How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Key takeaways
- AI visibility tools track whether ChatGPT, Perplexity, Gemini and others mention your brand in answers.
- Profound is the enterprise benchmark with up to nine engines; Peec AI is the agency favorite.
- Entry prices run $29 to $295 a month, with enterprise tiers climbing much higher.
- The market is splitting: pure monitoring tools versus platforms that also optimize your content.
The best AI visibility software
Search is no longer just Google. Queries answered by ChatGPT, Claude, Perplexity and Gemini never show a blue link, so traditional rank tracking misses them entirely. AI visibility software, sometimes called GEO tools, monitors whether AI answer engines mention your brand, cite your pages and recommend your products. These seven cover the category from enterprise suites to budget trackers.
Starting priceFrom $99/month
Free planNo
Profound sits at the top of most category rankings: at the Enterprise tier it tracks up to nine answer engines, ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok and DeepSeek, and connects AI crawler activity to your analytics through integrations with Cloudflare, Akamai and GA. The platform runs a read/write model: monitoring plus credit-based content Agents that generate optimized content.
The $99 Starter tracks ChatGPT only, so real multi-engine coverage needs higher tiers. For enterprise brands running serious GEO programs, it is the benchmark. Smaller teams should look at Peec or Otterly first. The crawler analytics are the underrated feature: seeing which AI crawlers hit your site and what they take turns a black box into a measurable channel.
What we like- Up to 9 answer engines on Enterprise
- AI crawler analytics
- Content Agents for optimization
Watch out for- $99 Starter tracks ChatGPT only
- Enterprise pricing climbs fast
- One seat at entry
#2
Peec AI
Best for: agencies and multi-client AI visibility tracking
Visit peec.ai
Starting priceFrom ~$95/month
Free planNo (7-day trial)
Peec AI is the agency favorite for AI search visibility: track brand visibility, sentiment and position across ChatGPT, Perplexity, Gemini, Copilot, AI Overviews and more, with project-level LLM selection, unlimited users and free pitch workspaces that let agencies audit prospects outside paid quota.
It is deliberately monitoring-only, no remediation tools, which suits teams that self-interpret data and act internally. Self-serve starts around $95 a month. For agencies managing multiple clients, the multi-client design beats the enterprise tools on workflow. The source-type classification, UGC versus editorial versus competitor mentions, is genuinely useful for understanding why an AI answer cites what it cites.
What we like- Project-level LLM control
- Unlimited users
- Free pitch workspaces on agency plans
Watch out for- Monitoring only, no optimization
- Claude on higher tiers
- Euro pricing
#3
Ahrefs Brand Radar
Best for: existing Ahrefs users adding AI mention tracking
Visit ahrefs.com
Starting priceFrom ~$199/month
Free planNo
Ahrefs Brand Radar adds AI visibility to the SEO suite teams already use: brand visibility index, custom prompt tracking and search data across ChatGPT, Gemini, Perplexity, Copilot, AI Overviews and AI Mode, with 218M+ prompts in the index.
Pricing starts around $199 a month per index, making it one of the pricier options, and there is no free trial. For Ahrefs shops, the integration with existing workflows justifies it. For standalone AI visibility, dedicated tools cost less.
What we like- Market-wide benchmarking
- Custom prompt tracking
- Backed by Ahrefs data scale
Watch out for- Expensive
- No Claude coverage on some tiers
- Monthly chatbot refresh cadence
#4
Semrush AI Visibility
Best for: Semrush customers adding an AI lens to SEO
Visit semrush.com
Starting price$99/month per domain
Free planNo (via Semrush trial)
Semrush's AI Visibility toolkit sits inside the suite SEO teams already use, tracking brand mentions across ChatGPT, Gemini, Perplexity and Google AI Overviews. For teams running content programs in Semrush, the AI lens slots into existing workflows.
It costs $99 a month per domain as an add-on, on top of the Semrush subscription. Engine coverage is narrower than Profound, and there is no crawler analytics. For Semrush customers it is the path of least resistance; others should compare dedicated tools. Teams already paying for a Semrush suite should trial the add-on before buying a separate platform, since one bill and one dashboard have real operational value.
What we like- Tracks ChatGPT, Gemini, Perplexity and Google AI
- Bundled into the SEO suite
- Familiar workflow
Watch out for- $99 per domain add-on
- 4 engines at entry
- No crawler analytics
#5
Scrunch
Best for: mid-market teams wanting monitoring plus optimization
Visit scrunch.com
Starting priceFrom ~$250/month
Free planNo (7-day trial)
Scrunch has pivoted from pure monitoring to optimization: brand monitoring and citation analysis plus content delivery for AI agents, tracking ChatGPT, Claude, Gemini, Perplexity, AI Overviews, AI Mode and Meta AI. The agency program and dashboards suit client work.
Pricing starts around $250 a month, with enterprise tiers custom. For mid-market teams that want the platform to help fix visibility, not just measure it, Scrunch's optimization layer is the differentiator. Pure monitoring is cheaper elsewhere. The AI agent angle is forward-looking: as agents start shopping and researching on behalf of users, being servable to agents becomes as important as being visible to chatbots.
What we like- 7+ engines including Claude
- Optimization pivot with content delivery
- Agency program
Watch out for- $250+ entry
- Pricing not fully public
- Newer than incumbents
#6
AthenaHQ
Best for: self-serve teams wanting attribution and broad engines
Visit athenahq.ai
Starting priceFrom $295/month
Free planYes (free tier)
AthenaHQ stands out with a free tier and revenue attribution, a rarity in this category: it connects AI visibility to revenue, not just mentions. Engine coverage is broad, ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok and more, with citation analysis and content-gap discovery.
