How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Incogni suits hands-off automated removal, covering 420-plus data brokers at $7.99 per month billed annually in guides.
- DeleteMe suits thorough human-verified removal, covering 976 broker sites at $10.75 per month billed annually in guides.
- Optery suits transparency and flexibility, with screenshot proof of every exposure and a free tier in guides.
- Aura suits all-in-one protection, bundling removal with credit monitoring, dark web scanning, and $1 million insurance.
- Kanary suits families and guided privacy management, with social media and AI tool coverage in its advanced plan.
- Privacy Bee suits large coverage with unlimited aliases on its Pro plan in guides.
- EasyOptOuts suits budget removal, covering 200-plus brokers at $19.99 per year in guides.
- BrandYourself suits reputation and privacy management beside removal, with guided cleanup tools.
- Removal is ongoing, not one-time: data brokers re-collect information within 90 days of removal, so subscriptions must stay active.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Incogni | Hands-off automation | $7.99 per month | No |
 DeleteMe | Human-verified removal | $10.75 per month | No |
 Optery | Transparency | $3.99 per month | Yes |
 Aura | All-in-one protection | $12 per month | No |
 Kanary | Families | $14.99 per month | No |
 Privacy Bee | Large coverage | $8 per month | No |
 EasyOptOuts | Budget removal | $19.99 per year | No |
 BrandYourself | Reputation management | See website | No |
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Starting price$7.99 per month
Free planNo
Incogni suits hands-off automated removal, automatically submitting removal requests to 420-plus data brokers, following up over time, and verifying that information stays removed instead of treating privacy as a one-time cleanup. Its operational claims have been independently verified by Deloitte, it holds Editors Choice awards from PCMag, PCWorld, and ZDNET in guides, and it is SOC 2 Type II compliant. Its cheapest annual plan runs $95.88 per year, or $7.99 per month billed annually, with an Unlimited plan at $179.88 per year adding custom removals from thousands of additional sites.
Custom removals need the Unlimited plan, and its scope is removal-only without identity theft insurance. Incogni fits users who want the fastest, most hands-off removal experience at the lowest dedicated price.
What we like- 420-plus brokers
- Fully automated
- Rescans every 10 days in one guide
- Deloitte-verified operations
- SOC 2 Type II
Watch out for- Cheapest plan under $100 per year still needs annual billing
- Custom removals need Unlimited plan
- Removal-only scope
Starting price$10.75 per month
Free planNo
DeleteMe suits thorough human-verified removal, covering 976 broker sites with human-verified removals and quarterly reports in guides. Its annual plan runs $129 per year for one person, or $10.75 per month billed annually, with a 2-year plan near $8.25 per month and family plans for 2 people at $229 and 4 people at $329 per year. Its human support and custom removal requests suit users with stubborn, hard-to-automate exposure.
No monthly billing appears in guides, and its price exceeds Incogni for automated removal. DeleteMe fits users who want the most thorough removal with human verification and detailed reporting.
What we like- 976 broker sites
- Human-verified removals
- Quarterly reports
- Custom removal requests
- Decade-long track record
Watch out for- $129 per year for one person
- No monthly billing in guides
- 2-year plan needed for lowest monthly rate
Starting price$3.99 per month
Free planYes
Optery suits transparency and flexibility, with screenshot proof of every exposure and a free tier plus a free exposure report before committing. Its plans run from $39 per year to $249 per year for Ultimate, with monthly billing from $3.99 per month, and its site coverage runs 365 to 630-plus sites depending on tier. Its flexibility suits cost-conscious users who want to see exposures before paying.
Top coverage needs the $249 per year Ultimate tier, and its free tier is limited. Optery fits users who want transparency and a free start before committing to paid removal.
What we like- Screenshot proof of every exposure
- Free tier and free exposure report
- 365 to 630-plus sites
- Flexible tiers
Watch out for- Ultimate plan $249 per year for top coverage
- Free tier limited
- Coverage varies by tier
Starting price$12 per month
Free planNo
Aura suits all-in-one protection, bundling data removal with credit monitoring across all three bureaus, dark web scanning, financial monitoring, a VPN, antivirus, and $1 million insurance with 24-7 fraud support. Its annual plan runs about $144 per year, or $12 per month, in guides, with family plans near $15 per month. Its bundle economics suit users who lack identity theft protection and want removal plus protection under one subscription.
Removal-only coverage is narrower than DeleteMe, and its bundle scope exceeds removal-only needs for users who already hold identity protection. Aura fits users who want removal and protection in one subscription.
What we like- Removal plus credit monitoring, dark web scanning, financial monitoring, VPN, antivirus, and $1 million insurance
Watch out for- Removal-only coverage narrower than DeleteMe
- $144 per year in guides
- Bundle scope exceeds removal-only needs
Starting price$14.99 per month
Free planNo
Kanary suits families and guided privacy management, with 310 sites in one guide and family discounts at 50 percent off each added member. Its Advanced plan at $500 per year in guides covers social media and AI tools beside brokers, suiting users worried about social media and AI exposure more than brokers alone. Its guided privacy management suits families who want help managing multiple members.
