How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Wiza converts a LinkedIn or Sales Navigator search into a prospect list with real-time verified emails, phone numbers, and firmographic data for 850 million plus professionals.
- Wiza's export credit mechanic charges for prospects that return no data, so a 20 percent miss rate on a 1,000-contact list wastes 200 credits.
- Apollo is the closest all-round replacement, pairing a contact database with outreach sequences at $49 per user per month on Basic.
- Prospeo is the accuracy-first budget pick, with 98 percent email accuracy and pricing near $0.01 per email with no contracts.
- Lusha, Snov.io, and RocketReach cover budget prospecting, while ZoomInfo and Cognism cover enterprise and European compliance needs.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Apollo | Data plus outreach in one platform | Free | Yes |
 Lusha | Fast ad hoc prospecting | Free | Yes |
 Snov.io | Cheap verified emails | $30 per month | No |
 RocketReach | Broad email finding for reps | $27 per month | No |
 ZoomInfo | Enterprise contact data | See website | No |
 Cognism | GDPR-compliant European data | See website | No |
 Hunter | Simple domain email finding | EUR 49 per month | No |
 Prospeo | Accuracy-first budget prospecting | Free | Yes |
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The best Wiza alternatives
#1Apollo
Best for: Data plus outreach in one platform4.7/5 on
G2 (9,847 reviews, checked Oct 2026)
Visit apollo.io
Starting priceFree
Free planYes
Apollo is the closest all-round replacement for Wiza. It pairs a contact database of 240 million plus contacts and 30 million plus companies with email campaigns, so list building and outreach live in one platform. The pricing page charges 1 credit for an email and 8 for a phone number, with the free plan giving 900 credits a year and Basic giving 30,000 credits plus unlimited sequences.
Basic costs $49 per user per month billed annually, or $65 month to month, and the approximate cost per email works out near $0.05, with phones near $0.65. Bounce rates above 3 percent have been reported, so some found emails never reach an inbox. For a team that wants data plus outreach without buying a second tool, Apollo is the leading Wiza alternative.
What we like- 240 million plus contacts and 30 million plus companies
- Sequences included from Basic
- 1 credit per email, 8 per phone
- Free plan with 900 credits a year
Watch out for- Bounce rates above 3 percent reported
- Cost per email near $0.05 but cost per phone near $0.65
- Basic is $49 per user per month billed annually or $65 month to month
#2Lusha
Best for: Fast ad hoc prospecting4.3/5 on
G2 (1,668 reviews, checked Oct 2026)
Visit lusha.com
Starting priceFree
Free planYes
Lusha suits ad hoc prospecting where speed matters. Its database covers 515 million plus contacts and 29 million plus companies, with AI-powered prospect recommendations, a no-code interface, and automated enrichment. The pricing page charges 1 credit for an email and 5 for a phone number, with Starter near $37.45 a month billed annually or $49.90 month to month, giving 4,800 credits a year.
The phone math is the catch: phone credits cost roughly 10 times email credits in practice, and 7 phones can use the entire free allowance of 40 credits a month. Pro near $52.45 a month billed annually adds API access. For a rep who needs emails fast and phones rarely, Lusha's speed-to-contact is hard to beat.
What we like- 515 million plus contacts
- Fast prospecting with AI recommendations
- 1 credit per email, 5 per phone
- Free plan with 40 credits a month
Watch out for- Phone cost is roughly 10 times email cost, and 7 phones can use the entire free allowance
- Starter near $37.45 a month billed annually
#3Snov.io
Best for: Cheap verified emails4.5/5 on
G2 (499 reviews, checked Oct 2026)
Visit snov.io
Starting price$30 per month
Free planNo
Snov.io is the cheap verified-email option. Its Starter plan math works out near $0.03 per email, which undercuts Apollo's $0.05 and Wiza's $0.15 to $0.35 range, and it bundles email verification with drip campaigns so found leads can be sequenced immediately. Monthly plans carry no annual lock-in, which suits a team testing outbound for the first time.
Phone coverage is limited, so a team needing mobile numbers will need a second source, and the database is smaller than Apollo's or Lusha's. For a team whose outbound is email-first and budget-sensitive, Snov.io delivers the lowest cost per usable email on this list.
