How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
What Is the Best White Label AI Software?
The best white label AI software for most agencies is Chatbase, because it lets you train an AI chatbot on your client's website or documents, remove Chatbase branding for a $99 a month add-on, and start at $40 a month. If you want a full SaaS mode where clients log in under your brand and you bill them yourself, Stammer is the best choice, with Agency at $197 a month and Full SaaS Mode at $497 a month. For agencies that sell AI receptionists and voice agents, Robofy is the best pick at $97 a month, while Botpress is the best option for teams that need deep control over agent behaviour.
Key takeaways
- Chatbase is the best starting point for agencies, with a $40 a month Hobby plan, a $99 a month branding add-on, and training on websites, documents, and files.
- Stammer is the best full SaaS mode platform, letting agencies white label the whole dashboard and bill clients under their own brand.
- Lety and Robofy both start at $97 a month, with Lety focused on multi channel chatbots and Robofy on AI receptionists and voice agents.
- Botpress pricing is reported at $89 a month by one source and $150 a month annual by another, so confirm the current price before you budget.
- White label means more than removing a logo: check whether you can use your own domain, your own billing, and your own support email before you commit.
How Much Does White Label AI Software Cost in 2026?
White label AI pricing splits into three groups. The entry level is cheap: Chatbase Hobby costs $40 a month, or $32 a month on annual billing, with the branding removal add-on at $99 a month. Lety costs $97 a month, Robofy costs $97 a month, and BotPenguin starts from $600 a year, which is $50 a month. Botpress Plus is reported at $89 a month by one source from 27 September 2026 and $150 a month annual by another from 5 November 2026, so confirm the current figure on the vendor site.
The agency tier is more expensive because it buys the reseller model. Stammer Agency costs $197 a month, and Full SaaS Mode costs $497 a month. Voiceflow is free to start, with reseller pricing custom quoted. Botsify prices its white label plans by quote, with third party sources reporting around $249 a month, so treat that figure as unverified. The pattern is clear: removing a logo costs about $100 a month, while running a full white label SaaS under your own brand costs $200 to $500 a month.
What Should White Label AI Software Actually Do?
Good white label AI software does three jobs. It builds the AI agent, it lets you brand it as your own, and it lets you bill the client for it. The building part means training on the client's website, documents, and files, connecting to tools and APIs, and handling multi channel deployment on websites, WhatsApp, Messenger, and voice. The branding part means your logo, your colours, your domain, and no trace of the vendor. The billing part means you can charge the client yourself, or the platform bills them under your brand.
The branding depth is where vendors differ most. Some tools only remove the vendor logo, which is not a real white label. Others let you run the whole dashboard on your own domain with your own logo, colours, and support email, which is what an agency needs to sell the product as its own. Ask each vendor exactly what a client sees when they log in, because the answer decides whether you are reselling a product or renting a tool.
How Do I Choose the Right White Label AI Software?
Start with the agent type your clients buy. If clients want a website chatbot that answers questions from their own content, Chatbase, BotPenguin, and Botsify are the shortlist. If clients want an AI receptionist that answers phone calls, Robofy is the pick. If clients want agents that do work, such as booking appointments, updating a CRM, or processing orders, Voiceflow and Botpress are the strongest, because they are built for agentic workflows rather than simple question answering.
Next, check the commercial model. Some vendors charge you a flat monthly fee and let you bill clients however you like. Others charge per message or per conversation, which means your margin shrinks as the client uses the agent more. Confirm the message limits, the overage price, and whether unused messages roll over, because the pricing model decides whether the reseller business is profitable.
