How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
The best mobile app SEO tools are app store optimization (ASO) platforms like AppTweak, App Radar, and Appfigures, which research app store keywords, track how an app ranks against competitors, and test store listing elements such as screenshots and icons. If you searched "mobile app SEO tools" expecting help making a website mobile-friendly instead, that is a different job called mobile SEO, and we cover the ASO-vs-website distinction in the next section so you land on the right tool.
Most people typing this phrase mean one of two things, and the search results usually blur them together. This guide keeps them separate, then ranks the real ASO tools that developers and marketers actually use to get an app found inside app store search.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 AppTweak | Growing studios that need keyword data plus Apple Ads management in one place | $79/mo (Essential) | See website |
 App Radar | Teams managing metadata across several apps and markets | €69/mo (Essentials) | See website |
 Appfigures | Indie developers who want analytics and keyword tracking in one affordable tool | $9.99/mo (Connect, 5 apps) | See website |
 Sonar | Developers who want raw ASO data through an API rather than a web dashboard | $12.42/mo (Indie, billed annually) | See website |
 AppFollow | Support and product teams that need review volume under control | Quote-based (third-party reviews report ~$111-179/mo) | See website |
 Sensor Tower | Enterprises and investors who need category-wide market intelligence | Custom quote | See website |
 SplitMetrics Optimize | Teams with steady store traffic who want a higher conversion rate rather than higher rankings | ~$4,999/yr (per third-party review) | See website |
 MobileAction | Teams that run Apple Search Ads and want organic and paid keyword data together | $15/mo (per third-party review) | See website |
 FoxData | Budget-conscious teams that only need global keyword rank tracking | $59/mo (per third-party review) | See website |
 App Store Connect and Google Play Console | A single app on a limited budget | Free | Yes, free |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
ASO vs mobile SEO: what's the difference?
App store optimization (ASO) ranks a native app inside the Apple App Store and Google Play search results, while mobile SEO ranks a website inside Google's mobile search results. They share a goal, more visibility on a phone, but they use separate metadata, separate ranking systems, and separate tools. An app's title and keyword field never touch Google web search, and a website's Core Web Vitals score never touches app store ranking.
If you came here because you want your website to perform better on mobile devices, meaning faster load times, a responsive layout, and better mobile Google rankings, that is website mobile SEO, and our mobile SEO strategy guide covers that in full. Everything below this point is about ranking an actual app inside the app stores.
The best ASO tools combine four jobs: keyword research for your app's title and metadata, competitor rank tracking, review and rating monitoring, and A/B testing of your store listing. Few tools do all four equally well, which is why the list below groups each tool by its actual strength rather than pretending they are interchangeable.
Apple's own search ad platform reports that a large majority of App Store downloads follow a search rather than casual browsing, which is the entire reason keyword ranking inside the app stores matters as much as it does.
Before picking a tool, know which of the four jobs above is actually your bottleneck. A brand new app with no reviews yet does not need a review management platform. An app buried under 40 competitors for its main keyword needs competitor tracking more than it needs A/B testing. The pillars below are what to check for, whichever gap you are filling.
#1
AppTweak
Best for: Growing studios that need keyword data plus Apple Ads management in one place
Visit apptweak.com
Starting price$79/mo (Essential)
Free planSee website
AppTweak is one of the broadest ASO platforms available, with keyword research across more than 100 countries, competitor rank tracking, an A/B test tracker, and direct Apple Ads management built in. Its Essential plan starts at $79 a month, verified on AppTweak's own pricing page in August 2026, with higher Grow tiers for teams managing more apps and markets. If you want one dashboard that covers keyword research, competitor moves, and paid search together, this is the closest thing to an all-in-one on this list.
Best for: Growing studios that need keyword data plus Apple Ads management in one place. Notable strength: Keyword coverage across 100+ countries and a built-in Apple Ads campaign manager.
