How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Key takeaways
- Repsly, Movista and FORM are the leading choices for CPG brands running field teams at scale.
- VisitBasis is the lean option for audits and merchandising checks without enterprise overhead.
- FieldAssist, Ivy Mobility, Aforza and StayinFront bring distribution management and route-to-market depth.
- Pepperi combines retail execution with B2B ordering and van sales.
- Almost all pricing is quote-based; VisitBasis is the only one here with a free trial.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Repsly | CPG field teams and shelf visibility | See website | No (demo available) |
 Movista | Unified execution for the whole retail ecosystem | See website | No (demo available) |
 FORM | GoSpotCheck audits plus Trax image recognition | See website | No (demo available) |
 VisitBasis | Lean retail audits and merchandising checks | See website | Yes (14-day free trial) |
 FieldAssist | AI-led sales and distribution in FMCG | See website | No (demo available) |
 Ivy Mobility | Route-to-market for consumer goods | See website | No (demo available) |
 Pepperi | B2B ordering plus retail execution | See website | No (demo available) |
 Aforza | AI-driven route-to-market on one platform | See website | No (demo available) |
 StayinFront | Retail optimization for CG and life sciences | See website | No (demo available) |
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We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best retail execution software
Starting priceSee website
Free planNo (demo available)
Repsly is the retail execution platform many CPG brands start with. Field reps get an intuitive mobile app for store visits, orders and audits, while managers get a web app with real-time performance tracking. The standout is ShelfScan, native AI image recognition that spots on-shelf gaps from a photo, with no second app and no double data entry. Territory planning uses an AI advisor to cut drive time and improve coverage.
The honest catch is that pricing is quote-based and the image recognition comes in tiers, so the number you negotiate depends on which capabilities you switch on. For brands that want proven, mainstream retail execution with modern AI on top, Repsly is the safe first demo. Smaller teams doing simple audits may find it more than they need.
What we like- Native AI image recognition built into the app
- Strong territory and scheduling tools
- Trusted by major CPG and retail brands
Watch out for- Quote-based pricing
- Image recognition tiers may add cost
#2
Movista
Best for: Unified execution for the whole retail ecosystem
Visit movista.com
Starting priceSee website
Free planNo (demo available)
Movista's pitch is unification: one solution that coordinates in-store work across retailers, CPG brands, service providers and distributors instead of each party running its own tool. The platform covers planning, execution, automation and optimization, with tasking, mobile frontline apps, real-time dashboards and integrations. With millions of retail locations and hundreds of thousands of users in its footprint, it operates at serious scale.
The tradeoff is that a platform serving the whole ecosystem is not a quick self-serve purchase. Expect an enterprise sales process and real configuration to fit your workflows. Pricing is quote-based. Movista suits organizations that need retailers, brands and service partners working from shared plans rather than siloed apps.
What we like- One platform for retailers, brands, service providers and distributors
- Plan, execute, automate and optimize in one place
- Large global footprint
Watch out for- Enterprise sales process
- Breadth means configuration work
#3
FORM
Best for: GoSpotCheck audits plus Trax image recognition
Visit form.com
Starting priceSee website
Free planNo (demo available)
FORM makes GoSpotCheck, the mobile audit and task management app used by field teams worldwide, and in early 2026 it merged with Trax's image recognition business, bringing Trax's shelf-intelligence technology into the portfolio. The result is a combined platform covering task management, photo reporting, business intelligence dashboards and AI image recognition that detects products, prices and displays from a single photo. Beverage brands get specialized on-premise capabilities for bars and menus.
The honest note is merger timing. The combined company is still integrating two product lines, so ask on a demo exactly which capabilities ship together today versus on the roadmap. Pricing is enterprise and quote-based. For brands that want audits and image recognition from one vendor, the combined FORM is now the deepest option.
