How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Demandbase is the best enterprise ABM suite, combining account intelligence, advertising and orchestration in one platform.
- 6sense leads on predictive intent, flagging in-market accounts before they engage with inbound channels.
- Terminus suits multi-channel ABM advertising at scale, with display, email and direct mail orchestration.
- HubSpot ABM is the lowest-friction option for teams already on HubSpot, with tools included from $800 per month.
- Apollo.io is the cheapest entry point for prospecting data and sequencing, with a free tier and paid plans from $49 per month.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Demandbase | Enterprise ABM suite | See website | Free trial |
 6sense | Predictive intent | See website | Yes, 50 credits |
 Terminus | Multi-channel ABM ads | See website | Free trial |
 HubSpot ABM | CRM-native teams | $800 per month | Free trial |
 ZoomInfo | Data plus ABM add-on | See website | Free trial |
 Apollo.io | Prospecting and sequencing | $49 per month | Yes |
 Influ2 | Contact-level ads | See website | Free trial |
 Madison Logic | Content syndication | See website | Free trial |
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The best Rollworks alternatives
Starting priceSee website
Free planFree trial
Demandbase is the best enterprise ABM suite, combining account intelligence, advertising, orchestration and web personalization in one platform. Its ad platform and IP resolution still lead when teams need to reach decision-makers at scale, and its orchestration tools align sales and marketing around the same account lists. That full-stack depth is why large teams with dedicated ABM staff choose Demandbase over point tools.
Pricing is quote-only, with guides placing entry contracts from about $18,000 to $50,000 a year and enterprise deals from $108,000 to $300,000 a year, plus onboarding near $29,000. Multi-year contracts are common, and the advertising module adds cost on top of the platform fee. For an enterprise team running complex ABM programs, Demandbase's breadth justifies the price. Smaller teams should look at HubSpot ABM or Apollo instead.
What we like- Full-stack suite with intelligence, ads and orchestration
- Strong IP resolution
- Web personalization
Watch out for- Quote-only pricing
- Onboarding near $29,000
- Multi-year contracts common
#26sense
Best for: Predictive intent4.2/5 on
G2 (1,484 reviews, checked Oct 2026)
Visit 6sense.com
Starting priceSee website
Free planYes, 50 credits
6sense leads on predictive intent, processing large signal volumes to flag buying stages and recommend next actions before accounts engage with inbound channels. Its orchestration turns those signals into automated plays across advertising, email and sales outreach, which is why teams that live by timing choose 6sense. A free tier with 50 credits lets small teams test the data quality before committing.
Pricing is quote-only, with guides placing contracts from about $25,000 to $60,000 a year at mid-market and $60,000 to $100,000 plus at enterprise, and credits do not roll over between periods. A $60,000 contract can become $120,000 plus once RevOps headcount, outreach licenses and credit overages are added. For a team that wants the strongest intent data and can staff the platform, 6sense is the best pick.
What we like- Predictive intent and buying-stage scoring
- Strong orchestration
- Free credit tier
Watch out for- Quote-only pricing
- Credits do not roll over
- Needs RevOps support at scale
Starting priceSee website
Free planFree trial
Terminus suits multi-channel ABM advertising at scale, with display ads, email and direct mail orchestrated from one engagement hub. That multi-channel reach is its main advantage over ad-only tools: a target account sees coordinated touches across channels rather than a single display campaign. Guides place contracts from about $23,000 a year at entry to $57,000 at mid-market, with enterprise deals higher.
Terminus is now part of DemandScience, which adds transition questions for buyers evaluating its long-term roadmap. Pricing is quote-only, and Bombora intent data may cost extra on top of the platform fee. For a mid-market team that wants multi-channel ABM execution without an enterprise suite, Terminus remains a strong option.
What we like- Multi-channel advertising at scale
- Display, email and direct mail
- Engagement hub
Watch out for- Quote-only pricing
- Now part of DemandScience, which adds transition questions
Starting price$800 per month
Free planFree trial
HubSpot ABM keeps all account data inside the native CRM with no sync required, enabling account-level reporting and buying-role assignment for teams already on Marketing Hub Professional or Enterprise. ABM tools are included from $800 per month for Professional, with Enterprise from $3,600 per month plus onboarding near $7,000. That bundling makes HubSpot the lowest-friction ABM option for teams already paying for the CRM.
HubSpot ABM is not a dedicated ABM tool: it lacks autonomous, real-time signal monitoring for external events such as executive moves, funding updates and hiring patterns. For a team already on HubSpot that wants ABM without a separate platform, it is the obvious choice. For a team that needs deep intent data, pair it with 6sense or Bombora.
What we like- No sync needed
- Account scoring and target lists inside the CRM
- Lowest friction for HubSpot teams
Watch out for- Not a dedicated ABM tool
- No autonomous real-time signal monitoring
#5ZoomInfo
Best for: Data plus ABM add-on4.5/5 on
G2 (9,130 reviews, checked Oct 2026)
Visit zoominfo.com
Starting priceSee website
Free planFree trial
ZoomInfo combines a massive B2B contact database with intent-triggered campaigns, so teams can find the right contacts inside target accounts and activate campaigns from the same data. Guides place contracts from about $15,000 a year at entry to $25,000 at mid-market and $35,000 to $45,000 plus at enterprise, with ABM features as an add-on to the data platform.