Prices conflict across guides, with $179.88 per year and $14.99 per month in one comparison and $250 per year with monthly billing from $25 per month in another, so buyers should confirm current pricing. Kanary fits families who want guided privacy management with member discounts.
What we like- 310 sites in guides
- Family discounts at 50 percent off each added member
- Social media and AI tool coverage in Advanced
Watch out for- $250 per year in one guide
- Advanced plan $500 per year
- Monthly billing from $25 per month in one guide
Starting price$8 per month
Free planNo
Privacy Bee suits large coverage, with the largest published coverage in one guide and unlimited aliases on its Pro plan. Its Essentials plan runs about $8 per month billed annually, with a Signature plan near $67 per month billed annually, and multi-person discounts for families. Its 30-day money-back guarantee covers Essentials and Pro plans.
Signature pricing is high, and coverage claims vary by guide. Privacy Bee fits users who want the broadest coverage with unlimited aliases on Pro.
What we like- Largest published coverage in one guide
- Unlimited aliases on Pro
- Multi-person discounts
- 30-day guarantee on Essentials and Pro
Watch out for- Signature plan about $67 per month billed annually
- Pro pricing needs confirmation
- Coverage claims vary by guide
Starting price$19.99 per year
Free planNo
EasyOptOuts suits budget removal, covering 200-plus brokers at $19.99 per year, with 65 percent removal in a Consumer Reports test cited in guides. Its best-value rating in one guide reflects its low annual price for straightforward broker removal. Its simple model suits users who want the cheapest paid removal without extras.
Coverage is narrower than DeleteMe, and features trail premium rivals. EasyOptOuts fits budget users who want low-cost removal at $19.99 per year.
What we like- $19.99 per year
- 200-plus brokers
- 65 percent removal in Consumer Reports test
- Best value in one guide
Watch out for- Narrower coverage than DeleteMe
- Fewer features than premium rivals
- Value focus limits extras
Starting priceSee website
Free planNo
BrandYourself suits reputation and privacy management beside removal, with guided cleanup tools and a search-result focus that helps users manage what appears when their name is searched. Its guided approach suits users who want reputation cleanup beside broker removal, rather than automated removal alone.
Pricing is not published in guides, and removal breadth needs confirmation against dedicated removal services. BrandYourself fits users who want reputation management beside personal information removal.
What we like- Reputation and privacy management beside removal
- Guided cleanup tools
- Search-result focus
Watch out for- Pricing not published in guides
- Removal breadth needs confirmation
- Reputation scope exceeds removal-only needs
How we chose
We ranked services on broker coverage, automation, human verification, transparency, pricing, and 2026 guide consensus, weighting coverage breadth, follow-up persistence, and third-party verification. Automated services scored on hands-off operation, while human-verified services scored on thoroughness. Prices come from 2026 published guides, taken from company pricing pages on October 2, 2026 in one comparison, with conflicts flagged. Every service here runs a live data removal business in 2026 with a public site.
Start with the job, since it decides the shortlist. Hands-off automated removal suits Incogni, thorough human-verified removal suits DeleteMe, transparency and a free start suit Optery, all-in-one protection suits Aura, families suit Kanary, broad coverage suits Privacy Bee, budget removal suits EasyOptOuts, and reputation management suits BrandYourself. Check broker coverage against your actual exposures, since coverage counts vary by tier and guide.
Next, treat removal as ongoing, not one-time: data brokers re-collect information within 90 days of removal, and canceling a subscription after the first clean report typically means listings reappear within months. Keep the subscription active, run a free exposure report first where available, and set expectations realistically, since these services lower exposure but do not make you invisible. Finally, pair removal with basic privacy habits, including stripping photo metadata before posting, limiting public records exposure where possible, and monitoring credit and dark web alerts for identity theft signs. Review each quarterly report for stubborn brokers that need custom requests, since those listings often need human follow-up rather than automated retries.
Frequently asked questions
Does data removal make me invisible online?
No, removal services lower exposure but do not make you invisible, and the work never fully ends. Brokers re-collect information within 90 days of removal, so ongoing subscriptions are needed to keep listings down.
How long does removal take?
Most services need 60 to 90 days for a first removal cycle, with rescans every 10 days at Incogni in one guide and quarterly reports at DeleteMe. Stubborn brokers need follow-up requests and custom removals.
Can I remove my information myself for free?
Yes, manual opt-outs from 200-plus broker sites are possible but take 100-plus hours in guides, and Optery offers a free tier and free exposure report for a DIY start. Paid services automate the same work with follow-up.
Which service covers the most brokers?
DeleteMe covers 976 broker sites in guides, while Optery Ultimate covers 630-plus and Incogni covers 420-plus. Privacy Bee claims the largest published coverage in one guide, though counts vary by tier and guide.
Should I keep my subscription active?
Yes, canceling after the first clean report typically means listings reappear within months, since brokers re-collect data. Ongoing protection requires an ongoing subscription, and annual costs run $19.99 to $500 per year depending on service and tier.
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Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.