How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
What is the best senior living CRM software in 2026?
WelcomeHome is the best senior living CRM for most operators because it combines speed, high adoption, and flat per-community pricing from 500 dollars a month. Aline is the best all-in-one suite for large operators, Eldermark is the best value clinical-plus-revenue platform from 295 dollars a month, and Yardi Senior CRM is the best pick for operators already running Yardi Voyager.
Key takeaways
- WelcomeHome leads for most operators, with flat pricing from 500 dollars per community per month, unlimited users and contacts, and adoption above 80 percent.
- Aline is the broadest suite here, covering CRM, marketing automation, leasing, billing, payments, care, and accounting in one platform.
- Eldermark NEXT Clinical and eMAR starts at 295 dollars per community per month, the lowest published per-community price in this guide.
- Yardi Senior CRM is typically 300 to 800 dollars per community per month as an add-on to Yardi Voyager, and it makes the most sense for operators already on Yardi.
- Aline, Enquire, and Glennis share one parent company after merging in 2022.
What does a senior living CRM actually do?
A senior living CRM tracks the journey from first inquiry to move-in: leads, tours, follow-ups, deposits, reservations, and admissions, plus the referral sources and families involved at each step. It also manages occupancy, waitlists, and unit inventory, so a sales team can see which apartments are available. The best tools tie that sales pipeline to care and billing, so a move-in flows into assessments and invoices without retyping. This guide covers CRM and sales platforms for senior living operators, not general CRMs and not clinical EHRs.
One fact shapes the whole category: Enquire, Glennis, and Sherpa merged in October 2022 and now operate as Aline, serving more than 800 customers across 5,700 communities. Enquire and Glennis still go to market under their own names, so this guide lists them as separate products with a note on the shared parent. Industry guides put typical CRM budgets at 400 to 1,200 dollars per community per month, and multi-site operators often negotiate volume discounts of 20 to 30 percent. Adoption is the real risk: industry CRM adoption historically runs 40 to 60 percent, while WelcomeHome reports adoption above 80 percent.
How much does senior living CRM software cost?
Take a five-community operator. On WelcomeHome at 500 dollars per community per month the bill is 2,500 dollars a month or 30,000 dollars a year, with unlimited users and contacts included. On Eldermark NEXT Clinical and eMAR at 295 dollars per community per month the bill is 1,475 dollars a month or 17,700 dollars a year, though that covers clinical and eMAR rather than the full sales CRM. On Yardi Senior CRM as an add-on at 300 to 800 dollars per community per month the bill is 1,500 to 4,000 dollars a month, on top of the Yardi Voyager license. On MatrixCare at 35 dollars per user per month plus 300 dollars per facility per month, a five-community operator with 25 users pays 2,375 dollars a month.
The pricing unit is the trap. WelcomeHome and Eldermark price per community, so adding staff costs nothing. MatrixCare prices per user plus per facility. Aline, Enquire, and Glennis are quote-based, so a five-community operator should get a written quote with implementation and training fees listed separately. Budget 400 to 1,200 dollars per community per month for a dedicated senior living CRM, and confirm whether telephony, SMS, and API integrations carry separate charges.
What should you check before you buy?
Check five things before you sign. First, pricing unit: confirm whether you pay per community, per user, or per facility, and whether volume discounts apply across your portfolio. Second, adoption: ask for the vendor adoption rate and the training plan. Third, move-in workflow: confirm the tool carries a prospect from deposit to reservation to admission without leaving the system, and whether it integrates with your reservations platform. Fourth, integrations: confirm the CRM connects to your EHR, property management, and billing systems. Fifth, response speed: Move-N reports that 75 percent of consumers start their search online and that conversion drops sharply when an inquiry goes unanswered for five minutes, so confirm the tool alerts your team when a lead arrives.
