How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- RentCafe leads for ILS reach, leasing CRM and virtual tours.
- Entrata suits large operators that want marketing, leasing and accounting on one platform.
- AppFolio is the only tool here with a published price.
- Knock, LeaseHawk and PERQ focus on lead follow-up and AI leasing help.
- Respage and Rentgrata add specialist layers: paid search and reputation for one, resident referrals for the other.
- Seven of the eight tools hide prices behind a quote.
A multifamily marketing platform should turn renter searches into signed leases in one connected flow. The core job starts with listing syndication. Your vacancies, prices, photos and floor plans need to reach the internet listing services where renters search, and they need to update when availability changes. Lead handling is the second job. Every enquiry from a listing site, your website, a phone call or a chat widget should land in one inbox. The platform should route each lead, remind the team to follow up, and log every call, text and email against the prospect record. Speed matters, since prospects who wait a day for a reply often sign somewhere else. The third job is conversion. Prospects need to see the community, book a tour, apply and sign without friction, which means property websites, virtual tours, self-scheduling, online applications and e-signatures. Reporting closes the loop, since you should trace each lease back to its source.
Most multifamily marketing platforms cost whatever the vendor quotes you. RentCafe, Entrata, Knock, Respage, LeaseHawk, PERQ and Rentgrata publish no rate card. Each one asks for a demo or custom quote, priced by unit count, portfolio size, modules and contract length. Treat any third-party price figure as an estimate and get a written quote.
AppFolio is the exception. Its pricing page lists Core starting at 1.49 dollars per unit per month, Plus at 3.20 dollars and Max at 5.00 dollars, with a 50-unit minimum on Core and a minimum spend that AppFolio does not publish. Third-party guides report that Core minimum spend at 280 to 298 dollars a month, which means a small portfolio pays more per unit than the headline rate suggests.
Third-party estimates exist for the quote-only tools, and they conflict. Entrata is estimated at 4 to 8 dollars per unit per month in one published comparison. Knock is estimated at 3 to 8 dollars per unit per month. LeaseHawk is listed at 49 dollars a month by one directory, while other sources say pricing is quote only, so that figure should not be trusted on its own. None of these figures comes from the vendor. On top of the subscription, budget for setup and extras, since implementation fees, website builds, PPC management fees, media spend and ILS advertising are often billed separately.
Small owner-operators and large management companies buy different things, even when they shop the same category. A small operator needs a platform that starts fast, costs little, and does not demand a dedicated admin. AppFolio Core fits that shape best among the full platforms here, with a published price and a 50-unit minimum, though its leasing CRM sits on the Max plan. Respage and Rentgrata fit as add-ons for a small operator, since each one solves a single problem, paid search and reputation for Respage, resident referrals for Rentgrata, without replacing the core system.
Large management companies need the opposite: centralised leasing, portfolio reporting, brand control across many communities, and integrations with their existing systems. Entrata and RentCafe fit that shape. Entrata runs marketing, leasing, accounting and resident services on one platform, and its student housing module handles leasing by the bed. The deciding test is simple. If your team chases leads across inboxes, buy a CRM-first tool such as Knock or LeaseHawk. If your listings are stale, buy a syndication-first platform such as RentCafe or Entrata. If your traffic is fine but tours are thin, buy PERQ.
Switching platforms without losing leads comes down to timing, data and a short overlap period. Start by exporting everything before you cancel anything. Pull your prospect records, guest cards, lead source history, open follow-up tasks, scheduled tours and active applications out of the old system. Keep the raw export files, not just a summary, because a summary will not rebuild a lead history later.
