How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Breeze Intelligence only works inside HubSpot, so every alternative here exists for teams on other CRMs or for deeper data needs.
- Apollo and Lusha are the best self-serve starting points, with free plans and fast setup.
- ZoomInfo and Demandbase suit enterprises that need the broadest data and account-based orchestration.
- Cognism is the pick for European prospecting, where phone-verified mobiles and compliance matter most.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Apollo | Enrichment plus outbound sequencing | See website | See website |
 ZoomInfo | Enterprise contact and intent depth | See website | Yes |
 Cognism | GDPR-compliant European data | See website | See website |
 Lusha | Quick contact lookups and prospecting | See website | Yes |
 Clay | Custom enrichment workflows | See website | See website |
 Surfe | Waterfall enrichment and CRM sync | See website | Yes |
 Demandbase | Account-based orchestration | See website | See website |
 FullContact | Identity resolution and enrichment | See website | See website |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best Breeze Intelligence alternatives
#1Apollo
Best for: Enrichment plus outbound sequencing4.7/5 on
G2 (9,847 reviews, checked Oct 2026)
Visit apollo.io
Starting priceSee website
Free planSee website
Apollo is the most commonly cited replacement for Clearbit-style enrichment, and it pairs data with execution. Its database covers 240 million-plus contacts and 30 million-plus accounts, with waterfall enrichment that checks multiple sources to complete a record. Buying signals such as intent, job changes, and website visits feed prioritization, and AI agents can research accounts, write outreach, and book meetings.
The advantage over Breeze Intelligence is independence. Apollo works with any CRM and adds sequencing, dialing, and analytics in the same subscription. The trade-off is scope: teams that only want enrichment may find the full GTM platform heavier than a simple data tool. Pricing is not stated on the homepage, so check the pricing page for current plans.
What we like- 240M+ contacts and 30M+ accounts
- Waterfall enrichment
- 200+ integrations plus sequencing and dialing
Watch out for- Bundled platform may be more than enrichment-only buyers need
- Data quality varies by region
#2ZoomInfo
Best for: Enterprise contact and intent depth4.5/5 on
G2 (9,130 reviews, checked Oct 2026)
Visit zoominfo.com
Starting priceSee website
Free planYes
ZoomInfo is the broadest replacement for Breeze Intelligence, built for teams that need database depth at scale. It combines verified contact and company data with a context graph that explains why accounts are moving, plus AI agents for research, meeting prep, and deal prioritization. Data comes from public web sources, filings, job postings, and a contributory network, with AI deduplication and hundreds of human researchers verifying records.
Pricing is consumption-based rather than seat-based, and ZoomInfo Lite is a permanent free plan with no credit card required. That makes it easy to test data quality before committing. The catch is that full platform contracts are negotiated, so budgeting requires a sales conversation. For enterprise revenue teams, ZoomInfo remains the depth leader.
What we like- Verified data on 500M+ contacts and 100M+ companies
- Consumption-based pricing
- Permanent free Lite plan
Watch out for- Enterprise contracts are quote-based
- Depth comes with a learning curve
#3Cognism
Best for: GDPR-compliant European data4.5/5 on
G2 (1,365 reviews, checked Oct 2026)
Visit cognism.com
Starting priceSee website
Free planSee website
Cognism is built for growth in Europe, where markets differ, regulations matter, and local context changes how teams sell. Its phone-verified mobiles go through extra verification layers, which the company says can deliver up to three times higher connect rates. Decision-maker data refreshes every 30 days, and compliance coverage includes extensive Do-Not-Call lists across Europe.
For teams prospecting into EMEA, Cognism solves the problem Breeze Intelligence never addressed well: compliant, phone-accurate European data. A standalone CRM enrichment product can also be bought on its own. The limitation is price and focus. US-only teams get less value from its European depth, and pricing is quote-based.
