How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Key takeaways
- AI brand visibility software tracks mentions, sentiment and citations across ChatGPT, Perplexity, Gemini and more.
- Profound leads for enterprises; Brand24 combines AI visibility with social listening in one account.
- Entry prices run $29 to $250 a month, with most tools offering trials.
- Brand-level tracking and query-level tracking are different products: know which one you are buying.
The best AI brand visibility software
Your brand is being discussed in places your analytics cannot see: inside ChatGPT answers, Perplexity summaries and Gemini responses. AI brand visibility software surfaces those mentions, measures sentiment, and shows which sources the models cite. Some tools focus purely on AI answers; others combine AI visibility with social listening. The stakes are real: when an AI answer recommends a competitor for your category's top queries, that is demand you never see in Google Search Console. These seven cover both approaches.
Starting priceFrom $99/month
Free planNo
Profound is the enterprise leader for AI brand visibility: tracking across up to nine answer engines with prompt volume data, competitive benchmarking, citation analysis and sentiment. The read/write model adds credit-based content Agents that act on the findings.
The $99 Starter tracks ChatGPT only; real multi-engine coverage needs higher tiers. For enterprise brands where AI answers influence buying decisions, it is the benchmark. The crawler analytics, showing which AI crawlers visit your site, add a measurement layer competitors lack. Few tools tell you what the models actually fetch from your site; that data closes the loop between publishing and being cited.
What we like- Up to 9 answer engines
- Prompt volume data
- Content Agents for optimization
Watch out for- Starter covers ChatGPT only
- Enterprise pricing climbs
- One seat at entry
#2
Brand24
Best for: AI visibility plus social listening in one account
Visit brand24.com
Starting priceFrom $99/month + add-on
Free planNo (14-day trial)
Brand24 is the social listening veteran that added AI visibility: track brand mentions across ChatGPT, Claude, Gemini, Perplexity, AI Overviews, AI Mode and more, alongside social media, news and web mentions in one dashboard. For teams that already monitor brand buzz, the AI layer slots in naturally.
AI visibility comes as an add-on to plans from $99 a month. The AI depth is less than Profound's, but the combined view of social plus AI mentions is unique. For brand managers who need the whole conversation, not just the AI slice, it is the best fit. Crisis monitoring is the sleeper use case: a negative story breaking on social and being repeated by AI answers is visible here in one dashboard.
What we like- Combines AI monitoring with social, news and web listening
- Customizable dashboards
- Brand-level insights
Watch out for- AI features as an add-on
- Entry covers fewer engines
- Social focus dilutes AI depth
#3
Peec AI
Best for: agencies managing brand visibility for clients
Visit peec.ai
Starting priceFrom ~$95/month
Free planNo (7-day trial)
Peec AI tracks brand visibility, sentiment and position across ChatGPT, Perplexity, Gemini, Copilot, AI Overviews and more, with project-level model control and unlimited users. Free pitch workspaces let agencies audit prospects outside paid quota.
It is deliberately monitoring-only, which suits teams that act on data themselves. The source-type classification, UGC versus editorial versus competitor, helps explain why models cite what they cite. For agencies, the multi-client workflow is the best in this guide. The sentiment layer matters for brands: share of voice means little if the mentions are warnings rather than recommendations.
What we like- Visibility, sentiment and position tracking
- Unlimited users
- Free pitch workspaces
Watch out for- Monitoring only
- Higher tiers for full engines
- Euro pricing
#4
Ahrefs Brand Radar
Best for: Ahrefs users adding brand visibility data
Visit ahrefs.com
Starting priceFrom ~$199/month
Free planNo
Ahrefs Brand Radar adds AI brand visibility to the SEO suite: a brand visibility index, custom prompt tracking and search data across ChatGPT, Gemini, Perplexity, Copilot, AI Overviews and AI Mode, backed by a 218M+ prompt index.
Pricing starts around $199 a month per index with no trial. For Ahrefs shops, the market-wide benchmarking against competitors is valuable. For standalone brand visibility, dedicated tools cost less and refresh faster. The custom prompts are the practical feature: track the exact buyer questions that matter to your category instead of generic brand queries.
What we like- Market-wide benchmarking
- 218M+ prompt index
- Custom prompt tracking
Watch out for- Expensive
- No free trial
- Monthly refresh cadence
#5
Semrush AI Visibility
Best for: Semrush customers tracking brand AI mentions
Visit semrush.com
Starting price$99/month per domain
Free planNo (via Semrush trial)
Semrush's AI Visibility toolkit tracks brand mentions across ChatGPT, Gemini, Perplexity and Google AI, inside the suite marketing teams already use. Per-domain tracking suits brands monitoring specific properties.
It costs $99 a month per domain as an add-on, which multiplies for multi-brand portfolios. Engine coverage is narrower than the leaders. For Semrush customers it is the easiest add; others should compare dedicated brand visibility tools. Marketing teams already reporting from Semrush get the AI data in the same reports, which keeps stakeholder communication simple.
What we like- Tracks ChatGPT, Gemini, Perplexity and Google AI
- Familiar Semrush workflow
- Per-domain tracking
Watch out for- $99 per domain on top of subscription
- 4 engines
- No crawler analytics
Starting priceFrom ~$250/month
Free planNo (7-day trial)
Scrunch combines brand monitoring with an optimization layer: citation analysis plus content delivery designed for AI agents, tracking ChatGPT, Claude, Gemini, Perplexity, AI Overviews, AI Mode and Meta AI. It helps you improve visibility, not just measure it.
