How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Otterly is the top budget pick at $29 per month for 15 daily prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot.
- Peec AI lists Starter at $95 per month for 50 daily prompts with unlimited seats, though self-serve plans cover three engines.
- Profound scores highest for enterprise teams needing deep prompt-level analytics, with a 7-day free trial and custom pricing in recent guides.
- AthenaHQ is the only tool here with a free plan, and it offers the widest engine coverage in some guides at 8 or more engines.
- Treat every visibility score as a trend, not an exact number: AI answers change by prompt wording, location and model version.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Otterly | Budget AI search monitoring | $29 per month | No (free trial in some guides) |
 Peec AI | Specialist AI search analytics | $95 per month (Starter) | No (free trial in some guides) |
 Profound | Enterprise AI search intelligence | See website (custom in recent guides) | No (7-day free trial) |
 Brandlight | Enterprise platform plus execution partner | Demo only (custom) | No |
 AthenaHQ | Widest engine coverage with a free tier | Free; paid from $245 to $295 per month | Yes |
 Semrush AI Visibility Toolkit | Semrush users wanting AI visibility in-suite | $99 per month per domain | Yes |
 Ahrefs Brand Radar | Ahrefs users wanting a lightweight AEO signal | $199 per month (Basic) | No |
 Writesonic GEO | Content teams already using Writesonic | $79 to $99 per month | No |
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Starting price$29 per month
Free planNo (free trial in some guides)
Otterly is the top pick for budget monitoring at $29 per month for 15 daily prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot in recent rankite comparisons. It suits lean marketing teams and small agencies that want a cheap first read on whether their brand is named at all in AI answers, without enterprise onboarding. Setup is fast, the interface is clean, and prompt sets cover the major engines that matter for most brands.
Data depth is moderate compared with Profound, and prompt sets are simpler than enterprise platforms. For a $29 answer to whether your brand appears in AI answers, Otterly is unmatched, while teams needing deep citation analysis should look at Profound or AthenaHQ.
What we like- Cheapest working monitoring
- Fast setup
- Clean interface
- Covers major engines
Watch out for- Simpler prompt sets than enterprise tools
- No free plan in most guides
#2Peec AI
Best for: Specialist AI search analytics4.7/5 on
G2 (21 reviews, checked Oct 2026)
Visit peec.ai
Starting price$95 per month (Starter)
Free planNo (free trial in some guides)
Peec AI lists Starter at $95 per month for 50 daily prompts with unlimited seats in recent rankite comparisons, with other guides listing 85 euros per month or $80 to $95 depending on source and billing. Self-serve plans cover three engines, with up to seven engines available as add-ons, so check engine coverage for your needs before subscribing. The interface is straightforward with a low learning curve, suiting teams wanting quick directional visibility without heavy onboarding.
Peec AI ranked highly in an October 2026 PR test, recommended in 136 of 336 responses across ChatGPT, Perplexity, Gemini and Google AI Mode. Multi-market ecommerce brands benefit from country-level breakdowns, while teams needing the widest engine coverage should compare AthenaHQ.
What we like- Unlimited seats on Starter
- Straightforward setup
- Low learning curve
- Berlin-based team
Watch out for- Self-serve plans cover three engines
- Up to seven engines need add-ons
- Pricing varies by currency
#3Profound
Best for: Enterprise AI search intelligence4.6/5 on
G2 (640 reviews, checked Oct 2026)
Visit tryprofound.com
Starting priceSee website (custom in recent guides)
Free planNo (7-day free trial)
Profound scores highest overall for enterprise teams that need deep prompt-level analytics, with multi-engine prompt testing and granular citation attribution that shows exactly which sources AI answers cite. Recent guides conflict on pricing: one lists $99 per month for Basic, another lists $99 per month annual for ChatGPT-only and Growth at $399 per month, while rankite notes Profound now publishes no prices with a 7-day free trial, so "See website" is the honest figure here. In an October 2026 PR test, Profound was the most recommended tool, appearing in 157 of 336 responses.
The interface is dense and analyst-oriented, suiting dedicated analytics teams and multi-brand portfolios rather than lean teams. Enterprises that need to move AI visibility, not just track it, should shortlist Profound first, while budget teams should start with Otterly.
