How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
The best omnichannel marketing software
Omnichannel is a promise every vendor makes and few deliver. The test is simple: does one customer profile drive email, SMS, push, and web from one place, or are you buying four channels duct-taped together? The tools below pass that test to varying degrees, and they split into two camps: ecommerce-led platforms that grew up on email and SMS, and enterprise suites that orchestrate everything at scale.
Pricing follows the split. The ecommerce tools publish plans or scale transparently with contacts; the enterprise suites quote custom. Two vendors had verifiable 2026 pricing: HubSpot and Salesforce Marketing Cloud, and their numbers anchor the category.
#1
Klaviyo
Best for: B2C and ecommerce brands living on email plus SMS revenue
Visit klaviyo.com
Starting priceSee website (scales with contacts and channel usage)
Free planYes (free plan with core features, per vendor homepage)
Klaviyo owns the ecommerce omnichannel story. One customer profile reacts to browsing and purchase behavior in real time, driving flows across email, SMS, RCS, WhatsApp, and push. The Shopify integration depth remains the category standard, and the AI agents and predictive analytics (churn, lifetime value) come standard rather than as enterprise add-ons.
The pricing discipline is list hygiene. Contact-based pricing punishes dormant profiles, so audit and suppress regularly. SMS costs stack per message on top of email plans. Setup is quick for Shopify stores with prebuilt flows. For B2C brands where owned-channel revenue is the growth engine, Klaviyo is the default evaluation.
What we like- Email, SMS, RCS, WhatsApp, and mobile push on one customer profile
- Deep Shopify and WooCommerce integrations with 350-plus connectors
- AI agents plus predictive analytics
Watch out for- Contact-based pricing means costs climb with list growth
- SMS billed per message on top of email plans
#2
HubSpot Marketing Hub
Best for: B2B and B2C teams wanting marketing glued to a real CRM
Visit hubspot.com
Starting priceStarter from $10/seat/month (promo; $20 regular); Professional from $890/month; Enterprise from $3,600/month
Free planYes ($0/month free tools; no credit card required)
HubSpot's omnichannel argument is the shared data model: forms, ads, email, chat, and now WhatsApp and SMS all write to one contact timeline that sales and service also use. For teams where the handoff between marketing and sales is the broken part, that unity matters more than any single channel feature.
The 2026 pricing is verified: Starter from $10 per seat per month on promo ($20 regular), Professional from $890 per month, Enterprise from $3,600. Price creep is the honest catch; the jump from Starter to Professional is the category's steepest. Free tools let you start at zero. Setup is guided with onboarding packages. If the CRM is the center of your universe, this is the coherent choice.
What we like- CRM-native, so marketing, sales, and service share one contact record
- AI agents for content and nurture plus mobile messaging
- Free tier to start
Watch out for- Costs escalate quickly with seats and contacts
- Upper tiers carry onboarding fees
#3
Braze
Best for: Mid-market and enterprise B2C companies with apps and large audiences
Visit braze.com
Starting priceSee website (quote-based editions)
Free planFree trial offered (per vendor site)
Braze is the enterprise answer to Klaviyo's ecommerce story: one canvas orchestrating every channel, fed by real-time streaming data that triggers messaging on behavior as it happens. AI personalizes content, timing, and channel per user. Mobile-app brands with large audiences are the core.
Everything about the commercial model says scale: quote-based editions, annual contracts, long sales cycles, and implementation requiring SDK integration plus event instrumentation, typically with solutions support. Small teams will find it expensive and heavy. For consumer brands operating at real scale, the orchestration depth justifies the enterprise motion.
What we like- Cross-channel orchestration across email, SMS, push, in-app, and web from one canvas
- Real-time streaming data powers triggered messaging
- Built for mobile-app and high-scale brands
Watch out for- Enterprise pricing with long sales cycles
- Implementation needs dedicated data resources
#4
Salesforce Marketing Cloud
Best for: Enterprises already on Salesforce needing omnichannel journeys at scale
Visit salesforce.com
Starting priceEngagement from $1,250/org/month (billed annually); Growth $1,500/org/month; Intelligence from $3,000/org/month
Free planNo (talk to sales; trials on request)
Marketing Cloud's 2026 pricing is public and instructive: Engagement from $1,250 per org per month billed annually is the floor, Growth $1,500, Intelligence from $3,000, with Personalization add-ons reaching six figures annually. Data Cloud identity resolution feeds personalization across email, mobile, and web for enterprises already committed to Salesforce.
