How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- FullEnrich enriches B2B contact and company data from multiple sources, but rivals beat it on database size, pricing model, or regional coverage.
- Apollo is the best all-round alternative with a large database, a free plan, and built-in outreach sequences.
- ZoomInfo is the enterprise standard for data depth and accuracy, while Cognism leads on European GDPR-compliant data.
- Lusha suits small teams that want simple enrichment credits, while Prospeo suits teams that want verified emails at a low price.
- The deciding factors are data accuracy, coverage by region, credit model, and whether you need enrichment only or a full prospecting platform.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Apollo | All-round prospecting plus enrichment | Free; Paid $49/month | Yes |
 ZoomInfo | Enterprise data depth | See website | No |
 Lusha | Simple enrichment credits | Free; Paid $29/month | Yes |
 Cognism | European GDPR-compliant data | See website | No |
 Clearbit | Real-time website enrichment | See website | No |
 Snov.io | Email finding plus outreach | Free; Paid $39/month | Yes |
 RocketReach | Contact lookup across the web | See website | No |
 Prospeo | Verified emails at low cost | Free; Paid $39/month | Yes |
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The best FullEnrich alternatives
#1Apollo
Best for: All-round prospecting plus enrichment4.7/5 on
G2 (9,847 reviews, checked Oct 2026)
Visit apollo.io
Starting priceFree; Paid $49/month
Free planYes
Apollo is the best all-round FullEnrich alternative, combining a large B2B database with enrichment and outreach in one platform. Teams can find contacts, enrich existing records, and run email sequences without stitching tools together, and the free plan lets small teams start prospecting at no cost. Paid plans start at $49 a month with higher credit limits and advanced filters.
Data accuracy varies by segment, as with every database, so verify critical contacts before high-stakes outreach, and credit limits on lower tiers constrain heavy enrichment. For a team that wants prospecting, enrichment, and outreach in one affordable platform, Apollo is the best default.
What we like- Large database with millions of contacts
- Free plan for small teams
- Outreach sequences built in
Watch out for- Data accuracy varies by segment
- Paid plans needed for full enrichment
- Credit limits on lower tiers
#2ZoomInfo
Best for: Enterprise data depth4.5/5 on
G2 (9,130 reviews, checked Oct 2026)
Visit zoominfo.com
Starting priceSee website
Free planNo
ZoomInfo is the enterprise standard for B2B data depth, with detailed company profiles, org charts, technographics, and intent signals that help large sales teams prioritize accounts. Its data accuracy programs and integrations with Salesforce, HubSpot, and sales engagement tools make it the default for enterprises that treat data as infrastructure.
Pricing is enterprise-level and quote-based, with annual contracts typical, which puts it out of reach for small teams. For a large sales organization where data depth and accuracy directly drive revenue, ZoomInfo is the most capable tool in this guide.
What we like- Deepest enterprise data with org charts and intent signals
- Strong accuracy programs
- Broad integrations
Watch out for- Enterprise pricing
- Annual contracts typical
- Overkill for small teams
#3Lusha
Best for: Simple enrichment credits4.3/5 on
G2 (1,668 reviews, checked Oct 2026)
Visit lusha.com
Starting priceFree; Paid $29/month
Free planYes
Lusha suits small teams that want simple enrichment without a platform overhaul. A browser extension enriches contacts directly from LinkedIn and company websites, credits are easy to understand, and a free plan covers light use, with paid plans from $29 a month. Sales reps can enrich a prospect in seconds without leaving their workflow.
The database is smaller than ZoomInfo's, credit costs add up at scale, and data depth trails enterprise tools for org charts and intent. For a small team that wants quick, simple enrichment, Lusha is the easiest choice.
What we like- Simple credit-based enrichment
- Browser extension for LinkedIn
- Easy for small teams
Watch out for- Smaller database than ZoomInfo
- Credit costs add up at scale
- Data depth trails enterprise tools
#4Cognism
Best for: European GDPR-compliant data4.5/5 on
G2 (1,365 reviews, checked Oct 2026)
Visit cognism.com
Starting priceSee website
Free planNo
Cognism is the best alternative for European prospecting, with GDPR-compliant data, verified mobile numbers, and strong coverage of EMEA companies that US-focused databases cover thinly. Its compliance posture suits teams selling into Europe under strict privacy rules, and its data includes phone numbers that many rivals lack.
Pricing is quote-based, US coverage trails ZoomInfo's, and the overall database is smaller. For a team prospecting primarily in Europe, Cognism is the best fit. For a global team, pair it with a US-strong vendor or choose Apollo.
What we like- Strongest European coverage
- GDPR-compliant data with verified phone numbers
- Good for EMEA prospecting
Watch out for- Quote-based pricing
- US coverage trails ZoomInfo
- Smaller database overall
Starting priceSee website
Free planNo
Clearbit, now part of HubSpot, is the real-time enrichment alternative: it identifies anonymous website visitors, enriches form submissions instantly, and routes leads by company attributes without manual research. Marketing teams use it to shorten forms, since Clearbit fills company details behind the scenes, and to prioritize inbound leads by fit.
Pricing is quote-based, the strength is inbound enrichment rather than outbound list building, and the product direction is tied to HubSpot's roadmap. For a marketing team that wants real-time inbound enrichment, Clearbit is the best choice. For outbound prospecting, look at Apollo or ZoomInfo.
