How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Key takeaways
- Dedicated funnel builders (ClickFunnels, Kartra, Systeme.io) design whole conversion journeys: landing pages, checkout, upsells, and email follow-up in one place.
- Email-first platforms (Kit, ActiveCampaign, GetResponse) build funnels around automation and are better for creators and content businesses.
- Systeme.io is the only serious free funnel builder: a permanent free plan with 2,000 contacts, 3 funnels, and no credit card.
- HubSpot Marketing Hub has a genuinely free tier, but the automation and analytics that make funnels work sit on paid plans.
- Unbounce is not a funnel builder; it is the landing page specialist, best for paid-traffic teams that test aggressively.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 ClickFunnels | all-in-one sales funnels | See website | Free trial |
 Kartra | coaches and course funnels | See website | Free trial |
 HubSpot Marketing Hub | CRM-powered funnels | $0 (Starter $10/seat/mo) | Yes |
 ActiveCampaign | automation-driven funnels | See website | Free trial |
 GetResponse | email funnels with webinars | See website | Free trial (14 days) |
 Kit | creator funnels and launches | See website | Yes |
 Systeme.io | free all-in-one funnels | $0 | Yes |
 Unbounce | landing pages for paid traffic | See website | Free trial (14 days) |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best marketing funnel software
Marketing funnel software connects the stages of a conversion journey: opt-in, sales page, checkout, order bumps, upsells, and follow-up emails. The eight tools below span dedicated funnel builders, email automation platforms, and landing page specialists, and every vendor homepage was verified today.
Starting priceSee website
Free planFree trial
ClickFunnels invented the modern funnel builder in 2014, and the 2.0 platform is now a full business operating system. Build sales funnels with the drag-and-drop editor, add one-click upsells and order bumps to raise average order value, and run the whole thing through smart checkout. Around it sits a CRM, email marketing, online courses, memberships, community, and an affiliate center.
The appeal is the funnel mindset baked into every feature: attract with landing pages, sell with checkout, upsell with one-click offers, ascend with the CRM, repeat with courses and email sequences. The honest catch is cost and complexity. ClickFunnels is premium-priced and the all-in-one breadth means a learning curve. For marketers whose business is funnels, it remains the category reference.
What we like- The original funnel builder with huge template libraries
- One-click upsells and smart checkout
- Full business suite with CRM, email, and courses
Watch out for- Pricing is premium
- The interface has grown complex
Starting priceSee website
Free planFree trial
Kartra is the all-in-one marketing platform that replaces 8 to 12 separate tools, by its own count. The visual funnel builder maps the customer journey, with done-for-you campaigns for product launches, lead generation, and webinars. Email marketing, checkouts with upsells, membership sites, course hosting, helpdesks, and calendars all share one database.
The audience is specific: coaches, consultants, and creators productizing their expertise. Kartra AI writes on-brand pages, emails, and sales copy in your voice, and built-in analytics show where funnels leak. The honest catch is the price of entry: plans start around $119 per month, and the breadth takes time to learn. For knowledge businesses that want everything integrated, it is the strongest ClickFunnels alternative.
What we like- Genuinely all-in-one, pages, email, checkout, courses, memberships
- Done-for-you campaigns for common launches
- Strong analytics
Watch out for- Pricing starts around $119 per month
- Steeper learning curve
Starting price$0 (Starter $10/seat/mo)
Free planYes
HubSpot takes the opposite approach from the funnel builders: start with the CRM and build the funnel around the contact record. Every form fill, email open, and page view lands in one database, so personalization and lead scoring draw on complete history. The free tier covers email campaigns, lead capture forms, and live chat with no credit card.
The paid tiers open up the real funnel power: Starter from $10 per seat per month adds CTAs and branding control, while Professional at $890 per month brings the full automation, personalization, and A/B testing arsenal. AI agents now draft content, score prospects, and plan campaigns. The honest catch is the pricing staircase: the jump to Professional is steep, and costs scale with contacts and seats. For B2B teams that live in a CRM, nothing else integrates this deeply.
