How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
What is the best lead generation service for a roofing company?
Google Local Services Ads is the best lead generation service for most roofing companies because the homeowner contacts your business directly under your own brand, you pay only for valid leads, and there is no long-term contract. Modernize is the strongest alternative for high-ticket replacement work, since it focuses on homeowners planning major projects and offers exclusive lead options.
- Shared leads are sold to 3 to 8 roofers, so speed to contact decides most of the value.
- Exclusive leads cost more per lead and convert better, which suits high-ticket replacements.
- Almost no roofing lead service publishes a price, so ask for a written rate card before signing.
- Treat bought leads as a bridge while your reviews and local search rankings compound.
- Check the credit policy for bad leads before you pay for your first lead.
Should roofers buy shared leads or exclusive leads?
Roofers who can answer the phone in under five minutes can profit from shared leads, while companies that sell mostly full replacements usually do better with exclusive leads. A shared lead is cheaper because three or more contractors split the cost of finding that homeowner, but you race every other roofer who bought the same name. An exclusive lead costs more because only your company gets it, and the homeowner talks to you alone. The right choice depends on your sales process. If office staff call new leads within minutes and you track cost per booked job rather than cost per lead, shared leads can fill the calendar. If your estimators are booked days out and you close a high share of inspections, exclusive leads waste less of their time. Get the sharing rule in writing, because some services sell a lead as exclusive in one market and shared in another.
How much does a roofing lead cost in 2026?
A roofing lead costs roughly 35 to 150 dollars in 2026, with storm and replacement leads at the top of that range and repair leads near the bottom. The range is wide because almost no vendor publishes a roofing rate card, so prices are set by market, job type, and demand. Third-party reporting puts Angi shared leads at 15 to 85 dollars or more, with owner reports placing roofing leads near 300 dollars in competitive metros. Modernize shared roofing leads are reported at 35 to 65 dollars, with exclusive leads reported at 100 to 200 dollars. Google Local Services Ads roofing leads are reported at roughly 66 to 162 dollars in third-party roofing averages. The number that matters is cost per booked job. A 50 dollar shared lead that books one job in five costs 250 dollars per booked job, while a 150 dollar exclusive lead that books one in two costs 300 dollars.
How do storm chasing and local intent change which service to pick?
Storm work rewards services that can turn on fast in a hit ZIP code, while steady local demand rewards services that build your own brand and reviews. After hail or high wind, homeowners search for a roofer the same day, and the first company to answer usually wins the inspection. Pay-per-lead services with no long-term contract, such as Google Local Services Ads and 33 Mile Radius, let you raise the budget in a storm market and pause it when the surge ends. Shared marketplaces also surge after storms, but the same homeowner is sold to several roofers, so your response time matters even more. For everyday demand, local intent is different: the homeowner compares reviews, photos, and Google Business Profiles before calling. Services that put your own name and reviews in front of the homeowner, such as Google Local Services Ads, Thumbtack, and Houzz Pro, compound over time because every completed job adds proof.
What should roofers check before signing a lead contract?
