How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- AI visibility tools differ in where their data comes from, which is why three trackers can report three different numbers for the same brand in the same week.
- Count prompts, engines, and checks, not headline claims, since plan limits decide how much you can actually track each day.
- Treat every visibility score as a trend, not an exact number, since AI answers change with prompt wording, location, and model version.
- Free checkers give a useful baseline before you pay, but they are readiness scores or one time checks, not daily prompt trackers.
- The cheapest credible entry point is 29 dollars a month, while enterprise depth runs to custom pricing, so match the tool to team size and prompt volume.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Otterly.AI | Budget AI visibility monitoring | $29 per month | No |
 Peec AI | Daily prompt analytics for SaaS | $95 per month | No |
 Profound | Enterprise AI search intelligence | See website | No |
 Semrush AI Visibility Toolkit | Semrush users adding AEO | $99 per month per domain | Yes |
 Ahrefs Brand Radar | Ahrefs users wanting AI signals | $199 per month per index | No |
 HubSpot AEO | HubSpot teams starting AEO | $50 per month | No |
 AthenaHQ | Widest engine coverage with free tier | Free | Yes |
 SE Visible | Many prompts per dollar | $99 per month | No |
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#1Otterly.AI
Best for: Budget AI visibility monitoring4.7/5 on
G2 (54 reviews, checked Oct 2026)
Visit otterly.ai
Starting price$29 per month
Free planNo
Otterly.AI is the top budget pick at 29 dollars a month for Lite, or 25 dollars on annual billing, covering 15 daily prompts across ChatGPT, Google AI Overviews, Perplexity, and Copilot. Higher tiers run 189 and 489 dollars for larger prompt sets, and every plan includes 4 engines with daily runs, citation tracking, and share of voice logs. For lean marketing teams and small agencies, that combination delivers real daily tracking without enterprise spend.
The limits are prompt volume and trial length. Fifteen prompts cover a brand and a few rivals, but not a wide topic set, and extra engines cost more. Otterly.AI fits teams that want to start AI visibility tracking this month and expand prompts as the program proves value.
What we like- Cheapest credible entry point
- 4 engines on every plan
- Daily runs with citation logs
Watch out for- 15 prompts on Lite tier
- Paid add ons for more engines
- 7 day trial only
#2Peec AI
Best for: Daily prompt analytics for SaaS4.7/5 on
G2 (21 reviews, checked Oct 2026)
Visit peec.ai
Starting price$95 per month
Free planNo
Peec AI lists Starter at 95 dollars a month for 50 daily prompts with unlimited seats, though self serve plans cover 3 of 6 engines, including ChatGPT, Gemini, Perplexity, Copilot, AI Mode, and AI Overviews. Its documented visibility formula and 24 hour tracking cycle give B2B and SaaS teams prompt level analytics they can explain to stakeholders, with position and sentiment data beside raw mention counts. A trial with no card lets teams test before paying.
The trade off is engine gating and price visibility. Three engines per plan may miss surfaces buyers use, and the vendor no longer shows rates to every logged out visitor. Peec AI fits SaaS teams that want 50 daily prompts with a formula they can defend.
What we like- 50 daily prompts on Starter
- Unlimited seats
- Documented visibility formula
- Sentiment data
Watch out for- 3 engines per self serve plan
- No public price for some visitors
- Agency plans cost more
#3Profound
Best for: Enterprise AI search intelligence4.6/5 on
G2 (640 reviews, checked Oct 2026)
Visit tryprofound.com
Starting priceSee website
Free planNo
Profound scores highest for enterprise teams needing deep prompt level analytics, with daily runs, operator defined breakdowns, and published variance research that explains how much AI answers shift between runs. Enterprise tiers cover up to 9 engines, with multi brand and multi region tracking for large portfolios. A 7 day free trial covers 50 prompts run daily across ChatGPT, Gemini, and Google AI Overviews.
The buying change in 2026 matters. Profound withdrew its 99 dollar Starter and 399 dollar Growth self serve plans in September 2026, so small teams can no longer start with a card, and pricing is now trial plus custom Enterprise and agency plans. Profound fits enterprises with a dedicated operator and budget for custom tiers.
What we like- Deepest prompt level analytics
- Up to 9 engines on Enterprise
- Published variance research
Watch out for- Self serve plans withdrawn in September 2026
- Custom Enterprise pricing
- One workspace per account
Starting price$99 per month per domain
Free planYes
Semrush AI Visibility Toolkit adds AI tracking to the SEO suite many teams already run, covering ChatGPT, AI Mode, and other engines with a 317 million prompt database updated daily. Entry pricing runs 99 dollars a month per domain, with 25 prompts on the entry tier, and a free checker allows 3 lookups a day without a Toolkit trial. Pairing AI visibility with keyword, backlink, and content data in one place is the main draw.
The limits are per domain cost and prompt count. Agencies and multi brand teams pay per domain, and 25 prompts is small for broad tracking. Semrush AI Visibility fits teams already on Semrush that want AI data beside their SEO data without a second vendor.
What we like- AI tracking inside a full SEO suite
- 317 million prompt database
- Free checker with 3 lookups a day
Watch out for- 99 dollars per domain as an add on
- 25 prompts on entry tier
- No Toolkit trial
Starting price$199 per month per index
Free planNo
Ahrefs Brand Radar layers AI search tracking onto Ahrefs, with a 490 million plus prompt database and coverage across ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews. Its strength is grounding prompts in real query data, so tracked questions reflect what buyers actually ask rather than guesses. A free checker with no signup gives a first look, but the full tool needs a paid Ahrefs plan plus the Brand Radar add on.
