How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Hotjar is now Contentsquare: heatmaps, recordings and surveys folded into Contentsquare's product lines, with new sign-ups through Contentsquare's plan structure.
- Microsoft Clarity is the best free alternative, with heatmaps and session recordings at no cost and no traffic limits or paid plan.
- Mouseflow, Lucky Orange and Crazy Egg split the difference for small teams, with paid plans from $29 to $39 per month.
- FullStory and Contentsquare suit enterprises, while PostHog suits product teams with engineers who want replay plus product analytics in one SDK.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Contentsquare | Hotjar's own successor | $49 per month | Yes |
 Microsoft Clarity | Free heatmaps and recordings | Free | Yes |
 Mouseflow | Small teams, heatmap focus | $39 per month | Yes |
 Lucky Orange | All-in-one feedback-heavy | $39 per month | No |
 Crazy Egg | Heatmaps and surveys on a budget | $29 per month | Yes |
 FullStory | Enterprise replay and investigation | See website | Yes |
 PostHog | Engineers and product teams | See website | Yes |
 Smartlook | Visual behavior for support teams | $39 per month | No |
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The best hotjar alternatives
Starting price$49 per month
Free planYes
Contentsquare is Hotjar's own successor: Hotjar merged into the Contentsquare Group, and its heatmaps, recordings and surveys now fold into Contentsquare's Experience Analytics, Voice of Customer and Product Analytics lines, with new sign-ups through Contentsquare's plan structure of Free, Growth, Pro and Enterprise. For existing users this mostly changes vocabulary, not workflow, since the tracking script and dashboards remain under a new name.
The free tier got more generous, reportedly up to 200,000 sessions a month, well above Hotjar's old 35-sessions-a-day cap, with 10,000 playable session replay captures. Paid plans are listed from $49 per month in one September 2026 comparison and Growth from $40 per month billed annually in another, so confirm the current tier. Moving past free now means adopting Contentsquare's enterprise sales motion, with professional services that can add tens of thousands of dollars a year. For teams that liked Hotjar, Contentsquare is the direct continuation.
What we like- Hotjar's heatmaps, recordings and surveys now live here
- Free plan tracks up to 200,000 sessions per month with 10,000 playable replays
- AI-assisted struggle analysis
- Journey analysis on paid plans
Watch out for- Surveys billed as a separate product
- Paid plans from $49 per month in one guide and Growth from $40 in another
- Enterprise sales motion with professional services costs
- Replays stop scaling with sessions on paid plans
Starting priceFree
Free planYes
Microsoft Clarity is free, full stop: it records sessions, shows heatmaps and logs events, with no session limits, no data sampling and no paid plan. Setup takes about 15 minutes, no credit card or trial is needed, and rage-click detection flags moments when users click the same element repeatedly, which often signals genuine frustration. For a small team testing whether session replay and heatmaps matter at all, the price barrier is zero.
The limits are scope: Clarity does not run surveys, funnels are absent from the core product, and there is no native mobile session replay. For teams primarily needing visual behavior data without budget, Clarity is the most capable free option available, paired with a survey tool if feedback is also needed.
What we like- Free with no traffic limits and no data sampling
- Heatmaps and session recordings
- Rage-click detection
- No paid plan at all
- 15-minute setup
Watch out for- No surveys
- No funnels in the core product
- No native mobile session replay
- Ad-funded model raises data questions for some teams
#3Mouseflow
Best for: Small teams, heatmap focus4.6/5 on
G2 (691 reviews, checked Oct 2026)
Visit mouseflow.com
Starting price$39 per month
Free planYes
Mouseflow is a strong Hotjar-like option for small teams with a heatmap focus, offering heatmaps, session recordings and, on Advanced plans and up, surveys and feedback. The free plan covers 500 sessions, enough to test the product, and paid plans start at $39 per month in one September 2026 comparison, though another guide lists from $25 per month, so confirm the current tier.
The free plan is small, and product analytics depth is thinner than PostHog's. For small teams that want Hotjar-style heatmaps and replays at a moderate price, Mouseflow is a dependable pick.