Comparison table
| Tool |
Best for |
Starting price |
Free plan |
| Aline |
Large operators wanting one unified suite |
499 dollars per month |
No |
| WelcomeHome |
Most operators wanting fast deployment |
500 dollars per community per month |
No |
| Yardi Senior Living |
Operators already running Yardi Voyager |
300 dollars per community per month |
No |
| Enquire |
CRM with marketing automation and contact center |
Quote |
No |
| MatrixCare |
Post-acute and senior living EHR plus CRM |
35 dollars per user per month |
No |
| Eldermark |
Value clinical-plus-revenue platform |
295 dollars per community per month |
No |
| Move-N |
Census-focused platform for small operators |
100 dollars per month |
No |
| Glennis |
Revenue and reservations management |
Quote |
No |
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Aline | Large operators wanting one unified suite | 499 dollars per month | No |
 WelcomeHome | Most operators wanting fast deployment | 500 dollars per community per month | No |
 Yardi Senior Living | Operators already running Yardi Voyager | 300 dollars per community per month | No |
 Enquire | CRM with marketing automation and contact center | quote | No |
 MatrixCare | Post-acute and senior living EHR plus CRM | 35 dollars per user per month | No |
 Eldermark | Value clinical-plus-revenue platform | 295 dollars per community per month | No |
 Move-N | Census-focused platform for small operators | 100 dollars per month | No |
 Glennis | Revenue and reservations management | quote | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Starting price499 dollars per month
Free planNo
Aline is the unified platform formed when Enquire, Glennis, and Sherpa joined forces in October 2022. The suite unites CRM, marketing automation, leasing, billing, payments, care and medication management, quality, accounting, and business intelligence, built for memory care, assisted living, independent living, and post-acute settings. The combined company serves more than 50 of the largest 150 senior housing operators and more than 800 customers, representing 5,700 communities. Third-party listings report a starting price of 499 dollars a month, though the vendor does not publish pricing. The breadth is both the pitch and the cost: a module-based platform takes longer to roll out than a standalone CRM. Buy Aline when you run a large portfolio and want one vendor for the whole resident lifecycle.
What we like- Broadest suite here, from CRM to billing and care
- Serves more than 800 customers across 5,700 communities
- Module-based platform that adapts to any care setting
Watch out for- No vendor-published pricing, only third-party listings
- Enterprise-shaped sale with implementation services
- Breadth means a longer rollout than a standalone CRM
Starting price500 dollars per community per month
Free planNo
WelcomeHome is a CRM built specifically for senior living sales and marketing teams, and it leads this guide on usability and deployment speed. The base subscription is 500 dollars per community per month and covers unlimited users, unlimited contacts, and all core CRM features, with standard support and software updates included. Third-party comparisons put typical pricing at 500 to 1,200 dollars per community per month. Adoption is the differentiator: industry CRM adoption historically runs 40 to 60 percent, while WelcomeHome reports adoption above 80 percent. The platform includes lead scoring, automated task creation, and predictive move-in probability. Implementation and training fees vary with rollout scale and data migration complexity, and deep API integrations, telephony minutes, and SMS packages may carry separate charges. Buy WelcomeHome when you need a CRM your team will actually use.
What we like- Flat per-community pricing with unlimited users and contacts
- Fastest deployment and highest adoption in the category
- White-glove implementation
Watch out for- No free trial
- Pricing can be steep for single-site operators
- Implementation and training fees are charged separately
#3
Yardi Senior Living
Best for: Operators already running Yardi Voyager
Visit yardi.com
Starting price300 dollars per community per month
Free planNo
Yardi Senior Living Suite is an integrated cloud platform that unifies resident care, finance, sales, and operations on a single database, and its CRM is RentCafe Senior CRM. The suite includes Yardi Voyager Senior Housing for community management and accounting, Yardi EHR and eMAR for clinical care, and the RentCafe Senior Living Portal for resident and family engagement. Third-party comparisons put the CRM at typically 300 to 800 dollars per community per month as an add-on to Voyager, though Yardi publishes no pricing and quotes through sales. The single-database architecture is the real advantage: sales, operations, billing, and clinical data live in one system, so a move-in proposal can include real-time care costs. The CRM makes the most sense when you already run Yardi Voyager. Buy it when your priority is financial operations and portfolio oversight.