The limits are price structure. Brand Radar starts at 199 dollars a month per platform index on top of a base plan, and full index coverage runs 699 dollars a month, with no trial. Ahrefs Brand Radar fits Ahrefs users who want a lightweight AEO signal grounded in query data and can accept add on pricing.
What we like- 490 million plus prompt database
- Grounds prompts in real query data
- Covers 6 engines
Watch out for- 199 dollars per index plus a base plan
- 699 dollars for all indexes
- No trial
Starting price$50 per month
Free planNo
HubSpot AEO brings AI visibility tracking into HubSpot, priced at 50 dollars a month, or 45 dollars billed annually, and included with Marketing Hub Pro or Enterprise. It tracks ChatGPT, Gemini, and Perplexity on a daily 25 prompt set, with results tied to CRM data, and a free AI Search Grader gives a one time baseline. For HubSpot teams starting with AEO, that simplicity and low entry price beat enterprise tools that need a dedicated operator.
The limits are scope. The prompt set is small at 25, and HubSpot AEO covers no Google surfaces, so AI Overviews and AI Mode visibility stay invisible. HubSpot AEO fits HubSpot teams that want a first AI visibility view inside their CRM.
What we like- Tied to HubSpot CRM data
- Simple daily tracking
- Free AI Search Grader
Watch out for- 25 prompt set
- No Google surfaces
- Needs Marketing Hub Pro or Enterprise for full inclusion
Starting priceFree
Free planYes
AthenaHQ is the only tool on this list with a genuine free plan, offering an Essential tier with 300 credits, where one credit equals one answer, plus 11 engines in its API and 9 on paid plans. Its automated recommendation engine pairs visibility data with ready to ship fixes, which suits teams that want tracking plus action in one place. Paid Starter pricing is reported from 245 to 295 dollars a month depending on source, so check the current page.
The trade off is credit math and price spread. Credit based usage takes learning, and Starter pricing varies enough across sources to require verification. AthenaHQ fits teams that want the widest engine coverage with a free tier to start and a recommendation engine to act on gaps.
What we like- Free Essential plan with 300 credits
- 11 engines in API
- Automated recommendation engine
Watch out for- Paid Starter from 245 to 295 dollars a month
- Credit based usage has a learning curve
- Price varies by source
Starting price$99 per month
Free planNo
SE Visible, the AI tracker from SE Ranking, offers 200 prompts on its entry tier for 99 dollars a month, or about 79 dollars billed annually, with 3 projects and 5 engines. That prompt count per dollar beats most rivals, since Otterly Lite covers 15 and Semrush entry covers 25 at similar or higher prices. A 10 day trial lets teams test the dashboard before paying.
The limits are reputation and review depth. SE Visible is less known than Profound or Semrush in AEO circles, with fewer third party reviews to cross check. SE Visible fits teams that need many prompts per dollar and already trust SE Ranking tooling.
What we like- 200 prompts on entry tier
- 3 projects
- 5 engines
- 10 day trial
Watch out for- Less known than rivals
- Fewer third party reviews
- Annual price near 79 dollars needs confirmation
How we chose
We compared published pricing pages and third party AI visibility comparisons from October 2026, recording prompt counts and engine coverage at the entry tier rather than the headline tier. We favored tools with daily prompt runs, citation logs, and clear prompt limits, and we noted where self serve plans were withdrawn or prices are demo gated. We excluded tools that cannot be bought or that render demo content, and we treated visibility scores as trends, since data sources differ and answers change by prompt wording, location, and model version.
Start with a free baseline: run a free checker or grader on your domain before paying, so you know your starting point. Next, count prompts and engines together, since a cheap tool with 15 prompts may cost more per insight than a 99 dollar tool with 200 prompts. Then run a two week trial on your brand and top rivals and compare citation sources, since the most useful insight is often which pages AI answers cite. Finally, pick a tool whose data you will act on weekly, whether that means content updates, citation outreach, or prompt expansion, because a score nobody acts on is only a report. Revisit coverage each quarter, since engines and pricing in this category change fast.
Frequently asked questions
Why do different AI visibility tools report different numbers?
Tools draw data from different sources, such as licensed prompt panels, clickstream data, scraped chat interfaces, and server logs, so the same brand can score differently across tools in the same week.
How many prompts should I track for AEO?
Start with 15 to 50 prompts covering your brand, top products, and rival comparisons, then expand as you learn which questions drive mentions, since tracking hundreds of prompts without acting on them wastes budget.
Is there a free AI visibility tool?
AthenaHQ offers a free Essential plan with 300 credits, and Semrush and HubSpot offer free checkers or graders, but daily prompt tracking at volume needs a paid plan on every tool here.
Can AI visibility tools guarantee better rankings in AI answers?
No. AI answers vary by prompt wording, location, and model version, so tools report trends and gaps to act on, not guaranteed positions.
What is the cheapest credible AI visibility tool?
Otterly.AI Lite at 29 dollars a month is the cheapest credible entry point, covering 15 daily prompts across 4 engines, with higher tiers for larger prompt sets.
Should I buy a standalone AEO tool or an SEO suite add on?
Standalone tools offer deeper AI tracking and wider engine coverage, while SEO suite add ons such as Semrush and Ahrefs suit teams that already pay for those platforms and want AI data beside keyword data.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.