How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Veeam is the most widely deployed alternative, with broad coverage across virtual, physical, cloud, and SaaS workloads.
- Druva is the only fully managed SaaS option here, which removes backup infrastructure from your team entirely.
- Zerto stands apart on recovery speed, with journal-based recovery points measured in seconds rather than hours.
- NAKIVO is the budget pick for VMware, Hyper-V, and Proxmox shops that want strong backup at a lower price.
- Nearly every enterprise platform prices by custom quote, so a proof of concept at your real data volume is the only honest price test.
Quick comparison
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The best Rubrik alternatives
#1Veeam Data Platform
Best for: Broad workload coverage at scale4.6/5 on
G2 (752 reviews, checked Oct 2026)
Visit veeam.com
Starting priceSee website
Free planNo
Veeam is the alternative most IT teams already know. Its Data Platform covers virtual machines, physical servers, cloud workloads, Kubernetes, and SaaS apps such as Microsoft 365, and it pairs that breadth with immutable backups and malware scanning before restore. The homepage also highlights data security posture management, which maps sensitive data across the estate so a team can see exposure before an incident.
The trade-off is operational weight. Veeam is software you run, not a managed service, so patching, scaling, and storage remain your job. Licensing across editions, workloads, and add-ons such as Veeam Vault takes care to compare fairly. For a team with virtualization skills in-house and a mixed estate, Veeam offers the widest coverage per dollar of any platform here.
What we like- Covers cloud, Kubernetes, SaaS, on-premises, and identity workloads
- Immutable-by-design protection with automated malware scanning
- Named a leader in the 2026 Gartner Magic Quadrant for data protection on its homepage
Watch out for- Licensing can get complex across editions and workloads
- Self-run software means your team still owns infrastructure
- Enterprise pricing is quote only
#2Commvault Cloud
Best for: Complex enterprises with strict compliance4.4/5 on
G2 (195 reviews, checked Oct 2026)
Visit commvault.com
Starting priceSee website
Free planNo
Commvault is the pick when the backup problem is really a compliance problem. Its platform unifies security, identity, and recovery, and it has a long record in large enterprises running SAP, Oracle, and other demanding workloads. The homepage emphasizes continuous recovery to a clean, trusted state, which matters when ransomware has already touched production data and the question is which restore point is safe.
The cost of that depth is complexity. Commvault deployments take planning, and the pricing conversation starts with a quote rather than a published rate. A mid-size team with straightforward virtual machines may find the platform heavier than needed. For a global enterprise with retention rules, legal hold, and auditors asking hard questions, Commvault is the most established alternative to Rubrik.
What we like- Fifteen consecutive years as a Gartner Magic Quadrant leader stated on its homepage
- Unified security, identity, and recovery
- Strong fit for SAP, Oracle, and regulated data
Watch out for- Enterprise pricing is quote only
- Depth can mean longer deployment
- Smaller teams may find it more platform than they need
#3
Cohesity Data Cloud
Best for: Cyber resilience across 1,000 plus workloads
Visit cohesity.com
Starting priceSee website
Free planNo
Cohesity is Rubrik's closest rival in the cyber resilience market, and the comparison is direct: both sell a single platform for backup, recovery, and security intelligence across cloud, on-premises, and SaaS. Cohesity states protection for more than 1,000 workloads, with threat detection and automated cyber recovery in the same console. Its homepage also notes data insights features that make backup data usable for AI-ready analysis, a newer angle in this market.
Cohesity pricing is quote only, and the platform offers several deployment models, including Cohesity-managed, partner-managed, and customer-managed, which changes both cost and effort. A team evaluating Cohesity should pin down which model applies to its quote, since the same product name can mean different operational loads. For a large organization that wants one resilience platform rather than several point tools, Cohesity is a strong head-to-head Rubrik replacement.
What we like- Protects more than 1,000 hybrid cloud and SaaS workloads
- Data security and threat detection built into the same platform
- Named a leader in the 2026 Gartner Magic Quadrant on its homepage
Watch out for- Quote-only pricing
- Platform breadth can extend evaluation time
- Some features depend on which deployment model you choose
#4
Druva Data Security Cloud
Best for: Fully managed SaaS backup
Visit druva.com
Starting priceSee website
Free planNo
Druva removes the part of backup that most teams dislike: running backup infrastructure. As a fully managed SaaS platform, it handles storage, scaling, and maintenance, and a team can deploy in minutes rather than weeks. Coverage spans endpoints, Microsoft 365, Google Workspace, Salesforce, AWS, and VMware, which suits organizations whose data has spread across SaaS apps and remote laptops rather than sitting in one data center.