What we like- Free CRM with marketing tools built in
- Every contact's history informs the funnel
- Powerful reporting and analytics
Watch out for- Serious automation starts at $890 per month Professional
- Costs scale with contacts
Starting priceSee website
Free planFree trial
ActiveCampaign is where funnels go when the email automation outgrows the page builder. The visual automation builder is the deepest in the category: multi-step journeys with branching, scoring, and cross-channel triggers that react to real behavior. Active Intelligence now drafts campaigns from your account context and runs scheduled tasks autonomously.
It pairs marketing automation with a built-in sales CRM, so the funnel hands off to pipelines with context intact. Segmentation, predictive content, and site tracking give every contact a living profile. The honest catch is contact-based pricing that climbs as your list grows, and the best features sit on higher tiers. For businesses where the follow-up sequence matters more than the page design, this is the pick.
What we like- The best automation builder in email marketing
- AI that drafts campaigns from your data
- Connects marketing to sales pipelines
Watch out for- Pricing scales with contacts
- Advanced features need higher tiers
Starting priceSee website
Free planFree trial (14 days)
GetResponse bundles more into one subscription than most competitors: email marketing, marketing automation, landing pages, an automated sales funnel creator, webinars, SMS, and web push notifications. The funnel creator walks you through building lead magnets, sales pages, and follow-up sequences with ready-made scenarios.
Webinar hosting inside the same platform is the differentiator for educators and coaches who sell through live presentations. AI features handle copy, product recommendations, and send-time optimization. The honest catch is that the funnel builder is template-driven rather than free-form, and the pricing structure takes study to understand. For email-first businesses that want webinars without a second subscription, it is a strong value.
What we like- Funnels, email, automation, webinars, and SMS in one
- AI tools for copy and send-time
- 150-plus integrations
Watch out for- The funnel builder is template-driven
- Pricing tiers confuse newcomers
Starting priceSee website
Free planYes
Kit, formerly ConvertKit, is the email platform built for creators, and its funnel play is the launch sequence. Unlimited landing pages and forms feed visual automations: welcome sequences, sales sequences for courses and books, abandoned cart emails, and re-engagement flows. Commerce features let you sell digital products and subscriptions at 0.6 percent plus processing.
The Creator Network is the growth engine: creators recommend each other's newsletters to new subscribers, doubling list growth through partnerships. Paid plans add the Growth Concierge team for strategy and deliverability support. The honest catch is scope: Kit is email-centric, not a checkout-and-upsell funnel builder. For creators whose funnel is content to email to offer, it is the natural home.
What we like- Free plan with unlimited landing pages
- Visual automations built for launches
- Creator network grows lists through partnerships
Watch out for- Not a checkout or upsell platform
- Funnel features are email-centric
Starting price$0
Free planYes
Systeme.io is the disruptor that made funnel software free. The permanent free plan includes 2,000 contacts, 3 sales funnels, unlimited emails, 1 course, checkout with upsells, and an affiliate program, with no credit card and no expiry. No other platform matches that free package.
Paid plans start at $17 per month for the Startup tier with 5,000 contacts and 10 funnels, scaling to $97 for unlimited everything. All plans include unlimited email sends, unlimited sub-accounts, and 0 percent transaction fees. The honest catch is the free plan's limits: one automation rule, one email campaign, and a narrower integration ecosystem. For beginners, side projects, and anyone validating an offer, start here before spending a dollar elsewhere.
What we like- Permanent free plan with 2,000 contacts and 3 funnels
- Funnels, email, courses, and affiliates in one
- Paid plans start at $17 per month
Watch out for- Free plan caps at 1 automation rule
- Fewer integrations than mature platforms
Starting priceSee website
Free planFree trial (14 days)
Unbounce is the landing page specialist. The drag-and-drop builder creates conversion-optimized pages from hundreds of templates, with dynamic text replacement that matches page copy to ad keywords. A/B testing is native, and Smart Traffic uses AI to send each visitor to the page variant most likely to convert for them.