Run the two systems side by side for at least two weeks, with the old ILS feeds live until the new feeds are confirmed working. Route new leads into both systems during the overlap, so no enquiry sits unread. Tell the leasing team exactly which system is the source of truth on each day of the switch, and name one person who owns the cutover. Agree the exit terms in writing before you sign the new contract, including how long the old vendor keeps your data.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 RentCafe | Yardi operators that want ILS syndication, leasing CRM and virtual tours in one system | quote | No |
 Entrata | Large multifamily operators that want marketing, leasing and accounting on one platform | quote | No |
 AppFolio | Professional managers with 50 or more units that want published pricing and a full operating stack | 1.49 dollars per unit per month (Core, 50-unit minimum) | No |
 Knock | Leasing teams that want a dedicated multifamily CRM with strong analytics | quote | No |
 Respage | Operators that want multifamily-only paid search, social advertising and reputation management | quote | No |
 LeaseHawk | Leasing teams that want AI call handling, call tracking and a multifamily CRM in one place | quote | No |
 PERQ | Operators whose website traffic is strong but whose tour bookings are weak | quote | No |
 Rentgrata | Operators that want resident referrals and renter insight to lift lead-to-lease conversion | quote | No free plan for operators; free for renters and residents |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
#1RentCafe
Best for: Yardi operators that want ILS syndication, leasing CRM and virtual tours in one system4.0/5 on
G2 (46 reviews, checked Oct 2026)
Visit rentcafe.com
Starting pricequote
Free planNo
RentCafe is the marketing arm of Yardi. REACH by RentCafe runs full-service marketing, RentCafe.com is an internet listing service with tiered placement, and LCP Media supplies virtual tours and photography. RentCafe Leasing adds a CRM with an AI assistant. Listings syndicate to more than 60 ILSs, including Zillow, Trulia and HotPads. For a Yardi operator, data entered once flows to listings, websites and CRM without rekeying.
What we like- RentCafe.com syndication
- Leasing CRM with AI assistant
- Virtual tours through LCP Media
- Yardi Voyager integration
Watch out for- Pricing is quote only
- Full value depends on running Yardi systems
#2Entrata
Best for: Large multifamily operators that want marketing, leasing and accounting on one platform4.6/5 on
G2 (820 reviews, checked Oct 2026)
Visit entrata.com
Starting pricequote
Free planNo
Entrata is the enterprise multifamily platform, built for scale. Marketing, leasing, resident management and accounting sit in one modular system that covers conventional multifamily, student, affordable, military and manufactured housing, with more than 2.5 million units on the platform. The student housing module stands out, with leasing by the bed and bulk roommate moves. Entrata publishes no prices, and third-party estimates disagree.
What we like- One platform for marketing, leasing, accounting, resident services
- ILS syndication and revenue management
- Student housing module
Watch out for- Pricing is quote only
- Third-party estimates of 4 to 8 dollars per unit per month are unconfirmed
- Enterprise implementation
#3AppFolio
Best for: Professional managers with 50 or more units that want published pricing and a full operating stack4.6/5 on
G2 (1,203 reviews, checked Oct 2026)
Visit appfolio.com
Starting price1.49 dollars per unit per month (Core, 50-unit minimum)
Free planNo
AppFolio is the only tool here with a published price. Core starts at 1.49 dollars per unit per month, Plus at 3.20 dollars and Max at 5.00 dollars, each labelled starting at, with a 50-unit minimum on Core. Max adds the Leasing CRM, Leasing Signals rent pricing, a read and write API and a dedicated success manager. Below 50 units AppFolio will not sell to you, and the reported minimum spend means a 50-unit community pays about 298 dollars a month.
What we like- Published per-unit pricing
- 27 named syndication sites
- Leasing CRM on Max for multifamily teams
Watch out for- 50-unit minimum excludes small landlords
- Leasing CRM is Max only
- Minimum spend is unpublished
#4
Knock
Best for: Leasing teams that want a dedicated multifamily CRM with strong analytics
Visit knockcrm.com
Starting pricequote
Free planNo
Knock is a leasing CRM built only for multifamily. Leads from ILSs route into one pipeline, automated follow-up sequences chase prospects, tours can be self-scheduled, and funnel reporting breaks results down by source, agent and property. RealPage acquired Knock in 2022, so its roadmap now sits inside a platform built for large institutional operators, and the value is strongest for teams already in the RealPage ecosystem. Knock publishes no rates, so ask for a quote.
What we like- Built only for multifamily leasing
- ILS lead routing, automated follow-up, tour scheduling
- Dashboards and benchmarking
- Strong RealPage fit
Watch out for- Pricing is quote only
- Third-party estimates of 3 to 8 dollars per unit per month are unconfirmed
- Multi-year contracts are standard
#5
Respage
Best for: Operators that want multifamily-only paid search, social advertising and reputation management
Visit respage.com
Starting pricequote
Free planNo
Respage is a multifamily digital marketing specialist, not a general property management system, and that focus is its selling point. The team has managed apartment advertising for more than two decades and only serves multifamily clients. Its PPC service builds campaigns from scratch for each community and reports an average cost per lead of 25.80 dollars for search on its own site. The fee and media budget both come from a proposal.