What we like- Keyword research across 100+ countries
- Competitor rank tracking and an A/B test tracker
- Built-in Apple Ads campaign management
Watch out for- Higher Grow tiers needed for teams managing more apps and markets
#2
App Radar
Best for: Teams managing metadata across several apps and markets
Visit appradar.com
Starting price€69/mo (Essentials)
Free planSee website
App Radar pairs a large keyword database, reported at 45 million-plus terms per its own marketing and independent reviews, with an editor that lets you publish updated metadata straight to both app stores from inside the tool. Its Essentials plan starts at €69 a month, confirmed on App Radar's pricing page. The direct-publish workflow is the standout: you research a keyword change and ship it without switching to App Store Connect or Play Console separately.
Best for: Teams managing metadata across several apps and markets. Notable strength: Edit and publish store listings directly from the tool, no switching to the native consoles.
What we like- Keyword database reported at 45 million-plus terms
- Edit and publish store listings straight to both app stores from the tool
Watch out for- Entry price sits in the mid-tier, well above sub-$15 tools like Appfigures or Sonar
#3
Appfigures
Best for: Indie developers who want analytics and keyword tracking in one affordable tool
Visit appfigures.com
Starting price$9.99/mo (Connect, 5 apps)
Free planSee website
Appfigures bundles app analytics and ASO into one dashboard, tracking keyword rankings, reviews, and revenue side by side. Its Connect plan starts at $9.99 a month and covers five apps, confirmed on Appfigures' own pricing page, scaling up through Monitor, Optimize, and enterprise tiers as your needs grow. For an indie developer who wants a single clean dashboard instead of stitching together three tools, the low entry price and analytics-plus-ASO bundle are the draw.
Best for: Indie developers who want analytics and keyword tracking in one affordable tool. Notable strength: Sub-$10 entry price with revenue analytics bundled in, not sold separately.
What we like- Keyword rankings, reviews and revenue side by side
- Sub-$10 entry price with revenue analytics bundled in
Watch out for- Connect covers five apps
- More needs the Monitor, Optimize or enterprise tiers
#4
Sonar
Best for: Developers who want raw ASO data through an API rather than a web dashboard
Visit trysonar.app
Starting price$12.42/mo (Indie, billed annually)
Free planSee website
Sonar takes an API-first approach, built for developers who want to pull ASO data into their own dashboards or scripts rather than living inside a web app. Its Indie plan runs $12.42 a month billed annually, or roughly $23 a month billed monthly, confirmed on Sonar's own pricing page, and includes 10 tracked apps with 2,500 keywords and daily rank tracking. Pay-as-you-go API credits are also available from $10 with no subscription. If your workflow already runs through scripts or an internal dashboard, Sonar fits without forcing a new UI on your team.
Best for: Developers who want raw ASO data through an API rather than a web dashboard. Notable strength: Full API, CLI, and MCP access starting on the cheapest paid plan.
What we like- Full API, CLI and MCP access from the cheapest paid plan
- Indie covers 10 apps, 2,500 keywords and daily rank tracking
- Pay-as-you-go API credits from $10 with no subscription
Watch out for- Built for scripts and internal dashboards more than a web app
- Roughly $23/mo billed monthly
#5
AppFollow
Best for: Support and product teams that need review volume under control
Visit appfollow.io
Starting priceQuote-based (third-party reviews report ~$111-179/mo)
Free planSee website
AppFollow's core strength is review and rating management: it pulls reviews from both stores into one inbox, supports automated replies, and connects to more than 30 tools including Slack and Zendesk, per its own site. AppFollow does not publish pricing on its site, confirmed by checking its pricing page directly, though independent reviews from AppDrift and Sonar report plans starting in the $111 to $179 a month range. If your support team is drowning in app store reviews, this is built specifically for that problem rather than keyword research.
Best for: Support and product teams that need review volume under control. Notable strength: Automated reply workflows and 30+ integrations into existing support tools.
What we like- Reviews from both stores in one inbox
- Automated reply workflows
- 30+ integrations including Slack and Zendesk
Watch out for- No pricing published on its own site
- Built for review management rather than keyword research
#6
Sensor Tower
Best for: Enterprises and investors who need category-wide market intelligence
Visit sensortower.com
Starting priceCustom quote
Free planSee website
Sensor Tower is the market-intelligence heavyweight, providing download and revenue estimates, ad intelligence, and competitive benchmarking across entire app categories, not just single apps. Pricing is fully custom, confirmed on Sensor Tower's own pricing page, which states plans are tailored per customer rather than published; independent reviews estimate enterprise engagements starting near $500 a month and running considerably higher. This is built for market research and investment decisions more than day-to-day keyword tuning.