What we like- Phone-verified mobiles with higher connect rates
- Data refreshed every 30 days
- Compliance-first posture with Do-Not-Call coverage
Watch out for- Premium pricing
- European strength matters less for US-only teams
#4Lusha
Best for: Quick contact lookups and prospecting4.3/5 on
G2 (1,668 reviews, checked Oct 2026)
Visit lusha.com
Starting priceSee website
Free planYes
Lusha is the simplest tool on this list for reps who need contact data fast. Its search covers 515 million-plus verified contacts and 29 million-plus companies, with 77 fields per record, confidence scores on emails, and last-update dates on phones and emails. Twenty-six dated buying signal types, from funding to hiring surges, help prioritize accounts, and an intelligence layer ranks accounts by fit and likelihood to buy.
Lusha works in a workspace, inside Claude and ChatGPT through MCP, through a Chrome extension, and through an API into Salesforce and HubSpot. The free plan needs no credit card. The trade-off is scope: Lusha is a data layer, not a sequencing platform, so outbound teams pair it with a separate engagement tool. For enrichment alone, it is fast, affordable, and easy to adopt.
What we like- 515M+ verified contacts with confidence scores
- Chrome extension and API
- Free plan with no credit card
Watch out for- Enrichment-focused, so no built-in sequencing
- Accuracy varies by market
#5Clay
Best for: Custom enrichment workflows4.6/5 on
G2 (234 reviews, checked Oct 2026)
Visit clay.com
Starting priceSee website
Free planSee website
Clay is not a database but infrastructure for building enrichment systems. One contract buys data from more than 200 data and AI vendors in its marketplace, and teams chain sources in waterfall order to maximize coverage. Agentic workflows research accounts, score leads, personalize outreach, and keep CRM records refreshed, all on a visual canvas with clicks, code, or chat.
Clay suits growth and operations teams that want to combine multiple sources before a record enters the CRM, which is exactly where Breeze Intelligence falls short. Customers report large gains in enrichment coverage and pipeline from automated research. The honest catch is effort. Clay rewards users who design workflows carefully and punishes teams that want a simple lookup button. It is the most flexible option here and the most demanding.
What we like- Data marketplace with 200+ vendors
- Waterfall enrichment across sources
- Agentic workflows for research, scoring, and outreach
Watch out for- Needs an ops-minded user to set up
- Learning curve steeper than simple lookup tools
Starting priceSee website
Free planYes
Surfe brings prospecting, enrichment, and CRM sync together in one place. It searches across 15-plus data providers in a waterfall, claiming an 85% find rate on verified emails and mobiles, with coverage of more than 1 billion verified profiles and 50 million-plus accounts. Buying signals such as job changes, funding, and hiring pair with enriched contacts, and a Chrome extension lets reps find and sync prospects without leaving the browser.
Surfe is free to start with no credit card, and it is GDPR compliant and ISO 27001 certified. Its API and MCP server give AI agents access to the same data. The limitation is maturity: Surfe is a newer vendor than the enterprise incumbents, so teams should test coverage in their specific markets before committing. For CRM hygiene plus prospecting in one tool, it is a strong mid-market pick.
What we like- Waterfall across 15+ providers with 85% find rates
- 1B+ verified profiles
- Native Salesforce, HubSpot, and Pipedrive sync
Watch out for- Newer brand than ZoomInfo or Apollo
- Depth in some regions still growing
#7Demandbase
Best for: Account-based orchestration4.4/5 on
G2 (2,014 reviews, checked Oct 2026)
Visit demandbase.com
Starting priceSee website
Free planSee website
Demandbase approaches enrichment from the account side. Its platform analyzes signals, accounts, and buying group activity to identify what is most likely to drive revenue, then activates coordinated programs across sales and marketing. Teams can find in-market accounts, advertise to them, expand within buying groups, and measure which programs actually produce pipeline.
That orchestration is the reason to choose Demandbase over a pure data vendor. It suits organizations running account-based motions where marketing and sales must align on the same accounts. The trade-off is that it is an enterprise platform, not a quick lookup tool, and enrichment is one part of a larger system. Small teams will find it heavier and pricier than Apollo, Lusha, or Surfe.