Read the auto-renewal clause, the lead credit policy, and the per-lead price schedule before you sign any lead contract. The cheapest headline price means little if the contract renews automatically and needs 60 or more days of written notice to cancel, which is the pattern behind many Angi complaints tracked by the Better Business Bureau. Ask which leads qualify for a credit: wrong numbers, disconnected phones, homeowners outside your service area, and duplicate leads should all be free. Ask whether unanswered calls and voicemail count as billable, because some exclusive call services do count them. Ask whether the price per lead is fixed in writing or changes with demand, and ask for the maximum number of contractors who will receive the same lead. Get the pause and cancellation terms in the same document, not in a sales email.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Google Local Services Ads | Roofers who want direct, brand-led leads with no long-term contract | quote (pay per valid lead; Google publishes no rate card) | No free plan; a Google Business Profile listing itself is free |
 Modernize | Roofers focused on high-ticket replacements and remodels | quote (no published prices; rates are negotiated by trade and market) | No free plan |
 Angi Leads | Roofers in lower-competition metros who can respond to new leads fast | quote (third-party reports $15 to $85+ per shared lead; owner reports put roofing near $300) | No free plan |
 Thumbtack | Roofers who want homeowners to choose them directly from a profile | quote (pay per contact; no published price) | Free to join with no subscription or membership fees; you pay only when a customer contacts you |
 33 Mile Radius | Roofers who want exclusive live phone leads with no monthly fees | quote (pay per valid call; price varies by service area) | No free plan; no setup fees and no monthly fees |
 Networx | Smaller roofing firms wanting low-cost shared leads with no contract | quote (third-party reports $10 to $100+ per shared lead) | No free plan |
 Houzz Pro | Roofers who want leads plus estimating and project tools in one place | quote (third-party reports plans from $99 per month; advertising from $499 per month) | Free trial available; no permanent free plan |
 MarketSharp | Established roofing and remodeling firms that want to convert more of the leads they already have | quote (no published price; subscription quoted per business) | No free plan; demo available on request |
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Which 8 lead generation services work best for roofing companies?
#1
Google Local Services Ads
Best for: Roofers who want direct, brand-led leads with no long-term contract
Visit ads.google.com
Starting pricequote (pay per valid lead; Google publishes no rate card)
Free planNo free plan; a Google Business Profile listing itself is free
Google Local Services Ads puts your roofing company at the top of Google search results, and the homeowner calls or messages you directly instead of filling out a form sold to several roofers. You set a monthly budget and service area, and pay only when a potential customer gets in touch through the ad, not for clicks. Third-party roofing averages put the cost per lead at roughly 66 to 162 dollars, though Google publishes no price. Start with a modest budget and raise spend only where cost per booked job works.
What we like- Homeowner contacts your business directly under your own brand
- Google Verified badge builds trust
- You pay only for valid leads
- No long-term contract
- Roofing is listed as an eligible category
Watch out for- Screening and verification takes time and paperwork before ads go live
#2
Modernize
Best for: Roofers focused on high-ticket replacements and remodels
Visit modernize.com
Starting pricequote (no published prices; rates are negotiated by trade and market)
Free planNo free plan
Modernize connects contractors with homeowners who are actively planning projects, and roofing is one of its core trades. Leads come through its own advertising and partner network, and the service offers shared leads, live transfers, inbound calls, and exclusive Branded Programs where your company is the only roofer presented. The drawback is price transparency: the vendor publishes no dollar figures, and third-party reporting puts shared roofing leads at roughly 35 to 65 dollars and exclusive leads at 100 to 200 dollars. Ask for a written rate card for your market before you commit to a volume.
What we like- Focuses on high-intent homeowners planning major projects
- Exclusive Branded Programs option
- Live transfers and inbound calls
- Vendor reports 10M+ homeowner inquiries in 2025
Watch out for- No published prices, so every rate is negotiated and varies by market
#3
Angi Leads
Best for: Roofers in lower-competition metros who can respond to new leads fast
Visit angi.com
Starting pricequote (third-party reports $15 to $85+ per shared lead; owner reports put roofing near $300)
Free planNo free plan
Angi Leads is the largest shared-lead marketplace for home services, formed from the merger of Angi and HomeAdvisor, and roofing is one of its busiest categories. Homeowners submit a project request and the lead is distributed to several contractors in the area, with billing weekly per lead or on a prepaid subscription that auto-renews. The risk is equally clear. Roofers have reported the same lead going to as many as 16 pros in hot markets, and the Better Business Bureau record shows 2,281 complaints over three years, many about billing and auto-renewal. Use Angi only with a capped budget and a sub-five-minute response time.