The honest math is floor-plus-stack: the entry edition is the beginning, not the total, and Premier support adds 30 percent. Implementation is a project, often with partners. For Salesforce enterprises, the integration depth is unmatched. For everyone else, the cost and complexity buy little that the focused tools do not deliver cheaper.
What we like- Deep Salesforce CRM and Data Cloud integration for unified profiles
- Modular products for engagement, personalization, intelligence, and loyalty
- Enterprise governance
Watch out for- Annual contracts required
- Modular pricing gets complex
- Implementation often needs consultants
#5
Omnisend
Best for: Small to mid-size ecommerce stores wanting Klaviyo-style automation cheaper
Visit omnisend.com
Starting priceSee website (Free, Standard, and Pro tiers scale by contacts)
Free planYes (free plan offered)
Omnisend's pitch is arithmetic: the ecommerce automation playbook (welcome series, abandoned cart, post-purchase) at a lower bill than Klaviyo, with free migration to make switching painless. For small to mid-size stores, the prebuilt workflows generate revenue on autopilot from week one.
The trade-offs are ecosystem and extensibility. Fewer integrations than Klaviyo, and SMS is an add-on cost that changes the comparison at volume. Setup is fast with one-click store integrations. For stores that want the standard ecommerce flows without the premium price or complexity, Omnisend's value equation is compelling. Model SMS volume before comparing totals.
What we like- Ecommerce-focused email, SMS, and push with prebuilt revenue workflows
- Positions as significantly cheaper than Klaviyo with free migration
- AI copy and send-time tools
Watch out for- Smaller integration ecosystem
- SMS credits and advanced features sit on higher tiers
Starting priceSee website (Starter, Plus, Pro, and Enterprise plans priced by contacts)
Free plan14-day free trial; no permanent free tier
ActiveCampaign's strength is automation depth at SMB prices: conditional logic, lead scoring, and ecommerce triggers in a visual builder that rivals enterprise tools. The 950-plus recipe library means proven playbooks, not blank canvases.
The add-on architecture is the budgeting lesson. The headline plan price rarely equals the final bill once SMS, WhatsApp, and CRM enhancements are included; price the configured stack, not the tier. Setup is self-serve with migration help on upper tiers, and annual billing saves meaningfully. For SMBs that live in automation rather than batch sending, the depth per dollar remains unmatched.
What we like- 950-plus automation recipes with a mature multi-step visual builder
- Email, SMS, WhatsApp, and site messaging
- AI-assisted campaign drafting and segmentation
Watch out for- Contact-based pricing grows bills with lists
- SMS, WhatsApp, and enhanced CRM are paid add-ons
#7
Iterable
Best for: Growth-stage and enterprise consumer brands with high message volumes
Visit iterable.com
Starting priceSee website (quote-based)
Free planNo (demo only)
Iterable competes with Braze for the high-scale consumer budget, leading with real-time behavioral triggering: messages fire on events as they happen, without per-campaign engineering. AI decisioning optimizes the next best action per user. Growth teams with serious volume are the fit.
The prerequisites are real. Quote-only enterprise pricing, annual contracts, and the need for clean event data flowing in via SDK or API instrumentation. Without the data foundation, the platform underdelivers. Setup centers on instrumentation plus journey design. For brands with the volume and the engineering to feed it, the real-time capability is the differentiator.
What we like- Real-time cross-channel engagement on one workflow canvas
- AI decisioning for next-best-action
- Built for high event volumes and growth teams
Watch out for- Enterprise quote-only pricing
- Needs engineering for event instrumentation
#8
Attentive
Best for: Ecommerce and retail brands where SMS drives the revenue line
Visit attentive.com
Starting priceSee website (custom quote; platform fee plus per-message SMS)
Free planNo (demo only)
Attentive's omnichannel story starts with SMS and extends outward. The managed SMS program (compliance, deliverability, creative support baked in) plus AI personalization across email, RCS, and push suits retail brands where text messages are the highest-ROI channel.
The cost model needs modeling: platform fee plus per-message SMS charges, so project send volume against expected revenue before signing. Setup includes list-growth tools and migration support. For brands where SMS is the growth channel rather than an afterthought, the specialization and managed deliverability justify the quote-based process. Verify minimums and message rates in the contract.