What we like- Deepest prompt-level analytics
- Multi-engine testing
- Granular citation attribution
- Enterprise dashboards
Watch out for- Pricing now unpublished in recent guides
- Dense analyst-oriented interface
- Enterprise focus
Starting priceDemo only (custom)
Free planNo
Brandlight is an enterprise platform plus execution partner, suited to organizations that want a deep platform and a partner to do the catalog and retailer work, not just a tracking dashboard. Recent guides list it as demo only with custom pricing, and ecommerce guides mention a paid 3-month pilot, so budget teams should not expect a self-serve signup. Brandlight covers 5 models in one agency comparison, with agency workspaces and outreach-led features.
Single-brand direct-to-consumer stores should skip Brandlight, since the platform is built for enterprise organizations with retailer catalogs. Enterprises selling through retailers, where product pages and merchant feeds need legibility work, will find Brandlight execution support distinctive.
What we like- Deep platform plus execution partner
- Enterprise focus
- Retailer and catalog work support
Watch out for- Demo only, no self-serve pricing
- Paid 3-month pilot in ecommerce guides
- Overkill for single-brand stores
Starting priceFree; paid from $245 to $295 per month
Free planYes
AthenaHQ is the only tool here with a free plan, making it the best way to test AI visibility before committing budget. Paid tiers list from $245 per month in one ecommerce guide and $295 per month for self-serve in agency guides, with the widest engine coverage in some comparisons at 8 or more engines, including Grok, Copilot and Google AI Mode. An automated recommendation engine pairs visibility data with ready-to-ship fixes, so teams get actions, not just scores.
Credit-based usage adds a learning curve, since costs depend on prompt volume and engine count. Teams that want their own citation mix before anyone commits budget should start with AthenaHQ free tier, then upgrade when prompt volume demands it.
What we like- Only free plan here
- Widest engine coverage at 8 or more engines
- Automated recommendation engine
Watch out for- Credit-based usage adds a learning curve
- Paid tiers start high for small teams
#6
Semrush AI Visibility Toolkit
Best for: Semrush users wanting AI visibility in-suite
Visit semrush.com
Starting price$99 per month per domain
Free planYes
Semrush AI Visibility Toolkit adds AI visibility to the Semrush SEO suite, with four engines and a free tier for testing, at $99 per month per domain in recent guides. It suits teams that already pay for Semrush and want AI visibility consolidated with existing search reporting, rather than adding a standalone tool. Citation tracking and visibility trends sit beside keyword rankings, making reporting simpler for agencies with many clients.
Data depth is moderate beside specialists like Profound, and per-domain pricing adds up for multi-brand portfolios. Semrush users should start with the toolkit before buying a standalone GEO tool, since consolidation saves both money and reporting time.
What we like- AI visibility inside a suite teams already run
- Four engines
- Consolidation with search reporting
Watch out for- Per-domain pricing adds up for multi-brand portfolios
- Moderate data depth beside specialists
#7
Ahrefs Brand Radar
Best for: Ahrefs users wanting a lightweight AEO signal
Visit ahrefs.com
Starting price$199 per month (Basic)
Free planNo
Ahrefs Brand Radar layers a lightweight answer engine optimization signal onto the Ahrefs SEO suite, at $199 per month for Basic in recent guides, with other guides listing $398 per month for selected platforms depending on tier. It suits teams that already use Ahrefs daily and want a quick AEO signal without learning a new platform, since Brand Radar sits inside familiar reports.
Data depth is moderate, and the tool is an add-on rather than a dedicated GEO platform, so teams needing deep prompt analytics should choose Profound or AthenaHQ. Ahrefs users who want consolidation over depth will find Brand Radar the simplest addition.
What we like- Lightweight AEO signal inside Ahrefs
- Very easy to use if Ahrefs is already in daily use
Watch out for- Higher entry price
- Moderate data depth
- Add-on layered on an existing suite
Starting price$79 to $99 per month
Free planNo
Writesonic GEO bundles AI visibility tracking into the Writesonic content-generation platform, at $79 per month annual or $99 per month monthly in recent guides. It suits content teams already using Writesonic for generation, since tracking and content creation share one subscription, and agencies can resell the copywriting-first stack with margin. That bundling makes Writesonic the best choice for teams that need both content and visibility in one place.
