How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Incogni is the hands off default: 420 plus brokers, requests re-sent every 60 to 90 days, Standard at 95.88 dollars per year.
- DeleteMe at 129 dollars per year adds human handling and detailed reports, and suits people who want a person accountable for awkward removals.
- Optery starts free, with Core at 39 dollars per year, and shows screenshot proof of exposures and removals.
- EasyOptOuts at 19.99 dollars per year is the budget standout, and a Consumer Reports study period found its effectiveness comparable to far pricier services.
- Removal is partial and temporary by nature. Brokers re-collect data within months, public records stay public, and doing it yourself free is possible, just slow.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Incogni | Automated removal and repeat requests | $95.88 per year | No |
 DeleteMe | Human assisted removal with reporting | $129 per year | No |
 Optery | Proof of removal and a free tier | Free; Core $39 per year | Yes |
 Kanary | Families and wider exposure cleanup | $250 per year | No |
 Privacy Bee | Large people search coverage claims | About $8 per month billed annually | No |
 EasyOptOuts | Lowest cost effective removal | $19.99 per year | No |
 OneRep | People search site removal | See website | No |
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The best personal data removal services
Starting price$95.88 per year
Free planNo
Incogni, from the team behind Surfshark, is the automation pick. You verify your identity once, and its system works the broker list continuously, sending, tracking and re-sending deletion requests as profiles reappear. Its process has also been independently reviewed, which few rivals can claim.
The Unlimited tier is the one to price if you have already found yourself on obscure sites: it lets you submit any listing for the team to chase. For most people, Standard at under a hundred dollars a year is the sensible centre of this market.
What we like- Covers 420 plus brokers and people search sites, including private databases that never show a public profile, requests re-sent roughly every 60 days for people search sites and 90 days for private brokers, one comparison test logged 107 requests sent and 102 closed, Standard at 95.88 dollars per year with an Unlimited plan at 179.88 dollars adding custom removal requests for sites you find yourself, family plans cover up to five people
Watch out for- No free plan or trial, only a 30 day money back guarantee, custom removals sit on the pricier Unlimited tier, coverage count trails the biggest claims in this market, automation means less human judgement on stubborn cases
Starting price$129 per year
Free planNo
DeleteMe sells the human touch: real specialists, written reports, and a service that has operated for over a decade. For executives, journalists, and anyone whose exposure is unusual rather than standard, a person who can adapt beats a script.
Judge it on the reports, not the coverage headline, because the headline is the least reliable number in this category. And weigh the independent evidence fairly: in one widely cited study window DeleteMe removed less than EasyOptOuts did at a sixth of the price, a reminder that price and thoroughness are not the same thing.
What we like- One of the longest running services, with human specialists handling removals rather than pure automation, detailed privacy reports showing what was found and removed, plans for two people at 229 dollars and four at 329 dollars per year, custom removal requests included up to an annual allowance on standard plans per comparisons, strong fit for public figures and professionals with awkward, scattered exposures
Watch out for- Pricier per person than Incogni, coverage counts in guides vary widely, from 750 plus reviewed to 976 sites, which shows how loosely the industry counts, independent test results have been mixed: one Consumer Reports study period credited it with fewer removals than cheaper rivals, no free tier
Starting priceFree; Core $39 per year
Free planYes
Optery's argument is evidence. It photographs your exposure, shows you the listing, then shows it gone. In a market built on unverifiable claims, that transparency is worth real money, and its free scan is the best first step in this entire category: find out where you actually appear before paying anyone.
Note the consolidation: reporting in October 2026 says Incogni and Optery now sit in the same group. They still run as separate products with different strengths, but buyers comparing the two should know the rivalry is now within one family.
What we like- A genuine free tier finds and shows your exposures before you pay, screenshot based proof: you see the exposed profile and its removal, Core at 39 dollars per year covers 150 plus sites, with Expanded Reach and Ultimate tiers extending to 380 to 640 plus per comparisons, Ultimate at 249 dollars per year adds unlimited custom removals, strong results in independent comparisons: 17 of 18 priority sites cleared in one March 2026 tally
Watch out for- Lower tiers are partly self service, so expect to do some removals yourself, coverage on Core is smaller than Incogni's standard list, the ownership changed in 2026, with Surfshark's parent taking a majority stake per Gizmodo reporting, which puts it in the same group as Incogni, top tier price matches DeleteMe territory
Starting price$250 per year
Free planNo
Kanary positions itself as the thorough, family scale option: broader scanning, help with social and newer exposure types, and plans designed around households rather than one person. Its Advanced plan targets the exposures standard broker lists miss.
The price demands the need be real. At 250 dollars a year and up, Kanary competes with doing DeleteMe for two people. Families with several visible members, or anyone repeatedly targeted by harassment, are its natural buyers; a single privacy conscious adult is usually served for less.
What we like- Scans a wide source set, with comparisons crediting 1,000 plus sources scanned, extends beyond classic brokers into social media and AI era exposures on higher plans, family oriented, with added members at a discount, Core at 250 dollars and Advanced at 500 dollars per year per October 2026 pricing checks, guided, managed feel rather than a bare automated feed
Watch out for- The most expensive mainstream entry price here, cheaper Kanary tiers have historically been scan and alert focused rather than full done for you removal, so read the plan terms carefully, coverage phrasing mixes sites scanned with sites removed, which inflates first impressions, no free tier beyond scanning
Starting priceAbout $8 per month billed annually
Free planNo
Privacy Bee's pitch is breadth: the longest people search list it can assemble, plus privacy tools around it. If a scan shows your data concentrated on people search sites rather than private brokers, its list may match your problem better than a broker heavy rival.