Starter runs $295 a month on credit-based pricing. For self-serve teams that need to prove ROI from GEO work, the attribution angle justifies the price. Budget teams should start with the free tier or Otterly.
What we like- Free tier available
- Revenue attribution
- Broad engine coverage including Claude
Watch out for- $295 Starter is steep
- Credit-based pricing can confuse
- Newer vendor
#7
Otterly.AI
Best for: budget AI search monitoring for small teams
Visit otterly.ai
Starting priceFrom $29/month
Free planNo (free trial)
Otterly.AI is the budget entry: from $29 a month with daily tracking across ChatGPT, Perplexity, Copilot and AI Overviews, with Claude and Gemini as paid add-ons. Setup is simple and the price is a tenth of enterprise tools.
Depth is limited compared to Profound or Peec: fewer engines, less analytics, no optimization layer. For small teams and first-time buyers who need to know whether AI answers mention them, it is the cheapest way to start. Treat it as a monitoring alarm: when mentions appear or vanish, you will know.
What we like- Lowest entry price
- Daily tracking
- Simple setup
Watch out for- Fewer engines at entry
- Claude and Gemini as paid add-ons
- Less depth than leaders
How to choose AI visibility software
First, list the engines your audience actually uses. ChatGPT, Perplexity and Google AI Overviews cover most B2B audiences; add Claude, Gemini and Copilot for broader coverage; add Grok for US consumer tech. Profound's nine engines are overkill if your buyers only use ChatGPT. Match the engine list to the audience, not the marketing.
Second, decide whether you need monitoring or optimization. Pure monitors like Peec and Ahrefs Brand Radar show you the data; platforms like Profound, Scrunch and AthenaHQ help you act on it with content agents, recommendations or attribution. If your team can self-interpret and execute, monitoring is cheaper. If you need the platform to guide the work, pay for the optimization layer.
Third, model the real cost. Per-domain pricing like Semrush's $99 a domain multiplies fast for agencies; per-seat limits punish big teams; credit-based pricing like AthenaHQ's needs usage estimates. Start with a trial on your actual brand and competitors before committing, and check whether the entry tier covers the engines you need or locks them behind upgrades.
Fourth, check the prompt methodology before you trust the numbers. Tools differ in how many prompts they run, how they sample, and whether they measure brand-level or query-level visibility. A tool that runs 1M prompts gives statistically steadier data than one running 100; a tool measuring only brand queries misses the informational queries where AI answers dominate. Ask each vendor how their prompts are built and how often they refresh.
Frequently asked questions
What is AI visibility software?
AI visibility software tracks whether AI answer engines like ChatGPT, Perplexity, Gemini and Claude mention your brand, cite your pages or recommend your products in their answers. It is sometimes called GEO, generative engine optimization, software. It complements traditional rank tracking, which only covers search engines.
How much does AI visibility software cost?
Entry prices run $29 to $295 a month: Otterly at $29, Profound and Peec around $99, Semrush at $99 per domain, Ahrefs Brand Radar around $199, Scrunch around $250, AthenaHQ at $295. Enterprise tiers run $400+ a month. Most tools offer trials but no permanent free tier, except AthenaHQ.
Which AI engines should I track?
At minimum ChatGPT, Perplexity and Google AI Overviews. Add Gemini, Claude and Copilot for broader coverage, Google AI Mode as a separate channel from AI Overviews, and Grok if your audience skews US consumer or tech. Different engines cite different sources, so coverage matters.
What is the difference between monitoring and optimization in GEO tools?
Monitoring tools like Peec AI and Ahrefs Brand Radar show visibility, sentiment and citations. Optimization platforms like Profound, Scrunch and AthenaHQ add content agents, recommendations or attribution that help you improve visibility. Monitoring is cheaper; optimization guides the work.
How is AI visibility different from SEO rank tracking?
Rank tracking measures where your pages appear in search engine results. AI visibility measures whether AI answer engines mention your brand, cite your pages or recommend your products inside generated answers. A brand can rank first on Google and still be invisible in ChatGPT answers, which is why teams now track both.
Can I track AI visibility for free?
Options are limited. AthenaHQ offers a free tier, and most tools have trials. Google Search Console does not cover AI answers. For serious tracking you will need a paid plan; Otterly at $29 a month is the cheapest entry.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Profound | enterprise GEO programs with full engine coverage | From $99/month | No |
| Peec AI | agencies and multi-client AI visibility tracking | From ~$95/month | No (7-day trial) |
| Ahrefs Brand Radar | existing Ahrefs users adding AI mention tracking | From ~$199/month | No |
| Semrush AI Visibility | Semrush customers adding an AI lens to SEO | $99/month per domain | No (via Semrush trial) |
| Scrunch | mid-market teams wanting monitoring plus optimization | From ~$250/month | No (7-day trial) |
| AthenaHQ | self-serve teams wanting attribution and broad engines | From $295/month | Yes (free tier) |
| Otterly.AI | budget AI search monitoring for small teams | From $29/month | No (free trial) |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Sources we checked (7)
- https://www.tryaivo.com/blog/best-ai-visibility-monitoring-tools-2025-profound-peec-comparison
- https://businesscloud.co.uk/news/top-6-ai-visibility-tools-for-seo-agencies-flexible-pricing-powerful-features-2026/
- https://brandclickx.com/top-5-ai-visibility-tools/
- https://brand24.com/blog/ai-brand-visibility-tracking-tools/
- https://airpulse.ai/compare
- https://github.com/gangsters642/niubigeo
- https://github.com/rankspotai/awesome-geo-tools/blob/HEAD/README.md
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.