What we like- AI prioritizes accounts by buying activity
- Coordinated programs across sales and marketing
- Measurement of what drives pipeline
Watch out for- Enterprise platform, not a simple enrichment lookup
- Pricing not published
#8FullContact
Best for: Identity resolution and enrichment4.3/5 on
G2 (102 reviews, checked Oct 2026)
Visit fullcontact.com
Starting priceSee website
Free planSee website
FullContact solves a different problem from the rest of this list: identity. It links multiple identifiers into a single customer record, appends more than 900 data attributes to new and existing records, and identifies anonymous website visitors as high-intent leads. For publishers, it resolves identities with hundreds of behavioral insights while protecting privacy, and match rates reach up to 85%.
FullContact fits teams that need a single customer view across marketing, sales, and product, especially where first-party data is fragmented. It is API-first, so technical setup is expected, and it is less of a rep-facing prospecting tool than Apollo or Lusha. For identity and enrichment infrastructure, particularly for consumer-facing and data-platform teams, it is the specialist pick.
What we like- Identity resolution unifies fragmented records
- 900+ data attributes for enrichment
- Website visitor identification
Watch out for- Less sales-workflow native than prospecting tools
- API-first model needs technical setup
How we chose
We compared tools that replace Breeze Intelligence for teams that cannot use it, either because they run a non-HubSpot CRM or because they need deeper data. Breeze Intelligence is HubSpot's rebrand of Clearbit enrichment, and it only works inside HubSpot. We opened each vendor homepage to confirm current positioning and coverage, and we used "See website" for prices not published on vendor pages. We favored tools with verified data, CRM integrations, and real production use, and we excluded Clearbit itself since it is no longer sold standalone.
What to check before you switch
Start with your CRM. If you run Salesforce, Pipedrive, or another system, native sync matters more than raw database size. Next, test data quality in your own market. Run a sample of your target accounts through two or three tools and compare match rates, email accuracy, and phone coverage before signing. Database claims vary widely by region and role seniority.
Pricing models that change the bill
Enrichment pricing falls into three patterns: per-record credits, per-seat subscriptions, and consumption-based pools. Credit models punish broad prospecting, seat models punish large teams, and consumption models need monitoring to avoid surprises. Ask what counts as a credit, whether failed lookups are charged, and how mobile numbers are priced versus emails.
Compliance and data freshness
If you prospect into Europe, GDPR compliance and Do-Not-Call coverage are not optional. Check each vendor's compliance posture and how often data refreshes. Stale data wastes rep time and damages sender reputation, so favor vendors that publish refresh cadences and accuracy figures rather than vague quality claims.
Frequently asked questions
What is Breeze Intelligence?
Breeze Intelligence is HubSpot's data enrichment product, built from Clearbit technology after HubSpot acquired Clearbit in late 2023. It enriches company and contact records inside HubSpot, but it cannot be bought or used standalone outside HubSpot.
Can I still buy Clearbit?
No. Standalone Clearbit products were sunset, and the technology now ships only as Breeze Intelligence inside HubSpot. Teams on other CRMs need an alternative from this list.
Which Breeze Intelligence alternative is cheapest?
Apollo, Lusha, and Surfe all offer free starting points, and Lusha and Surfe state free plans with no credit card. ZoomInfo Lite is also permanently free. Enterprise tools such as ZoomInfo and Demandbase cost more at full scale.
Which alternative is best for European prospecting?
Cognism leads for Europe, with phone-verified mobiles, 30-day refresh cycles, and compliance-first data including Do-Not-Call coverage. Surfe and Lusha also state GDPR compliance.
Do these tools integrate with HubSpot?
Yes, most do, including Apollo, ZoomInfo, Lusha, Clay, and Surfe. That matters because many HubSpot customers still use Breeze Intelligence for basic enrichment and add a third-party tool for fields Breeze never populates, such as mobile numbers and intent signals.
Sources we checked (8)
- https://www.apollo.io
- https://www.zoominfo.com
- https://www.cognism.com
- https://www.lusha.com
- https://clay.com
- https://surfe.com
- https://www.demandbase.com
- https://www.fullcontact.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.