What we like- Single-database architecture removes data silos between sales, operations, billing, and clinical
- Deepest property management integration
- RentCafe marketing suite included
Watch out for- No published pricing
- CRM is an add-on to Yardi Voyager, so the total cost includes the Voyager license
- Enterprise-shaped sale
#4
Enquire
Best for: CRM with marketing automation and contact center
Visit enquire.com
Starting pricequote
Free planNo
Enquire is the CRM, marketing automation, and contact center solution for senior living and post-acute care, and it is the recognized leader in optimizing sales conversions and targeted outreach to referral sources. The platform covers lead management, automated marketing campaigns, and a contact center that handles inbound inquiries, so a community can respond to a new lead in minutes rather than hours. Enquire merged with Glennis and Sherpa in 2022 to form Aline, and the three products now share an API that carries a prospect from Enquire or Sherpa through deposit, sale, and admission in the Glennis revenue system without leaving the workflow. Pricing is quote-based with no published rates, so budgeting starts with a sales conversation. Buy Enquire when your bottleneck is lead response and conversion, and confirm how the Glennis integration is priced for your move-in volume.
What we like- Premier CRM for senior living and post-acute care
- Marketing automation and contact center built in
- Integrates with Glennis for the move-in cycle
Watch out for- Quote-only pricing with no published rates
- Part of Aline since 2022, so the roadmap is shared with the wider suite
- Enterprise-shaped sale
Starting price35 dollars per user per month
Free planNo
MatrixCare is a full-spectrum EHR for post-acute care providers, and it earns its place here because its senior living offering ties clinical documentation, billing, and revenue cycle to the CRM workflow. The platform covers home health and hospice documentation and scheduling, interoperability and data exchange, and financial and billing workflows. Third-party analysts put pricing at 35 dollars per user per month and 300 dollars per facility per month, with a 300 dollar monthly minimum per care setting and a one-time implementation fee. Industry benchmarks put small agencies at 1,500 to 3,500 dollars a month and medium agencies at 3,500 to 8,000 dollars a month. Upgrade fees when moving between patient tiers are a reported downside. Buy MatrixCare when you need a deep clinical EHR with revenue cycle tools, not when you only need a sales CRM.
What we like- Full-spectrum EHR for post-acute, home health, hospice, and senior living
- Strong interoperability and revenue cycle tools
- Deep clinical documentation
Watch out for- No vendor-published pricing
- 300 dollar monthly minimum per care setting
- Implementation alone is estimated at 5,000 dollars or more
Starting price295 dollars per community per month
Free planNo
Eldermark is senior living software built to connect EHR, eMAR, billing, and analytics in one system, so care changes flow straight to revenue capture. NEXT Clinical and eMAR starts at 295 dollars per community per month with flat-rate pricing, no enterprise minimums, and no per-module add-ons. The full cost depends on community count and size, and the full platform beyond NEXT Clinical and eMAR is quoted through sales. Eldermark is trusted by more than 2,500 senior living communities, and most communities go live in under 60 days. The platform also includes a sales CRM, digital marketing, point of care, and dashboards. It was designed for independent and regional operators, not health systems. Buy Eldermark when you want clinical and revenue tools at a published per-community price without enterprise minimums.
What we like- Lowest published per-community price here
- EHR, eMAR, billing, and analytics tied together
- Live in under 60 days for most communities
Watch out for- Full platform beyond NEXT Clinical and eMAR is quoted
- No free trial
- Built for independent and regional operators rather than health systems
Starting price100 dollars per month
Free planNo
Move-N Software is an easy-to-use digital platform that helps senior living communities build census, engage residents, and remove inefficiencies, with the stated goal of less turnover, improved census, and increased profitability. Third-party listings report a starting price of 100 dollars a month, though the vendor does not publish pricing, so confirm the figure with a quote. The pitch is built on the economics of the category: Move-N reports that 75 percent of consumers start their search online, that a senior housing lead costs 431 dollars on average, and that conversion drops sharply when an inquirer gets no response within five minutes. Fast lead response is the core job, and Move-N is designed around it. The tradeoff is scope: it is a census and engagement platform rather than an all-in-one suite. Buy Move-N when you run a small community and your bottleneck is census.
