How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Supermetrics suits teams that need the widest connector library and warehouse destinations, while Dataslayer suits budget-conscious teams that mainly need Sheets and Looker Studio.
- Two Minute Reports suits Sheets-first agencies, and Windsor.ai suits teams that want attribution alongside reporting.
- AgencyAnalytics and Whatagraph suit agencies that want white-label client dashboards and portals, while Swydo suits small agencies sending templated reports.
- Coupler.io suits teams that move marketing data into spreadsheets, BI tools, or warehouses on a schedule without a full reporting suite.
Quick comparison
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best Portermetrics alternatives
Starting price$39 per month
Free planNo
Supermetrics is the most widely used marketing data tool, and its connector library is the reason. It moves data from advertising, social, analytics, and ecommerce platforms into Google Sheets, Looker Studio, BigQuery, Snowflake, and other destinations, covering sources that smaller tools miss. Enterprise teams value its controls, security options, and partner ecosystem, which support large multi-client reporting operations.
Pricing is the catch. Costs are charged per destination, so a team sending data to Sheets, Looker Studio, and a warehouse pays for each, and the total climbs quickly. There is also no free plan and no built-in dashboard layer, so teams still need a visualization tool. For connector breadth and warehouse-first reporting, Supermetrics remains the benchmark.
What we like- Over 100 connectors
- Warehouse destinations
- Enterprise controls
Watch out for- Per-destination pricing adds up
- No free plan
- No built-in dashboards
Starting price$35 per month
Free planYes
Dataslayer is the budget-friendly Supermetrics-style option for teams that live in Sheets and Looker Studio. It covers major ad platforms including Google, Meta, and TikTok, sends data to Sheets and BigQuery, and offers a free tier with one account for testing. Pricing is simpler than Supermetrics destination pricing, which helps small agencies predict costs.
Connector breadth is narrower, especially for CRM and ecommerce sources, and there are no pre-built dashboard templates or AI insights. Teams that need those extras should weigh Windsor.ai or AgencyAnalytics instead. For PPC-focused reporting on a budget, Dataslayer delivers strong value.
What we like- Good PPC coverage
- Sheets and Looker Studio support
- Free tier available
Watch out for- Fewer connectors than Supermetrics
- No dashboard templates
Starting priceSee website
Free planYes
Two Minute Reports is built for agencies that do their reporting in Google Sheets and want it automated. As a Sheets add-on, it pulls data from dozens of ad, social, and analytics platforms directly into spreadsheets, where teams can build client reports with familiar formulas and formatting. Onboarding is fast, and higher tiers add AI-powered marketing insights for multi-client work.
Sheets-only scope is the limit. Teams that need Looker Studio dashboards or warehouse destinations must look elsewhere, and published pricing varies by plan, so check the current pricing page before budgeting. For Sheets-first agencies, Two Minute Reports is the most focused option available.
What we like- Simple Sheets add-on
- Fast onboarding
- AI marketing insights on higher tiers
Watch out for- Sheets only, no Looker Studio
- Pricing varies by plan and source
Starting price$23 per month
Free planYes
Windsor.ai suits teams that want attribution insight alongside standard reporting. It connects hundreds of sources to Sheets, Looker Studio, and warehouses, and its attribution features help teams understand which channels contribute to conversions rather than just reporting last-click results. A free tier with one source lets small teams test the fit before paying.
The interface takes learning, and support quality varies by tier, which frustrates some lower-tier users. Windsor.ai also lacks the polished client portal of AgencyAnalytics, so agencies that need white-label dashboards should weigh that gap. For attribution-aware reporting at a modest price, Windsor.ai is a strong pick.
What we like- Over 300 sources
- Attribution modeling
- Warehouse destinations
Watch out for- Interface takes learning
- Support varies by tier
Starting priceSee website
Free planNo
AgencyAnalytics is a full agency platform rather than a simple connector, and that breadth is its appeal. Agencies get white-label dashboards, client portals, scheduled PDF reports, and integrations across SEO, PPC, social, and review platforms, all under their own branding. Per-client billing aligns cost with client count, which suits agencies that grow client by client.
Pricing varies with client count and features, with published figures differing across comparison sources, so confirm the current plan on the pricing page. Warehouse flexibility is also thinner than Supermetrics, since AgencyAnalytics centers on its own dashboards. For agencies that sell reporting as a client-facing service, it is the most complete package here.
What we like- White-label dashboards and portals
- Per-client billing
- SEO and PPC integrations
Watch out for- Pricing varies by client count
- Less warehouse flexibility
#6Coupler.io
Best for: Scheduled data movement4.8/5 on
G2 (104 reviews, checked Oct 2026)
Visit coupler.io
Starting price$24 per month
Free planYes
Coupler.io suits teams that need data moved on a schedule, not a full reporting suite. It imports marketing, sales, and finance data into Google Sheets, Excel, BigQuery, and BI tools automatically, so analysts can build their own reports on fresh data without manual exports. Setup is simple, and a free tier covers light use.
Reporting itself is left to the destination tool, so teams still need Sheets, Looker Studio, or a BI platform for visualization. Data transformation features are also basic compared with enterprise ETL tools. For teams that already have a reporting layer and just need reliable data movement, Coupler.io is an efficient, affordable pick.