What we like- Multifamily-only agency, 20-plus years
- Transparent PPC reporting
- No long-term PPC contracts
- AI chatbot for apartment leasing
Watch out for- Pricing is quote only, with a management fee on top of media spend
- Needs a CRM alongside it
#6
LeaseHawk
Best for: Leasing teams that want AI call handling, call tracking and a multifamily CRM in one place
Visit leasehawk.com
Starting pricequote
Free planNo
LeaseHawk, now also branded as Fenix, is a multifamily CRM built around communication. Calls, texts and emails land in one interface for the leasing team, and the ACE AI assistant handles enquiries, schedules tours and follows up with prospects at any hour. The platform tracks and scores calls, so managers can see which agents convert and which campaigns bring in real prospects rather than just clicks. One directory lists 49 dollars a month while others list contact for pricing, so treat that figure as unconfirmed.
What we like- ACE AI assistant answers enquiries and schedules tours around the clock
- Call tracking and scoring
- Multifamily-only CRM, communication and analytics
Watch out for- Pricing is quote only
- A third-party listing of 49 dollars a month conflicts with other sources
- ACE cannot schedule self-guided tours
#7
PERQ
Best for: Operators whose website traffic is strong but whose tour bookings are weak
Visit perq.com
Starting pricequote
Free planNo
PERQ is a marketing automation platform built only for multifamily, and its pitch is conversion. The Multifamily Marketing Cloud combines data-driven PPC, conversational AI and automated lead nurturing to move a prospect from a first website visit to a scheduled tour and then to a signed lease. The AI assistant works across the website, SMS, email and phone calls. The vendor publishes no rate card. PERQ works best with healthy website traffic.
What we like- Multifamily Marketing Cloud: PPC, conversational AI, automated nurturing
- Interactive website experiences and tour scheduling
- Integrates with Yardi, Entrata, RealPage, Knock and Funnel
Watch out for- Pricing is quote only
- Third-party range of 100 to 500 dollars has no clear basis
- Some users report slow updates
#8
Rentgrata
Best for: Operators that want resident referrals and renter insight to lift lead-to-lease conversion
Visit rentgrata.com
Starting pricequote
Free planNo free plan for operators; free for renters and residents
Rentgrata takes a different route to the same goal. Instead of buying more leads, it helps a community convert the traffic it already has by connecting prospects with current residents. Prospects ask residents about daily life through Rentgrata Messenger, and residents answer with lived experience. Weidner Apartment Homes, one of the largest multifamily managers in North America, rolled Rentgrata out across 95 percent of its portfolio of more than 300 properties and 72,000 units, and reported a 7 percent reduction in cost per move-in. Rentgrata was acquired by Opiniion in August 2025, so buyers should confirm the product roadmap during a demo.
What we like- Connects prospects with current residents
- Referral and ambassador programmes
- Renter insight data
Watch out for- Pricing is quote only, with a subscription by property size plus a one-time fee
- Converts existing traffic, brings in no new leads
| Tool | Best for | Starting price | Free plan | Standout feature |
| RentCafe | Yardi operators | Quote | No | RentCafe.com syndication |
| Entrata | Large operators | Quote | No | Marketing, leasing, accounting |
| AppFolio | Managers, 50 or more units | 1.49 dollars per unit per month | No | Published pricing |
| Knock | Leasing teams, CRM analytics | Quote | No | Funnel reporting, benchmarking |
| Respage | Paid search, reputation | Quote | No | Multifamily-only PPC |
| LeaseHawk | AI call handling, CRM | Quote | No | ACE AI assistant, call scoring |
| PERQ | Website conversion, tours | Quote | No | Conversational AI |
| Rentgrata | Resident referrals, insight | Quote | No, free for renters | Resident messaging, referrals |
Only one tool here publishes a price, so the worked example starts with AppFolio. A 200-unit community on AppFolio Core at 1.49 dollars per unit per month pays 298 dollars a month, or 3,576 dollars a year. Move to Plus at 3.20 dollars and the same community pays 640 dollars a month, or 7,680 dollars a year. Move to Max at 5.00 dollars, the tier that adds the Leasing CRM, and the cost is 1,000 dollars a month, or 12,000 dollars a year.