What we like- GoSpotCheck market execution plus Trax image recognition in one portfolio
- Strong beverage and grocery capabilities
- Highly configurable
Watch out for- Post-merger portfolio is still integrating
- Enterprise pricing
Starting priceSee website
Free planYes (14-day free trial)
VisitBasis is the anti-enterprise option: mobile retail execution for merchandising and field marketing teams that need audits done, not a platform project. Paper checklists convert into smart audit forms, products link to planogram compliance checks, visits schedule on a live map, and tickets handle follow-up tasks. Fraud prevention features detect fake photos and validate visits, so the data can be trusted. The 14-day free trial includes all premium features with no credit card, which is rare in this category.
The honest limit is ceiling. VisitBasis does audits and merchandising checks well but will not run your distribution network or trade promotions. Pricing is not published. For agencies, brokers and brands that need reliable store-level data fast, it is the quickest path to value on this list.
What we like- Free 14-day trial with all premium features, no credit card
- Fraud prevention with fake-photo detection
- Simple form builder
Watch out for- Less depth than enterprise platforms
- Smaller vendor
Starting priceSee website
Free planNo (demo available)
FieldAssist powers sales and distribution for hundreds of FMCG enterprises across more than 30 countries, with AI woven through beat planning, route optimization, demand forecasting and image recognition. The platform unifies the field force, distributors and retailers, with two-way ERP sync and gamification to keep reps engaged. Its strength is route-to-market depth: outlet expansion, assortment optimization and geo-verified visit adherence.
The honest framing is geography. FieldAssist is dominant in South Asia, the Middle East and Africa, and its product reflects those markets' distribution structures. Western brands with different retail models should validate the fit carefully. Pricing is quote-based. For FMCG companies operating in emerging markets, it is one of the strongest options available.
What we like- AI-led sales force automation and distributor management
- Strong in emerging markets
- Image recognition and perfect-store tools
Watch out for- FMCG-centric
- Less proven in Western retail structures
Starting priceSee website
Free planNo (demo available)
Ivy Mobility offers a route-to-market cloud for consumer goods companies, covering retail execution, distributor management and related commercial processes with AI-assisted capabilities. It competes in the same enterprise space as FieldAssist and Aforza, aimed at brands that need field teams, distributors and retailers coordinated on one platform.
The honest note is verification: the company's site blocked automated access during research, so treat feature claims as vendor statements to confirm on a demo rather than independently verified facts. Pricing is quote-based. For consumer goods brands evaluating enterprise route-to-market platforms, Ivy Mobility belongs in the conversation alongside its better-known rivals.
What we like- Purpose-built route-to-market cloud for consumer goods
- Strong retail execution and distributor management
- AI capabilities
Watch out for- Vendor site blocks automated access, so verify details on a live demo
- Enterprise sales process
Starting priceSee website
Free planNo (demo available)
Pepperi is a unified B2B commerce platform whose retail execution module sits alongside B2B eCommerce, mobile order taking, route accounting and direct store delivery. Field reps can take orders, audit shelves, check compliance and manage assets from one app that works offline. For distributors and brands where the same rep sells and merchandises, that combination avoids juggling two systems. The company reports over 1,000 customers and tens of billions in annual transactions.
The honest context is ownership: Pepperi has joined Advantive, so long-term roadmap questions are fair game on a demo. Retail execution buyers should also note that it is one module in a commerce suite, not a pure-play execution tool. Pricing is quote-based. For B2B sellers that need ordering and execution together, Pepperi is the natural fit.
What we like- Combines B2B eCommerce, rep order taking and retail execution
- Strong DSD and van sales tools
- Works offline
Watch out for- Retail execution is one module among many
- Now part of Advantive
Starting priceSee website
Free planNo (demo available)
Aforza builds route-to-market software around Ava, a vertical AI that works across retail execution, trade promotion management and distributor management. Reps get guided next-best actions in store, trade teams get promotion planning with full P&L visibility, and image capture converts shelf photos into commercial actions. The mobile experience is built for speed offline, and the platform gives head office one source of truth across field, trade and distributors.