What we like- Real-time enrichment from website visitor data
- Strong API for forms and routing
- Now part of HubSpot
Watch out for- Pricing is quote-based
- Best for inbound enrichment, less for outbound lists
- Product direction tied to HubSpot
#6Snov.io
Best for: Email finding plus outreach4.5/5 on
G2 (499 reviews, checked Oct 2026)
Visit snov.io
Starting priceFree; Paid $39/month
Free planYes
Snov.io is the email-first alternative, combining an email finder, a verifier, and drip outreach campaigns in one platform. Teams can find emails by domain or name, verify them before sending, and run automated follow-up sequences without a separate outreach tool. A free plan covers small teams, and paid plans start at $39 a month, which makes it affordable for startups and small sales teams.
Phone data is limited, database depth trails ZoomInfo's, and outreach features are basic compared with Apollo's sequences. For a team whose prospecting is email-first and budget-conscious, Snov.io is a practical all-in-one choice, best paired with a verification habit for critical contacts.
What we like- Email finder plus verifier plus outreach in one tool
- Free plan for small teams
- Good for email-first prospecting
Watch out for- Phone data is limited
- Database depth trails ZoomInfo
- Outreach features are basic compared with Apollo
#7RocketReach
Best for: Contact lookup across the web4.4/5 on
G2 (1,385 reviews, checked Oct 2026)
Visit rocketreach.co
Starting priceSee website
Free planNo
RocketReach is the lookup alternative for individual research: search a name, company, or domain and get emails, phone numbers, and social profiles, with a simple credit model that suits recruiters and sales reps doing one-off lookups. It covers a wide range of companies and is easy to use without platform training.
Pricing varies by plan and should be confirmed on the vendor site, database depth trails ZoomInfo's, and platform features like sequences and intent are thinner. For a team that mainly needs reliable contact lookup rather than a full prospecting platform, RocketReach is a practical choice.
What we like- Strong contact lookup with emails and phones
- Good for individual research
- Simple credit model
Watch out for- Pricing varies by plan
- Database depth trails ZoomInfo
- Fewer platform features
Starting priceFree; Paid $39/month
Free planYes
Prospeo is the budget verification alternative, focused on finding verified emails with a deliverability emphasis that reduces bounces. The free tier includes 75 emails a month, paid plans start at $39 a month, and the tool suits teams that already have prospect lists and need accurate emails rather than a full database and outreach platform.
Phone data is limited, company data is thinner than ZoomInfo's, and the platform is narrower than Apollo's. For a team that wants verified emails at a low price, Prospeo is the best value, and it pairs well with a database tool for list building.
What we like- Verified emails with high deliverability focus
- Free tier with 75 emails a month
- Affordable paid plans
Watch out for- Narrower than full prospecting platforms
- Phone data is limited
- Smaller company database
How we chose
We compared B2B data tools that replace FullEnrich's core job: enriching contact and company records with accurate emails, phones, titles, and firmographics. We weighed database size, accuracy, regional coverage, credit model, and platform breadth from vendor pages and 2026 sales intelligence comparisons. We left out pure email finders without company data and pure CRM tools without enrichment. Where pricing is quote-based, we say so rather than guessing.
How to pick a FullEnrich replacement
Start with your region and your workflow. Global prospecting teams should shortlist Apollo and ZoomInfo. European teams should shortlist Cognism. Small teams should shortlist Lusha and Prospeo. Inbound marketing teams should shortlist Clearbit. Active prospectors should shortlist Snov.io and RocketReach. Then test accuracy on your actual target accounts, since database quality varies by industry and region more than any marketing claim suggests.
Verify before you send at scale
No database is perfectly accurate, and bounces hurt your sender reputation. Verify emails with a verification step before large campaigns, especially for high-value outreach, and monitor bounce rates by source to learn which vendors perform best for your segments. A vendor with 95 percent accuracy on US tech companies may score far lower on European manufacturing, so measure your own segments.
Respect privacy law and consent
B2B data use is regulated: GDPR in Europe, CCPA in California, and other privacy laws govern how you collect, store, and contact people. Use vendors with compliant sourcing, honor opt-outs promptly, and get legal advice before cold outreach at scale in regulated regions. A cheap data source that violates privacy law costs far more than a compliant one, in fines, reputation damage, and lost deliverability when providers block your domain for repeated complaints from recipients who never opted in at all anywhere online today.
Frequently asked questions
Is Apollo better than ZoomInfo?
For small and mid-size teams, usually yes on value: Apollo offers a large database, a free plan, and outreach tools at a far lower price. For enterprises that need maximum data depth, org charts, and intent signals, ZoomInfo is stronger. Compare both on your actual target accounts before deciding.
What is the cheapest enrichment tool?
Prospeo is cheapest for verified emails, with a free tier of 75 emails a month and paid plans from $39 a month. Lusha's free plan and Apollo's free plan also cover light use at no cost. For heavy enrichment, compare credit costs at your real volume, since free tiers run out fast.
How accurate is B2B contact data?
Accuracy varies by vendor, industry, and region, typically ranging from 80 to 95 percent for emails in vendor claims, with real-world results often lower for hard segments. Always verify critical contacts, monitor bounce rates, and refresh data regularly, since people change jobs and companies change domains constantly.
Do I need a full platform or just enrichment?
If you already have prospect lists and a CRM, enrichment-only tools like Prospeo or Lusha may suffice. If you need list building, enrichment, and outreach in one place, Apollo or ZoomInfo save tool sprawl. Choose based on your existing stack, not on feature count.
Is cold emailing legal?
It depends on jurisdiction and consent. In the US, CAN-SPAM allows cold business email with opt-outs and honest headers, while GDPR in Europe requires a lawful basis for B2B outreach, and some countries require prior consent. Get legal advice for your target regions, and always honor opt-outs immediately.
Sources we checked (8)
- https://www.apollo.io
- https://www.zoominfo.com
- https://www.lusha.com
- https://www.cognism.com
- https://clearbit.com
- https://snov.io
- https://rocketreach.co
- https://prospeo.io
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.