Worked Cost Example: An Agency Reselling AI Chatbots to Five Clients
Here is the cost of running a white label AI service for five clients for one year, using prices from November 2026. Chatbase Hobby at $40 a month plus the $99 a month branding add-on costs $139 a month, or $1,668 a year. If you bill each of the five clients $99 a month, you take in $495 a month and keep $356 after the Chatbase cost, before your time. Stammer Full SaaS Mode at $497 a month costs $5,964 a year, which is more than the revenue from five clients at $99 a month, so you need more clients or a higher per client price to make it pay. Lety and Robofy at $97 a month cost $1,164 a year each, and BotPenguin from $600 a year is the cheapest entry point.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Chatbase | Website chatbots trained on client content, with simple white labelling | Hobby $40 per month, or $32 per month on annual billing, plus $99 per month branding add-on, checked 15 Nov 2026 | Free plan, limited messages |
 Stammer | Full SaaS mode white labelling where clients log in under your brand | Agency $197 per month, Full SaaS Mode $497 per month, checked 15 Nov 2026 | Free trial, no permanent free tier |
 Lety | Multi channel AI chatbots for agencies that serve small businesses | $97 per month, checked 15 Nov 2026 | Free trial, no permanent free tier |
 BotPenguin | Affordable white label chatbots for small agencies | From $600 per year, checked 15 Nov 2026 | Free plan, limited features |
 Botsify | White label chatbots with human handover and multi channel support | Quote, white label plans third party reported around $249 per month, checked 15 Nov 2026 | Free trial, no permanent free tier |
 Robofy | AI receptionists and voice agents that answer phone calls | $97 per month, checked 15 Nov 2026 | Free trial, no permanent free tier |
 Voiceflow | Building AI agents with reseller white labelling | Free to start, reseller pricing custom quoted, checked 15 Nov 2026 | Free plan, limited usage |
 Botpress | Deep control over AI agent behaviour with open source foundations | Plus $89 per month reported by one source, $150 per month annual reported by another, checked 15 Nov 2026 | Free plan, limited usage |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
| Tool | Best for | Starting price | Free plan |
| Chatbase | Website chatbots trained on client content | Hobby $40 per month, or $32 per month annual | Free plan |
| Stammer | Full SaaS mode white labelling for agencies | Agency $197 per month | Free trial |
| Lety | Multi channel AI chatbots for agencies | $97 per month | Free trial |
| BotPenguin | Affordable white label chatbots for small agencies | From $600 per year | Free plan |
| Botsify | White label chatbots with human handover | Quote, around $249 per month third party reported | Free trial |
| Robofy | AI receptionists and voice agents | $97 per month | Free trial |
| Voiceflow | Agent building with reseller white labelling | Free to start, reseller custom quoted | Free plan |
| Botpress | Deep control over AI agent behaviour | Plus $89 per month reported, $150 per month annual reported | Free plan |
#1
Chatbase
Best for: Website chatbots trained on client content, with simple white labelling
Visit chatbase.co
Starting priceHobby $40 per month, or $32 per month on annual billing, plus $99 per month branding add-on, checked 15 Nov 2026
Free planFree plan, limited messages
Chatbase is the simplest white label AI tool in this guide, and that simplicity is why agencies start here. You train a chatbot on a client's website, documents, or files, drop it on their site, and it answers questions from their own content. The Hobby plan costs $40 a month, or $32 a month on annual billing, and the branding add-on that removes Chatbase logos costs $99 a month.
What we like- Train a chatbot on a website, documents, or files in minutes, clean interface that clients can manage themselves, white labelling available as a paid add-on
Watch out for- The branding add-on costs $99 a month on top of the plan price, and the platform is focused on question answering rather than agentic workflows
#2
Stammer
Best for: Full SaaS mode white labelling where clients log in under your brand
Visit stammer.ai
Starting priceAgency $197 per month, Full SaaS Mode $497 per month, checked 15 Nov 2026
Free planFree trial, no permanent free tier
Stammer is built for agencies that want to sell AI as a service, not just build chatbots. The Agency plan at $197 a month covers the building and management side, and Full SaaS Mode at $497 a month lets clients log in under your brand on your own domain, with your logo, your colours, and your billing. That is a real white label, not just a logo removal, and it is the feature that separates Stammer from the entry level tools.
What we like- Full SaaS Mode lets clients log in under your brand on your domain, built for agencies that resell AI as a service, multi channel deployment included
Watch out for- The price jumps from $197 to $497 a month for the full SaaS tier, and the platform is newer than Chatbase or Botpress, so the community is smaller
#3
Lety
Best for: Multi channel AI chatbots for agencies that serve small businesses
Visit lety.ai
Starting price$97 per month, checked 15 Nov 2026
Free planFree trial, no permanent free tier
Lety is a white label AI chatbot platform aimed at agencies that serve small businesses, and its pitch is simplicity at a flat price. For $97 a month, you get multi channel deployment across websites, WhatsApp, and Messenger, with white labelling included rather than sold as a separate add-on. That flat pricing makes the reseller maths easy: one price, one platform, and the client sees your brand.
What we like- Multi channel deployment across websites, WhatsApp, and Messenger, white labelling included at $97 a month, simple setup for small business clients
Watch out for- The platform is newer and less known than the leaders, so third party reviews and integrations are thinner, and the $97 price covers one tier only
Starting priceFrom $600 per year, checked 15 Nov 2026
Free planFree plan, limited features
BotPenguin is the budget white label chatbot platform, starting from $600 a year, which is $50 a month. It supports websites, WhatsApp, Telegram, and Messenger, and white labelling is available on the paid plans, so a small agency can put its own brand on the chatbot without the $99 a month add-on cost that Chatbase charges. The platform covers the standard chatbot jobs: answering questions, capturing leads, booking appointments, and handing over to a human.
What we like- The cheapest entry point in this guide at $600 a year, white labelling available on paid plans, supports websites, WhatsApp, Telegram, and Messenger
Watch out for- The $600 a year figure is the starting price, and higher tiers with more features cost more, while the platform is less powerful than Voiceflow or Botpress for agentic workflows
#5
Botsify
Best for: White label chatbots with human handover and multi channel support
Visit botsify.com
Starting priceQuote, white label plans third party reported around $249 per month, checked 15 Nov 2026
Free planFree trial, no permanent free tier
Botsify is a chatbot platform with a white label offering aimed at agencies, and its strength is the human handover. When the AI cannot answer, the conversation passes to a live agent without the customer starting over, which matters for clients that sell by conversation rather than by self service. Multi channel support covers websites, Messenger, and other messaging apps, and the platform includes the lead capture and appointment booking features that small business clients ask for.