The honest tradeoff is vendor youth. Aforza does not have the decades-long track record of StayinFront or the scale of the merged FORM, so enterprise buyers should do thorough reference checks. Pricing is quote-based. For consumer goods brands that want AI-native route-to-market rather than a legacy suite with AI added, Aforza is the most modern option here.
What we like- Retail execution, trade promotion management and distributor management on one platform
- Ava AI assistant across all modules
- Fast offline mobile
Watch out for- Newer vendor than the incumbents
- Enterprise pricing
Starting priceSee website
Free planNo (demo available)
StayinFront is the veteran of this list, providing retail optimization and digital transformation tools to consumer goods and life sciences organizations worldwide. With more than 85,000 users in over 50 countries, it has the scale and reference base that risk-averse enterprises want. The platform covers field sales, retail execution and related commercial processes for companies of all sizes.
The honest criticism is that the product shows its enterprise heritage: capable and proven, but not the most modern experience on this list. Pricing is quote-based with an enterprise sales process. For large organizations that prioritize vendor stability and global support over the newest AI features, StayinFront remains a solid choice.
What we like- 85,000+ users across 50+ countries
- Serves both consumer goods and life sciences
- Long track record
Watch out for- Interface reflects its enterprise heritage
- Pricing is quote-only
How we chose
We selected retail execution tools that are sold and supported today, covering field audits, image recognition, merchandising and route-to-market management. We checked each vendor's site for current product status, which surfaced the FORM-Trax merger and Pepperi's move to Advantive. We reviewed feature lists, public reviews on G2 and Capterra, and practitioner discussion in CPG and retail operations communities. No hands-on testing was performed, and no vendor paid for placement.
The three questions that actually matter
First, who uses it in the store? If your field team will not open the app, nothing else matters. Demo the mobile experience with a real rep present, test it offline, and time a complete store visit. The tools that win are the ones reps describe as fast, not the ones managers describe as powerful.
Second, how do you know the data is real? Photo audits are only useful if the photos are genuine and the visits happened. Ask about GPS validation, fake-photo detection and timestamp verification. VisitBasis publishes fraud prevention features openly; make every other vendor show you theirs.
Third, what happens after the audit? Data that sits in a dashboard changes nothing. The best tools close the loop: tasks assigned from failed audits, orders triggered from out-of-stocks, promotions adjusted from compliance gaps. Ask each vendor to walk you through one complete loop, from a failed shelf photo to a corrected shelf, before you sign.
Frequently asked questions
What is retail execution software?
Software that helps consumer goods brands manage what happens in stores: field reps and merchandisers audit shelves, check planogram compliance, capture photos, take orders and log visits, while managers track coverage and performance across all outlets.
How much does retail execution software cost?
Nearly all vendors price by quote based on user count, modules and geography. Enterprise platforms typically run into five or six figures annually. VisitBasis is the most accessible option here with a free 14-day trial of all premium features.
What is image recognition in retail execution?
AI that analyzes shelf photos to detect products, prices, facings and planogram compliance automatically, replacing manual counting. Repsly, FORM (with Trax technology) and FieldAssist all offer it, and it is the biggest time-saver in the category.
Do these tools work offline?
Most serious field apps do, because stores have dead zones. Repsly, FORM, Pepperi and Aforza all emphasize offline-capable mobile apps that sync when connectivity returns. Always test offline behavior in the demo, not just the feature list.
What happened between FORM and Trax?
In February 2026, FORM merged with the image recognition business of Trax, backed by Gemspring Capital. Trax's shelf-intelligence technology is now part of FORM's portfolio alongside GoSpotCheck and FORM OpX.
Sources we checked (2)
- https://consumergoods.com/form-trax-retail-combine-data-enabled-rex-merger
- http://www.brewbound.com/pr/2026/02/04/form-and-trax-retails-image-recognition-merge-to-create-an-industry-leader-in-retail-execution-insight-and-performance
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.