How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Key takeaways
- Looker Studio is free and handles most in-house reporting needs, but you build and maintain every dashboard yourself.
- AgencyAnalytics ($25/month) and DashThis ($44/month) are the cheapest agency-ready options with white-label client reports.
- Databox ($99/month) has a genuinely useful free plan and the widest integration library for teams that want dashboards fast.
- Whatagraph (€999/month) and Funnel (custom pricing) target larger operations where data volume and transformation justify the cost.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Databox | Fast dashboards with wide integrations | $99/month (Agency plan) | Yes |
 DashThis | Simple agency client reports | $44/month | Free trial (14 days) |
 Supermetrics | Moving marketing data into sheets and warehouses | $44/month (billed annually, Starter) | Free trial (14 days) |
 AgencyAnalytics | Budget-friendly agency reporting | $25/month | Free trial (14 days) |
 Looker Studio | Free in-house dashboards | Free | Yes |
 Whatagraph | Premium automated client reporting | €999/month (billed annually, Max plan) | No |
 Swydo | Straightforward white-label reporting | €62/month (billed annually) | Free trial (14 days) |
 Funnel | Marketing data pipelines and normalization | See website | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best marketing reporting software
Starting price$99/month (Agency plan)
Free planYes
The monthly reporting scramble usually starts the same way. Someone opens five ad platforms, exports CSVs, and pastes numbers into a slide deck that is outdated before the meeting ends. Databox exists to kill that workflow. Connect your sources once, and the dashboards update on their own.
The free plan is unusually generous: one user and three data sources at no cost, which covers a small business running Google Ads, Analytics, and a social account. Paid plans start at $99/month on the Agency tier, which allows unlimited users, and the Team Core tier at $249/month adds more sources and features. With 100+ integrations, most marketing stacks connect without custom work.
The catch is the upsell curve. The free plan is a genuine product, but growing teams tend to outgrow it quickly, and each step up adds meaningful cost. Still, for teams that want dashboards this week rather than a data project this quarter, Databox is the fastest path.
What we like- Free plan with 3 data sources
- 100+ integrations
- Agency-focused plans with unlimited users
Watch out for- Meaningful features sit on paid tiers
- Costs rise as you add users and sources
Starting price$44/month
Free planFree trial (14 days)
DashThis keeps the pitch simple: plans start at $44/month, and you get client-ready marketing reports without a learning curve. The homepage FAQ states the starting price plainly, and the 14-day trial needs no credit card and includes 10 dashboards to test with.
This is a tool for agencies and freelancers who send monthly reports and want them to look professional with minimal effort. It will not replace a data warehouse or a BI team. But if your reporting needs are "show the client what happened this month, automatically," DashThis does exactly that at one of the lowest prices in the category.
What we like- Low starting price
- Quick report setup
- Built for agency client reporting
Watch out for- Fewer native integrations than larger rivals
- Less customization on the base plan
Starting price$44/month (billed annually, Starter)
Free planFree trial (14 days)
Supermetrics solves a narrower problem than the dashboard tools here, and solves it well. Instead of building you a reporting interface, it pulls data from your marketing platforms into wherever you already work: a spreadsheet, Looker Studio, or a data warehouse. The Starter plan starts at $44/month billed annually ($55 month-to-month), with Growth from $177/month annual.
That connector-first approach is both the strength and the limitation. Analysts who live in spreadsheets love it. Teams that want a finished dashboard product with logins for clients should look at Databox or AgencyAnalytics instead. Pair Supermetrics with free Looker Studio and you have a capable reporting stack for under $50/month.
What we like- Trusted connectors for major ad and analytics platforms
- Feeds Google Sheets, Looker Studio, Excel, and warehouses
- 14-day trial with no card
Watch out for- It moves data rather than presenting it
- Pricing scales with sources and destinations
Starting price$25/month
Free planFree trial (14 days)
At $25/month to start, AgencyAnalytics undercuts nearly every agency-focused competitor here. The per-client pricing model means your costs track your client roster, which makes it easy to bake the tool into your retainers. A 14-day free trial lets you build a real client report before paying.
The positioning is clearly agencies, not in-house teams. If you are a marketing manager at a single company, Databox or Looker Studio will fit better. But for small agencies watching every subscription, AgencyAnalytics delivers white-labeled, automated client reporting at a price that is hard to argue with.
What we like- Lowest starting price in this roundup
- Per-client pricing model
- White-label reports and dashboards
Watch out for- Less suited to in-house enterprise analytics
- Advanced features add cost
Starting priceFree
Free planYes
Looker Studio is Google's free dashboard product, and for in-house teams it is often all the reporting software they need. Connectors for Google Analytics, Google Ads, Search Console, and Sheets are native and free. Community connectors cover Facebook, LinkedIn, and most other platforms, some free and some paid.
The price of free is labor. There is no onboarding team, no support SLA, and every dashboard is yours to build, fix, and maintain when a connector breaks or a metric changes. Teams with someone comfortable in a BI tool will do fine. Teams that want reporting to "just happen" should pay for Databox or DashThis instead.
What we like- Completely free
- Deep integration with Google Analytics, Ads, and Sheets
- Shareable links and embeds
Watch out for- You build and maintain everything
- No support SLA
- Performance can suffer on large datasets
Starting price€999/month (billed annually, Max plan)
Free planNo
Whatagraph sits at the top of the market on price, and it knows it. The Max plan starts at €999/month billed annually, with a Prime tier above that on custom pricing. For that money you get highly polished automated reports and the kind of white-label presentation that impresses enterprise clients.
This is not a tool for small agencies. The pricing page speaks to larger operations running many client accounts where report quality directly affects retention. Smaller teams get 90 percent of the functionality from AgencyAnalytics or DashThis at a fraction of the cost. Whatagraph is for agencies where reporting is a competitive advantage worth paying for.
