How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- TechTarget's edge is first-party intent from its own network of technology publications, now under Informa TechTarget since December 2024.
- Bombora is the pure intent engine behind dozens of platforms, tracking topic surges across a co-op of 5,000 plus publisher sites.
- 6sense and Demandbase bundle intent with ABM orchestration and advertising, which suits enterprise account-based programs.
- ZoomInfo and Prospeo pair intent with contact data, closing the gap between a surging account and the people to email.
- G2 Buyer Intent, HG Insights, and Intentsify cover review-stage intent, technographics, and multi-source aggregation for teams with specific gaps.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Bombora | Pure third-party intent signals | See website | No |
 6sense | Predictive ABM platform | Free | Yes |
 Demandbase | ABM with ads and sales in one place | See website | No |
 ZoomInfo | Contacts plus intent bundle | Free | Yes |
 G2 Buyer Intent | Review-stage buyer intent | See website | No |
 HG Insights | Technographics and IT spend data | See website | No |
 Intentsify | Multi-source intent aggregation | See website | No |
 Prospeo | Verified contacts with intent layer | Free | Yes |
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We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best TechTarget alternatives
Starting priceSee website
Free planNo
Bombora is the intent engine powering dozens of platforms behind the scenes. Its Company Surge model tracks changes in topic consumption across a cooperative network of 5,000 plus premium B2B publisher sites, with billions of interactions monthly. Because so many tools embed Bombora data, its signals integrate widely and teams rarely get locked into one vendor's ecosystem.
The catch is scope: Bombora provides signals only, so a separate contact layer is needed for sales execution. Published pricing varies by source and deployment size, from around $12,000 a year for smaller teams to $25,000 and above, with a free trial available. For a marketing team that wants the broadest topic coverage and already has contact data, Bombora is the purest intent play.
What we like- Company Surge model tracks topic consumption across 5,000 plus premium B2B publisher sites
- Feeds dozens of platforms
- Strong recommendation scores
Watch out for- Signals only, no contact layer
- Published pricing ranges widely, from around $12,000 a year for smaller teams to $25,000 and above
#26sense
Best for: Predictive ABM platform4.2/5 on
G2 (1,484 reviews, checked Oct 2026)
Visit 6sense.com
Starting priceFree
Free planYes
6sense is the only intent platform here with a genuinely useful free tier: 50 credits a month with no credit card required, which lets a team test account identification and intent before committing. The full platform combines predictive intent, account identification, orchestration, and advertising, with AI email agents added in the Summer 2026 release.
Paid pricing is custom-quoted, typically $30,000 to $100,000 plus a year, which puts it in enterprise territory. For a team running account-based programs that want intent, identification, and orchestration in one platform, 6sense is the leading choice, and the free tier makes evaluation unusually easy.
What we like- Free tier with 50 credits a month, no credit card required
- Predictive intent plus account identification and orchestration
- Advertising built in
Watch out for- Full platform is custom-quoted, typically $30,000 to $100,000 plus a year
- Enterprise complexity for small teams
#3Demandbase
Best for: ABM with ads and sales in one place4.4/5 on
G2 (2,014 reviews, checked Oct 2026)
Visit demandbase.com
Starting priceSee website
Free planNo
Demandbase is the other major ABM platform with bundled intent, combining third-party and first-party signals with account identification, advertising, and sales intelligence. Its Agentbase tools add campaign outcome, account engagement, and intent agents. Mid-market deals typically land in the $40,000 to $120,000 range, though marketplace listings show contracts up to $215,000.
Two limits matter: Demandbase cannot sync Salesforce custom objects, which increases implementation complexity, and published ROI timelines run near 13 months. For an enterprise ABM program that wants ads, intent, and sales intelligence under one roof, Demandbase is the main rival to 6sense.
What we like- Account intelligence, intent, advertising, and sales intelligence in one platform
- Keyword and third-party intent
- Agent-based campaign tools
Watch out for- Published pricing ranges from around $24,000 to $300,000 plus a year
- Cannot sync Salesforce custom objects
- Median ROI timeline near 13 months
#4ZoomInfo
Best for: Contacts plus intent bundle4.5/5 on
G2 (9,130 reviews, checked Oct 2026)
Visit zoominfo.com
Starting priceFree
Free planYes
ZoomInfo pairs the largest contact database on this list with intent data. Its Streaming Intent is Bombora-powered and sold as an add-on to the core platform, which also offers Copilot AI tools for prospecting. A free tier with 10 credits a month lets a team sample the data before buying.
The real cost needs care: mid-market intent pricing runs $7,200 to $36,000 a year on top of a core platform typically costing $15,000 to $40,000 plus a year, so the combined bill runs $22,000 to $76,000 a year. For a team already on ZoomInfo, adding intent is the path of least resistance. Buying ZoomInfo just for intent makes less sense.
What we like- Contact and company data plus Bombora-powered Streaming Intent
- Copilot AI tools
- Free tier with 10 credits a month
Watch out for- Intent is an add-on to a platform that typically costs $15,000 to $40,000 plus a year
- Combined cost runs $22,000 to $76,000 a year
#5
G2 Buyer Intent
Best for: Review-stage buyer intent
Visit g2.com
Starting priceSee website
Free planNo
G2 Buyer Intent captures a different signal than publisher co-ops: it tracks review and comparison activity across G2, Capterra, Software Advice, and GetApp, catching buyers at the comparison stage when they are actively shortlisting software. Its Monty AI tools, including Monty for Sales, help teams act on those signals.
Pricing is not published, and coverage is limited to software buyers, so it does not replace broad B2B intent for non-software categories. For a SaaS team that wants to know which accounts are comparing its product against rivals right now, G2 Buyer Intent is the most actionable signal on this list.