Best for: Enterprises and investors who need category-wide market intelligence, not just their own app's ranking. Notable strength: Download and revenue estimates across the entire competitive landscape.
What we like- Download and revenue estimates across entire app categories
- Ad intelligence and competitive benchmarking
Watch out for- Fully custom pricing, estimated by independent reviews from near $500/mo and up
- Built for market research more than day-to-day keyword tuning
#7
SplitMetrics Optimize
Best for: Teams with steady store traffic who want a higher conversion rate rather than higher rankings
Visit splitmetrics.com
Starting price~$4,999/yr (per third-party review)
Free planSee website
SplitMetrics Optimize specializes in one thing: A/B testing app store creative, from icons and screenshots to pre-launch concept tests run before an app even exists in the store. SplitMetrics does not publish Optimize pricing on its main site, confirmed by checking its pricing page directly; AppDrift's review of the ASO tools market reports a starting cost near $4,999 a year for its testing plans. If your keyword ranking is fine but your conversion rate from impression to install is weak, this is the tool built to fix that specific number.
Best for: Teams with steady app store traffic who want to raise conversion rate rather than rank higher. Notable strength: Pre-launch concept testing before your app is even live.
What we like- A/B tests icons, screenshots and other store creative
- Pre-launch concept tests before an app is even live
Watch out for- Optimize pricing is not published on its main site
- Focused on conversion, not keyword ranking
#8
MobileAction
Best for: Teams that run Apple Search Ads and want organic and paid keyword data together
Visit mobileaction.co
Starting price$15/mo (per third-party review)
Free planSee website
MobileAction combines a keyword database reported at over 1 million terms with Apple Search Ads intelligence, letting you see which keywords competitors bid on alongside which ones they rank for organically. Its entry plan starts at $15 a month, per independent review coverage from AppDrift. Pairing organic keyword data with paid search intelligence in one view is the differentiator, useful for teams running Apple Ads alongside organic ASO.
Best for: Teams that run Apple Search Ads and want organic and paid keyword data together. Notable strength: Combined organic ranking and paid ad intelligence on a low entry plan.
What we like- Keyword database reported at over 1 million terms
- Shows competitor ad bids alongside organic rankings
- Low entry plan
Watch out for- Entry price comes from independent review coverage rather than a vendor pricing page
#9
FoxData
Best for: Budget-conscious teams that only need global keyword rank tracking
Visit foxdata.com
Starting price$59/mo (per third-party review)
Free planSee website
FoxData focuses on affordable, global keyword monitoring, offering live search result tracking and keyword lists starting at $59 a month, per AppDrift's review of the category. It is a narrower tool than AppTweak or App Radar, without the metadata editor or creative testing features, but it covers keyword tracking across a wide set of countries at a lower price point than most full platforms.
Best for: Budget-conscious teams that only need global keyword rank tracking. Notable strength: Broad country coverage for live keyword monitoring at a lower price than full ASO suites.
What we like- Live search result tracking across a wide set of countries
- Lower price point than most full ASO platforms
Watch out for- No metadata editor or creative testing features
Starting priceFree
Free planYes, free
Before paying for anything, use what Apple and Google already give you for free. App Store Connect includes Product Page Optimization for A/B testing icons, screenshots, and previews, plus the exact search terms and impressions your own app already receives. Google Play Console offers the equivalent through store listing experiments and install conversion data. Neither shows competitor data or cross-app comparisons, which is the gap paid tools exist to fill, but both are the right starting point for a single app with a limited budget.
Best for: A single app on a limited budget that just needs its own conversion and search term data. Notable strength: Completely free, and the only source for your app's actual first-party search term data.
