How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Profound is best for enterprise teams, with prompt-level analytics and AI agents that act on visibility data, not just report it.
- Peec AI is best for agencies and mid-market teams, with clean visibility, position and sentiment metrics, starting at $95 per month.
- Otterly is best for small teams on a budget, starting at $29 per month, with ChatGPT card tracking included.
- Brandlight is best for enterprise brands that want expert help alongside the platform, while Goodie suits brands that want agents and attribution.
- AthenaHQ offers a free tier plus optimisation tools, Rankscale offers the broadest engine coverage at 17 plus engines, and Evertune offers a published method for large advertisers.
- Scrunch is deliberately not listed here: its site has repeatedly rendered demo content about a fictional product, so it fails the verified-homepage rule for this list.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Profound | Enterprise AI visibility | See website | 7-day free trial |
 Peec AI | Agencies and mid-market | $95/month | Not applicable |
 Otterly | Small teams on a budget | $29/month | 7-day free trial |
 Brandlight | Enterprise plus experts | See website | Not applicable |
 Goodie | Agents and attribution | $295/month | Not applicable |
 AthenaHQ | Optimisation plus monitoring | Free | Free tier |
 Rankscale | Broadest engine coverage | $99/month | Not applicable |
 Evertune | Large advertisers, published method | $60/month | Not applicable |
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The best AI visibility companies
Starting priceSee website
Free plan7-day free trial
Profound is the best enterprise AI search platform, with AI agents that act on visibility data, not just report it. In an October 2026 test of 21 PR-buyer prompts across ChatGPT, Perplexity, Gemini and Google AI Mode, Profound was the most recommended tool, appearing in 157 of 336 responses, and it scores highest overall for enterprise teams that need deep prompt-level analytics.
Its Enterprise plan covers up to 9 engines and product-level tracking, while smaller plans cover brand tracking only. Pricing is custom, with a free 7-day trial, and enterprise clients should expect a security review. For large brands that need depth and action, Profound is the leading choice.
What we like- Deep prompt-level analytics
- Up to 9 engines on Enterprise
- AI agents act on data
- Top recommendation in PR-buyer tests
Watch out for- Custom enterprise pricing
- Enterprise plan needed for product tracking
- Security review overhead for smaller teams
#2Peec AI
Best for: Agencies and mid-market4.7/5 on
G2 (21 reviews, checked Oct 2026)
Visit peec.ai
Starting price$95/month
Free planNot applicable
Peec AI takes the top spot for most marketing agencies and SEO agencies in a 2026 agency review, with clean visibility, position and sentiment metrics across models. Its Starter plan costs $95 per month, or $80 billed annually, with 50 prompts and 3 models, and its agency plans start at $245 per month with separate client projects, team seats, client seats and one consolidated invoice.
In PR-buyer tests it appeared in 136 of 336 responses, and for ecommerce it tracks products from your catalog with store-on-card support. For agencies and mid-market teams that want clear analytics and client dashboards, Peec AI is a leading choice.
What we like- Clean visibility, position and sentiment metrics
- $95 per month Starter with 50 prompts and 3 models
- Agency client dashboards
Watch out for- Engine choice limited on Starter
- Product tracking from catalog only on higher plans
- Agency plans from $245 per month
Starting price$29/month
Free plan7-day free trial
Otterly is the best value starting point, with pricing from $29 a month and a free trial, and it tracks ChatGPT cards plus brand mentions across 4 engines on its Lite plan, with Gemini, AI Mode and Claude as extras. For ecommerce, its $29 plus $9 per month tier adds Google AI Mode brand tracking, while higher plans add unlimited workspaces for agencies.
Its lower plans track brands only, not full product catalogs, so ecommerce teams needing product-level tracking should compare Peec or Goodie. For small teams on a budget, Otterly is the easiest entry point.
What we like- $29 per month Lite with 15 prompts
- ChatGPT card tracking
- Google AI Mode as an add-on
- Unlimited workspaces on higher plans
Watch out for- Brand-only tracking on lower plans
- Gemini, AI Mode and Claude cost extra
- Product tracking limited
Starting priceSee website
Free planNot applicable
Brandlight is the best enterprise choice for large brands that want expert help alongside the platform, combining AI visibility tracking with hands-on guidance. It suits enterprise teams that need both software and strategy, rather than a self-service dashboard alone.
Pricing is custom and unpublished, and its enterprise focus means smaller teams may find Peec or Otterly better value. For large brands that want experts plus a platform, Brandlight is a leading choice.
What we like- Enterprise choice for large brands
- Expert help alongside the platform
- Strong PR and communications fit
Watch out for- Custom pricing
- Enterprise focus suits smaller teams less
- Product tracking details vary by plan
Starting price$295/month
Free planNot applicable
Goodie suits brands that want AI agents and attribution, linking AI visibility to revenue rather than just mentions. Its entry plan costs $295 per month with 110 prompts and 1 brand across 5 engines, while its Pro plan at $999 per month is the one published price that covers Google AI Mode shopping results for products, not just brands.
For ecommerce brands that need product-level tracking in Google AI Mode, Goodie Pro is the clearest published option. For smaller teams, its entry price is steep, so Otterly or Peec may suit better.
What we like- AI agents and revenue attribution
- Product tracking on Pro plan
- Google AI Mode shopping results on Pro at $999 per month
Watch out for- $295 per month entry is steep for small teams
- Pro plan at $999 for full shopping coverage
- Agency add-ons cost more
Starting priceFree
Free planFree tier
AthenaHQ offers monitoring plus optimisation tools, with a free tier covering 5 engines and a Starter plan at $295 per month with 3,600 credits, one per answer, covering 11 engines. It suits teams that want to act on visibility data, not just watch it, with a unified workflow across marketing, SEO, PR and content teams.