Depth trails specialists like Profound and AthenaHQ, since GEO is one feature among many rather than the core product. Content teams that already pay for Writesonic should add GEO tracking there first, while dedicated visibility teams should choose a specialist.
What we like- Tracking bundled into a content-generation platform
- Copywriting-first stack
- Reseller margin for agencies
Watch out for- GEO is one feature among many
- Depth trails specialists
- Pricing varies by billing term
How we chose
We compared recent 2026 GEO guides that checked vendor pricing pages directly, favoring tools with verifiable pricing and distinct audiences. Where pricing figures conflicted across guides, notably Profound at $99 versus custom, AthenaHQ at $245 versus $295, and Writesonic at $79 versus $99, we listed the range and flagged the drivers, since pricing depends on billing term, engine count and plan tier. We weighed engine coverage, prompt volume, citation depth, free-tier availability and fit for lean versus enterprise teams, and we excluded one widely listed tool deliberately: Scrunch, whose homepage renders demo content about a fictional product and must not be listed, despite appearing in some GEO guides at $250 per month.
Reading visibility scores honestly
Treat every visibility score as a trend, not an exact number: AI answers change with prompt wording, user location, model version and time of day, so a single-day score means little. Track the same prompt set weekly, compare your brand against competitors on identical prompts, and look for direction over months rather than daily wiggles. Engines validate recommendations mainly with third-party sources like G2 and Reddit in recent tests, so improving those sources often moves AI visibility more than on-site tweaks alone.
Content actions that move visibility include clear, factual product pages, FAQ sections that answer conversational questions directly, and consistent brand information across the web, since AI engines cite sources they can verify. Monitor which sources AI answers cite for your brand, then improve those sources first, whether they are review sites, news coverage or your own documentation.
Choosing by team size
Lean teams and small agencies should start with Otterly at $29 per month, or AthenaHQ free tier for testing. Mid-size teams should compare Peec AI at $95 and Semrush or Ahrefs toolkits if those suites are already paid for. Enterprise teams should shortlist Profound for analytics depth, Brandlight for execution support, and AthenaHQ for widest engine coverage with recommendations.
Frequently asked questions
What is the best AI search visibility tool overall?
Profound for enterprise analytics depth, Otterly for budget monitoring at $29 per month, and AthenaHQ for the only free tier with wide engine coverage. The best tool depends on team size and whether you need tracking only or tracking plus execution.
How much do AI visibility tools cost?
From free with AthenaHQ, to $29 per month for Otterly, $95 for Peec AI, $99 per domain for Semrush, $199 for Ahrefs Brand Radar, and custom pricing for Profound and Brandlight. Compare total cost for your prompt volume, not just entry price.
What is GEO and how is it different from SEO?
GEO, or generative engine optimization, tracks how AI engines like ChatGPT, Perplexity and Google AI Overviews mention and cite your brand in answers, while SEO tracks rankings in traditional search results. The two are complementary but not interchangeable, since AI answers cite different sources than search rankings reward.
Why do visibility scores change day to day?
AI answers vary with prompt wording, location, model version and time, so scores move even when nothing about your brand changed. Track the same prompt set weekly and judge trends over months, not daily wiggles.
Which tool has a free plan?
AthenaHQ is the only tool here with a free plan. Otterly, Peec AI and Profound offer free trials in some guides, while Semrush offers a free tier for testing its toolkit.
Why is Scrunch not in this list?
Scrunch appears in some GEO guides, but its homepage renders demo content about a fictional product rather than a real product site, so it is excluded here under the standing rule against listing unverified domains. Choose a verified alternative from this list instead.
Sources we checked (8)
- https://rankite.com/blog/best-llm-seo-rank-tracking-software
- https://brandmentions.com/blog/best-geo-tools/
- https://mentionchecker.com/ai-visibility-tools
- https://rankcaster.ai/best-geo-platforms-for-seo-agencies
- https://www.goodfirms.co/blog/best-aeo-software-vs-hiring-agency
- https://otterly.ai
- https://peec.ai
- https://tryprofound.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.