What we like- Product Page Optimization and store listing experiments for A/B testing
- The only source of your app's first-party search term data
- Completely free
Watch out for- No competitor data or cross-app comparisons
ASO tool pricing runs from free to several thousand dollars a year, depending on how much competitor and market data you need. The free native consoles cover a single app's own data. Entry-level paid tools like Appfigures and Sonar start under $15 a month for basic keyword and rank tracking. Mid-tier platforms like AppTweak and App Radar, which add competitor tracking and multi-country data, start around $70 to $80 a month. Enterprise market-intelligence platforms like Sensor Tower use custom, quote-based pricing that typically runs into the hundreds or thousands per month.
Pricing is not static, and vendors change plans often, so treat every figure on this page as a snapshot from August 2026 and confirm current pricing on each vendor's own site before you commit.
This is an editorial roundup based on public information: each tool's own website, its published or confirmed-absent pricing page, and independent reviews from sources including AppTweak's own ASO blog, AppDrift, and Sonar's blog, all checked in August 2026. We have not personally tested these products hands-on, and we say so plainly rather than implying first-hand use we did not have. Where a source disagreed on a price or feature, we checked the vendor's own site directly and used that as the primary source, noting it in the copy above.
We ranked tools by four things: what specific job they solve best (keyword research, competitor tracking, review management, or creative testing), whether pricing is public or requires a sales call, how the tool fits different budgets from solo developer to enterprise, and coverage across both the Apple App Store and Google Play. No tool on this list paid for placement or ranking position.
Frequently asked questions
What is app store optimization (ASO)?
App store optimization is the practice of improving how an app ranks and converts inside the Apple App Store and Google Play search results. It covers keyword research for the app title and metadata, competitor tracking, screenshot and icon testing, and review management, all aimed at getting found in app store search and getting the tap that follows.
Are ASO tools the same as SEO tools?
No. Regular SEO tools like Ahrefs or Semrush analyze Google web search and websites. ASO tools like AppTweak or Appfigures analyze app store search inside the Apple App Store and Google Play, which use a different ranking system, different metadata fields, and different keyword data than Google web search.
What is the difference between mobile app SEO and website mobile SEO?
Mobile app SEO, more accurately called ASO, ranks an app inside app store search results. Website mobile SEO, covered in Rankite's mobile SEO strategy guide, ranks a website inside Google's mobile search results and depends on page speed, responsive design, and Core Web Vitals. They use separate tools and separate ranking systems.
Do I need a paid ASO tool, or can I do keyword research for free?
App Store Connect and Google Play Console are free and show your own app's search terms and conversion data, which covers the basics. A paid tool becomes worth it once you need competitor keyword rankings, cross-country data, or automated tracking, none of which the free native consoles provide.
Which ASO tool is best for a solo indie developer on a tight budget?
Appfigures and Sonar both publish entry plans under 15 dollars a month, per their own pricing pages, and cover keyword tracking plus rank monitoring for a small number of apps. Start with the free store consoles first and add one paid tool only once you know which data you are missing.
Can ASO tools guarantee more downloads?
No tool guarantees downloads. ASO tools surface the keyword data, competitor moves, and conversion tests you need to make better decisions about your listing, but the app itself, its reviews, and its category competition still decide whether people install it.
Do ASO tools work for both the Apple App Store and Google Play?
Most of the tools on this list, including AppTweak, App Radar, Appfigures, and AppFollow, cover both stores from one dashboard, per their vendor sites. A few, like Apple's own App Store Connect, are single-platform by design and only cover their own store.
How much do mobile app SEO tools cost?
Entry plans range from free, for App Store Connect and Google Play Console, to under 15 dollars a month for Appfigures and Sonar, per their own pricing pages checked in August 2026. Mid-tier ASO platforms like AppTweak and App Radar start near 70 to 80 dollars a month, and enterprise intelligence platforms like Sensor Tower use custom, quote-based pricing.
What should I look for when choosing an ASO tool?
Match the tool to the gap in your current process: keyword data breadth if you are guessing at metadata, competitor tracking if rivals keep outranking you, review monitoring if support is falling behind, or store listing testing if you want to raise your conversion rate rather than just your ranking.
Is App Store Connect or Google Play Console enough on their own?
For a single app with no real competitor pressure, the free native consoles can be enough since they show your own search terms, impressions, and conversion rate. Once you are tracking rival apps, working across many countries, or managing a portfolio of apps, a dedicated ASO tool adds data the native consoles do not provide.
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.