What we like- First-party intent from review and comparison activity across G2, Capterra, Software Advice, and GetApp
- Catches buyers at comparison stage
Watch out for- Pricing not published
- Covers software buyers only, not general B2B
- Needs a contact layer for outreach
Starting priceSee website
Free planNo
HG Insights sells the data behind the intent: technographics, IT spend, contract details, and buying-center information in its RGI Platform. Its 2025 acquisitions of TrustRadius and MadKudu added review data and lead scoring, and its AI copilots cover market analysis, sales, and RevOps data work.
Pricing is not published, and HG Insights is a data platform rather than an activation tool, so teams need separate outreach and advertising systems. For a team building an ideal customer profile, sizing a market, or finding accounts running a competitor's stack, HG Insights offers depth that intent-only tools lack.
What we like- Technographics, IT spend, contract, and buying-center data
- Acquired TrustRadius and MadKudu in 2025
- AI copilots for market and sales analysis
Watch out for- Pricing not published
- Data-focused, so activation needs separate tools
- Enterprise orientation
Starting priceSee website
Free planNo
Intentsify's differentiator is aggregation: it blends multiple third-party intent feeds rather than relying on a single co-op, which reduces noise from any one source. Its AI-driven approach powers intent-led demand generation, and it earned the highest score in 12 of 21 categories in the Forrester Wave.
Pricing typically runs $30,000 to $100,000 plus a year, putting it in the same enterprise band as 6sense and Demandbase. For a team frustrated by single-source intent noise and willing to pay for a blended view, Intentsify is worth evaluating against Bombora alone.
What we like- Multi-source signal aggregation blends several third-party feeds
- AI-driven intent-led demand generation
- Top-ranked in Forrester Wave categories
Watch out for- Pricing typically $30,000 to $100,000 plus a year
- Aggregation adds complexity to signal interpretation
Starting priceFree
Free planYes
Prospeo closes the signal-to-action gap that frustrates standalone intent buyers. Its database covers 300 million plus professional profiles with 143 million verified emails at 98 percent accuracy, refreshed every 7 days, and it layers Bombora intent data across 15,000 topics directly onto those contacts. That skips the step of finding who to email after an account surges.
Pricing is self-serve and transparent: a free tier gives 75 emails a month, and paid plans run near $0.01 per email with no annual contracts. For a team spending $50,000 plus on TechTarget, that is a dramatic cost reduction for the contact component, though Prospeo is not a full ABM platform. For a smaller team that wants intent plus verified contacts without an enterprise contract, Prospeo is the most accessible option here.
What we like- 300 million plus profiles with 143 million verified emails at 98 percent accuracy
- Bombora intent across 15,000 topics
- Self-serve pricing near $0.01 per email with no contracts
Watch out for- Smaller brand than ZoomInfo
- Intent is a layer on a prospecting database, not a full ABM platform
- Enterprise orchestration is thinner
How we chose
We compared each tool against what TechTarget's Priority Engine actually sells: first-party intent from a technology publisher network, with contact-level signals for IT buyers. Pricing figures come from vendor pages and published comparisons, and anything we could not confirm is written as "See website". We favored actively maintained platforms that serve US B2B teams, and we flagged where a tool is signals-only, a full ABM platform, or a contact database, since that decides what else a buyer must purchase.
What to check before you pick
Start with the gap you are filling. If you sell to IT buyers and need the closest replacement for TechTarget's publisher intent, shortlist Bombora plus a contact layer, or Prospeo for a bundled version. If you run account-based programs, shortlist 6sense and Demandbase. If you sell software and want comparison-stage signals, shortlist G2 Buyer Intent. Then check four things on any trial: whether signals are account-level or contact-level, how many topics are covered, refresh cadence (Prospeo refreshes every 7 days versus a 6-week industry average), and whether intent integrates with your CRM and ad platforms. Run a pilot on a defined set of target accounts and measure meetings booked, not signal volume, since a loud feed that produces no meetings is noise.
Frequently asked questions
What is TechTarget now called?
TechTarget combined with Informa Tech in December 2024 to form Informa TechTarget. Its intent product is Priority Engine, with Buyer Intelligence tools added in September 2026.
Is Bombora a TechTarget replacement?
Bombora replaces the intent-signal component with broader third-party coverage, but it provides signals only. Pair it with a contact database such as ZoomInfo or Prospeo for outreach.
What does TechTarget Priority Engine cost?
Published comparisons put TechTarget near $30,000 to $150,000 a year, with custom pricing. Confirm current figures with the vendor, since pricing is not published.
Which TechTarget alternative is cheapest?
Prospeo is cheapest for the contact-plus-intent combination, with a free tier and paid plans near $0.01 per email and no contracts. 6sense's free tier with 50 credits a month is the cheapest way to test a full ABM platform.
Do I need intent data or contact data?
Most teams need both: intent tells you which accounts are researching, and contact data tells you who to reach. Tools such as ZoomInfo and Prospeo bundle both, while Bombora and G2 Buyer Intent need a separate contact layer.
What is first-party versus third-party intent?
First-party intent comes from a vendor's own properties, such as TechTarget's publisher network or G2's review sites. Third-party intent comes from a co-op of publisher sites, such as Bombora's network. First-party signals are closer to the purchase but narrower in coverage.
Sources we checked (8)
- https://bombora.com/
- https://6sense.com/
- https://www.demandbase.com/
- https://www.zoominfo.com/
- https://www.g2.com/
- https://hginsights.com/
- https://intentsify.io/
- https://prospeo.io/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.