How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Data brokers sell your name, address, phone number, and relatives from public records, and removal services send opt-out requests to those brokers on your behalf.
- No service can delete you from the internet completely, because public records, social media, and news articles remain outside broker control.
- Removal is ongoing work, since brokers rebuild profiles within months, so a one-time cleanup without a subscription fades fast.
- Incogni offers the best value for hands-off automated removal, while DeleteMe offers deeper human-verified coverage for stubborn listings.
- Optery is the best place to start if you want a free exposure report before paying, and Aura suits users who also want identity theft protection.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Incogni | Hands-off automated removal | $7.99 per month | No |
 DeleteMe | Human-verified removal | $10.75 per month | No |
 Optery | Transparency and free report | $3.99 per month | Yes |
 Aura | All-in-one identity protection | $12 per month | No |
 Kanary | Families and guided cleanup | $14.99 per month | No |
 Privacy Bee | Large coverage with aliases | $8 per month | No |
 EasyOptOuts | Budget removal | $19.99 per year | No |
 BrandYourself | Reputation and privacy cleanup | See website | No |
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The best services to delete your online presence
Starting price$7.99 per month
Free planNo
Incogni is the best value pick for most people, because it covers 420 or more data brokers for 7.99 dollars per month billed annually, and it runs without any input from you after setup. The service sends opt-out requests, follows up with brokers that ignore the first request, and logs each removal in a dashboard you can check. Its removal claims have been checked by an outside auditor, which gives its numbers more weight than marketing copy alone.
The limits are depth and breadth. DeleteMe covers more broker sites, and Incogni basic plans do not include human-handled custom removals for unusual listings. The Unlimited plan expands coverage to 1,000 or more brokers and adds unlimited custom requests, but it costs more. For straightforward automated removal at a low price, Incogni is the reasonable default.
What we like- Covers 420 or more brokers
- Fully automated
- Independent audit of removal claims
Watch out for- No human-handled custom removals on basic plans
- Fewer brokers than DeleteMe
- No identity insurance
Starting price$10.75 per month
Free planNo
DeleteMe is the thoroughness pick, covering 750 or more broker sites, with some guides listing up to 976 sites reviewed, and human privacy experts handle removals that automation cannot finish. That human layer matters when a broker hides behind a complex form, demands proof of identity, or rejects automated requests. DeleteMe also sends detailed reports showing which listings were removed, which gives you a paper trail you can check.
The drawbacks are price and pace. At 10.75 dollars per month billed annually, or 129 dollars per year, DeleteMe costs about a third more than Incogni, and its standard reporting runs quarterly rather than continuously. A two-person plan costs 229 dollars per year, which suits couples who want both profiles cleaned. Choose DeleteMe when stubborn listings or a documented paper trail matter more than the lowest price.
What we like- Covers 750 or more broker sites
- Human experts handle custom removals
- Detailed quarterly reports
Watch out for- Higher price than Incogni
- Quarterly reporting is slower
- Monthly billing not available on all plans
Starting price$3.99 per month
Free planYes
Optery is the best place to start if you are unsure how exposed you are, because its free tier scans broker sites and shows you an exposure report with screenshots before you spend anything. Paid tiers add automated removals, with the Ultimate tier at 249 dollars per year matching the top coverage of DeleteMe and Incogni. The screenshot proof is a real advantage, since you can see the listing before removal and confirm it is gone after.
The limits are cost at the top and effort at the bottom. The free tier only tells you what is out there, so you must file removals yourself, and full automation costs more than Incogni. The dashboard also shows a lot of detail, which some users find noisy. Optery suits users who want proof of every removal and a free way to measure the problem first.
What we like- Free exposure report before you pay
- Screenshot proof of removals
- Flexible tiers up to 640 or more brokers
Watch out for- Full automation costs more
- Free tier is do-it-yourself only
- Dashboard can overwhelm new users
Starting price$12 per month
Free planNo
Aura bundles data broker removal with credit monitoring across all three bureaus, dark web scanning, financial account monitoring, a VPN, antivirus, and 1 million dollars of identity theft insurance for about 12 dollars per month. That bundle makes sense if you do not already have identity protection, since buying removal plus a separate protection plan usually costs more. Aura also offers 24/7 fraud support, which helps when an exposure turns into an actual fraud attempt.
The trade off is removal depth. Aura covers around 130 brokers for removal, far fewer than DeleteMe or Incogni, so it is not the best pure removal tool. If removal is your only goal, a dedicated service covers more ground for less money. Choose Aura when you want one subscription for removal, monitoring, and insurance together.
What we like- Bundles removal with credit monitoring and dark web scanning
- 1 million dollars identity theft insurance
- Fraud support
Watch out for- Broker coverage smaller than dedicated removal tools
- Higher price for removal alone
- Features vary by plan
Starting price$14.99 per month
Free planNo
Kanary scans 1,000 or more sites for your personal information and offers guided privacy cleanup that goes beyond broker sites, including social media profiles and AI tools on its Advanced plan. The Advanced plan costs 500 dollars per year, while the standard plan starts around 14.99 dollars per month, and added family members get a 50 percent discount. Monthly rescans keep listings from quietly returning, and the guided tools help you tighten social accounts that brokers scrape for fresh data.
