How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- The best training depends on how you learn: classroom and coaching suit some new agents, while online, on-demand learning suits others.
- Keller Williams is the most training-focused traditional brokerage, with a large education platform and coaching culture.
- eXp Realty offers the strongest fully online training model, with live virtual classes every week and a cloud-based campus.
- Redfin and Compass suit agents who want structured, employee-style onboarding, while traditional franchises suit agents who want local mentorship.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Keller Williams | Agents who want training as the core of the brokerage | See website | See website |
 RE/MAX | Experienced agents who want education without hand-holding | See website | See website |
 Coldwell Banker | Structured, university-style agent education | See website | See website |
 CENTURY 21 | Brand-led development with global reach | See website | See website |
 eXp Realty | Fully online training in a virtual campus | See website | See website |
 Compass | Technology-led onboarding and agent tools | See website | See website |
 Redfin | Structured, employee-style onboarding with a salary base | See website | See website |
 Berkshire Hathaway HomeServices | Local mentorship backed by a trusted global brand | See website | See website |
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The best real estate company for training
#1
Keller Williams
Best for: Agents who want training as the core of the brokerage
Visit kw.com
Starting priceSee website
Free planSee website
Keller Williams has built its reputation on education. Its training platform, Keller Williams University, offers courses for new and experienced agents covering lead generation, listings, negotiation, contracts and business planning, delivered in classrooms and online. Coaching programs pair agents with experienced coaches, and large events bring agents together for multi-day learning.
The culture matters as much as the catalog: Keller Williams offices are known for daily training sessions, team meetings and mentorship, so a new agent is rarely left alone. The trade-off is consistency. Because offices are locally run, the exact training calendar, coaching availability and costs depend on the market center you join. Interview the local office, not just the brand, and ask to see the current training schedule before signing.
What we like- Large education platform with classroom and online courses
- Strong coaching and mentorship culture
- Regular large training events
Watch out for- Training quality varies by local office
- Costs and commission structures vary by market center
#2
RE/MAX
Best for: Experienced agents who want education without hand-holding
Visit remax.com
Starting priceSee website
Free planSee website
RE/MAX offers education through RE/MAX University, with courses on sales skills, marketing, technology and luxury sales, plus events and conferences for networking and learning. The brand is one of the most trusted in real estate, which helps new agents win client confidence early.
The RE/MAX model traditionally suits experienced, productive agents who value independence and a strong brand over daily structure. New agents still get training, but the amount of hands-on coaching depends heavily on the local broker and office. If you are self-directed and want a respected brand behind you, RE/MAX is a strong choice. If you need daily accountability, compare the local office training plan with Keller Williams or eXp first.
What we like- RE/MAX University with online and in-person courses
- Global brand recognition
- Agent networks for referrals and learning
Watch out for- Training depth varies by franchise office
- Model suits self-directed agents more than beginners needing daily structure
Starting priceSee website
Free planSee website
Coldwell Banker runs its education through Coldwell Banker University, with structured learning paths that take agents from licensing basics through advanced topics like luxury marketing and relocation. The brand dates back more than a century, and its global network supports referrals and relocation business.
The learning style is organized and curriculum-led, which suits agents who like clear progression from beginner to advanced courses. As with other franchises, the local office sets the tone: some offices run weekly classes and mentorship, while others lean on the online catalog. Ask about the local training calendar, mentorship pairing and how new agents are supported in their first 90 days.
What we like- Coldwell Banker University with structured learning paths
- Global luxury and relocation networks
- Strong brand heritage
Watch out for- Training experience varies by franchise
- Traditional office model may suit in-person learners more than remote workers
Starting priceSee website
Free planSee website
CENTURY 21 combines one of the most recognized names in real estate with agent development programs run through its network. With more than 126,000 independent agents across 79 countries and territories, the brand offers global referral opportunities and a career path from new agent to experienced producer.
Training covers sales skills, marketing and technology, delivered through the brand platform and local offices. Consumer recognition is a real asset for new agents, since clients often know the name before they meet the agent. As with every franchise here, local office culture decides the day-to-day experience, so visit the office, meet the broker and ask current agents how training works in practice.
What we like- 126,000-plus independent agents in 79 countries and territories
- Brand-led training and career programs
- Strong consumer recognition
Watch out for- Training depth varies by office
- Brand marketing strength does not guarantee local coaching quality
Starting priceSee website
Free planSee website
eXp Realty is the largest residential brokerage in North America by agent count, and its training model is fully virtual. Agents learn in a cloud-based campus with live classes, workshops and events every week, covering everything from contracts to social media marketing, plus mentorship programs and coaching from top-producing icon agents.
The virtual model removes geography: an agent in a small town gets the same classes as one in a big city, and the campus is open around the clock for collaboration. That freedom suits self-motivated agents who learn well online. Agents who need in-person accountability or who learn best in a room should check whether local eXp groups meet regularly near them before joining.