The cloud-only model is also the limit. An organization that needs air-gapped copies or keeps data on premises for regulatory reasons may need a different architecture. Pricing is quote based, typically per terabyte after deduplication or per user, so the bill depends on how much deduplicated data you actually store. For a cloud-first company that wants backup to be someone else's problem, Druva is the cleanest alternative here.
What we like- Fully managed SaaS with no backup infrastructure to run
- Covers endpoints, SaaS apps, and cloud workloads
- Global deduplication cuts storage costs
Watch out for- Cloud-only model does not suit air-gapped requirements
- Quote-based pricing
- Very large data center estates may prefer a self-run platform
#5Acronis Cyber Protect
Best for: Backup plus cybersecurity in one console4.7/5 on
G2 (1,462 reviews, checked Oct 2026)
Visit acronis.com
Starting priceSee website
Free planFree trial
Acronis takes a different approach from the rest of this list: it combines backup with cybersecurity in one agent and one console. A small business or MSP can protect endpoints, run anti-malware scans, patch systems, and restore from backup without buying four separate tools. The homepage offers a free trial, and the platform serves more than 750,000 companies through a large service provider channel.
The breadth has limits at the top end. Very large enterprises with complex data center estates may find Acronis less deep than Veeam or Commvault on workload coverage and orchestration. Buyers should also check which edition they are pricing, since Acronis sells several. For an MSP or a small team that wants one vendor for protection and security, Acronis is the most practical Rubrik alternative.
What we like- Backup, anti-malware, patching, and endpoint management in one platform
- Free trial offered on its homepage
- Strong MSP and small business channel
Watch out for- Consumer and business editions can confuse buyers
- Advanced enterprise features trail the biggest platforms
- Pricing varies by edition and workload
#6
NAKIVO Backup and Replication
Best for: Affordable VM backup for smaller teams
Visit nakivo.com
Starting priceSee website
Free planNo
NAKIVO is the budget-conscious pick that still covers the essentials. It backs up VMware, Hyper-V, Nutanix AHV, and Proxmox VE, with instant VM boot, cross-platform recovery, and ransomware protection through immutable storage and pre-recovery malware scans. Deployment is agentless for modern virtual infrastructure, and the homepage stresses setup in minutes rather than days.
The trade-off is scale and breadth. NAKIVO is a smaller vendor than Veeam or Commvault, and its SaaS workload coverage is narrower than a cloud-native platform. Pricing is subscription or perpetual per workload or per socket, but the homepage figures did not extract cleanly, so treat the exact rate as quote-only. For a VMware or Hyper-V shop that wants reliable backup without enterprise pricing, NAKIVO delivers strong value.
What we like- Agentless deployment for modern virtual infrastructure
- Instant VM boot and granular recovery
- Immutable and air-gapped storage options
Watch out for- Smaller vendor with less enterprise market share
- Pricing figures on the homepage did not extract cleanly, so confirm by quote
- Fewer SaaS workload options than Druva
#7Zerto
Best for: Near-zero data loss disaster recovery4.8/5 on
Capterra (24 reviews, checked Oct 2026)
Visit zerto.com
Starting priceSee website
Free planFree trial
Zerto answers a different question from the rest of this list: not just whether you have a backup, but how much data you can afford to lose. Its continuous data protection journals every write, so recovery points sit seconds apart rather than hours, and failover can be tested without touching production. The homepage states recovery within minutes of an attack with only seconds of data loss, plus a cyber resilience vault for air-gapped recovery.
That focus means Zerto is best bought for disaster recovery and ransomware resilience, not as a general backup catalog for every workload. Pricing is quote only, though a free 14-day license lets a team test it. For a business where minutes of downtime cost real money, such as a hospital, a trading desk, or an online store, Zerto's recovery speed justifies its place on the shortlist.
What we like- Journal-based recovery with points seconds apart
- Automated failover and non-disruptive DR testing
- Free 14-day license offered on its homepage
Watch out for- Disaster recovery focus means backup depth differs from full platforms
- Pricing is quote only
- Best value shows at strict recovery targets
Starting priceSee website
Free planNo
Datto built its name serving managed service providers, and its unified backup reflects that. The appliance plus cloud model lets an MSP virtualize a failed server locally in minutes while cloud copies provide off-site protection, and the immutable Datto Cloud keeps backups out of attacker reach. A free Backup Concierge program gives partner MSPs a dedicated backup architect, which smaller IT providers value.