Pricing starts around $250 a month. For brands that want the platform to guide improvements, the optimization features justify the premium. Pure monitoring is cheaper with Peec or Otterly. The agency program makes it a practical choice for firms selling AI visibility services: client dashboards and prospecting tools come built in.
What we like- 7+ engines including Claude
- Citation analysis
- Content delivery for AI agents
Watch out for- $250+ entry
- Pricing not fully public
- Newer vendor
Starting priceFrom $29/month
Free planNo (free trial)
Otterly.AI is the budget brand visibility tracker: from $29 a month with daily monitoring across ChatGPT, Perplexity, Copilot and AI Overviews, with Claude, Gemini and AI Mode as paid add-ons. Simple dashboards show mentions and trends without complexity.
Depth is limited next to Profound or Brand24, but for small brands asking "are the AIs talking about us," it answers at a fraction of the cost. The best starting point for teams new to AI brand monitoring. Run it for a quarter to learn which models mention you and how sentiment trends, then decide whether a deeper platform is warranted.
What we like- Lowest entry price
- Daily tracking
- Simple brand dashboards
Watch out for- Fewer engines at entry
- Less depth
- Add-ons for Claude and Gemini
How to choose AI brand visibility software
First, decide whether you need AI-only or AI-plus-social. Pure AI tools like Profound, Peec and Scrunch go deeper on answer engines. Brand24 combines AI visibility with social listening, news and web mentions. If your brand team already monitors social buzz, the combined view avoids a second dashboard. If AI answers are the whole question, go deeper with a specialist.
Second, check whether the tool measures brand queries or informational queries. Brand-level tracking shows mentions of your name; query-level tracking shows whether you appear in answers to the questions your buyers ask. The second is harder and more valuable. Ask each vendor which one their numbers represent before comparing dashboards, and favor query-level data for demand capture decisions.
Third, model the cost against your brand portfolio. Per-domain pricing like Semrush's multiplies for multi-brand companies; per-seat limits punish big teams; entry tiers that cover only ChatGPT may force upgrades. Trial each tool on your actual brand and top competitors, and check sentiment accuracy, not just mention counts, before signing an annual contract that locks you into one methodology for a full year.
Fourth, look at the citation data, not just the mention counts. Knowing you were mentioned 40 times matters less than knowing which pages were cited and which competitors were cited instead. The tools with strong citation analysis, Profound, Scrunch and Peec, turn visibility data into a content to-do list. Mention counts alone are vanity metrics; citation patterns show where to invest.
Frequently asked questions
What is AI brand visibility software?
Software that tracks how AI answer engines like ChatGPT, Perplexity, Gemini and Claude mention your brand: visibility, sentiment, citations and competitive share of voice inside generated answers. Some tools add social listening; all complement traditional brand monitoring, which misses AI answers entirely.
How much does AI brand visibility software cost?
Entry prices run $29 to $250 a month: Otterly from $29, Profound and Peec around $95 to $99, Brand24 from $99 plus add-on, Ahrefs Brand Radar around $199, Scrunch around $250. Enterprise tiers run $400+ a month. Most tools offer trials.
Which is better for brand visibility: Profound or Brand24?
Profound goes deeper on AI answer engines with up to nine models, prompt volume data and crawler analytics. Brand24 combines AI visibility with social listening, news and web monitoring in one dashboard. Choose Profound for AI depth, Brand24 for the combined brand conversation.
Can I track brand mentions in ChatGPT for free?
Options are limited. Most tools offer trials but no permanent free tier. There is no free equivalent of Google Alerts for AI answers. Otterly at $29 a month is the cheapest ongoing option; Brand24's trial covers short-term checks.
How can I improve my brand's AI visibility?
The models cite sources they trust: current, factual, well-structured pages from authoritative domains. Keep key pages updated, earn citations from sources the models already reference, structure content with direct answers to buyer questions, and monitor with one of these tools to see what moves. It is the same discipline as SEO, aimed at a new set of gatekeepers.
What is the difference between brand-level and query-level tracking?
Brand-level tracking measures mentions of your brand name in AI answers. Query-level tracking measures whether your brand appears in answers to buyer questions, like "best CRM for startups." Query-level is more valuable for demand capture but harder to measure well.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Profound | enterprise brands needing full AI visibility | From $99/month | No |
| Brand24 | AI visibility plus social listening in one account | From $99/month + add-on | No (14-day trial) |
| Peec AI | agencies managing brand visibility for clients | From ~$95/month | No (7-day trial) |
| Ahrefs Brand Radar | Ahrefs users adding brand visibility data | From ~$199/month | No |
| Semrush AI Visibility | Semrush customers tracking brand AI mentions | $99/month per domain | No (via Semrush trial) |
 Scrunch | brand visibility with optimization built in | From ~$250/month | No (7-day trial) |
 Otterly.AI | budget brand visibility monitoring | From $29/month | No (free trial) |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Sources we checked (6)
- https://www.tryaivo.com/blog/best-ai-visibility-monitoring-tools-2025-profound-peec-comparison
- https://businesscloud.co.uk/news/top-6-ai-visibility-tools-for-seo-agencies-flexible-pricing-powerful-features-2026/
- https://brand24.com/blog/ai-brand-visibility-tracking-tools/
- https://brandclickx.com/top-5-ai-visibility-tools/
- https://airpulse.ai/compare
- https://github.com/gangsters642/niubigeo
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.