What we like- Heatmaps and recordings
- Free plan with 500 sessions
- Advanced plan and up adds surveys and feedback
- Good for small teams
Watch out for- Paid from $39 per month in one guide and $25 in another
- Free plan is small at 500 sessions
- Fewer product analytics than PostHog
#4Lucky Orange
Best for: All-in-one feedback-heavy4.6/5 on
G2 (389 reviews, checked Oct 2026)
Visit luckyorange.com
Starting price$39 per month
Free planNo
Lucky Orange is the best budget all-in-one pick, combining heatmaps, session recordings, funnels and unlimited surveys in one subscription at a small-business price point. For feedback-heavy teams that want surveys alongside behavior data without buying two products, that bundle is the draw, and the 7-day trial lets teams test it fast.
There is no free plan, only a 7-day trial, and pricing is listed from $39 per month in one guide and $24 in another, so confirm the current tier. Enterprise depth is smaller than FullStory's. For small teams that want everything Hotjar offered in one bill, Lucky Orange is the best-value bundle.
What we like- Heatmaps, recordings, funnels and unlimited surveys
- All-in-one toolkit at a small-business price
- 7-day trial
- Good for feedback-heavy teams
Watch out for- No free plan, only a 7-day trial
- Paid from $39 per month in one guide and $24 in another
- Smaller enterprise depth than FullStory
#5Crazy Egg
Best for: Heatmaps and surveys on a budget4.2/5 on
G2 (128 reviews, checked Oct 2026)
Visit crazyegg.com
Starting price$29 per month
Free planYes
Crazy Egg is the budget heatmap pick, with heatmaps and surveys on a free tier and paid plans from $29 per month billed yearly. Built-in A/B testing alongside heatmaps suits marketers who want to test changes and see heatmap impact in one tool, and the simple interface works for non-technical marketers immediately.
Session recording is absent on lower tiers, analysis is website-only with no in-app or mobile support, and product teams needing deeper behavioral data will find it thin. For marketers who mainly need heatmaps, surveys and A/B testing, Crazy Egg is the cheapest credible option.
What we like- Heatmaps and surveys with a free tier
- Paid plans from $29 per month billed yearly
- Built-in A/B testing alongside heatmaps
- Simple interface for marketers
Watch out for- No session recording on lower tiers
- Website-only analysis, no in-app or mobile support
- Less suited to product teams needing deeper behavioral data
#6FullStory
Best for: Enterprise replay and investigation4.5/5 on
G2 (1,052 reviews, checked Oct 2026)
Visit fullstory.com
Starting priceSee website
Free planYes
FullStory is the enterprise replay pick, with searchable replay and auto-capture that make it the strongest option for teams that want to diagnose specific user problems, not just observe general behavior. The free plan covers 30,000 sessions, and enterprise compliance features, deep integrations and crash analysis suit large product organizations.
Paid pricing is quote only, though one guide lists from $99 per month, and surveys are a paid add-on. One comparison table lists no heatmaps for FullStory, so confirm heatmap coverage if that matters. For enterprise teams that need complete behavioral data and investigation power, FullStory is the deepest replay tool here.
What we like- Searchable replay and auto-capture
- Free plan with 30,000 sessions
- Strongest for diagnosing specific user problems
- Enterprise compliance and integrations
- Crash analysis
Watch out for- Quote-only paid pricing, with one guide listing from $99 per month
- Surveys are a paid add-on
- No heatmaps in one comparison table
#7PostHog
Best for: Engineers and product teams4.5/5 on
G2 (1,053 reviews, checked Oct 2026)
Visit posthog.com
Starting priceSee website
Free planYes
PostHog is the developer pick, combining session replay, heatmaps, surveys, funnels, feature flags and product analytics in one SDK, so product teams get behavior and product data together instead of buying separate tools. The free plan covers 5,000 recordings, self-hosting is available for free features, and usage-based pricing scales with actual use.
It is built for developers, so non-technical teams face a learning curve, usage-based billing needs volume forecasting, and the survey free tier is 1,500 responses per month. For product teams with engineers who want one stack for behavior and product analytics, PostHog is the most complete platform here.