What we like- Cost per email near $0.03 on Starter math
- Email verification and drip campaigns included
- No annual lock-in on monthly plans
Watch out for- Phone coverage is limited
- Database is smaller than Apollo or Lusha
- Advanced features sit on higher tiers
#4RocketReach
Best for: Broad email finding for reps4.4/5 on
G2 (1,385 reviews, checked Oct 2026)
Visit rocketreach.co
Starting price$27 per month
Free planNo
RocketReach suits individual reps who want broad email finding. Its database covers 700 million plus profiles, with Essentials near $27 a month billed annually or $49 month to month, Pro near $69 or $99, and Ultimate near $142 or $209. Pro includes unlimited verified emails and phone numbers with 3,600 exports a year, where an export is one contact downloaded.
The model is per-lookup with export caps, and cost per email near $0.33 appears in some comparisons, which is higher than Apollo's or Snov.io's. Phone data is single-source rather than waterfall-enriched. For a rep who wants a large database and a simple lookup workflow, RocketReach is a solid individual pick.
What we like- 700 million plus profiles
- Essentials near $27 a month billed annually
- Pro includes unlimited verified emails and phone numbers with 3,600 exports a year
Watch out for- Per-lookup model with export caps
- Cost per email near $0.33 on some math
- Phone data is single-source rather than waterfall
#5ZoomInfo
Best for: Enterprise contact data4.5/5 on
G2 (9,130 reviews, checked Oct 2026)
Visit zoominfo.com
Starting priceSee website
Free planNo
ZoomInfo is the enterprise standard for contact data. Its database covers 500 million plus contacts, verified through multiple sources plus human researchers, with Bombora intent and first-party signals, and Copilot AI tools for prospecting. That depth suits enterprises with large sales teams and complex territories.
Contracts run near $15,000 to $40,000 a year, with cost per contact near $0.50 to $1.00, and annual lock-in is expected. For a small team, that is overkill: Apollo or Prospeo delivers usable data at a fraction of the price. For an enterprise that needs the deepest data and the widest integrations, ZoomInfo remains the benchmark.
What we like- 500 million plus contacts with multi-source verification and human researchers
- Bombora intent plus first-party signals
- Copilot AI tools
Watch out for- Annual contracts near $15,000 to $40,000 a year
- Cost per contact near $0.50 to $1.00
- Overkill for small teams
#6Cognism
Best for: GDPR-compliant European data4.5/5 on
G2 (1,365 reviews, checked Oct 2026)
Visit cognism.com
Starting priceSee website
Free planNo
Cognism is the compliance-first choice for European prospecting. Its Diamond Data is phone-verified, and its GDPR, ISO 27701, and ISO 27001 compliance controls suit teams prospecting in EMEA under strict data protection rules. Bombora intent is included, and European data depth exceeds most US-focused rivals.
Pricing is custom, near $1,000 to $3,000 a month with annual lock-in, and cost per contact near $0.30 to $0.80. There is no free tier. For a team whose pipeline is EMEA-heavy and whose legal team scrutinizes data sources, Cognism is the safe, compliant pick. For US-focused teams, Apollo or Prospeo offers better value.
What we like- Phone-verified Diamond Data
- GDPR and ISO 27701 plus 27001 compliance
- Strong European data depth
- Bombora intent included
Watch out for- Custom pricing near $1,000 to $3,000 a month with annual lock-in
- Cost per contact near $0.30 to $0.80
- No free tier
#7Hunter
Best for: Simple domain email finding4.4/5 on
G2 (656 reviews, checked Oct 2026)
Visit hunter.io
Starting priceEUR 49 per month
Free planNo
Hunter is the simple domain email finder. Enter a company domain and Hunter returns associated email addresses with verification status, which suits a rep who already knows the target company and needs the right person's email. Its plan near EUR 49 a month for 500 credits works out near $0.10 per email, with a straightforward verification workflow.
Phone coverage is limited, the database is narrower than Apollo's or Lusha's, and there are no outreach sequences built in, so Hunter pairs with a separate sending tool. For a team that needs quick, verified emails by domain without a full prospecting platform, Hunter is the simplest option.
