How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Key takeaways
- LOGO.com is the best free option: design, customize and download high-resolution files at no cost.
- Looka and Brandmark are the strongest paid picks, with real brand kits beyond the logo file.
- Wix Logo Maker makes sense if your website will live on Wix anyway.
- Tailor Brands has pivoted to business formation; its logo maker now sits inside a $249-a-year business plan.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 LOGO.com | getting a real logo for free | Free (Brand Plan $15) | Yes |
 Looka | logo plus a complete brand kit | See website | Yes (design free, pay to download) |
 Brandmark | one-time payment with no subscription | One-time payment (see website) | Yes (generate unlimited logos free) |
 Wix Logo Maker | businesses building on Wix | See website | Yes (design free) |
 DesignEvo | picking from 10,000 plus templates | See website | Yes (design free) |
 Designhill | AI speed with human designers on call | See website | Yes (design free) |
 Tailor Brands | logo as part of launching a business | $249/year (Elite plan) | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
What AI logo makers actually do well
Every tool here generates logo concepts from your business name and preferences, then lets you customize fonts, colors, icons and layouts. The differences are in output quality, what you pay to download, and what comes after the logo: brand kits, social templates, websites. All of them are free to try; you pay when you download or when you want the extras.
Starting priceFree (Brand Plan $15)
Free planYes
LOGO.com is the rare logo maker that is actually free where it counts. You generate hundreds of concepts from your business name, customize them in a real editor with full control over layout, fonts and colors, and download PNG, JPG and SVG files at no cost with a full commercial license.
The numbers are striking: 4.7 out of 5 from over 2,100 verified reviews, and more than 670 million logos created. A $15 Brand Plan adds multiple logos, social assets and more templates. The honest catch is that free AI-generated icons can look familiar, since they draw from shared libraries. For a startup that needs a credible logo today for zero dollars, nothing else here competes.
What we like- Genuinely free high-resolution downloads
- Full commercial license
- Powerful editor with 5 million plus icons
Watch out for- Brand Plan needed for multiple logos and social assets
- Premium logos cost extra
- AI icon styles can look generic
Starting priceSee website
Free planYes (design free, pay to download)
Looka starts where most logo makers stop. The AI generates hundreds of logo options from your preferences, and once you buy, the Brand Kit turns your logo into business cards, social profiles, email signatures and 300 plus branded templates automatically.
File delivery is thorough: 15 plus logo files including SVG, PNG, EPS and PDF in color, black and white and transparent versions. The pricing model is the catch: designing is free, but downloading costs money, with logo packages and brand kit subscriptions sold separately. If you want more than a logo file, a coherent brand identity, Looka earns its price.
What we like- Polished AI-generated concepts
- Brand Kit creates 300 plus marketing materials
- 15 plus file formats including vector
Watch out for- You pay to download anything usable
- Brand kit is a separate upsell
- Subscription for ongoing brand kit access
Starting priceOne-time payment (see website)
Free planYes (generate unlimited logos free)
Brandmark's pitch is simplicity: generate unlimited logos free, pay once when you love one, and get branding tools forever with no subscription. The package includes logo source files, a brand guide, social designs, business cards and a one-page website.
Full copyright comes included, and the vendor will tweak your design for free if you ask. Pricing is one-time rather than subscription, which appeals to anyone tired of monthly fees. The tradeoff is transparency: exact package prices require starting the flow. For a freelancer or small business that wants to pay once and move on, the model is attractive.
What we like- Pay once, no monthly charges
- Full copyright included
- Unlimited revisions even after purchase
Watch out for- Package prices not shown upfront
- Smaller template library than Looka
- AI icons can feel samey
#4
Wix Logo Maker
Best for: businesses building on Wix
Visit wix.com
Starting priceSee website
Free planYes (design free)
Wix Logo Maker generates logo options from your business details and style preferences, with solid customization of icons, fonts and colors. Its real advantage is integration: the logo drops straight into your Wix website, business cards and social assets.
Designing is free; downloading high-resolution files is paid, with pricing tied to Wix's plans. If your website is on Wix, this is the path of least resistance and the results are perfectly respectable. If you are not on Wix, the standalone logo makers above give you more for less.
What we like- Logo integrates directly with your Wix site
- Decent AI customization
- No extra account needed for Wix users
Watch out for- Best value only inside the Wix ecosystem
- Download pricing requires a Wix plan context
- Fewer brand kit features than specialists
Starting priceSee website
Free planYes (design free)
DesignEvo leans on templates rather than AI generation: browse 10,000 plus logo templates, customize text, icons and colors, and export. With millions of vector icons and 100 plus fonts, the raw materials are generous.
The Plus package adds vector files (SVG, PDF) and the font files used in your design, plus full copyright ownership for commercial use. Basic gives high-resolution JPG and PNG. It is less magical than the AI-first tools, but for buyers who prefer starting from a proven template to generating from scratch, it is fast and affordable.