Credit-based pricing means buyers should compare total cost for their intended workload, not just the advertised entry price. For teams that want a free start plus optimisation tools, AthenaHQ is a leading choice.
What we like- Free tier available
- Starter at $295 per month with 3,600 credits
- 5 engines free, 11 on Starter
- Optimisation tools included
Watch out for- Credit-based pricing needs workload maths
- Starter price jumps from free
- Optimisation features vary by plan
Starting price$99/month
Free planNot applicable
Rankscale offers the broadest engine coverage, with 17 plus AI engines and deep citation analysis, at a Pro plan of $99 per month with 1,200 credits. It suits teams that need coverage beyond the big four engines, including niche models and regional assistants, with citation analysis that shows which sources engines actually cite.
Agency dashboards start at $385 per month, and credit-based pricing needs workload maths for large prompt volumes. For broad engine coverage, Rankscale is the leading choice.
What we like- 17 plus engines claimed
- Credit-based pricing
- Deep citation analysis
- Pro at $99 per month with 1,200 credits
Watch out for- Credit maths needed for large workloads
- Agency dashboards from $385 per month
- Newer brand than Profound or Peec
Starting price$60/month
Free planNot applicable
Evertune suits large advertisers that want a published method, with a $60 per month plan billed annually offering 5,000 prompt credits and up to 5 engines. Its published methodology helps teams defend visibility figures to stakeholders, since the measurement approach is documented rather than opaque.
Its large advertiser focus means smaller teams may find Otterly or Peec simpler, and its engine count is lower than Rankscale. For large advertisers that value method transparency, Evertune is a leading choice.
What we like- Published method for credibility
- $60 per month billed annually with 5,000 prompt credits
- Up to 5 engines
- Large advertiser focus
Watch out for- Large advertiser focus suits small teams less
- Credit maths needed
- Fewer engines than Rankscale
How we chose
We compared tools on engine coverage, prompt and credit pricing, product versus brand tracking, agency features and published methods, using 2026 buyer guides, agency reviews and PR-buyer tests. Profound leads on enterprise depth, Peec on agency fit, Otterly on budget value, Brandlight on expert support, Goodie on agents and attribution, AthenaHQ on free-tier optimisation, Rankscale on engine breadth, and Evertune on method transparency. Prices change, so we wrote See website where pricing is custom, and we excluded Scrunch because its site has repeatedly rendered demo content about a fictional product. We did not claim hands-on testing of these tools.
Start from the engines your buyers use, not the tool feature list. A 2026 study of 11,500 real queries found AI Overviews appear above normal results 51.5 percent of the time, and a separate study of 55,393 queries found they fire on 13.7 percent of searches and 64.7 percent of question-style searches, so a client can rank number one and still lose the click because the answer sits on top of the page. Check whether your tool covers ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Claude, Copilot and Grok, since coverage varies by plan.
Compare total cost for your intended workload, not just the advertised entry price, since some platforms price by prompts, others by credits or checks, and some include AI visibility within larger SEO or PR subscriptions. Test product versus brand tracking if you sell products, since brand-only tracking misses product-level shopping results, and confirm whether Google AI Mode shopping coverage is included or an add-on.
Frequently asked questions
What is the best AI visibility company?
Profound is best for enterprise teams, Peec AI is best for agencies and mid-market teams, and Otterly is best for small teams on a budget. Brandlight suits enterprise brands that want experts, while Goodie suits brands that want agents and attribution.
How much do AI visibility tools cost?
Entry plans start at $29 per month for Otterly Lite, $95 for Peec Starter, $99 for Rankscale Pro, $60 billed annually for Evertune, and $295 for Goodie and AthenaHQ Starter. Profound and Brandlight are custom-priced, and Scrunch Core lists $250 per month but is excluded here for homepage reasons.
What is GEO?
GEO, or generative engine optimisation, means optimising content so AI engines cite and recommend your brand in answers, rather than just ranking in traditional search results. AI visibility tools track whether engines mention, cite or recommend you.
Should I track brand or product visibility?
Track brand visibility if you sell services or want reputation monitoring, and product visibility if you sell products, since shoppers ask about specific products in AI shopping results. Product tracking costs more and sits on higher plans for most tools.
Do AI visibility tools replace SEO tools?
No, they complement SEO tools. Traditional rank trackers cannot tell you whether ChatGPT or Perplexity recommend your brand, since only about 12 percent of URLs cited by AI assistants rank in Google top 10 for the same query. Use both for full coverage.
Can a tool guarantee AI citations?
No tool can guarantee citations, since engines choose sources based on topical relevance, list position and structure. A controlled study found structure alone can lift citation rates by 17.3 percent across six engines, so content quality and structure matter alongside tracking.
Sources we checked (12)
- https://tryprofound.com
- https://peec.ai
- https://otterly.ai
- https://brandlight.ai
- https://goodie.ai
- https://athenahq.com
- https://rankscale.com
- https://evertune.ai
- https://www.citino.ai/resources/best-ai-visibility-tools
- https://brandmentions.com/blog/best-geo-tools/
- https://qvery.ai/blog/best-ai-visibility-tools-for-ecommerce/
- https://rankite.com/blog/best-ai-search-monitoring-tools
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.