out visitor, so confirm before budgeting.
The limits are engine count and agency cost. Three engines per plan may miss surfaces your buyers use, and agency plans run near 245 dollars a month. Peec AI fits SaaS teams that want daily, prompt level tracking with a formula they can explain to stakeholders.
What we like- Daily prompt tracking
- Pick 3 of 6 engines
- Clear visibility formula
- Sentiment and position data
Watch out for- No public price for logged out visitors on some pages
- 3 engine limit per plan
- Agency plans cost more
#3Otterly.AI
Best for: Budget AI visibility tracking4.7/5 on
G2 (54 reviews, checked Oct 2026)
Visit otterly.ai
Starting price$29 per month
Free planNo
Otterly.AI is the cheapest credible entry point in this category, starting at 29 dollars a month with higher tiers at 189 and 489 dollars. Every plan covers 4 engines, with daily runs, citation tracking, and share of voice logs, which gives small teams a real AI visibility picture without enterprise spend. For solo founders and lean teams, that price and coverage combination is hard to beat.
The trade off is prompt volume. The entry tier covers only 15 prompts, so teams tracking many topics must upgrade or add paid engines. Action features are also lighter than tools that turn gaps into content briefs. Otterly.AI fits budget teams that want to start tracking AI visibility this month and grow prompt coverage as the program proves value.
What we like- Cheapest credible entry point
- 4 engines on every plan
- Daily runs with citation logs
Watch out for- 15 prompts on entry tier
- Paid add ons for more engines
- Lighter action features than rivals
Starting price$99 per month add on
Free planNo
Semrush AI Visibility Toolkit adds AI tracking to the SEO suite many teams already pay for, covering ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, and Copilot. A 317 million prompt database with daily updates grounds prompt choice in real query data, and teams can pair AI visibility with keyword, backlink, and content data in one place. Pricing runs 99 dollars a month per domain as an add on, with the Semrush One bundle from 199 dollars a month.
The cost catch is per domain billing. Agencies and multi brand teams pay per domain, which adds up fast, and the toolkit needs a Semrush base plan. Semrush AI Visibility fits teams already on Semrush that want AI tracking beside their SEO data without a second vendor.
What we like- AI tracking inside a full SEO suite
- 317 million prompt database
- ChatGPT, Gemini, Perplexity, Copilot coverage
Watch out for- 99 dollars per domain as an add on
- Semrush One bundle from 199 dollars
- Per domain pricing adds up
Starting priceSee website
Free planNo
Ahrefs Brand Radar layers AI search tracking onto the Ahrefs SEO platform, with a 490 million plus prompt database and coverage across ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews. Its strength is grounding: prompts come from real query data rather than guesses, so tracked questions reflect what buyers actually ask. That makes Brand Radar strong for category research, where understanding the question set matters as much as the mention count.
The limits are price structure. Brand Radar starts from 199 dollars per month per AI index on top of a base Ahrefs plan from 129 dollars for Lite, and full index coverage runs near 699 dollars a month. Ahrefs Brand Radar fits Ahrefs users who want AI tracking grounded in query data and can accept add on pricing.
What we like- Grounds prompts in real query data
- 490 million plus prompt database
- Covers 6 engines
Watch out for- From 199 dollars per AI index plus a base plan
- 699 dollars for all indexes
- Add on pricing is complex
Starting price$50 per month
Free planNo
HubSpot AEO brings AI visibility tracking into the HubSpot ecosystem, priced at 50 dollars a month, or 45 dollars on annual billing, and included with Marketing Hub Pro or Enterprise. It tracks ChatGPT, Gemini, and Perplexity on a daily 25 prompt set, with results tied to CRM data so teams can connect visibility to pipeline. For HubSpot teams starting with AEO, that simplicity and low entry price beat enterprise tools that need a dedicated operator.
The limits are scope. The prompt set is small at 25, and HubSpot AEO covers no Google surfaces, so AI Overviews and AI Mode visibility stay invisible. HubSpot AEO fits HubSpot teams that want a first AI visibility view inside their CRM without enterprise cost.