What we like- Human handover to live agents built in, multi channel support including websites and Messenger, white label plans aimed at agencies
Watch out for- Pricing is quote only, with the $249 a month white label figure coming from third party sources rather than the vendor, so confirm it before budgeting
#6
Robofy
Best for: AI receptionists and voice agents that answer phone calls
Visit robofy.ai
Starting price$97 per month, checked 15 Nov 2026
Free planFree trial, no permanent free tier
Robofy is the voice specialist in this guide, and it does one job well: it answers the phone. The AI receptionist takes calls, books appointments, answers common questions, and takes messages, so a small business never misses a call again. For agencies, Robofy offers white labelling, so the receptionist can be sold under the agency brand to dentists, lawyers, salons, and other businesses that live by the phone.
What we like- Built specifically for voice, with AI receptionists that answer calls, book appointments, and take messages, white labelling for agencies, simple setup for small businesses
Watch out for- The focus is voice, so a client that wants a website chatbot as well needs a second tool, and the $97 price covers one tier only
#7Voiceflow
Best for: Building AI agents with reseller white labelling4.5/5 on
G2 (115 reviews, checked Oct 2026)
Visit voiceflow.com
Starting priceFree to start, reseller pricing custom quoted, checked 15 Nov 2026
Free planFree plan, limited usage
Voiceflow is the agent building platform for teams that want real control over what the AI does. The visual builder lets you design conversation flows, connect tools and APIs, and build agents that book appointments, check orders, and update a CRM, rather than just answering questions from a document. That agentic depth is the reason product teams and agencies choose Voiceflow over a simple chatbot builder.
What we like- Visual agent builder with real control over conversation logic, reseller and white label options for agencies, strong for agents that do work rather than just answer questions
Watch out for- Reseller pricing is custom quoted with no published figure, and the builder is more complex than Chatbase, so it takes longer to learn
#8Botpress
Best for: Deep control over AI agent behaviour with open source foundations4.5/5 on
G2 (514 reviews, checked Oct 2026)
Visit botpress.com
Starting pricePlus $89 per month reported by one source, $150 per month annual reported by another, checked 15 Nov 2026
Free planFree plan, limited usage
Botpress is the developer friendly AI agent platform, built on open source foundations, and it gives the deepest control over agent behaviour in this guide. You can design the agent logic, connect tools and data sources, and deploy across channels, with a free plan to start and a large developer community behind it. White labelling is available, so agencies can resell Botpress agents under their own brand. The honest catch is price clarity and skill. The Plus plan is reported at $89 a month by one source and $150 a month on annual billing by another, so the current figure needs confirming on the vendor site before you budget.
What we like- Open source foundations with deep control over agent behaviour, strong developer community, free plan to start, enterprise options for scale
Watch out for- The Plus price is reported at $89 a month by a source from 27 September 2026 and $150 a month annual by a source from 5 November 2026, so confirm the current price, and the platform needs more technical skill than Chatbase
Frequently asked questions
What does white label AI software mean?
White label AI software lets an agency sell an AI chatbot or agent under its own brand, as if the agency built it. The client sees your logo, your colours, and your domain, not the vendor. Real white labelling covers the dashboard the client logs into, the chatbot widget, and the billing.
How much does white label AI software cost?
Entry level white label chatbots start at $40 a month with Chatbase, plus a $99 a month branding add-on, or from $600 a year with BotPenguin. Lety and Robofy cost $97 a month. Full SaaS mode white labelling, where clients log in under your brand, costs more: Stammer Agency is $197 a month and Full SaaS Mode is $497 a month.
Can I sell AI chatbots to my clients as my own product?
Yes, that is exactly what white label AI software is for. You build the chatbot or agent, brand it as your own, and bill the client under your brand. Check the commercial terms before you sign: confirm whether you can bill clients yourself, whether there are per message limits, and whether the vendor claims any right to contact your clients directly.
What is the difference between Chatbase and Botpress?
Chatbase is the simpler tool. You train a chatbot on a website or documents in minutes, and it answers questions from that content. Botpress is the deeper tool. You design agent logic, connect tools and APIs, and build agents that do work such as booking appointments or updating a CRM. Chatbase suits agencies that sell website chatbots to small businesses.
Do white label AI tools support WhatsApp and voice?
Most of them do. Lety, BotPenguin, and Botsify support WhatsApp and Messenger alongside websites. Robofy is built for voice, with AI receptionists that answer phone calls. Voiceflow and Botpress support voice and multi channel deployment as well. Check which channels are included in the plan you buy, because some vendors charge extra for WhatsApp or voice minutes.
Sources we checked (10)
- https://www.chatbase.co
- https://www.stammer.ai
- https://www.lety.ai
- https://www.botpenguin.com
- https://www.botsify.com
- https://www.robofy.ai
- https://www.voiceflow.com
- https://www.botpress.com
- https://www.chatbase.co
- https://www.stammer.ai
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.