How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- HubSpot leads for all-in-one CRM and marketing at scale, with the deepest integrations, reporting, and app ecosystem in this list.
- Keap suits small businesses that want CRM plus automation, invoicing, and payments in one simpler system.
- ClickFunnels and Kartra suit funnel builders who want landing pages, checkouts, upsells, and memberships without a full CRM.
- Systeme.io suits budget-conscious creators who want funnels, email, blogs, and courses at a low price.
- The right pick depends on whether you need agency client management, which GoHighLevel does best, or a general CRM and funnel tool instead.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 HubSpot | All-in-one CRM and marketing | Free | Yes |
 Keap | Small business CRM plus automation | See website | No |
 ActiveCampaign | Email and automation depth | See website | No |
 ClickFunnels | Funnel building | See website | No |
 Kartra | Funnels plus memberships | See website | No |
 Systeme.io | Budget funnels and email | Free | Yes |
 Zoho CRM | Low-cost CRM | Free | Yes |
 Pipedrive | Sales pipeline CRM | See website | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best GoHighLevel alternatives
Starting priceFree
Free planYes
HubSpot is the leading all-in-one CRM and marketing platform, covering contacts, deals, email, landing pages, automation, reporting, tickets, and service tools in one system. Its free CRM tier suits small teams starting out, and paid Marketing, Sales, Service, and Operations hubs add depth as firms grow. The integration library is the largest in the category, connecting to nearly every common business tool.
The trade-offs are price and complexity. Paid hubs get costly fast as contacts and features grow, the platform can feel complex for small teams, and some features need higher tiers. Even so, HubSpot suits businesses that want a proven, scalable all-in-one CRM and marketing system with deep reporting.
What we like- Deepest CRM and marketing suite
- Huge integration library
- Free CRM tier
Watch out for- Paid hubs get costly fast
- Complexity for small teams
- Some features need higher tiers
#2Keap
Best for: Small business CRM plus automation3.8/5 on
G2 (30 reviews, checked Oct 2026)
Visit keap.com
Starting priceSee website
Free planNo
Keap, formerly Infusionsoft, combines CRM, marketing automation, invoicing, and payments for small businesses that want one system for sales and follow-up. Its automation builder handles lead nurture, appointment reminders, and payment follow-ups, and its onboarding helps small teams set up quickly. Keap suits service firms, coaches, and consultants.
The limits are polish and agency depth. The interface feels dated next to HubSpot, pricing grows with contacts, and agency client management tools trail GoHighLevel. Even so, Keap suits small businesses that want CRM plus automation and payments in one simpler system.
What we like- CRM plus automation and payments
- Simple for small firms
- Good onboarding
Watch out for- Interface feels dated
- Pricing grows with contacts
- Fewer agency tools than GoHighLevel
Starting priceSee website
Free planNo
ActiveCampaign leads for email marketing and automation depth, with visual automation builders, behavioral triggers, segmentation, and a CRM add-on for sales teams. It suits businesses that live by email, such as e-commerce stores, creators, and B2B firms, where automation quality drives revenue. Deliverability and reporting are strong.
The trade-offs are price and funnels. There is no free tier, the automation depth takes time to learn, and funnel and landing page tools trail ClickFunnels. Even so, ActiveCampaign suits email-led businesses that want the deepest automation in the category.
What we like- Deepest email automation
- Strong segmentation
- Good CRM add-on
Watch out for- No free tier
- Learning curve
- Funnel tools are thinner than ClickFunnels
Starting priceSee website
Free planNo
ClickFunnels is the best-known funnel building platform, with templates, drag-and-drop pages, checkouts, upsells, and membership tools for selling courses and products online. It suits marketers and creators who sell through funnels rather than a general website, and its template library covers many niches. The platform also handles email follow-up for funnel buyers.
The limits are price and CRM depth. ClickFunnels is pricey for what it covers, its CRM is basic compared with HubSpot or Keap, and agency client management trails GoHighLevel. Even so, ClickFunnels suits funnel-first sellers who want proven templates and checkouts in one place.
What we like- Best-known funnel builder
- Templates and checkouts
- Membership and course tools
Watch out for- Pricey for what it covers
- CRM is basic
- No agency client management depth
#5Kartra
Best for: Funnels plus memberships3.9/5 on
G2 (62 reviews, checked Oct 2026)
Visit kartra.com
Starting priceSee website
Free planNo
Kartra is an all-in-one platform for funnel building, email marketing, membership sites, and helpdesk support, aimed at course sellers and online businesses. Its done-for-you campaigns give new users working funnels to adapt, and its membership tools handle course delivery and subscriptions. The platform suits creators who want one system for selling and delivering digital products.
The trade-offs are price and learning. Kartra is pricey, the breadth of tools takes time to learn, and the community is smaller than ClickFunnels. Even so, Kartra suits course sellers and creators who want funnels, email, memberships, and support in one platform.
What we like- Funnels, email, memberships, and helpdesk in one
- Good for course sellers
- Done-for-you campaigns
Watch out for- Pricey
- Learning curve
- Smaller community than ClickFunnels
#6Systeme.io
Best for: Budget funnels and email4.8/5 on
G2 (751 reviews, checked Oct 2026)
Visit systeme.io
Starting priceFree
Free planYes
Systeme.io is a budget all-in-one platform covering funnels, email marketing, online courses, blogs, and affiliate management at prices far below HubSpot or Kartra. Its free tier suits small creators starting out, and paid plans stay cheap as lists grow. The platform is popular with French and international creators as well as English-speaking users.
