How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Profound and Brandlight lead for enterprises, with agents that act on visibility data rather than just reporting it.
- Otterly offers the clearest entry price at 29 dollars per month, with a free trial for smaller teams.
- Evertune stands out on measurement rigor, sampling each prompt 100 times per model for statistically significant results.
- Peec, ZipTie, and AthenaHQ cover the middle ground with prompt tracking, citation analysis, and GEO workflows.
- Most tools in this category are enterprise-priced with no public pricing, so expect a sales conversation for all but Otterly.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Profound | AI agents for marketing | See website | No |
 Brandlight | Enterprise AI visibility | See website | No |
 Otterly | Affordable AI monitoring | $29 per month | Free trial |
 Peec | AI search analytics | See website | Free trial |
 Evertune | Rigorous measurement | See website | No |
 ZipTie | Simple brand tracking | See website | Free trial |
 AthenaHQ | GEO workflow agents | See website | No |
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We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Starting priceSee website
Free planNo
Profound positions itself as an AI platform to power marketing, built around an AI Marketer that identifies the work worth doing, drafts it, and pings for approval. Its agents win AI answers by creating, optimizing, and influencing the pages behind them: rewriting pages with citation decay, building pages for questions with no answer, and opening content AI crawlers cannot currently read. Tracking covers ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and AI Mode, plus SKU-level visibility in ChatGPT Shopping.
The homepage cites a 50 percent increase in AI search visibility for Plaid and trust from a third of the Fortune 100. Profound suits enterprises that want agents doing the optimization work, not just dashboards reporting it.
What we like- AI Marketer agents that rewrite pages, build missing pages, and stage changes in the CMS
- Tracking across ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and AI Mode
- ChatGPT Shopping SKU tracking
- Trusted by a third of the Fortune 100
Watch out for- No public pricing
- Enterprise focus may exceed small-team budgets
- Agent actions need approval workflows
Starting priceSee website
Free planNo
Brandlight frames itself as an AI visibility platform for enterprise brands, arguing that turning AI into a growth channel takes more than a GEO tool. The platform tracks every prompt in every market, reports visibility, sentiment, and share of voice against competitors, and delivers the next three steps for every team every week, ranked by impact and split by team, with execution support.
Extra modules cover AI shopping, optimizing catalogs so AI picks products, and AI ads, tracking who buys which prompts. The homepage names Samsung's award-winning program and reports a G2 rating of 4.9 out of 5. Brandlight suits large brands that want measurement plus a team driving action.
What we like- Visibility, sentiment, and share of voice against every competitor
- Ranked weekly actions per team
- AI shopping and AI ads modules
- Dedicated AEO experts and engineers
- G2 rating 4.9 out of 5 from 240 reviews
Watch out for- No public pricing
- Enterprise positioning with Fortune 500 focus
- Service-heavy model may cost more than software-only tools
Starting price$29 per month
Free planFree trial
Otterly is the accessible entry point in this category. It monitors how AI search engines mention and cite a brand across ChatGPT, Google AI Overviews, Claude, Perplexity, Google AI Mode, Gemini, and Copilot, with prompt and topic discovery, competitor comparison, crawlability checks, content audits with predictive scores, and content briefs that turn invisible pages into AI sources.
Pricing starts at 29 dollars per month, and the FAQ confirms a free trial with no credit card, though the page states 7 days in one section and 14 days in another, so confirm the current trial length at signup. Otterly suits small and mid-size teams that need real AI visibility tracking without an enterprise contract.
What we like- Pricing starts at 29 dollars per month
- 7-day free trial with no credit card
- Tracks ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Claude, and Copilot
- Crawlability checks, content audits, and content briefs
- Trusted by 40,000 plus marketing pros
Watch out for- Trial length conflicts on the page, with 7-day and 14-day claims in different sections
- Smaller scope than enterprise platforms
Starting priceSee website
Free planFree trial
Peec AI focuses on analytics for marketing teams, tracking visibility, position, and sentiment across the models that drive traffic. Users identify the prompts that matter, monitor rankings, spot the citations shaping visibility, and refine their GEO strategy, then turn complex data into simple, shareable reports for teams and clients.
A Peec MCP connection links the platform to Claude, Cursor, n8n, and other tools for custom workflows. The homepage shows no pricing, so costs need a sales check. Peec suits marketing teams and agencies that want clean AI search analytics with reporting for clients.
What we like- Visibility, position, and sentiment metrics
- Prompt tracking across models
- Citation source discovery
- Shareable reports for teams and clients
- MCP and API connections to Claude, Cursor, and n8n
Watch out for- Homepage shows no pricing
- Feature detail thinner than enterprise rivals
Starting priceSee website
Free planNo
Evertune differentiates on measurement rigor. It samples each prompt 100 times across every AI model to capture the full range of model behavior, claiming a margin of error of plus or minus 2 points against plus or minus 31 for typical competitors. Its prompt strategy draws on EverPanel, a proprietary panel of over 150 million user prompts, and tracking covers 11 models including ChatGPT, Claude, Gemini, AI Overview, AI Mode, Perplexity, Copilot, DeepSeek, and Meta.