The honest gap is verification. The services with independent study results in this list are Incogni, Optery, DeleteMe and EasyOptOuts. Privacy Bee asks to be trusted on its own numbers, so use its first reporting cycle as your test before renewing.
What we like- Claims among the largest people search coverage in the market, with comparisons citing 518 people search sites on Essentials, Essentials runs about 8 dollars per month billed annually, higher Pro and Signature tiers add custom removals and broader broker handling, multi person discounts for households
Watch out for- Its headline coverage counts people search sites specifically, so it is not directly comparable with broker totals elsewhere, independent effectiveness testing has not covered it in the major studies we found, so its claims rest on its own reporting, top Signature tier reaches about 67 dollars per month billed annually, which is serious money, younger brand than DeleteMe
Starting price$19.99 per year
Free planNo
EasyOptOuts is the evidence based bargain. Independent testing, not its own marketing, is its best argument: Consumer Reports research found its opt out effectiveness comparable to hours of manual work and to far more expensive rivals, at twenty dollars a year.
What you give up is depth and service: no concierge, no custom chases, thinner reports. For the common case, a person whose data sits on the standard broker circuit, the independent numbers say that trade is usually worth it.
What we like- One simple plan at 19.99 dollars per year, no tiers and no upsells, covers 200 plus brokers and people search sites, with the major exposure sources included, a Consumer Reports four month study found it removed 65 percent of test profiles, comparable to services costing ten times more, and 16 of 18 high priority sites in a March 2026 tally, plain, honest scope: it does the standard removals well
Watch out for- Fewer brokers than the big lists, simpler reports with less detail per broker, no custom removal service for obscure sites, no family plan structure, a small operation compared with the venture backed names
Starting priceSee website
Free planNo
OneRep belongs in this list because it is a real, long standing service that many buyers meet first, and it belongs with its caveat printed in full: researchers at Consumer Reports have reported that its founder had ties to people search sites. OneRep has disputed characterisations of those ties, but a buyer paying for removal deserves to know the question exists.
If that history does not trouble you, compare its site list against your free Optery scan like any other service. If it does, this list offers six alternatives, several cheaper.
What we like- Long running focus on people search sites, covering 240 plus per comparisons, automated recurring removals rather than a one time sweep, monthly billing options in a market that prefers annual, it powered Mozilla Monitor's paid removal feature while that product ran
Watch out for- Consumer Reports linked researchers have reported historical ties between OneRep and the people search industry it removes you from, a conflict buyers should weigh directly, Mozilla Monitor, its best known partnership, has been discontinued, current plan pricing was not consistently published in our sources, so this field says See website, independent effectiveness results are thinner than for rivals above
How we chose
We compared removal services a US buyer can subscribe to in October 2026, judging them on the three things that decide results: which brokers and sites they cover, how often they repeat sweeps after the first removal, and how clearly they report what was done. Pricing comes from vendor pages and October 2026 comparison checks; figures are labelled where guides disagree, and coverage counts are treated as vendor claims, since each company counts differently. Independent effectiveness evidence, including Consumer Reports study results, was weighted above vendor marketing. We did not subscribe to any service for this guide.
What removal can and cannot do
It cannot erase you. Public records, court filings, voter rolls, news stories and your own social media posts are not broker data, and no service here removes them. What removal does is clear the broker and people search layer: the profiles that put your home address and phone number one search away for strangers, scammers and worse.
Expect partial results, forever. Even the best services in independent tests cleared roughly two thirds of profiles in a study window, and brokers re-collect from utility sign ups, purchases and public sources. That is why every honest service sells a subscription with repeat sweeps, and why cancelling usually means slowly reappearing.
The free route exists. Every opt out these services file can be filed by you, at no cost, using the brokers' own forms; tools such as the free tier scan at Optery and public opt out lists will show you where. What you pay for is time: the circuit takes hours per sweep, several times a year, forever. Price your hours honestly and the subscription either makes sense or it does not.
Reduce the inflow too. Use a masked email service for sign ups, freeze your credit, keep social profiles locked down, and think before loyalty programmes and warranty cards ask for your details. Removal handles the past; habits decide how much future data there is to remove.
Frequently asked questions
How much does data removal cost?
From 19.99 dollars per year at EasyOptOuts to 250 dollars and up at Kanary. The mainstream sits around 39 to 130 dollars per year: Optery Core 39 dollars, Incogni Standard 95.88 dollars, DeleteMe 129 dollars. Family plans change the per person maths in your favour.
How long until my data is gone?
First removals land within days to weeks; a full first sweep typically takes one to three months as brokers process queues. Then the work becomes maintenance: every service here re-checks and re-files on a cycle, because profiles return.
Can a service remove me from Google?
It can remove the broker pages Google indexes, so the listings fall out of results as Google re-crawls. It cannot remove news, court records or pages that are not broker profiles. Google also accepts some removal requests directly for personal contact details on its results.
Is it worth paying when I can opt out free?
If your time is worth more than the subscription and your exposure is on the standard circuit, independent tests suggest paid services, even the 20 dollar one, match hours of manual work. If you enjoy the process or exposure is tiny, the free route plus a free scan to find yourself is a reasonable choice.
Should my whole family subscribe?
Brokers link households: your profile names your relatives, and theirs name you. Covering the adults at one address removes more per dollar than covering one person thoroughly. Compare family plans at Incogni and DeleteMe against individual plans before deciding.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.