The limits are ecosystem and polish. Integrations are fewer than HubSpot, design tools are basic compared with ClickFunnels, and support is email-based. Even so, Systeme.io suits budget-conscious creators who want funnels, email, and courses in one low-cost system.
What we like- Very low prices
- Funnels, email, courses, and blogs in one
- Free tier for small lists
Watch out for- Fewer integrations
- Design tools are basic
- Support is email-based
#7Zoho CRM
Best for: Low-cost CRM4.1/5 on
G2 (2,952 reviews, checked Oct 2026)
Visit zoho.com
Starting priceFree
Free planYes
Zoho CRM is a low-cost customer relationship platform with sales automation, email, workflows, and analytics, plus ties to Zoho's wider app suite for accounting, support, and marketing. Its free tier suits small teams, and paid tiers add automation, forecasting, and AI insights. The platform suits businesses that want a solid CRM at a low price.
The trade-offs are marketing depth and funnels. Marketing automation trails ActiveCampaign, funnel building is basic, and setup takes time for firms new to Zoho. Even so, Zoho CRM suits small businesses that want an affordable CRM with automation and a broad app ecosystem.
What we like- Low-cost CRM with automation
- Ties to Zoho apps
- Free tier for small teams
Watch out for- Marketing automation trails ActiveCampaign
- Funnel tools are basic
- Setup takes time
#8Pipedrive
Best for: Sales pipeline CRM4.3/5 on
G2 (5,034 reviews, checked Oct 2026)
Visit pipedrive.com
Starting priceSee website
Free planNo
Pipedrive is a sales-focused CRM built around a visual pipeline, where deals move through stages with drag-and-drop ease. It suits sales teams that want clear pipeline visibility, activity reminders, and automation for follow-ups, without the complexity of a full marketing suite. Integrations cover email, calendars, and common business tools.
The limits are marketing scope. Marketing automation is thinner than ActiveCampaign or HubSpot, there is no funnel builder, and pricing grows with users. Even so, Pipedrive suits sales-led teams that want a clear, easy pipeline CRM rather than an all-in-one marketing platform.
What we like- Visual sales pipeline
- Easy to learn
- Good automation and integrations
Watch out for- Marketing automation is thinner
- No funnel builder
- Pricing grows with users
How we chose
We compared GoHighLevel alternatives on CRM depth, marketing automation, funnel building, agency features, integrations, and pricing, favoring platforms with proven use by agencies and small businesses. We excluded single-purpose tools that do not cover CRM or automation, since a replacement must handle at least part of the all-in-one job. We also weighed support quality, since agencies need fast help when client campaigns break, not only during setup. Prices mix free tiers and paid plans, so we wrote See website where a vendor does not publish a clear starting price today.
Buying guide
Start by deciding what GoHighLevel feature you actually need to replace. Agencies that manage many clients need sub-accounts, white labeling, and client dashboards, which few rivals match, so they may need HubSpot plus a separate client tool. Funnel sellers need ClickFunnels or Kartra, while email-led firms need ActiveCampaign. Buying a general CRM when you need funnels, or a funnel tool when you need CRM, wastes money. List your must-have workflows first, such as appointment booking, SMS follow-up, and review requests, since those daily tasks reveal gaps that feature lists hide.
Then compare total cost for your contacts and users, since pricing models differ sharply: HubSpot charges by contacts and hubs, Keap by contacts, and Systeme.io by list size, so the cheapest option depends on your shape. Watch for seat pricing too, since agency teams with many staff can face steep per-user costs on CRM platforms even when contact pricing looks low. Test automation with a real campaign before committing, since builders differ more in use than in feature lists. Run one full funnel, from opt-in to sale to follow-up, and check reporting at each step before you trust a demo. Finally, check migration: moving contacts, tags, automations, and funnels from GoHighLevel takes real work, so ask each vendor about import help before signing. Budget a full week for migration and testing, since rushed moves break automations and lose leads. Keep GoHighLevel running until the new system proves itself on live campaigns, rather than cutting over on a single weekend.
Frequently asked questions
What is GoHighLevel?
It is an all-in-one marketing and CRM platform popular with agencies, covering funnels, email, SMS, bookings, reputation management, and client management with sub-accounts for each client.
What is the closest alternative to GoHighLevel?
HubSpot comes closest for all-in-one CRM and marketing, while Keap suits smaller firms. No single rival matches GoHighLevel's agency sub-account model exactly, so agencies may need two tools or a custom setup to cover client management.
Which alternative is best for funnels?
ClickFunnels leads for funnel templates and checkouts, while Kartra adds memberships and helpdesk. Systeme.io suits budget funnel builders who also need email, blogs, and courses in one low-cost system.
Which alternative is cheapest?
Systeme.io and Zoho CRM offer the lowest prices, with free tiers for small teams. HubSpot's free CRM is also useful, though paid hubs get costly as contacts grow and features stack up.
Can I migrate from GoHighLevel to another platform?
Yes, but it takes work. Contacts and lists export easily, while automations, funnels, and client dashboards usually need rebuilding. Ask the new vendor about import help before committing, and run both systems in parallel for a short overlap period.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.