What we like- SMS-first with strong deliverability, compliance, and list-growth tooling
- AI personalization across SMS, email, RCS, and push
- Hands-on customer success
Watch out for- Quote-only pricing
- SMS volume costs scale linearly with sending
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
| Klaviyo | B2C and ecommerce brands living on email plus SMS revenue | See website (scales with contacts and channel usage) | Yes (free plan with core features, per vendor homepage) |
| HubSpot Marketing Hub | B2B and B2C teams wanting marketing glued to a real CRM | Starter from $10/seat/month (promo; $20 regular); Professional from $890/month; Enterprise from $3,600/month | Yes ($0/month free tools; no credit card required) |
| Braze | Mid-market and enterprise B2C companies with apps and large audiences | See website (quote-based editions) | Free trial offered (per vendor site) |
| Salesforce Marketing Cloud | Enterprises already on Salesforce needing omnichannel journeys at scale | Engagement from $1,250/org/month (billed annually); Growth $1,500/org/month; Intelligence from $3,000/org/month | No (talk to sales; trials on request) |
| Omnisend | Small to mid-size ecommerce stores wanting Klaviyo-style automation cheaper | See website (Free, Standard, and Pro tiers scale by contacts) | Yes (free plan offered) |
 ActiveCampaign | SMBs wanting serious automation without enterprise cost | See website (Starter, Plus, Pro, and Enterprise plans priced by contacts) | 14-day free trial; no permanent free tier |
| Iterable | Growth-stage and enterprise consumer brands with high message volumes | See website (quote-based) | No (demo only) |
| Attentive | Ecommerce and retail brands where SMS drives the revenue line | See website (custom quote; platform fee plus per-message SMS) | No (demo only) |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Frequently asked questions
What makes software truly omnichannel versus multichannel?
One customer profile driving every channel from one orchestration layer. Multichannel sends email and SMS from separate tools; omnichannel coordinates them (no SMS after an email click, for example) because the data is shared. Ask vendors to demonstrate cross-channel suppression and frequency capping in one workflow.
How much does omnichannel marketing software cost?
Ecommerce tools scale with contacts (Klaviyo, Omnisend) or contacts plus add-ons (ActiveCampaign). HubSpot runs $10 per seat per month at Starter to $3,600 per month at Enterprise. Salesforce Marketing Cloud starts at $1,250 per org per month. Braze, Iterable, and Attentive quote custom. Model your contacts, send volume, and team size against each model.
Should we consolidate on one platform or best-of-breed channels?
Consolidation wins when one team runs all channels and the data model is the bottleneck. Best-of-breed wins when channels have separate owners with deep needs (a dedicated SMS team, for instance). Most mid-size companies consolidate; most enterprises end up hybrid. Be honest about your org chart.
How important is the existing CRM integration?
Decisive for B2B, important for B2C. HubSpot and Salesforce win deals on the shared record: marketing activity visible to sales, sales activity triggering marketing. Standalone tools integrate, but native data models beat API syncs on latency and reliability. Evaluate the integration live, not on a slide.
How long does implementation take?
Days for Klaviyo or Omnisend on Shopify. Weeks for HubSpot or ActiveCampaign with real automation. Months for Braze, Iterable, or Salesforce Marketing Cloud with data plumbing and journey design. Event instrumentation quality sets the timeline more than the vendor.
Can we start with one channel and expand?
Yes, and you should. Start with the highest-ROI channel (usually email), prove the return, then add SMS or push on the same platform. The vendors that make single-channel starts easy (free tiers, self-serve) earn the expansion. Avoid annual enterprise contracts before you have proof.
How we chose
We started with the searches buyers actually run: best omnichannel marketing software and its variants. For each candidate we opened the vendor's own homepage and pricing page, recorded verified 2026 prices where the vendor publishes them (HubSpot, Salesforce Marketing Cloud) and marked "See website" elsewhere, and compared channel breadth, data model, and company-size fit against practitioner discussion and public reviews.
Sources we checked (8)
- https://klaviyo.com/
- https://www.hubspot.com/
- https://braze.com/
- https://www.salesforce.com/
- https://www.omnisend.com/
- https://activecampaign.com/
- https://iterable.com/
- https://attentive.com/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.