What we like- Live virtual classes every week
- Cloud-based campus open around the clock
- Mentorship and icon agent programs
- No physical office required
Watch out for- Virtual model suits self-motivated agents
- In-person networking depends on local groups
- Technology learning curve for some agents
Starting priceSee website
Free planSee website
Compass pairs agent training with a technology platform built for the full transaction, from client management to marketing and closing. New agents learn the Compass tools alongside sales skills, with onboarding programs that walk through the platform, marketing templates and client service standards.
The Concierge program, which covers the cost of home improvement services before a sale with nothing due until closing, also teaches agents a value-add approach to winning listings. Compass suits agents who like modern tools and a polished, tech-forward workflow. The trade-off is portability: deep training on one platform transfers less directly than general sales and negotiation skills if you later move brokerages.
What we like- Strong technology platform with CRM and marketing tools
- Structured onboarding
- Concierge program teaches value-add selling
Watch out for- Training is tied closely to Compass tools, so skills transfer less directly
- Availability varies by market
#7
Redfin
Best for: Structured, employee-style onboarding with a salary base
Visit redfin.com
Starting priceSee website
Free planSee website
Redfin works differently from the franchises above: its agents are typically employees rather than independent contractors, with structured onboarding, coaching and a salary component in many markets. Training covers the Redfin tools, pricing data, tour and offer processes, and customer service standards, with ongoing coaching as agents progress.
That structure suits new agents who want a steady start, clear processes and a team environment rather than building a business alone from day one. The trade-off is independence: Redfin agents work within Redfin systems and service models, and the company operates in selected markets, so it is not an option everywhere. If you value stability and structure over running your own brokerage business, Redfin is worth a close look.
What we like- Structured onboarding and ongoing coaching
- Salaried agent model with benefits in many markets
- Data-driven tools and pricing support
Watch out for- Employee model means less independence than traditional brokerages
- Availability depends on Redfin markets
- Agent pay structure differs from commission-only models
Starting priceSee website
Free planSee website
Berkshire Hathaway HomeServices combines a trusted name with locally run brokerages, so training blends brand resources with local mentorship. Agents get access to market reports, luxury marketing through the Luxury Collection, relocation networks and brand training materials, while day-to-day coaching comes from the local office leadership.
That local model is both the strength and the variable: a strong local broker means excellent mentorship and a supportive office culture, while a weaker office means less structure. The Berkshire Hathaway name carries weight with clients, especially in luxury and relocation markets. As with other franchises, interview the specific office and ask how new agents are trained in their first year.
What we like- Trusted Berkshire Hathaway name
- Local office mentorship
- Luxury and relocation networks
- Market reports and training resources
Watch out for- Training varies significantly by local company
- Less centralized curriculum than Keller Williams or eXp
How we chose
We compared company homepages, training program descriptions and real estate career guides in October 2026, and opened each homepage to confirm it loads and belongs to the company named. We weighted training depth and structure, coaching and mentorship, learning format, new-agent support and brand strength, since training only matters if it helps a new agent close their first deals. Training details vary by local office, so treat brand-level programs as a starting point and verify the local offer before joining.
What to look for in real estate company training
Start with how you learn. If you need daily structure and in-person coaching, Keller Williams and strong local franchise offices fit best. If you learn well online and want classes on your schedule, eXp is the natural choice. If you want an employee-style start with steady pay, Redfin stands apart.
Then interview the office, not just the brand. Ask for the training calendar for the next 90 days, the name of the mentor you would work with, how many new agents the office trained last year, and what support exists after your first deal. The answers tell you more than any brochure.
Finally, weigh training against costs and independence. Commission splits, desk fees, franchise fees and technology fees vary widely and affect your income far more than a single course. The best training is the program you will actually attend, in an office whose agents succeed, at a cost structure you can live with while you build your pipeline.
Frequently asked questions
Which real estate company has the best training for new agents?
Keller Williams for training-first culture and coaching, and eXp Realty for fully online training. The best choice depends on whether you learn better in person or online, and on the specific local office.
Is Keller Williams training really the best?
It is the most training-focused traditional brokerage, with a large education platform and coaching culture. But quality varies by market center, so check the local office schedule before deciding.
Can I get real estate training fully online?
Yes. eXp Realty runs its training in a virtual campus with live weekly classes, and most franchises now offer online courses alongside in-person sessions.
Does Redfin train new agents?
Yes. Redfin provides structured onboarding and ongoing coaching for its agents, who are typically employees with a salary component in many markets, rather than independent contractors.
How much does real estate agent training cost?
It varies by brokerage and office. Some training is included for affiliated agents, while coaching programs, events and technology fees may cost extra. Ask the local office for the full fee schedule before joining.
Should I pick a brokerage for training or for commission split?
Both matter. Training helps you close deals, but splits and fees decide what you keep. Compare the full package: training quality, mentorship, fees, splits and local office culture.
Sources we checked (8)
- https://kw.com
- https://www.remax.com
- https://www.coldwellbanker.com
- https://www.century21.com
- https://exprealty.com
- https://www.compass.com
- https://www.redfin.com
- https://www.berkshirehathawayhs.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.