What we like- Simple domain search and email finder
- 500 credits for EUR 49 a month
- Cost per email near $0.10
- Easy verification workflow
Watch out for- Phone coverage is limited
- Database is narrower than full prospecting platforms
- No outreach sequences built in
Starting priceFree
Free planYes
Prospeo is the accuracy-first budget pick. Its database covers 300 million plus professional profiles with 143 million verified emails at 98 percent accuracy, refreshed every 7 days versus a 6-week industry average, and it layers Bombora intent across 15,000 topics onto those contacts. A free tier gives 75 emails a month, and paid plans run near $0.01 per email with no annual contracts.
The argument is cost per delivered message: a tool that charges $0.03 per contact but bounces 20 percent of them actually costs more per deliverable contact, plus the domain reputation damage that cannot be priced. Prospeo's outreach features are thinner than Apollo's, so a team needing sequences will pair it with a sending tool. For a small team that wants verified data at the lowest cost per inbox landing, Prospeo is the value leader.
What we like- 300 million plus profiles with 143 million verified emails at 98 percent accuracy
- 7-day refresh cycle
- Bombora intent across 15,000 topics
- Free tier with 75 emails a month
- Paid near $0.01 per email with no contracts
Watch out for- Smaller brand than Apollo or ZoomInfo
- Outreach features are thinner than Apollo's
- Enterprise orchestration is limited
How we chose
We compared each tool against what Wiza actually sells: real-time verified contact data converted from LinkedIn or Sales Navigator searches, with CRM sync to HubSpot, Salesforce, and Pipedrive and enrichment across 30 plus data points. Pricing figures come from vendor pages and published comparisons, and anything we could not confirm is written as "See website". We favored tools that serve US and global B2B teams, and we flagged where a tool charges for misses, caps exports, or locks buyers into annual contracts, since those mechanics decide the real cost per usable lead.
What to check before you pick
Start with geography and channel. EMEA-heavy pipelines benefit from Cognism or Kaspr-style European depth, while global or US-focused teams get more mileage from Apollo's breadth or Prospeo's accuracy. Then check four things before buying: cost per verified email and per phone number, not just the sticker price; whether credits are wasted on misses or only charged on verified finds; bounce rates and how the vendor handles them; and whether outreach sequences are included or require a second tool. Run a test list of 100 known contacts through your top two choices and measure bounce rate, phone coverage, and data freshness, since those three numbers predict outbound success better than any feature list.
Frequently asked questions
What is Wiza?
Wiza is a lead generation and prospecting tool that converts a LinkedIn or Sales Navigator search into a prospect list with real-time verified emails, phone numbers, and firmographic data for 850 million plus professionals.
What does Wiza cost?
Wiza month to month runs Starter $49, Email $99, and Email and Phone $199. Annual plans run Email $990 and Email and Phone $1,990. Cost per email works out near $0.15 to $0.35, with phones near $0.35.
Which Wiza alternative is cheapest?
Prospeo is cheapest per verified email, near $0.01 with 98 percent accuracy and no contracts. Snov.io near $0.03 per email is the cheapest with built-in drip campaigns.
Does Apollo replace Wiza completely?
For most teams, yes. Apollo pairs a contact database with outreach sequences, which covers Wiza's list building plus the sending step Wiza lacks. Teams needing phone-verified European data may still prefer Cognism.
What is waterfall enrichment?
Waterfall enrichment tries multiple data providers in sequence until a verified contact is found, which raises match rates and accuracy. Apollo, Lusha, and Prospeo all use waterfall or multi-source approaches.
Should I worry about bounce rates?
Yes. Bounces above 3 percent damage sender reputation and waste credits. Verify lists before sending, favor accuracy-first tools, and monitor bounce rates by source so a bad provider does not hurt your domain.
Sources we checked (8)
- https://www.apollo.io/
- https://www.lusha.com/
- https://snov.io/
- https://rocketreach.co/
- https://www.zoominfo.com/
- https://www.cognism.com/
- https://hunter.io/
- https://prospeo.io/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.