What we like- Lowest starting price in this guide
- Census-first design with resident engagement tools
- Easy to use for small communities
Watch out for- Vendor does not publish pricing, only third-party listings
- Narrower feature set than the all-in-one suites
- No published trial
Starting pricequote
Free planNo
Glennis Solutions offers a comprehensive, fully integrated cloud-based software suite for managing a senior housing business, and it is the revenue and reservations half of the Aline family. The platform handles reservations, deposits, admissions, billing, and resident engagement, with the move-in cycle as its core workflow. Its API with Enquire and Sherpa lets prospect demographic and contact information flow into Glennis when a deposit, sale, or admission is logged, so reservations are secured and completed in Glennis without moving between systems. The three companies merged in 2022 and continue to go to market under their existing brands while Aline integrates the offerings into a module-based platform. Pricing is quote-based with no published rates. Buy Glennis when your bottleneck is the move-in cycle itself: deposits, reservations, and revenue capture, with the CRM feeding it from Enquire or Sherpa.
What we like- Only time-tested comprehensive suite for senior housing business management
- Reservations and revenue workflows built for the move-in cycle
- Integrates with Enquire and Sherpa
Watch out for- Quote-only pricing with no published rates
- Part of Aline since 2022, so the roadmap is shared
- Enterprise-shaped sale
Frequently asked questions
How much does senior living CRM software cost?
Budget 400 to 1,200 dollars per community per month for a dedicated senior living CRM. WelcomeHome starts at 500 dollars per community per month with unlimited users and contacts. Eldermark NEXT Clinical and eMAR starts at 295 dollars per community per month. Yardi Senior CRM is typically 300 to 800 dollars per community per month as an add-on. Multi-site operators often negotiate volume discounts of 20 to 30 percent.
What is the cheapest senior living CRM?
Move-N is cheapest on third-party listings, with a reported starting price of 100 dollars a month, though the vendor does not publish pricing. Among published vendor prices, Eldermark NEXT Clinical and eMAR is cheapest at 295 dollars per community per month. For a full sales CRM, WelcomeHome at 500 dollars per community per month is the cheapest published price with unlimited users. Aline, Enquire, and Glennis are quote-only.
Do I need a CRM if I already have Yardi Voyager?
No, not a separate one. Yardi Senior CRM, also called RentCafe Senior CRM, runs on the same database as Yardi Voyager, so sales, operations, billing, and clinical data stay in one system. Buying a standalone CRM on top of Voyager creates the data silos Yardi is designed to remove. If you run Voyager, price the Yardi Senior CRM add-on, typically 300 to 800 dollars per community per month, before you shortlist a standalone CRM such as WelcomeHome or Aline.
How do Aline, Enquire, and Glennis relate to each other?
Enquire, Glennis, and Sherpa merged in October 2022 and now operate as Aline. The combined company serves more than 800 customers across 5,700 communities. Enquire is the CRM, marketing automation, and contact center product. Glennis is the revenue and reservations product. Aline is the unified suite that brings them together with leasing, billing, care, and accounting. The products still go to market under their own names.
What should a five-community operator budget for CRM?
Budget 2,500 dollars a month for WelcomeHome at 500 dollars per community, or 1,475 dollars a month for Eldermark NEXT Clinical and eMAR at 295 dollars per community. Yardi Senior CRM as an add-on runs 1,500 to 4,000 dollars a month for five communities, on top of the Voyager license. MatrixCare at 35 dollars per user per month plus 300 dollars per facility comes to 2,375 dollars a month for five communities with 25 users.
Sources we checked (15)
- https://alineops.com
- https://www.welcomehomesoftware.com
- https://www.yardi.com
- https://www.enquire.com
- https://www.matrixcare.com
- https://www.eldermark.com
- https://www.move-n.com
- https://www.glennis.com
- https://usrengage.com/best-crm-for-senior-living-2026/
- https://www.selecthub.com/p/crm-software/welcomehome/
- https://www.selecthub.com/p/home-health-software/matrixcare/?from_category=1376
- https://www.eldermark.com/ppc/assisted-living-ehr-pricing
- https://alineops.com/press-releases/enquire-glennis-solutions-and-sherpa-crm-join-forces-to-create-market-leading-senior-living-software-platform/
- https://www.guideflow.com/blog/senior-living-software
- https://careoshealth.net/compare
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.