The drawbacks are price at the top and brand size. The Advanced plan is the most expensive option on this list, and Kanary is less well known than DeleteMe or Incogni, so independent reviews are thinner. Kanary suits families and users worried about social media and AI exposure as well as broker listings.
What we like- Scans 1,000 or more sites
- Monthly rescans
- Social media and AI tool coverage on Advanced plan
Watch out for- Advanced plan costs 500 dollars per year
- Basic plan has fewer features
- Smaller brand than rivals
Starting price$8 per month
Free planNo
Privacy Bee covers 300 or more data brokers and stands out for alias management, letting Pro plan users track and remove listings under name variations, old addresses, and alternate emails. That matters because brokers often hold several profiles for one person under slightly different spellings, and a service that only removes the exact-match profile leaves the rest behind. Privacy Bee also monitors continuously and resubmits requests as brokers rebuild profiles.
The limits are price and coverage. The Signature top tier costs far more than the basic plan, and total broker coverage is smaller than DeleteMe or Kanary. Independent testing of Privacy Bee is also thinner than for the market leaders. Privacy Bee suits users with many name variations or old addresses who want alias tracking included.
What we like- Covers 300 or more brokers
- Unlimited aliases on Pro plan
- Ongoing monitoring
Watch out for- Top plan is costly
- Coverage smaller than DeleteMe
- Fewer independent reviews
Starting price$19.99 per year
Free planNo
EasyOptOuts is the budget pick at 19.99 dollars per year, covering the major people search sites and data brokers that most people actually appear on. Independent testing by Consumer Reports found a 65 percent removal rate, which is solid for the price, and setup takes only a few minutes. For users who want meaningful removal without a monthly subscription mindset, the yearly price is easy to justify.
The trade off is depth and speed. EasyOptOuts covers fewer brokers than Incogni or DeleteMe, rescans less often, and its reporting is thinner, so you get less detail on what was removed. It also lacks custom removal requests for unusual listings. EasyOptOuts is the right choice when budget matters most and you mainly want the big people search sites cleaned.
What we like- Lowest annual price on this list
- Covers major people search sites
- Simple setup
Watch out for- Fewer brokers covered
- Less frequent rescans
- Thinner reporting and dashboard
Starting priceSee website
Free planNo
BrandYourself combines privacy cleanup with online reputation management, which suits job seekers and public-facing professionals who care about what search results show as well as what brokers sell. Its guided tools walk you through cleaning social profiles, suppressing negative results, and building positive content, alongside broker removal work. That broader scope is useful when your problem is not only broker listings but also old posts, photos, or articles that appear in search.
The limits are price clarity and removal depth. Pricing is not published as clearly as rivals, so you must request a quote, and broker coverage is narrower than dedicated removal services. BrandYourself is best when reputation matters as much as removal, and less suited when you only want the widest broker cleanup for the lowest price.
What we like- Combines removal with reputation management
- Guided cleanup tools
- Good for job seekers
Watch out for- Pricing not published clearly
- Removal coverage narrower than dedicated tools
- Focus is broader than brokers
How we chose
We compared broker coverage counts, annual prices, rescan frequency, custom removal options, and proof of removal, using 2026 comparison coverage and vendor pricing pages. We favored services with audited or independently tested claims and with continuous rescanning, since brokers rebuild profiles within months. We did not treat any service as a complete invisibility tool, because public records and social content remain outside broker removal, and we noted where a service bundles identity protection versus focusing on removal alone.
How to choose the best service to delete your online presence
Start with a free scan from Optery or a similar report to see how many listings actually carry your name and address. If the list is short and limited to major people search sites, a budget service such as EasyOptOuts may be enough. If the list is long or includes stubborn brokers, choose Incogni for automated value or DeleteMe for human-verified depth. Then tighten the sources brokers scrape from: make social profiles private, remove old accounts you no longer use, and opt out of marketing data sharing where your state law allows it. Finally, keep the subscription active, because canceling usually lets listings return within months.
Frequently asked questions
Can a removal service delete me from the internet completely?
No. Removal services target data broker and people search sites, but they cannot remove public records, court filings, news articles, or social media posts you published yourself. Think of removal as reducing exposure, not erasing your digital footprint.
How long does it take to see results?
Most services report first removals within a few weeks, with deeper cleanup taking two to three months as brokers process requests at different speeds. Some brokers respond in days, while others need repeated follow-ups before they comply.
Do listings come back after removal?
Yes, often within months. Brokers buy fresh batches of public records and web data, so they rebuild profiles over time. This is why ongoing subscriptions with regular rescans matter more than a one-time cleanup.
Is it safe to give a removal service my personal details?
Reputable services need your name, address, and date of birth to match broker listings, and they should publish clear privacy policies and security practices. Check that the vendor encrypts your data, limits employee access, and does not sell your information before signing up.
Should I remove my own listings instead of paying?
You can, and broker opt-out pages are free, but the work is slow and repetitive across hundreds of sites. A service makes sense when your time is worth more than the subscription, or when brokers ignore manual requests that a service follows up on.
Do state privacy laws help with removal?
Yes, in states with strong privacy laws such as California, you have a legal right to request deletion from many brokers, which strengthens opt-out requests. Services use these laws where they apply, but coverage and response times still vary by broker.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.