For the quote-only tools, use the third-party estimates only as a rough range. Entrata at an estimated 4 to 8 dollars per unit per month would run 800 to 1,600 dollars a month for 200 units, or 9,600 to 19,200 dollars a year. Knock at an estimated 3 to 8 dollars per unit per month would run 600 to 1,600 dollars a month, or 7,200 to 19,200 dollars a year.
| Buyer | Best fit | Why | Budget signal |
| Small owner-operator | AppFolio Core, plus Respage or Rentgrata | Published price, fast start | About 298 dollars a month at 200 units |
| Mid-size operator | Knock or LeaseHawk, or PERQ | CRM-first fix for lead follow-up | Quote only, estimates 600 to 1,600 dollars a month |
| Large management company | RentCafe or Entrata | Centralised leasing, portfolio reporting | Quote only, enterprise pricing plus setup fees |
Budget for the whole stack, not one subscription. A 200-unit community on AppFolio Max at 12,000 dollars a year that adds Respage PPC management and media spend can easily double that figure. Ask each vendor for the total first-year cost, including setup. A quote-only stack can still be the cheaper option at scale, so compare total first-year cost across vendors before you decide.
Frequently asked questions
What is the best multifamily marketing platform in 2026?
RentCafe is the best all-round pick for most multifamily operators because it pairs ILS syndication through RentCafe.com with a leasing CRM, an AI assistant and virtual tour media. Entrata is the best alternative for large operators that want marketing, leasing and accounting on a single platform. Knock is the best CRM-first pick for leasing teams that already run a property management system.
How much does a multifamily marketing platform cost?
Most multifamily marketing platforms are quote only. AppFolio publishes Core at 1.49 dollars per unit per month, Plus at 3.20 dollars and Max at 5.00 dollars, with a 50-unit minimum and a minimum spend reported at 280 to 298 dollars a month. Third-party estimates put Entrata at 4 to 8 dollars per unit per month and Knock at 3 to 8 dollars, but neither vendor confirms those figures.
Do multifamily marketing platforms include ILS syndication?
Most of the full platforms in this guide include ILS syndication, while the specialist tools do not. RentCafe syndicates to more than 60 listing services, Entrata syndicates to Zillow, Zumper and Craigslist, and AppFolio names 27 syndication sites. Knock, LeaseHawk and PERQ handle leads that arrive from listings rather than publishing the listings themselves. Respage manages paid search and reputation, and Rentgrata converts existing traffic.
Can a small owner-operator use these platforms?
A small owner-operator can use several of them, but not all. AppFolio Core accepts portfolios from 50 units, which suits a single 200-unit community. Respage and Rentgrata work as add-ons at almost any size, since each one solves a single marketing problem. Entrata and RentCafe are built for larger portfolios, and their enterprise pricing and implementation effort will likely be too much for a one-community owner.
How long does it take to switch multifamily marketing platforms?
A switch usually takes two to six weeks. Data export, ILS feed setup, website changes and team training take the most time. Running the old and new systems side by side for at least two weeks protects leads while feeds and phone numbers are checked. Agree the migration plan and the exit terms in writing before you sign. Keep the old system live until every feed and phone number is confirmed working in the new one.
Sources we checked (9)
- https://www.yardi.com/blog/rentcafe-marketing/
- https://www.entrata.com/pricing/
- https://www.appfolio.com/pricing
- https://butterflymx.com/blog/knock-crm-review/
- https://respage.com/our-solutions/ppc/
- https://butterflymx.com/blog/ace-virtual-leasing-assistant-review/
- https://butterflymx.com/blog/perq-review/
- https://rentgrata.com/faq
- https://rentgrata.com/resources/posts/weidner-apartment-homes-achieves-7-reduction-in-cpmi-with-rentgratas-innovative-renter-insight-platform
How we picked
We picked tools built for multifamily leasing and marketing, with ILS syndication, lead handling, chat or AI follow-up, virtual tours or reputation features. We checked each vendor pricing page on 12 November 2026 and recorded quote where the vendor hides its price. Where a price comes from a third party, we say so in the article and flag conflicts rather than picking one figure.
Last verified: 12 November 2026
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.