What we like- Polished, client-ready report design
- Automated report delivery
- Built for high-volume agency reporting
Watch out for- Premium price point
- Demo-led sales process with no self-serve trial stated
Starting price€62/month (billed annually)
Free planFree trial (14 days)
Swydo keeps the model simple: €62/month billed annually includes your first 10 data sources, and the 14-day trial lets you test before committing. White-labeling is built in, so client reports carry your branding, not Swydo's.
It occupies a sensible middle ground between DashThis and the premium tools. The integration list is shorter than Databox's, so verify your specific platforms are covered before signing up. For agencies that want uncomplicated, branded reporting without enterprise pricing, Swydo is a solid shortlist candidate.
What we like- Simple pricing with 10 data sources included
- White-label client dashboards
- 14-day free trial
Watch out for- Smaller integration library than the category leaders
- Less name recognition with clients
#8
Funnel
Best for: Marketing data pipelines and normalization
Visit funnel.io
Starting priceSee website
Free planNo
Funnel approaches reporting from the data layer. It collects, cleans, and normalizes marketing data from hundreds of sources, then sends it to your warehouse or BI tool. The pricing page lists Starter, Business, and Enterprise tiers but publishes no prices, and the model is built around data volume rather than seats.
That makes Funnel a different purchase from the dashboard tools on this list. If your problem is "our data is messy and scattered," Funnel fixes the plumbing. You will still need somewhere to visualize it, which is where Looker Studio or a BI tool comes in. Data-mature teams will appreciate it; everyone else should start with a dashboard product.
What we like- Strong data transformation and normalization
- Warehouse-friendly architecture
- Handles complex multi-source setups
Watch out for- Pricing is not published
- More data pipeline than reporting front end
Picking the right reporting setup for your team
Match the tool to who consumes the reports. Agencies sending monthly client reports need white-labeling, scheduled delivery, and per-client pricing, which points to AgencyAnalytics, DashThis, Swydo, or Whatagraph depending on budget. In-house teams need flexible dashboards and exploration, which points to Databox, Looker Studio, or a Supermetrics-plus-warehouse stack.
Count your data sources before you compare prices. Most tools price on sources, users, or both. Databox's free plan covers 3 sources, Swydo's base plan covers 10, and Supermetrics scales with connectors and destinations. List every platform you advertise or publish on, then check which tier actually covers them. The headline price rarely tells the whole story.
Decide how much building you want to do. Looker Studio and Supermetrics are powerful and cheap, but someone on your team owns the maintenance. Databox, DashThis, and AgencyAnalytics trade money for convenience: less setup, less ongoing work, more predictable output. Be honest about whether your team will maintain dashboards or let them rot.
Finally, test with real data. Every paid tool here except Whatagraph and Funnel offers a free plan or a 14-day trial. Connect your two messiest sources during the trial, build one real client or stakeholder report, and see how it holds up. Reporting tools reveal their weaknesses fast when fed real data.
How we chose
We opened each vendor's homepage and pricing page in October 2026 and recorded plan prices, trial terms, and free-tier limits from the vendors' own pages. We cross-checked positioning against public reviews on G2 and Capterra and against practitioner discussions on Reddit, weighting agency fit, integration breadth, and pricing transparency. We listed only products that exist today and fit the marketing reporting category. No vendor paid for placement.
If you are a solo marketer or a small in-house team running mostly Google properties, start with Looker Studio and do not look back. It is free, it connects natively to Analytics and Ads, and it handles monthly stakeholder reporting without a subscription. Add Supermetrics only when manual exports become painful.
Agencies with fewer than five clients can also delay the purchase. A Looker Studio template per client, updated monthly, is workable at small scale. The paid tools earn their money when client count grows, when white-labeling matters for retention, or when manual reporting starts eating billable hours.
The exception is data complexity. If you run ads across a dozen platforms, need blended metrics, or feed a warehouse, the free stack gets fragile. That is when Funnel or Supermetrics plus a BI tool becomes cheaper than the labor of maintaining spreadsheets.
Frequently asked questions
How much should a small agency spend on reporting software?
Most small agencies land between $25 and $100 per month. AgencyAnalytics starts at $25/month, DashThis at $44/month, and Databox's Agency plan at $99/month. Start at the low end and upgrade when client count or source count forces it.
Is Looker Studio really enough for marketing reporting?
For in-house teams, often yes. It connects to Google's marketing products natively and handles standard dashboards well. Its limits show up with non-Google platforms (where connectors vary in quality), very large datasets, and teams that need a polished client-facing product.
What is the difference between Supermetrics and a dashboard tool?
Supermetrics moves data from marketing platforms into spreadsheets, BI tools, or warehouses. It does not give you a finished dashboard to share with clients. Dashboard tools like Databox or DashThis give you the finished product but less control over the underlying data.
Do these tools replace a data warehouse?
For most small and mid-size teams, yes, they remove the need for one. Funnel and Supermetrics can feed a warehouse if you have one, but the dashboard-first tools store and blend the data they need internally. You need a warehouse when you outgrow what these tools can blend or retain.
How do free trials work for reporting tools?
Databox and Looker Studio offer free plans with no time limit. DashThis, Supermetrics, AgencyAnalytics, and Swydo offer 14-day free trials, most without requiring a credit card. Connect real sources during the trial rather than clicking through the demo data.
Sources we checked (8)
- https://databox.com/pricing
- https://dashthis.com/
- https://supermetrics.com/pricing
- https://agencyanalytics.com/pricing
- https://lookerstudio.google.com
- https://whatagraph.com/pricing
- https://swydo.com/
- https://funnel.io/pricing
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.