The 2026 platform adds an MCP integration that lets Claude and ChatGPT build pages, run tests, and generate reports from inside your AI assistant. Integrations cover Salesforce, HubSpot, Mailchimp, and Zapier. The honest catch is that Unbounce is pages only: no email marketing, no checkout, no upsell flows. Paid-traffic teams that test aggressively get the value; everyone else should pick a fuller funnel builder.
What we like- The deepest landing page and CRO toolkit
- Smart Traffic routes visitors to the best variant
- AI builder and MCP integration
Watch out for- Pages only, no email or checkout
- Pricing is built for agencies and teams
How we chose this funnel software
We covered the three funnel software archetypes: dedicated funnel builders, email automation platforms with funnel features, and landing page specialists. We drew the shortlist from 2026 funnel builder comparisons, practitioner reviews, and aggregator categories, then verified every vendor homepage to confirm the product exists today and fits funnel building. We did not claim hands-on testing. Pricing changes often in this category, so we stated vendor-verified figures where available and used "See website" elsewhere.
The fundamental choice is where your funnel lives. Dedicated builders like ClickFunnels, Kartra, and Systeme.io own the whole journey: page, checkout, upsell, and email in one. Email platforms like ActiveCampaign, Kit, and GetResponse excel at the nurture sequence but lean on external checkouts for order bumps and upsells.
Choose the dedicated builder when average order value is your game and upsells matter. Choose the email platform when the list is the asset and content does the selling. Many successful businesses use both: Unbounce or ClickFunnels for the front end, ActiveCampaign or Kit for the follow-up. Just do not pay for both until the funnel earns it.
Frequently asked questions
What is the best marketing funnel software?
For a full all-in-one funnel business, ClickFunnels or Kartra. For the best free option, Systeme.io. For creators, Kit. For B2B teams with a CRM, HubSpot Marketing Hub. For automation depth, ActiveCampaign. For paid-traffic landing pages, Unbounce. Match the tool to your business model.
Is there free marketing funnel software?
Yes. Systeme.io offers a permanent free plan with 2,000 contacts, 3 funnels, and unlimited emails. HubSpot Marketing Hub has a free tier with email and forms. Kit has a free plan with unlimited landing pages. Free plans have contact and feature limits that growing businesses eventually outgrow.
How much does funnel software cost?
Entry pricing ranges from free (Systeme.io, HubSpot, Kit) to around $97 to $119 per month for ClickFunnels and Kartra. HubSpot Professional starts at $890 per month. Most businesses land between $17 and $100 monthly until contact volumes demand more.
What is the difference between a funnel builder and a landing page builder?
A funnel builder connects multiple conversion stages: opt-in, sales page, checkout, upsells, and follow-up emails. A landing page builder like Unbounce creates individual high-converting pages. Funnel builders include landing pages; landing page builders need companion tools for the rest of the journey.
Do I need funnel software if I have a website?
A website gives visitors options; a funnel focuses them on one action. Dedicated funnels consistently convert better for campaigns, launches, and lead generation because every page has a single job. Free tools like Systeme.io let you test the difference without spending anything.
Which funnel software is best for course creators?
Kartra and ClickFunnels both bundle course hosting with funnels and email. Systeme.io includes a free course tier. Kit suits creators who sell through email launches. Choose Kartra or ClickFunnels for complex launch funnels with upsells, and Kit or Systeme.io for simpler creator businesses.
Sources we checked (11)
- https://clickfunnels.com/
- https://kartra.com/
- https://www.hubspot.com/products/marketing
- https://activecampaign.com/
- https://www.getresponse.com
- https://kit.com
- https://systeme.io/
- https://unbounce.com/
- https://systeme.io/pricing
- https://thesmartfunnel.com/2026/06/09/best-free-sales-funnel-builders/
- https://passivesecrets.com/best-sales-funnel-builders-softwares/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.