What we like- Scheduled imports to Sheets and BI
- Many sources
- Simple setup
Watch out for- No built-in reporting dashboards
- Transformation features are basic
#7Whatagraph
Best for: Polished client dashboards4.5/5 on
G2 (283 reviews, checked Oct 2026)
Visit whatagraph.com
Starting priceSee website
Free planNo
Whatagraph suits agencies with larger budgets that want client reporting to look premium. Its dashboards and reports are polished and fully brandable, integrations cover major marketing platforms, and automated scheduling sends reports to clients without manual work. For agencies where reporting quality is part of the sales pitch, Whatagraph presentation stands out.
Pricing sits well above the budget tools on this list, with published figures varying widely by plan, so confirm costs before shortlisting. Small teams will find it oversized for simple reporting needs. For agencies that compete on reporting polish, Whatagraph justifies its premium.
What we like- Beautiful branded dashboards
- Automated reports
- Broad integrations
Watch out for- Higher pricing
- Overkill for small teams
#8Swydo
Best for: Templated client reports4.7/5 on
G2 (114 reviews, checked Oct 2026)
Visit swydo.com
Starting price$62 per month
Free planNo
Swydo suits small agencies that send templated, scheduled client reports every week or month. It connects major marketing platforms, builds reports from templates, and shares them with clients through links or scheduled email, removing the manual report assembly that eats agency hours. Setup is faster than a full BI stack, and the workflow fits agencies with standard reporting packages.
Flexibility is thinner than Supermetrics or a BI tool, since templates constrain custom analysis, and dashboard depth is modest. Agencies with highly custom reporting needs may outgrow Swydo. For standardized client reporting at a predictable price, Swydo is a practical choice.
What we like- Templated scheduled reports
- Easy client sharing
- Good data coverage
Watch out for- Less flexible than BI tools
- Dashboard depth is modest
How we chose
We compared marketing reporting tools on connector breadth, destinations, dashboard quality, and price, using vendor documentation and public comparison guides. Portermetrics users were the reference buyer, so tools were judged on how they replace connector-based reporting into Sheets, Looker Studio, and warehouses. Where published pricing conflicted across sources, we used "See website" and flagged the conflict. Price figures here come from published vendor and comparison sources, so confirm current plan prices for your exact source and destination mix before budgeting, since reporting tool pricing changes often.
How to pick the right replacement
Start from your destination
Sheets-only teams should weigh Two Minute Reports, Dataslayer, and Coupler.io, while warehouse teams should weigh Supermetrics and Windsor.ai. Dashboard-led agencies should weigh AgencyAnalytics and Whatagraph instead. Your destination choice shapes everything else, so settle it before comparing connector lists.
Count connectors you actually use
A library of 300 sources means little if you use ten. List your real sources, then confirm each one on the shortlisted tool, since connector gaps force manual exports that defeat the purpose. Pay special attention to niche ad platforms and regional sources, since those are the ones most often missing.
Test with one real client report
Rebuild one full client report on the new tool, including branding, scheduling, and delivery. That test exposes template limits, refresh problems, and client-sharing friction before you migrate every client. Run the test report alongside the old tool for one cycle, so clients see no gap while you compare quality.
Frequently asked questions
What is the closest alternative to Portermetrics?
Supermetrics and Dataslayer are the closest connector-style replacements, with Supermetrics offering broader coverage and Dataslayer offering lower cost. Two Minute Reports is closest for Sheets-only agencies. Trial the top two on the same client data, since connector gaps only appear with real sources attached. Pay attention to refresh reliability too, since a connector that fails silently creates stale reports that clients notice before you do. Test refreshes over at least two full reporting cycles before migrating clients. That test also reveals how support handles connector failures. Ask support about failure alerts during the trial. Document every connector gap you find. Share that document with the client team. Keep the document updated after launch. Review it quarterly. Archive old versions.
Is Supermetrics worth its price?
Supermetrics is worth it when you need many connectors and warehouse destinations, since its breadth saves manual work. Small teams with few sources usually get better value from Dataslayer, Coupler.io, or Two Minute Reports. Count your real sources and destinations first, since the price math depends entirely on that mix. Also count seats, since per-seat costs change the total as fast as destination fees do. A tool that looks cheap for one user can grow expensive across a whole agency team. Review the total again before signing an annual contract. Annual billing can hide per-seat growth costs.
Do these tools replace Looker Studio?
No, most connector tools feed data into Looker Studio or Sheets rather than replacing them. AgencyAnalytics and Whatagraph are exceptions, since they include their own dashboards and client portals.
Can I white-label client reports?
Yes, AgencyAnalytics, Whatagraph, and Swydo support white-label or branded reporting to varying degrees. Confirm branding depth on a trial, since logo placement, domains, and email branding differ by plan. Ask for a sample client report in your own branding before signing, since demo branding often looks better than the standard plan allows. Check email sender domains too, since clients notice when reports arrive from a vendor domain instead of yours.
How do I handle pricing conflicts in comparisons?
Published pricing for reporting tools changes often and varies by plan, seats, and destinations. Always confirm the current price on the vendor pricing page for your exact source and destination mix before budgeting.
Sources we checked (8)
- https://supermetrics.com
- https://dataslayer.ai
- https://twominutereports.com
- https://windsor.ai
- https://agencyanalytics.com
- https://coupler.io
- https://whatagraph.com
- https://swydo.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.
Supermetrics
Dataslayer
Two Minute Reports
Windsor.ai
AgencyAnalytics