What we like- Largest volume of homeowner requests in the category
- Pay-per-lead billing or prepaid subscription
- Roofing is a core category with heavy homeowner demand
Watch out for- Leads are shared with 3 to 8 pros, and subscription plans auto-renew with 60 or more days notice needed to cancel
#4Thumbtack
Best for: Roofers who want homeowners to choose them directly from a profile3.4/5 on
G2 (58 reviews, checked Oct 2026)
Visit thumbtack.com
Starting pricequote (pay per contact; no published price)
Free planFree to join with no subscription or membership fees; you pay only when a customer contacts you
Thumbtack works differently from the big shared-lead marketplaces because homeowners browse pro profiles and choose who to contact, rather than having their request sold to a list of contractors. There is no charge to join and no annual or membership fee; you set your pricing and budget for leads, which controls how many you receive. The trade-off is price opacity: Thumbtack publishes no per-contact rate, so roofing costs vary by market and you learn your real price only by running it. Treat the first month as a test and track cost per booked inspection.
What we like- No subscription, annual, or membership fees
- Customers choose the pro directly
- Limited competition per lead
- Direct messaging with customers
Watch out for- Per-contact prices are not published and vary by market, which makes budgeting harder
#5
33 Mile Radius
Best for: Roofers who want exclusive live phone leads with no monthly fees
Visit 33mileradius.com
Starting pricequote (pay per valid call; price varies by service area)
Free planNo free plan; no setup fees and no monthly fees
33 Mile Radius, part of EverConnect, sends each roofing lead to one contractor only as a live phone call or text, which removes the race against other roofers that defines shared marketplaces. You pay only for valid leads, there are no setup or monthly fees, there are no long-term contracts, and you can pause your account at any time. Read the billable-lead rule carefully: a call counts as billable if an appointment is set, contact details are exchanged, pricing is given, or the call goes unanswered for four or more rings or to voicemail.
What we like- Every lead is exclusive to one contractor
- You pay only for valid leads, never for wrong numbers
- No long-term contracts and you can pause anytime
- Dedicated account managers
Watch out for- Billable-lead rules include unanswered calls after four rings and voicemail, which can surprise new partners
#6
Networx
Best for: Smaller roofing firms wanting low-cost shared leads with no contract
Visit networx.com
Starting pricequote (third-party reports $10 to $100+ per shared lead)
Free planNo free plan
Networx is a long-running home services marketplace that matches homeowners with local pros across roofing, siding, gutters, and other trades. Homeowners describe the project, Networx matches them with nearby professionals, and contractors receive the job in real time. The appeal for a smaller roofing company is the low barrier to entry: there is no contract, and third-party reporting puts shared leads at roughly 10 to 100 dollars or more depending on category and market. Use Networx as a secondary source with a small budget and compare its cost per booked job against your primary channel.
What we like- No contract
- Real-time access to local jobs
- Vendor reports 20+ years in business, 13M+ homeowners served, and 10K+ contractor partners
Watch out for- Leads are shared with other contractors, and Networx publishes no roofing price
#7Houzz Pro
Best for: Roofers who want leads plus estimating and project tools in one place4.2/5 on
G2 (76 reviews, checked Oct 2026)
Visit houzz.com
Starting pricequote (third-party reports plans from $99 per month; advertising from $499 per month)
Free planFree trial available; no permanent free plan
Houzz Pro is the business software arm of Houzz, and it pairs a lead and advertising channel with tools for estimates, takeoffs, 3D floor plans, selections, and scheduling. The vendor reports more than 3 million contractors and design pros on the platform. The pricing picture is the weakest part. Houzz publishes no pricing page for Houzz Pro, and the figures in this guide come from third-party reporting, which lists Design at 99 dollars, Pro at 199 dollars, and Teams from 399 dollars a month, with advertising from 499 dollars a month on a 12-month term.