What we like- Tied to HubSpot CRM data
- Simple daily tracking
- Low 50 dollar entry price
Watch out for- 25 prompt set
- No Google surfaces
- Needs Marketing Hub Pro or Enterprise for full inclusion
Starting price$249 per month
Free planNo
Writesonic GEO pairs visibility tracking with content execution, so teams can move from a gap report to an optimized page without switching tools. The Professional GEO plan runs 249 dollars a month, or 199 dollars billed annually, covering ChatGPT, Gemini, and AI Overviews, with Perplexity and Claude reserved for Enterprise. That end to end design suits content teams that want to act on AI visibility data in the same platform.
The trade off is price and engine gating. At 249 dollars a month, Writesonic GEO costs far more than pure trackers such as Otterly.AI, and two engines sit behind Enterprise. Writesonic GEO fits content teams that will use both tracking and optimization weekly and can justify the higher plan.
What we like- Visibility tracking plus content optimization
- Covers ChatGPT, Gemini, AI Overviews
- Execution features
Watch out for- 249 dollars a month entry
- Perplexity and Claude only on Enterprise
- Higher cost than trackers
#8Nightwatch
Best for: SEO teams adding AEO cheaply4.7/5 on
G2 (64 reviews, checked Oct 2026)
Visit nightwatch.io
Starting price$39 per month
Free planNo
Nightwatch is a rank tracker that added AI visibility tracking, which makes it a natural fit for SEO teams that already track keywords there. Entry pricing runs 39 dollars a month, covering ChatGPT, Claude, and Gemini, and teams can view AI visibility beside classic rankings in one dashboard. For agencies and SEO teams that want AEO as an extension of existing work, Nightwatch keeps cost and workflow simple.
The limits are breadth and action. Its engine list is narrower than dedicated AEO platforms, and it offers fewer content action features than Writesonic or AirOps style tools. Nightwatch fits SEO teams that want a low cost AEO add on inside their rank tracker rather than a standalone AI visibility platform.
What we like- Low 39 dollar entry price
- Covers ChatGPT, Claude, Gemini
- Fits existing rank tracking workflows
Watch out for- Narrower engine list than rivals
- Fewer AEO action features
- Smaller brand focus
How we chose
We compared published pricing pages and third party AEO comparisons from September and October 2026, recording engine coverage at the entry tier rather than the headline tier, since several vendors reserve engines for higher plans. We favored tools with daily prompt runs, citation logs, and clear prompt limits, and we noted where self serve plans were withdrawn or prices are demo gated. We excluded tools that cannot be bought or that render demo content, and we treated AI visibility scores as signals, not as guaranteed positions.
Start by listing the engines your buyers actually use, since a tool that tracks only ChatGPT will miss Gemini and Perplexity audiences. Next, count prompts, not plans: check how many questions each tier tracks daily and whether extra engines cost more. Then run a trial on your brand and top rivals for two weeks and compare citation sources, since the most useful insight is often which pages AI answers cite. Finally, pick a tool that turns gaps into work, whether that means content briefs, page updates, or citation outreach, because a score that nobody acts on is only a report. Revisit engine coverage each quarter, since this category changes fast.
Frequently asked questions
What is answer engine optimization?
Answer engine optimization is the practice of tracking and improving how your brand appears in AI generated answers from engines such as ChatGPT, Gemini, Perplexity, and Google AI Overviews, including which sources those answers cite.
Can any tool guarantee my brand appears in AI answers?
No. AI answers vary by prompt, model version, and available sources, so visibility tools report signals and gaps, not guaranteed positions, and any vendor promising a fixed rank should be treated with caution.
How many prompts should I track?
Start with 15 to 50 prompts covering your brand, top products, and rival comparisons, then expand as you learn which questions drive mentions, since tracking hundreds of prompts without acting on them wastes budget.
What is the difference between AEO and GEO?
AEO and GEO describe the same discipline from different angles, with vendors using different terms for tracking and optimizing brand visibility inside AI answers rather than classic search rankings.
Should I buy a standalone AEO tool or an SEO suite add on?
Standalone tools offer deeper AI tracking, while SEO suite add ons such as Semrush and Ahrefs suit teams that already pay for those platforms and want AI data beside keyword and backlink data.
How often do AI answers change?
AI answers change often, since models update and sources shift, so daily or weekly tracking beats one time audits, and trends over weeks matter more than any single day result.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.
Semrush AI Visibility Toolkit
Ahrefs Brand Radar
HubSpot AEO
Writesonic GEO