What we like- Heatmaps, recordings, surveys, funnels, feature flags and product analytics in one SDK
- Free plan with 5,000 recordings
- Self-hosted option for free features
- Usage-based pricing
Watch out for- Built for developers, so non-technical teams face a learning curve
- Usage-based billing needs volume forecasting
- Survey free tier is 1,500 responses per month
#8Smartlook
Best for: Visual behavior for support teams4.6/5 on
G2 (874 reviews, checked Oct 2026)
Visit smartlook.com
Starting price$39 per month
Free planNo
Smartlook is the clear choice if cross-platform recording matters, covering web plus native iOS and Android session replay and heatmaps, which neither Clarity nor Contentsquare's web-only replay matches. Support teams use it to see exactly what a user did before filing a ticket, making it strong for visual behavior and support workflows.
There is no free plan in the September 2026 comparison, paid plans start from $39 per month, product analytics are thinner than PostHog's, and funnels are absent in one comparison table. For teams with mobile apps plus a website, Smartlook is the best cross-platform behavior tool here.
What we like- Heatmaps and recordings for web and mobile apps
- Good for cross-platform recording
- Visual behavior focus suits support teams
- Clear choice for mobile plus web
Watch out for- No free plan in the September 2026 comparison
- Paid from $39 per month
- Fewer product analytics than PostHog
- Funnels absent in one comparison
How we chose
We ranked tools by what Hotjar users actually lose in the Contentsquare move: generous free tiers, bundled surveys and simple paid pricing. Microsoft Clarity wins free, Lucky Orange and Mouseflow win small-team bundles, FullStory and Contentsquare win enterprise depth, and PostHog wins product-team completeness. Prices reflect September 2026 comparisons, with conflicts noted where guides disagree.
We also weighed privacy and self-hosting. Matomo and OpenReplay offer self-hosted options for privacy-first teams, though they are not in the main eight because their heatmap coverage is plugin-based or cloud-priced at $199 per month for OpenReplay. Behavior analytics shows what users do, not why, so pair any tool here with interviews or surveys for motivation. No tool here was used hands-on for a full CRO program for this guide.
What to check before you switch
Start with traffic volume and the features you actually used in Hotjar. If you only used heatmaps and replays, Clarity covers you free. If you used surveys heavily, Lucky Orange bundles them, while Clarity plus a survey tool is the free alternative. If you need funnels and product analytics, PostHog or FullStory fit better than a pure heatmap tool.
Then check session caps and replay limits, since paid plans vary: Contentsquare free tracks 200,000 sessions with 10,000 playable replays, FullStory free covers 30,000 sessions, and PostHog free covers 5,000 recordings. Confirm data retention, privacy compliance for your regions, and whether mobile replay matters, since web-only tools will miss app behavior entirely.
Frequently asked questions
Is there a completely free Hotjar alternative?
Yes. Microsoft Clarity is free with no session limits and no data sampling, including heatmaps, session recordings and AI-powered insights. It does not run surveys, so pair it with a survey tool if you need feedback alongside behavior data.
What happened to Hotjar?
Hotjar merged into the Contentsquare Group. Its heatmaps, recordings and surveys now fold into Contentsquare's Experience Analytics, Voice of Customer and Product Analytics lines, and new sign-ups go through Contentsquare's plan structure of Free, Growth, Pro and Enterprise.
Which Hotjar alternative is best for enterprise teams?
Contentsquare and FullStory are the strongest enterprise options, with strong compliance features, deep integrations and analytics that scale to millions of sessions. Contentsquare focuses on revenue impact of digital experience, while FullStory focuses on complete behavioral data and investigation.
Can behavior analytics replace user research?
No. Behavior analytics shows what users do, where they click, where they drop off and which elements they ignore, but it cannot explain why. Understanding motivations requires talking to customers directly, so combine behavior tools with interviews and surveys.
How much do Hotjar alternatives cost?
Free options include Microsoft Clarity. Entry-level paid tools start at $29 to $39 per month, mid-market tools like FullStory range from $150 to $500 monthly depending on volume in some guides, and enterprise platforms like Contentsquare use custom pricing. Most tools offer free trials for evaluation.
Which alternative works for mobile apps?
Smartlook is the clear choice for mobile plus web, with native iOS and Android session replay and heatmaps. Contentsquare and Clarity cover web only in the comparisons used here, so mobile teams should shortlist Smartlook or PostHog.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.