The channel model is also the catch: most buyers purchase Datto through an MSP rather than directly, so pricing and support flow through that partner. Appliance hardware adds upfront cost on top of subscription. For a small business that already works with an MSP, or an MSP building a backup practice, Datto is a proven Rubrik alternative with a long record in business continuity.
What we like- Appliance plus cloud model with instant virtualization
- Immutable Datto Cloud storage
- Sold through MSPs with partner support programs
Watch out for- Partner channel model means direct buyers go through an MSP
- Appliance costs add to the subscription
- Enterprise breadth trails the biggest platforms
How we chose
We compared enterprise and mid-market backup platforms that reviewers and comparison guides name most often as Rubrik replacements, using vendor homepages, pricing pages, and public review summaries. We opened each homepage to confirm it loads and belongs to the vendor named, and we marked prices as See website where the vendor does not publish a rate. We favored platforms with distinct strengths, such as managed SaaS, near-zero recovery points, or budget VM backup, over near-identical feature lists. Where a price could not be verified from the vendor, we wrote See website rather than repeating a third-party estimate.
What to check before you replace Rubrik
Start with recovery targets, not feature lists. Write down the recovery point objective and recovery time objective for your most important systems, then test each finalist against those numbers with your real data, not a demo dataset. A platform that restores a test VM in minutes may behave differently on a multi-terabyte database, and that gap only shows up in a proof of concept.
Confirm ransomware recovery, not just backup
Ask each vendor to walk through a ransomware scenario: how it detects encryption, how it identifies a clean restore point, and how it proves that point is clean before you restore. Immutable storage matters, but so does the workflow around it. A backup that exists but cannot be trusted after an attack is not a recovery plan.
Price the whole bill
License cost is only part of the total. Add storage, egress for cloud restores, appliance hardware where required, and the staff time to run the platform. A managed SaaS platform may look expensive per terabyte until you count the engineers you no longer need for backup maintenance, while a self-run platform may look cheap until storage growth arrives.
Test the exit
Ask how you export backup data and catalogs if you leave, and what format restores take without the vendor's software. Backup lock-in is quiet until the day you switch, and a platform that keeps your data portable is worth more than a small discount on year one.
Frequently asked questions
Is Rubrik itself worth keeping?
Rubrik is a strong platform for ransomware resilience and policy-based automation, and many teams keep it. Alternatives win when pricing, deployment model, workload coverage, or MSP fit matters more, or when a specific need such as near-zero data loss or fully managed SaaS points elsewhere.
What is the cheapest Rubrik alternative?
NAKIVO is the budget pick for virtual environments, and Acronis offers strong value for small businesses and MSPs. Both price well below enterprise platforms, but the right comparison is total cost at your data volume, including storage and management time.
Do these platforms protect Microsoft 365 and SaaS apps?
Most do, but depth varies. Druva and Veeam cover Microsoft 365, Google Workspace, and Salesforce as core workloads, while Zerto covers SaaS apps alongside its disaster recovery focus. Confirm each app you rely on appears in the vendor's supported workload list before buying.
How long does it take to switch backup vendors?
A typical migration takes four to twelve weeks, depending on data volume, retention rules, and whether you run old and new platforms in parallel. Keep the old platform until the new one has proven restores on your real systems, and never cut over during a compliance audit window.
Can I back up to the cloud only?
Yes, with Druva and other SaaS platforms, and most vendors offer cloud targets. A cloud-only strategy still needs a plan for large restores, since downloading terabytes takes time and may incur egress fees, so test a full restore before you commit.
What is immutable backup?
Immutable backup means backup data cannot be changed or deleted during its retention period, even by an administrator or by ransomware with stolen credentials. It is the key control that lets a team trust a restore point after an attack, and every platform on this list offers some form of it.
Sources we checked (10)
- https://www.veeam.com
- https://www.commvault.com
- https://www.cohesity.com
- https://www.druva.com
- https://www.acronis.com
- https://www.nakivo.com
- https://www.zerto.com
- https://www.datto.com
- https://www.g2.com/products/rubrik/competitors/alternatives
- https://www.eon.io/blog/enterprise-backup-platforms-shortlist
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.
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