Agents turn insights into action: content strategy, page optimization, site audits, and ChatGPT ad campaigns built from organic GEO data. Evertune suits advertisers and agencies that need defensible numbers for leadership and want the full journey from visibility to paid retargeting.
What we like- Samples each prompt 100 times per model for statistically significant results, with a claimed margin of error of plus or minus 2 points versus plus or minus 31 for typical competitors
- 150 million plus user prompt panel
- 11 models tracked
- Insights and Ads agents
- Trusted by over 700 advertisers and agencies
Watch out for- No public pricing
- Demo-gated access
- Advertising features may exceed pure visibility needs
Starting priceSee website
Free planFree trial
ZipTie keeps the pitch simple: know what AI search says about the brand. The new ziptie.ai platform tracks a brand across up to 7 AI search engines, depending on country and engines run, showing which answers mention and cite it and what to do next.
The important note is that ziptie.dev and ziptie.ai are two separate products from the same team, with separate accounts, so legacy dashboard users stay on ziptie.dev. ZipTie suits smaller teams that want straightforward brand tracking without enterprise complexity.
What we like- Tracks brand across up to 7 AI search engines
- Shows which answers mention and cite the brand and what to do next
- Clear product tour and FAQ
- Legacy ziptie.dev dashboard still running for existing users
Watch out for- Homepage detail thin compared with rivals
- Pricing not shown
- Note that ziptie.dev and ziptie.ai are separate products with separate accounts
Starting priceSee website
Free planNo
AthenaHQ unifies AI search optimization strategy in one platform, with agents to win on AI search. Features include GEO workflow management, tracking across 11 plus LLMs including ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, and Mistral, automated content optimization recommendations, citation source analysis, press kits optimized for AI citation, sentiment analysis, and crisis detection.
The homepage cites a 50 percent reduction in time spent on AI visibility tracking and a 2.5 times increase in AI-driven organic traffic for users. AthenaHQ suits marketing, SEO, PR, and content teams that want one command center for GEO work with executive reporting.
What we like- End-to-end GEO workflow management
- Cross-platform tracking across 11 plus LLMs
- Automated content optimization recommendations
- Citation source analysis and link building
- ROI tracking and board-ready reporting
- Unlimited users on listed plans
Watch out for- No public pricing
- Agent and enterprise features may exceed small-team needs
How we chose
We opened each vendor homepage and compared engine coverage, metrics, action features, and pricing transparency. Two candidates were excluded on homepage evidence: Goodie, whose domain is listed for sale at 150,000 dollars, and Scrunch, whose homepage renders demo content about a fictional product, a recurring failure. Prices not shown on homepages are recorded as "See website" rather than invented figures, and Otterly's conflicting trial claims are flagged.
What actually moves AI visibility
Tools measure, but content moves the needle. AI engines cite pages that directly answer questions with clear structure, facts, and sources, so the highest-impact work is usually creating or fixing the pages behind the answers, not tweaking dashboards. Profound and AthenaHQ agents target exactly this, while Otterly and Evertune highlight the gaps.
Third-party presence matters as much as owned content. AI engines cite reviews, comparisons, forums, and publisher pages heavily, so a brand invisible on the sources its category trusts will stay invisible in answers. Track which sources get cited for target prompts, then earn coverage there. Finally, measure over weeks, not days: AI answers vary by prompt phrasing and model version, so Evertune's repeated sampling exists for a reason.
Prompt selection decides whether the data means anything. Track the questions buyers actually ask, not the branded terms the company wishes they asked. Start with category questions, comparison questions, and problem questions, then add branded and competitor prompts for context. A tracker full of easy branded prompts will flatter the report while missing the competitive questions where buying decisions actually happen every day.
Budget discipline matters in a category where most pricing hides behind sales calls. Start with a trial on one tool, track a fixed prompt set for a full month, and judge it on actions taken, not dashboards viewed. If the tool has not changed a page, a brief, or a coverage target within that month, it is reporting, not optimizing.
Frequently asked questions
What is LLM visibility optimization?
It is the practice of measuring and improving how often AI search engines and large language models mention, cite, and recommend a brand in answers, often called GEO or AEO.
Which LLM visibility tool is best for small businesses?
Otterly leads for small teams thanks to its 29 dollar starting price and free trial. ZipTie and Peec offer simpler tracking for smaller budgets.
Do these tools work with ChatGPT and Perplexity?
Yes. All seven track ChatGPT and Perplexity, plus Google AI Overviews, Gemini, Claude, and others, with AthenaHQ covering 11 plus models and Evertune covering 11.
Can a tool guarantee my brand gets cited by AI?
No. Tools measure visibility and recommend actions, but citations depend on content quality, third-party coverage, and model behavior. Treat any guarantee claim with skepticism.
What is the difference between GEO and AEO?
GEO, generative engine optimization, targets AI-generated answers broadly, while AEO, answer engine optimization, targets answer engines specifically. In practice the tools cover both.
How long does it take to see AI visibility improve?
Expect weeks to months, since content changes, crawling, and model updates take time. Track trends over weeks rather than reacting to daily swings.
Sources we checked (7)
- https://www.tryprofound.com/
- https://brandlight.ai/
- https://otterly.ai/
- https://peec.ai/
- https://evertune.ai/
- https://ziptie.ai/
- https://athenahq.ai/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.