How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Peec AI is the best mid-market Otterly alternative, with Starter at $95 per month for 50 daily prompts, unlimited seats, and competitor citation share.
- Profound suits enterprise brands, with AI agents that act on visibility data, though pricing is now trial or custom Enterprise after September 2026 changes.
- Brandlight suits enterprise brand teams that want demo-led onboarding, with quote-only pricing and no self-serve plan.
- AthenaHQ is the only tool here with a free plan, plus 11 models on Starter, while SE Ranking suits teams that want AI visibility bundled with full rank tracking.
- Treat every visibility score as a trend, not an exact number, since vendors define visibility differently and scores do not transfer between tools.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Peec AI | Mid-market brand tracking | $95/mo | No |
 Profound | Enterprise AI visibility | See website | 7-day trial |
 Brandlight | Enterprise brand teams | See website | Demo only |
 AthenaHQ | Free plan plus broad models | Free | Yes |
 SE Ranking Visible | AI visibility plus SEO tracking | $99/mo | No |
 Rankscale | Budget GEO plus SEO | $17/mo | Yes |
 Goodie AI | Mid-market brand mentions | $399/mo | No |
 Promptwatch | Prompt-level monitoring | $49/mo | No |
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The best otterly ai alternatives
#1Peec AI
Best for: Mid-market brand tracking4.7/5 on
G2 (21 reviews, checked Oct 2026)
Visit peec.ai
Starting price$95/mo
Free planNo
Peec AI is the best mid-market Otterly alternative, with Starter listed at $95 per month for 50 daily prompts and unlimited seats, though self-serve plans cover only 3 engines of your choice, rising to 13 on Enterprise. Competitor citation share and sentiment tracking across AI engines help brand teams see who AI answers favor, and crawler logs on self-serve plans show which AI crawlers visit your pages.
Price guides vary, with one guide citing €85 per month and another $95 per month, so confirm currency and current pricing before budgeting. API access sits on all plans except Starter, and there is no integrated SEO audit, so schema and technical fixes fall outside scope. For a mid-market brand that wants pure AI visibility tracking without enterprise pricing, Peec AI is the strongest Otterly replacement.
What we like- Starter at $95 per month for 50 daily prompts
- Unlimited seats
- Competitor citation share
- Sentiment tracking
- Crawler logs on self-serve plans
Watch out for- Self-serve plans cover only 3 engines
- API on all plans except Starter
- No integrated SEO audit
Starting priceSee website
Free plan7-day trial
Profound suits enterprise brands, with AI agents that act on visibility data and enterprise-grade citation dashboards for large-scale prompt libraries. The platform raised a $180 million Series D at a $1.8 billion valuation on September 15, 2026, and around the same time removed its $99 Starter and $399 Growth plans from its brand pricing page.
As of October 17, 2026, the pricing page offers a free 7-day trial with 50 preset prompts on ChatGPT, Gemini, and Google AI Overviews, or a custom-priced Enterprise plan, with Vendr buyer data putting the median contract at $35,250 per year. For an enterprise with 50 plus sites and 500 plus prompts, Profound is the honest recommendation, though it is overkill and overpriced for SMBs.
What we like- Enterprise-grade citation dashboards
- Large-scale prompt libraries
- AI agents that act on visibility data
- Up to 9 engines on Enterprise
Watch out for- No published prices now
- $99 Starter and $399 Growth plans removed September 2026
- Median contract $35,250 per year by buyer data
Starting priceSee website
Free planDemo only
Brandlight suits enterprise brand teams that want demo-led onboarding, tracking brand mentions in AI answers with an enterprise focus. Pricing is quote-only with no published prices, and the platform is demo only, with no free plan or self-serve trial, so budget through a sales conversation.
Smaller teams should look at Peec AI, Rankscale, or AthenaHQ instead, since Brandlight enterprise focus and quote-only model suit larger brands. For an enterprise brand team that wants a guided setup and a dedicated vendor relationship, Brandlight is a credible Otterly alternative, though pricing transparency runs lowest here.
What we like- Brand mention tracking across AI answers
- Enterprise onboarding
- Demo-led setup
- Established brand focus
Watch out for- Quote-only pricing, no published prices
- Demo only, no free plan or trial
- Enterprise focus, less small-team fit
Starting priceFree
Free planYes
AthenaHQ is the only tool here with a free plan, making it the best starting point for teams that want to test AI visibility tracking without a subscription. Starter covers 11 models with GA4 and Search Console data alongside, using credits at one credit per AI response, and one guide cites Starter at $295 per month for 3,600 credits.
API access is a paid add-on with price on request, and the focus suits single-market brand teams rather than multi-market enterprises. For a team that wants broad model coverage plus a free plan to start, AthenaHQ is the most accessible Otterly alternative.
What we like- Only tool here with a free plan
- 11 models on Starter
- GA4 and Search Console data alongside
- Credit-based pricing
Watch out for- Starter costs $295 per month for 3,600 credits by one guide
- API is a paid add-on
- Single-market brand focus
Starting price$99/mo
Free planNo
SE Ranking Visible suits teams that need AI visibility bundled with full SEO tracking, with 4 engines included on every project, ChatGPT, Gemini, Google AI Mode, and Google AI Overviews, plus the source answer behind each metric. API access and CSV exports come standard, and the wider SE Ranking platform adds traditional rank tracking, site audits, and backlink data.
Pricing runs $99 per month billed monthly for Visible, while SE Ranking Core is cited at $103.20 per month billed annually bundling 100 daily AI prompts with full rank tracking. For a team already on SE Ranking or one that wants SEO plus AI visibility in one dashboard, Visible is the most integrated Otterly alternative.