What we like- Combines lead generation with estimates, 3D plans, and scheduling
- Vendor reports 3M+ contractors and design pros on the platform
- Advertising add-on targets homeowners on Houzz
Watch out for- Pricing is not published on the vendor site, so plan figures are third-party reported and the advertising add-on is reported on a 12-month term
#8
MarketSharp
Best for: Established roofing and remodeling firms that want to convert more of the leads they already have
Visit marketsharp.com
Starting pricequote (no published price; subscription quoted per business)
Free planNo free plan; demo available on request
MarketSharp is a CRM built for home improvement contractors, and roofing contractors are listed among its core users. It centralizes leads, customers, and jobs, then adds lead generation features that most general CRMs lack: automated marketing campaigns, job-site radius lead generation that targets homes near a current job, and direct-mail tools that identify top prospects. The honest limit is that MarketSharp does not sell leads the way Angi or Modernize do, so it works best alongside a lead source rather than instead of one.
| Tool | Best for | Starting price | Free plan |
| Google Local Services Ads | Direct, brand-led leads with no contract | quote (pay per valid lead) | No free plan |
| Modernize | High-ticket replacements and remodels | quote | No free plan |
| Angi Leads | Fast responders in lower-competition metros | quote (third-party reports $15 to $85+ per lead) | No free plan |
| Thumbtack | Homeowners choosing your profile directly | quote (pay per contact) | Free to join |
| 33 Mile Radius | Exclusive live phone leads | quote (pay per valid call) | No free plan |
| Networx | Low-cost shared leads with no contract | quote (third-party reports $10 to $100+ per lead) | No free plan |
| Houzz Pro | Leads plus estimating and project tools | quote (third-party reports plans from $99 per month) | Free trial |
| MarketSharp | Converting leads you already have | quote | No free plan |
What we like- Built for home improvement contractors including roofers
- Automated follow-up turns unsold deals into sales
- Job-site radius marketing and direct mail find nearby prospects
Watch out for- It is a CRM, not a lead marketplace, so it does not supply fresh leads on its own
Frequently asked questions
How much should a roofing company spend on lead generation each month?
Start with a test budget of 1,000 to 2,000 dollars for one month on a single channel, then scale only what books jobs. Track cost per booked inspection and cost per sold roof, not cost per lead, because a cheap lead that never books is the most expensive kind. Most roofers split spend between one pay-per-lead channel and their own brand building.
Are shared roofing leads worth buying?
Shared leads are worth buying when you can answer within five minutes, your close rate on inspections is strong, and the cost per booked job beats your other channels. They are a poor buy when your office misses calls, your estimators are booked a week out, or the same lead goes to eight competitors. Stop any source whose cost per booked job stays above your target.
What is the difference between a shared lead and an exclusive lead for roofers?
A shared lead is sold to several roofing companies at once, so every buyer races to call the homeowner first and only one wins the job. An exclusive lead goes to one contractor only, so there is no race but the price per lead is higher. Exclusive leads suit full replacements and busy estimators, while shared leads suit firms with fast response and spare inspection capacity.
How fast should a roofer respond to a new lead?
Call within five minutes. Homeowners who request a roofing quote usually contact two or three companies, and the first to reach them normally sets the inspection. After an hour, the chance of booking drops sharply because another roofer has already spoken to the homeowner. Use an answering service or a rotating on-call phone so nights and weekends are covered.
Can a roofing company get leads without paying a marketplace?
Yes, through a complete Google Business Profile with recent reviews and roof photos, local search rankings, referrals from past customers, and partnerships with realtors, insurers, and property managers. These channels cost time rather than a per-lead fee and they compound, but they take months to build. Most roofers buy leads while the owned channels grow.
Sources we checked (10)
- https://ads.google.com/local-services-ads/
- https://modernize.com/pros
- https://www.angi.com/
- https://www.thumbtack.com/pro
- https://33mileradius.com/
- https://www.networx.com/
- https://www.houzz.com/pro
- https://marketsharp.com/
- https://www.baadigi.com/compare/roofing-lead-generation-platforms
- https://skillmammoth.com/blog/where-to-buy-roofing-leads
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.