What we like- Huge template library
- Millions of free vector icons
- Vector files and font files in the Plus package
Watch out for- Template-based, less AI-driven than rivals
- Copyright requires the Plus package
- Download pricing not shown upfront
Starting priceSee website
Free planYes (design free)
Designhill is a design marketplace with an AI logo maker built in. The AI tool generates dozens of logos in minutes for free, and if none satisfy you, the same platform runs design contests where real designers submit concepts, or gigs where you hire directly.
This two-track approach is the differentiator: start with AI for speed, escalate to humans for quality. Contests come with a money-back guarantee. The AI maker alone is competent but not category-leading; buy Designhill for the option to get human design without finding a freelancer elsewhere.
What we like- AI logo maker plus design contests and gigs
- Crowdsource dozens of human concepts
- 100 percent money-back guarantee on contests
Watch out for- The best results cost contest money
- AI maker is less refined than Looka
- The platform does many things, logo is one slice
Starting price$249/year (Elite plan)
Free planNo
Tailor Brands started as an AI logo maker and has grown into a business formation platform: LLC filing, compliance, bookkeeping, domains, websites and branding in one dashboard. The logo designer still exists, but it now lives inside the branding tools of the $249-a-year Elite plan.
For someone launching a US business who needs the logo, the LLC, the domain and the website together, the bundle has logic. For anyone who just needs a logo, $249 a year is a non-starter when LOGO.com is free. Evaluate Tailor Brands as a business platform that includes a logo maker, not as a logo maker.
What we like- Logo, website, domain and business formation in one
- AI assistant for the whole launch
- Trademark filing available
Watch out for- Logo maker gated behind a $249-a-year plan
- The company is now a formation service first
- Overkill if you only need a logo
How we chose
We reviewed vendor product pages, pricing information and user reviews on Trustpilot, REVIEWS.io and design communities. We compared AI generation quality, customization depth, download formats, licensing terms, brand kit extras and pricing transparency. We excluded discontinued tools and pure template sites without AI features. We did not claim hands-on testing.
Free versus paid: where the money goes
The free tier story varies wildly. LOGO.com lets you download everything free, which makes it the default for tight budgets. Looka, Brandmark, Wix and DesignEvo let you design free but charge to download usable files, which is fair: the design process is the product demo.
Paid money buys three things: vector source files, full copyright clarity and brand kits. If your logo will appear in print, on signage or in a trademark filing, you need vector files and clean licensing, which usually means paying. If it is for a side project or a social profile, the free downloads suffice.
Watch for the copyright fine print. Most tools grant full commercial use of your final design, but the individual stock icons and fonts remain licensed, not owned. If trademark registration is in your future, talk to an attorney before filing an AI-generated mark.
Frequently asked questions
What is the best free AI logo maker?
LOGO.com. You can design, customize and download high-resolution logo files with a full commercial license at no cost, with no credit card required.
How much does an AI logo cost?
From free (LOGO.com) to one-time payments (Brandmark, Looka logo packages) to subscriptions (Tailor Brands Elite at $249 a year). Expect to pay when you want vector files, full copyright documentation or brand kits.
Can I trademark an AI-generated logo?
Possibly, but it is complicated. You own your final design as a whole under most tools' terms, but trademark offices have evolving rules on AI-assisted works. Consult a trademark attorney before filing.
Do AI logo makers give me vector files?
Most paid tiers do: Looka, Brandmark, DesignEvo Plus and LOGO.com all offer SVG or equivalent vector downloads. Free tiers usually limit you to PNG or JPG.
Looka vs Brandmark: which is better?
Looka has the stronger brand kit and more templates; Brandmark has the simpler one-time pricing with no subscription. Choose Looka for an ongoing brand system, Brandmark to pay once.
Is Tailor Brands still a logo maker?
It still includes one, but the company is now a business formation platform. The logo maker sits inside the $249-a-year Elite plan alongside LLC filing, domains and websites.
Which AI logo maker is best for a complete beginner?
LOGO.com and Looka are the friendliest starting points. LOGO.com walks you through generation to download with no cost and no learning curve, while Looka's guided flow asks about your style preferences before generating concepts. Both let you experiment freely before spending anything.
Do I own the logo if I use stock icons?
You own your final logo design as a whole under most tools' terms, with a full commercial license for products, packaging and advertising. The individual stock icons and fonts remain licensed elements, which is standard. This is fine for business use but worth knowing if you plan to trademark.
How long does it take to make a logo with AI?
Minutes. Generation takes seconds, customization takes as long as you want to spend tweaking. Most buyers finish within an hour, including downloading files. The brand kit setup in Looka or Brandmark adds another short session. Revisions later are free on most platforms, so there is no pressure to get it perfect on the first pass.
Sources we checked (7)
- https://logo.com/
- https://looka.com/
- https://brandmark.io/
- https://www.wix.com
- https://www.designevo.com
- https://www.designhill.com
- https://tailorbrands.com/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.