What we like- 4 engines included on every project
- Source answer behind metrics
- API and CSV exports
- Full rank tracking bundled
Watch out for- No engine add-ons
- $99 per month billed monthly
- Core plan cited at $103.20 annual for 100 daily AI prompts
Starting price$17/mo
Free planYes
Rankscale suits budget teams that want SEO plus GEO together, with a free tier, Essentials from $17 per month billed yearly, Pro at $99 per month billed monthly, Business at $99, and Agency at $249 by guides. The platform bundles a unified SEO audit, a 5-engine GEO probe, an Authority Score, and a schema generator, which suits SMBs still fixing technical foundations.
There is no enterprise-grade dashboard at Profound scale, and credits vary by engine, with Claude costing 2 credits per prompt versus 0.25 to 2 for others. For a startup or solo operator that needs to validate whether AI engines even know the brand exists before spending $500 per month, Rankscale free tier or Otterly at $29 per month both work, and Rankscale adds SEO auditing on top.
What we like- Lowest entry price here
- Unified SEO audit plus 5-engine GEO probe
- Authority Score
- Schema generator
- Free tier
Watch out for- No enterprise-grade dashboard at Profound scale
- Pro costs $99 per month
- Credits vary by engine, Claude costs 2 per prompt
Starting price$399/mo
Free planNo
Goodie AI suits mid-market brands that want brand mention tracking across AI answers at a clear monthly price of $399 per month billed yearly. The platform focuses on brand mentions rather than full SEO, which suits brand teams that already have an SEO stack and need AI visibility added.
The price runs high for small teams, and there is no free plan, so smaller brands should start with AthenaHQ free tier or Rankscale instead. For a mid-market brand that wants a straightforward brand mention tracker without enterprise negotiation, Goodie AI is a clear-priced Otterly alternative.
What we like- Brand mention tracking across AI answers
- Monthly plan with clear pricing
- Mid-market brand focus
Watch out for- $399 per month billed yearly is high for small teams
- No free plan
- Narrower engine detail than Peec AI
Starting price$49/mo
Free planNo
Promptwatch suits teams focused on specific prompts or query sets, with prompt-level monitoring and change-over-time history that shows how AI answers shift week by week. Entry costs $49 per month, while crawler logs need the $245 Professional plan, so budget accordingly if crawler data matters.
The use case is narrow, not a full visibility or SEO platform, so teams that need broad brand tracking should pick Peec AI or Profound instead. For a team that cares about a specific prompt set and wants to watch it change over time, Promptwatch is the most focused Otterly alternative.
What we like- Prompt-level monitoring with change-over-time history
- Focused use case
- Crawler logs on Professional plan
Watch out for- Narrow use case, not a full visibility platform
- Crawler logs need $245 Professional plan
- No free plan
How we chose
We compared Otterly alternatives on engine coverage, daily prompt allowances, seat limits, citation and sentiment tracking, crawler logs, API access, SEO bundling, and price, using vendor pricing pages and October 2026 AI visibility guides. We favored tools with published pricing and flagged where pricing changed recently, since Profound removed published plans in September 2026 and several vendors price by negotiation.
How to pick an Otterly alternative
Start with your budget and team size, then your engine needs. Solo founders and small brands should shortlist AthenaHQ free tier, Rankscale, and Peec AI. Mid-market brands should shortlist Peec AI and Goodie AI. Enterprises should shortlist Profound and Brandlight. SEO-plus-GEO teams should shortlist SE Ranking and Rankscale.
Track prompts your buyers actually ask
Whichever tool you choose, start by tracking the prompts your buyers actually ask, fix the pages AI cannot crawl or cite, and measure share of voice against competitors monthly. A tool that tracks generic prompts tells you little, while a tool tracking real buyer questions shows which prompts you win or lose and which pages need fixing.
Treat scores as trends, not exact numbers
Treat every visibility score as a trend, not an exact number, since vendors define visibility differently and scores do not transfer between tools. ChatGPT app and API answers differ, so compare trials on raw answers rather than headline scores, and track direction over months rather than week-to-week wobbles.
Frequently asked questions
What is the best Otterly AI alternative?
Peec AI, for mid-market brand tracking at $95 per month with 50 daily prompts and unlimited seats. Profound suits enterprises, AthenaHQ suits free-plan starters, and SE Ranking suits teams that want AI visibility plus full SEO tracking.
How is AI search monitoring different from traditional SEO tracking?
Traditional SEO tools track Google rankings, while AI search monitoring tracks how brands appear in answers from generative AI models such as ChatGPT, Perplexity, and Google AI Overviews, including mentions, citations, sentiment, and share of voice across engines.
Which AI engines do these tools track?
Most tools track ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews and AI Mode. AthenaHQ covers 11 plus models, Peec AI covers up to 13 on Enterprise, Profound covers up to 9 on Enterprise, and SE Ranking covers 4 on every project, so coverage varies by tool and plan.
Can AI visibility tools improve my visibility?
Yes, but only if you act on the data. Tools show which prompts you win or lose, which pages AI cannot crawl or cite, and which sources AI trusts. Fixing those pages, building source-first content, and earning coverage on cited sources are what actually improve visibility.
How much do Otterly alternatives cost?
From free for AthenaHQ and Rankscale free tiers, through $17 per month for Rankscale Essentials, $29 per month for Otterly itself, $49 for Promptwatch, $95 for Peec AI, $99 for SE Ranking Visible, $295 for AthenaHQ Starter, $399 for Goodie AI, up to quote-only enterprise pricing for Profound and Brandlight.
Sources we checked (8)
- https://peec.ai
- https://tryprofound.com
- https://brandlight.ai
- https://athenahq.ai
- https://seranking.com
- https://rankscale.com
- https://higoodie.com
- https://promptwatch.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.