ABM is a bolt-on rather than a dedicated platform, so teams that need deep orchestration will find it thinner than Demandbase or 6sense. Renewal uplifts of 10 to 20 percent are reported, so buyers should negotiate renewal caps upfront. For a team whose main gap is contact data rather than orchestration, ZoomInfo's database plus ABM add-on is the most practical buy.
What we like- Massive B2B contact database
- Intent-triggered campaigns
- Data plus ABM in one vendor
Watch out for- ABM is a bolt-on rather than a dedicated platform
- Renewal uplifts of 10 to 20 percent reported
Starting price$49 per month
Free planYes
Apollo.io functions primarily as a prospecting database and sequencing tool, with a free tier and paid plans from $49 to $99 per month. It offers the lowest entry cost for teams whose main need is outbound contact data and email sequencing, and month-to-month billing avoids the annual contracts that enterprise ABM tools require.
Apollo does not provide intent data or ad orchestration, so it is not a full ABM platform. For a small team that needs to find contacts and run outbound sequences rather than run account-based advertising, Apollo's low price and self-serve model make it the best starting point.
What we like- Lowest entry cost
- Prospecting database plus sequencing
- Month-to-month billing available
Watch out for- No intent data or ad orchestration
- Minimal ABM depth
Starting priceSee website
Free planFree trial
Influ2 targets specific individuals within accounts rather than serving ads to everyone at a company, which matters for high-value deals with buying committees of five to ten people. Most ABM platforms operate at the account level, telling you a company is showing intent without identifying which person to call. Influ2's contact-level ads close that gap, showing ads to the VP of Engineering specifically rather than anyone browsing from the same office network.
Public pricing is limited, with estimates from $30,000 to $50,000 a year, and the platform is narrower than a full ABM suite. For a team selling high-value deals where reaching the right person matters more than broad account awareness, Influ2's precision is worth the premium.
What we like- Contact-level advertising
- Reaches specific people, not just accounts
- Buying-committee precision
Watch out for- Limited public pricing
- Narrower than a full ABM suite
Starting priceSee website
Free planFree trial
Madison Logic combines content syndication with an ABM platform, so brands can distribute content to target accounts and capture engagement signals in one buy. That media-plus-platform model suits demand generation teams that measure success in qualified accounts reached rather than ad impressions alone. Guides place contracts from about $36,000 to $60,000 a year before media spend.
Media spend adds up on top of the platform fee, so total cost depends heavily on campaign volume. For a team whose ABM strategy centers on content syndication and demand generation, Madison Logic's combined model is more efficient than buying media and a platform separately.
What we like- Content syndication at scale
- Media plus platform in one buy
- Strong for demand generation
Watch out for- Media spend adds up
- Quote-based pricing from about $36,000 a year
How we chose
We compared ABM platforms on intent data, advertising, orchestration, CRM integration and pricing transparency. We used vendor pricing pages and recent comparison guides for rates, and we favored tools with published prices where available. We did not claim hands-on testing. Instead we weighed what each tool covers from account identification to ad activation, and what it costs per year, so B2B teams can match a tool to their deal size and marketing headcount.
Match your actual gap to the category, not the brand. If you do not know which accounts are interested, buy intent data from 6sense or Bombora. If sales and marketing are not aligned on accounts, buy orchestration from 6sense, Demandbase, RollWorks or HubSpot ABM. If your ads do not reach the right people inside target accounts, buy activation from Influ2. If target accounts visit your site but do not convert, buy personalization. If you need cleaner contact data, buy data from Apollo or ZoomInfo.
Most teams have multiple gaps, and most platforms claim to solve all of them. They do not. Stack two or three tools that each do their job well, and budget for the hidden costs: onboarding, ad spend, intent data licenses and the staff time to run the platform. A $60,000 tool with no one to run it produces less than a $15,000 tool with a dedicated owner.
Frequently asked questions
What is the cheapest Rollworks alternative?
Apollo.io is cheapest, with a free tier and paid plans from $49 per month. HubSpot ABM is the cheapest full ABM option for teams already on HubSpot, included from $800 per month for Marketing Hub Professional.
Why do ABM platforms hide pricing?
Most enterprise ABM platforms price by account list size, data volume and modules, so a single list price would mislead buyers. Guides based on signed contracts place entry deals from about $12,000 a year for RollWorks to $50,000 plus for Demandbase and 6sense.
What is the difference between account-level and contact-level ABM?
Account-level ABM targets a company and serves ads to anyone there, while contact-level ABM targets specific people inside the account. Contact-level tools such as Influ2 suit high-value deals with small buying committees, while account-level tools suit broad awareness campaigns.
Do I need a dedicated ABM platform or is HubSpot enough?
HubSpot ABM is enough if your team already uses HubSpot and needs account scoring, target lists and basic orchestration. A dedicated platform such as Demandbase or 6sense is needed for deep intent data, predictive scoring and multi-channel ad orchestration.
How much should a mid-market team budget for ABM?
Budget $25,000 to $60,000 a year for a mid-market ABM platform, plus ad spend, onboarding and staff time. A $45,000 Demandbase deal can become $80,000 plus with onboarding and the advertising module, so model the total cost before signing.
Sources we checked (8)
- https://www.demandbase.com
- https://6sense.com
- https://terminus.com
- https://www.hubspot.com
- https://www.zoominfo.com
- https://www.apollo.io
- https://www.influ2.com
- https://www.madisonlogic.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.